Master Program in Marketing and Communication in Germany

See Master Programs in Marketing and Communication in Germany

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Germany is a great destination for international scholarsand has a high quality higher education system. The value of this level of education has been improved by the Germany's strong economy. Foreign students enjoy excellent living standards in a secure and safe surroundings. Berlin is the capital.

Master in Marketing and Communication in Germany

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Master in Communication & Cultural Management

Zeppelin University
Campus Full time 1 - 2  August 2017 Germany Friedrichshafen

In societies of today, knowledge of different cultures and actionability within those cultures are more sought-after than ever. Likewise the demands on communication practices have increased dramatically. For that reason communication skills and cultural knowledge are key qualifications for the 21st century. [+]

Best Master Programs in Marketing and Communication in Germany. In societies of today, knowledge of different cultures and actionability within those cultures are more sought-after than ever. Likewise the demands on communication practices have increased dramatically. For that reason communication skills and cultural knowledge are key qualifications for the 21st century. Our master degree in the field of "Communication & Cultural Management" meets these challenges. Here, students can choose between two different tracks, meaning they can focus on either "Communication and Media" or "Culture Production". On the one hand, graduates of this course learn about and analyze the cultural foundations of present societies, while on the other hand they are enabled, through communicative practice, to play a part in resolving current social issues. Together, communication and culture are unlikely basic concepts of modern society. They emphasize what we take for granted and, in the process, call it into question. That changes the situation. The master degree in the field of "Communication & Cultural Management" offers its students a critical analysis with communications and cultural science theories and establishes an advanced understanding of the workings and problems of modern society. Students study research methods relating to the humanities and social sciences, as well as the functioning of social and cultural analysis. A dialog-oriented and autonomously organized degree course promotes cognitive, creative, and expressive abilities. In addition, research experience is gained, while organizational skills and the ability to work in a team are developed in real-life research-, consultancy-, and exhibition projects. The new generation of executives in culture and communication need ever more management and strategic expertise to prepare them for making complex decisions in the dynamic environment of media, cultural institutions, economy, and society – on both a national and an international level. Combine Culture and Communication with Management Skills A program for everyone who has more faith in culture and communication than in numbers and offices. The professors ought to know this one best: What are the most important questions concerning the Faculty of Cultural Sciences? Sustainable Society and Media How free is the flow of information? What do media communicate? And how? What else should you know in an information society? Cultural Management for the Next Society Does anyone want to be the public anymore? Why is culture unsettled? And how are museums and other cultural institutions organized in the 21st century? Communication Illuminated Politically and Strategically Do foundations convey reform messages in a more efficient way? And who influences advertising? Innovation through Art How are progressive art and "social innovations" compatible? Does art exist without civil society? If so, what does it look like? Language Requirements Although a good number of courses are offered in English at ZU, students will not be in a position to complete a degree program in English. Knowledge of English is preferred; knowledge of German is an absolute necessity. ZU requires that all degree-seeking applicants demonstrate a minimum of intermediate-level German skills. [-]

Master Media, Management and Digital Technologies

Ludwig-Maximilians-University Munich
Campus Full time October 2017 Germany Munich

The master's program "Media, Management and Digital Technologies" (MMT) deals with questions related to management and application of digital technologies in the context of the media and Internet industry. It is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and jointly offered by the Munich School of Management and the Institute for Informatics, both at Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". [+]

The highly specialized and interdisciplinary master's degree program "Media, Management and Digital Technologies" (MMT) was created in order to train both future leaders and founders in the (digital) media industry that show a high level of expertise in the intersection between media, management and digital technologies. Therefore, the main goal is to attract highly talented and ambitious students from all over Europe and other parts of the world with a background in business, informatics respectively computer science or other integrated programs. The MMT master's program is a consecutive four-semester Master of Science (M.Sc.) degree program that is fully taught in English and which does not require German language skills. It is jointly offered by the Munich School of Management and the Institute for Informatics of Ludwig-Maximilians-Universität München (LMU). The program is completely funded by the initiative "Digitaler Campus Bayern" which is part of Bavaria's digitization strategy "BAYERN DIGITAL". In general, there are no tuition fees for participating in the MMT program. The MMT program: gives you the opportunity to pursue your master's degree at one of Europe's most renowned universities in a city with a very high living quality, offers students a unique and future-oriented course structure with highly relevant practical contents, is mostly held in small groups for maximized learning success, is taught by leading scientists and researchers in their field, permanently collaborates with well-known corporate partners of the media and Internet industry of Europe's prime digital media hub, provides its graduates numerous career perspectives in the media and Internet industry as well as other industries that extensively use digital technologies - but also as founders or in academia. The MMT master's program comprises four semesters (starting in winter semester on a yearly basis) in accordance with the general schedule of the LMU. Each semester accounts for 30 ECTS credit points, thus students have to acquire 120 ECTS credit points in total. The course structure consists of  five major building blocks: Business and Technology:  This block contains four specific courses that integrate both contents from business and informatics. All course formats are highly interactive and will be partly conducted as so called "project courses" in close collaboration with companies from the media and Internet industry. Media Business: The three courses of "Media Business" address media-related topics from a business perspective. The courses "Digital Products and Services" and "Electronic Markets" will be taken together with students from other master's program at Munich School of Management. Media Technologies:   This block comprises two lectures that are offered by the Institute for Informatics and which address media-related issues from a technological perspective. Again, parts of this lectures will be taken together with students from other master's program at the Institute for Informatics. Electives:   Students of the MMT program have the opportunity to elect (advanced) courses from both business and informatics according to their preferences and interests. For this reason, a broad catalogue of courses is provided by both faculties. Each student must acquire in total 18 ECTS credit points, thereof at least 6 credit points in each discipline. Finale Module:   During their 4th semester, students of the MMT program are required to write their master thesis about a relevant topic at one of the participating institutes respectively chairs from the Munich School of Management or the Institute for Informatics. Candidates need to demonstrate a completed bachelor's degree in either business administration with a minor in informatics or in informatics with a minor in business administration. Graduates of integrated programs like media informatics or information systems are also highly invited to apply for the program. Additionally, applicants need to prove very good English language skills. Knowledge of the German language is no prerequisite. We provide you the opportunity to apply for the MMT program on a yearly basis. An application is possible from 1st February to 15th May of the year in which you would like to commence your studies. [-]

European Master in Consumer Affairs

TUM School of Management
Campus Full time October 2017 Germany Munich

The subject "Consumer Affairs" is a world-wide rising field in research and higher education. It analyzes consumers in their economic, social and ecological environment. Beside the basics of Consumer Affairs [+]

Best Master Programs in Marketing and Communication in Germany. The subject "Consumer Affairs" is a world-wide rising field in research and higher education. It analyzes consumers in their economic, social and ecological environment. Beside the basics of Consumer Affairs in the first semester, students can specialise in the research fields “Consumer, Technology and Innovation” and “Sustainable Consumption”. The Master's Program in Consumer Affairs (MCA) is located at TUM School of Management. Due to its interdisciplinary focus there are three other faculties involved (TUM School of Life Sciences Weihenstephan (WZW), TUM School of Education, Faculty of Civil, Geo and Environmental Engineering). The language of instruction is English. MCA program starts every year in October and takes four semesters (120 ECTS). MCA at TUM School of Management has been integrated in the European Master’s Programme in Consumer Affairs (EURECA) which is also offered by Wageningen University. There are special cooperations with the Aarhus University, Warsaw University of Life Sciences and the University of Bologna. From the academic year 2015/16 on, EURECA will be transferred into a new consumer oriented double degree program between Wageningen University and Techische Universität München and into the general mobility programs of the partner institutions involved. MCA offers you: - studying in an international atmosphere - exchange semester(s) at one of the European partner universities (e.g. double degree program) - individual specialisations - studying with a strong research focus - close contact to the Alumni Club “Association Friends of Consumer Research at TUM - GFV” With MCA students choose a programme with a strong research focus and great career opportunities! [-]

MSc in Marketing and Creativity

ESCP Europe Business School
Campus Full time 18 

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. [+]

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client. The programme begins every January, with the next intake joining us in January 2017. Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them. The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty. By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available. Please note, the MSc in Marketing and Creativity programme is taught entirely in English and has only one intake per year (January). The application process for the January 2017 intake of the MMK is now open. Is our MSc in Marketing and Creativity right for you? Yes, if you are a looking for: an accredited generalist postgraduate marketing programme that places the value of creativity at the centre of marketing practice a ground-breaking programme that brings together creative minds to teach a fresh approach to marketing a practical programme in which you launch your future career with support from a network of creative professionals an insightful programme based on decades of experience in teaching marketing at the postgraduate level by a world-class faculty an innovative programme that reflects the most up-to-date thinking in marketing so you can run ahead of the curve in this fast-changing field an international programme that brings together perspectives and experiences from across Europe a value-focused programme that lets you enhance your creative talents to develop outstanding skills and mindset for a successful marketing career There are many Masters in Marketing out there, but there are none quite as innovative as ESCP Europe's MSc in Marketing and Creativity. We look forward to your application! Key features With its focus on creativity, the programme integrates a strong core curriculum in marketing with practical applications, highly relevant cases, best practice examples and an exploration of creative disciplines. It features: An eight-month taught course (January to October) with a practical approach to marketing and creativity. (Please note that including internship and thesis portions, the programme's length is 18 months in total.) Seminars offered in conjunction with our partners in leading creative fields Opportunities to attend seminars on one or more of the other ESCP Europe campuses A supervised team-based marketing consultancy project The support of our London and Paris-based marketing faculty, careers services, network of corporate partners and alumni A (minimum) 16-week individual internship A professional research thesis A unique approach to education that we like to call 'Not By The Book'. Core Themes Successful marketing managers bring together a good measure of creativity, marketing skills and management know-how. It is for this reason that we have organised this programme around four core themes - Creativity, Marketing, Management and Analytics. Creativity A definite focus on creativity and its value is what makes this programme stand out from the perspective of both students and employers upon graduation; creativity runs as a theme throughout all modules. Our unique Creativity Workshops help you develop and enhance your own creativity skills, while our Creative Industries Seminars and case studies bring you face-to-face with best practice across a number of industries. Marketing The Marketing modules equip you with all the essential skills and knowledge necessary for successful high-level practice in marketing across any type of organisation and sector, both consumer and B2B. Throughout the marketing modules, we adopt the perspective that value creation begins with, and is driven by, customer experience and benefits. Management Leveraging the full benefit of creative thinking in the practice of marketing requires a perceptive understanding of what makes creativity and creative thinkers different. The management modules offered will help you to develop a full range of valuable management skills and practices, delivering performance and results as well as the ability to identify and harness the creative talent in an organisation. Analytics As the role of analytics in Marketing increases and the availability of rich "Big Data" continues to explode, we see Analytics as an important pillar of the MSc in Marketing & Creativity. Innovative modules integrating state-of-the-art thinking for a creative approach to marketing analytics have recently been developed for the course. Albert Einstein famously said, "Not everything that can be counted counts, and not everything that counts can be counted." You will learn not just how to count, but what to count and how to gain advantage from what you count. What You Study The MSc in Marketing and Creativity programme is comprised of 483 hours of lectures plus seminars, delivering 90 ECTS credits. The MSc degree is awarded by ESCP Europe, the oldest business school in the world (est. 1819) with triple accreditation from AACSB, Equis and AMBA. The programme is accredited as an MSc by the French Conférence des Grandes Ecoles. ESCP Europe is consistently ranked among the very top European business schools. Other European and international organisations seeking to evaluate or grant credit for the programme are encouraged to contact the Programme Director for further details. Core Modules Term 1: January – March 2017 London Introduction to Creativity Marketing The Art and Science of Creativity Understanding the Marketplace Branding and the Creation of Value Managing for Social Impact (all terms) Term 2: March – May 2017 London Consumers and Consumer Value Value Creation Through Product & Sales Management Creativity in Managing Business Relationships Financial Skills for Marketers Term 3: May – July 2017 London Integrated Marketing Communications Digital marketing and Social Media Breakthrough Strategies, Business Analysis & Planning Global Issues in Marketing Managing Trends and Talents Creative Analytics Term 4: September – October 2017 Paris Marketing of Innovations New Trends in Retailing Creative Brand Analysis Marketing in the Fashion Industry Additional Modules* Company Consultancy Project (Term 4) Creativity Industries Seminars Creativity Workshop Guest Speakers from Industries Careers Advice & Workshops Presentation Skills Training Alumni Network Introduction French language lessons (optional) *Additional modules are provided throughout the taught portion of the MMK. All additional modules are compulsory, with the exception of the French language lessons. Creative Industries Seminars A unique and popular feature of the MSc in Marketing & Creativity is the series of Creative Industries Seminars held with leading London- and Paris-based creative organisations in fields such as music, fashion, design, film, architecture and advertising. Guided by expert speakers and company visits, students explore the application of creativity and innovation in each category, and how they are integrated with the business aspects. In follow-up sessions, students get the chance to discuss the learning from their immersive experience and analyse the ways in which it can be applied more generally to marketing management. The Seminars and Workshops for any given year may vary, but the list below indicates the range and type of sessions offered. Companies who have taken part include: Alan Baxter Associates (Design & Engineering) Brilliant Films (Film Production Company) English Touring Opera (Performing Arts) Golden Goose (Product Licensing) Good Pilot (Art Marketing) Hearst Digital (Publishing) Institut Français de la Mode (Fashion) Jones Knowles Ritchie (Brand & Packaging Design) LEGO (Consumer Communities) The Tate Gallery (Museums & Galleries) Uber.com (Transportation App) and as individuals: Edward Smith (Music Management) Dr Geoffrey Tyack (Architecture) Andrew Boddington/Alice D. Cooper (Customer Relationship Marketing) Simon Ferniot (Entrepreneurship) Workshops: Creative London Presentation Skills Creativity as Craft Storytelling Skills Mirror Briefing Big Data Consultancy Project The Company Consultancy Project (CCP) is a key and integrated element of the MMK programme, designed to provide students with a collaborative learning experience and demonstrate in a real-world application the concepts and tools studied during the programme. Students form multinational teams to carry out a six-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems. This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP Europe supervises the project to offer relevant advice and to ensure that the academic requirements are met. The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury. Professional Thesis The Professional Thesis is a further opportunity for MSc in Marketing and Creativity students to enhance the learning and skills gained from the MMK programme and deepen both knowledge and understanding of their chosen field of marketing or business. As part of the individual Company Internship, each student selects a research topic of particular interest for analysis. Recommendations are prepared using clear, logical argumentation and drawing upon original desk research, interviews or a case study carried out during their assignment. Each thesis project is supervised and guided by a member of Faculty or expert in the relevant field. Students are encouraged to pick a topic of personal interest or one highly relevant to their career plan, stepping outside of the day-to-day work they are performing in their internship and thinking about how the issue relates to broader concepts and to other sectors and types of companies. At the end of the programme, a written thesis is submitted and a viva voce oral examination held at which the research is presented to and assessed by an academic jury. The Professional Thesis is a major part of the MMK syllabus and accounts for 30 of the programme's 90 ECTS credits. The research report produced is designed to act as a potential springboard for future career opportunities. Admission Requirements The programme is aimed at postgraduates holding a Bachelor degree from any discipline.* The application process for the January 2017 intake of the MMK is now open. A minimum of 18 months of relevant working experience is also required in customer-related activities such as marketing, sales, retail services or in the creative industries. This can include a combination of permanent positions, internships, voluntary work and part-time jobs, which will be considered cumulatively towards the working experience requirement, as long as they are relevant to the programme. Admitted candidates usually have a collective work experience ranging from 18 months to five years. When selecting our students, our juries focus particularly on applicants who exhibit a strong motivation not only for marketing, but for the particular approach and content of the MSc in Marketing & Creativity programme. Participants on the programme are generally aged between 22 and 29. When completing your application, it is important to highlight all of your positions, including any internships, and clearly indicate the following: Start and end dates Part-time or full-time positions Type of organisation (e.g. professional industry/voluntary sector/university society) Use this section of your application form to describe your working experience in detail, outlining your main tasks and responsibilities, achievements, the problems you faced, etc. This part of the application is an opportunity for you to show your suitability to join the programme and is likely to form the basis of the questions you will face in the final interview stage if you are selected. *A Master 1 is required for French students. Visa Requirements As with all ESCP Europe's programmes, multi-campus study is an important and compulsory part of completing the MSc in Marketing & Creativity. It is vital all students have the relevant visas. ESCP Europe takes no responsibility for any student's failure to obtain these documents. [-]

Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Best Master Programs in Marketing and Communication in Germany. Studies at Paris and London campuses. Scientific Director: Prof. Benoit Heilbrunn Objectives of the programme Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. Career opportunities Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc. Curriculum A combination of theory classes and of live practical cases: Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc. Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc. Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc. 360° Media Strategy Seminar presented by experts in the field Live Practical Cases in Marketing and Communication Professional Conferences International seminar 5 months in Paris • 1 month in London Class Profile Business: 46% Law and Political sciences: 13% Engineering : 8% Humanities and Social Sciences: 10% Life and Health sciences: 3% Other fields (architecture, literature, philosophy) : 12% Political Science: 4% 25% international students 73% women, 27% men Language requirement French and English Duration 1 year (Start in September) Job Survey 39K€ is the average salary after the MS. Less than 3 months after graduation 78% are employed. 41% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 19% Luxury: 19% Chemical/Pharmaceutical Industry: 13% Commerce/Retail: 9% Communication/Advertising: 9% Other: 31% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Specialised Master in Media Management

ESCP Europe Business School
Campus Full time

The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]

Studies at Paris campus. Scientific Director: Prof. Ghislain Deslandes Objectives of the programme The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. Career opportunities Graduates work in positions such as: Market Researcher, Production Assistant, Junior Consultant, Partnership Project Manager, Digital Publishing Manager, Programme Director, Multimedia Project Manager, Journalist, Media Consultant, etc. Curriculum A combination of theory classes and of live practical cases. The focus is on: Journalistic Techniques Media Management Principles Applied Management Television and new media management Fundamentals of the Movie Business Film production & distribution Seminars International seminar Last year, students went to Mexico City, Mexico Class Profile Business: 34% Engineering: 3% Political sciences: 19% Culture: 7% Law: 15% Fine Arts, Literature and Philosophy: 11% Humanities and Social sciences: 11% 19% international students 67% women, 33% men Language requirement French and English Duration 1 year (Start in September) Job Survey 35K€ is the average salary after the MS. Less than 3 months after graduation 75% are employed. 63% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 87% Consulting: 13% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Master in Sport Marketing

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2017 Germany Munich

The sports industry is about more than just entertainment. In this course, students acquire sound knowledge about the characteristics of the sports business and how it differs from other industries. They learn how to modify existing theories and models, as well as how to apply their knowledge to the challenges of the day-to-day business. [+]

Best Master Programs in Marketing and Communication in Germany. Do you want to become a marketing manager for a sports organization or sporting events? Some sports organizations make billions in turnover. Others rely entirely on volunteers. The industry is multifaceted and emotional. Fans are simply another part of the industry and rarely considered as a marketing target. Take a closer look behind the scenes and you'll find a number of different reasons why the marketing models from other industries don't always apply to the sports business. The sports industry is about more than just entertainment. In this course, students acquire sound knowledge about the characteristics of the sports business and how it differs from other industries. They learn how to modify existing theories and models, as well as how to apply their knowledge to the challenges of the day-to-day business. Students do not focus exclusively on the sports business. Their challenge is to understand and make use of models and case studies from a variety of different environments. They will gain the knowledge and expertise they need to work in sports marketing and in the fields of marketing for all types of companies. Potential careers with this M.A. Sport Marketing Consultant Sport Marketing Manager Brand Manager Sponsoring Manager ... [-]

Master in Marketing Analytics

Macromedia University of Applied Sciences
Campus Full time 3 - 4  October 2017 Germany Munich

During this course, students acquire the necessary skills to identify relevant datasets for marketing decisions. They also learn how to collect, structure, and analyze this data and develop the skills to present the results to many different decision-making bodies. [+]

Looking for a career in Marketing Analytics? Then this is the course for you! In a research institute or specialist agency, the job of a marketing analytics manager is to analyze and interpret big data for a number of different marketing applications. The evolution of information technology, and especially data storage, has increased the importance of data-based decisions. Marketing is now based on customer and market data more than ever before. Data processing and analytics enable decision-makers to use different kinds of information for the benefit of their organizations. During this course, students acquire the necessary skills to identify relevant datasets for marketing decisions. They also learn how to collect, structure, and analyze this data and develop the skills to present the results to many different decision-making bodies. This hands-on approach to marketing analytics brings today's big data issues and real media business case studies, into the classroom. Established businesses are just as important as start-ups for the application of these skills. Students gain expertise in marketing analytics through specialist courses and projects as well as their Master’s thesis topic. Potential careers with this M.A. Data Analyst Market Research Expert Forecasting Expert Marketing Consultant ... [-]

Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4  October 2017 Germany Munich

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Best Master Programs in Marketing and Communication in Germany. Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. ... [-]

Master in Cognitive Science and Artificial Intelligence

Tilburg University
Campus Full time

The Master's track in Cognitive Science and Artificial Intelligence provides you with a deep understanding of human cognition and communication, as well as the creative and technical skills to apply this knowledge in Artificial Intelligence solutions and applications. [+]

Master in Cognitive Science and Artificial Intelligence The Master's track in Cognitive Science and Artificial Intelligence provides you with a deep understanding of human cognition and communication, as well as the creative and technical skills to apply this knowledge in Artificial Intelligence solutions and applications. Become an expert in the application of Artificial Intelligence in human cognition and communication

Are you interested in applications of Artificial Intelligence in communication techniques? Are you triggered by the question of how human reasoning can be represented in computer systems? Would you like to work for a company like Google or Philips? Then our interdisciplinary Master’s track Cognitive Science and Artificial Intelligence is your right choice! The CSAI program draws on breakthrough discoveries and insights in the two closely related scientific disciplines Cognitive Science and Artificial Intelligence. Cognitive Science is the study of human reasoning, emotions, language, perception, attention, and memory. Artificial Intelligence is the study and design of computers and software that are capable of intelligent behavior. Why Cognitive Science and Artificial Intelligence in Tilburg? Study and design at the intersection of Artificial Intelligence software and human cognition and communication Gain a deep understanding of Artificial Intelligence: the study and design of computers and software that are capable of intelligent behavior - drawing inspiration and applications from cognitive science: the study of thought, learning and mental organization concerning different types of psychological processes; such as those involved in attention, decision making, language use, memory and perception. Develop in a field that is growing, driven by the fast datafication of our everyday lives and by the implementation of AI based solutions in the context of online services, social media and business communication. Experience creative learning, employ cutting-edge techniques in the area of virtual and augmented reality, and make use of data-driven methods like data mining In the DAF Technology Lab you can employ virtual and augmented reality applications and gain experience in persuasive technology and sensing technology. Collaborate and elaborate on ideas and knowledge with fellow students, lecturers, artists and industrial partners during Creative Coding meetings. And make use of the most recent data-driven methods in digital content analysis, such as data mining, data visualization and online data collection. Experience with these techniques helps you to create an attractive professional profile for the job market. The Master's track Cognitive Science and Artificial Intelligence in short Specialization of Communication and Information Sciences Language: English Start: End of August and end of January (as of August 2017) Duration: 1 year (60 ECTS) Title: Master of Science (MSc) Best preparatory Bachelor's: Bachelor's in Communication Sciences Pre-Master's: Available in English After graduation: Intelligent Software Developer; Web Analyst; Social Media Analyst; Data Journalist; Social Robot Developer; Web Data Entrepreneur; E-Health and Healthcare Quality Analyst Career prospects Cognitive Science and Artificial Intelligence Profound knowledge of human cognition and communication, and the creative and technical skills to develop artificial intelligence solutions Organizations are very interested in graduates with both knowledge in the area of human cognition and communication, as well as the creative and innovative skills to design artificial intelligence solutions based upon it. Work areas and career prospects Graduates will be able to contribute to advancements in working fields like artificial intelligence and robotics, data science, data mining, knowledge technology and decision support systems. Examples of jobs / positions: Intelligent Software Developer Web Analyst Social Media Analyst Data Journalist Social Robot Developer Web Data Entrepreneur E-Health and Healthcare Quality Analyst [-]

Master in Communication and Media (Dual Degree with Fudan University)

Sciences Po
Campus Full time

The Communication and Media dual degree is available to all students who are interested in analysing European and Asian media and in developing adequate skills to work in the communications sector. [+]

Best Master Programs in Marketing and Communication in Germany. Master in Communication and Media (Dual Degree with Fudan University) PROCEDURE The Dual Diploma Program with Fudan University is being integrated into the Sciences Po School of Management and Innovation launched in October 2016. Current students will continue studying in their original Master's programme. Their programme may undergo a few alterations related to the School's organisation for the 2017/2018 academic year. AN INNOVATIVE CURRICULUM DEVOTED TO COMMUNICATION AND MEDIA The Communication and Media dual degree is available to all students who are interested in analysing European and Asian media and in developing adequate skills to work in the communications sector. It will also help to understand the different approaches Asians and Europeans have to governing Medias and Communications Groups. It offers two degrees to students who successfully complete the two-year program: an MA from Sciences-Po and an equivalent master's degree from Fudan University in Shanghai. Our aim is to educate students from all over the world to become specialists in Media and Communication, with a particular focus on the Asian and European areas. Besides language prerequisites, Chinese, French and English classes will be given to enable to improve the linguistic level. GRADUATES OF THIS DUAL DEGREE WILL HAVE ACCESS TO A WIDE RANGE OF CAREER OPENINGS IN THE COMMUNICATIONS AND MEDIA INDUSTRIES, WHETHER IT IS IN PRIVATE OR PUBLIC INSTITUTIONS, ADVERTISING GROUPS AND MARKETING SEARCH INSTITUTES. APPLICATION Online application only Please check the language requirements for this program Candidates can apply via the Sciences Po website. QUESTIONS REGARDING ADMISSIONS PROCEDURES (APPLICATION, SCHOLARSHIP, REQUIREMENTS, ETC.) SHOULD BE DIRECTED TO SCIENCES PO ADMISSIONS Applications will be received centrally at Sciences Po, where they will be examined by a joint admissions board comprising representatives of both Fudan U and Sciences Po. Applicants will be notified by email and, if admitted, by post. IMPORTANT: Deferral will no longer be possible after admission. NB: this application is specific to this program and may not be considered as automatically valuable to other programs offered by both institutions. Attention: Fudan University School of Journalism has an exclusive and new English-language website dedicated to the double Masters program in Communication and Media, covering details of Year 2 in Shanghai program structure, tuition fee, application, compulsory and optional courses, Mandarin language study courses, social and cultural events and program alumni. Fudan year tuition fee is 80000RMB. Application to Fudan-Sciences Po Communication & Media double master degree program International Applicants: Please visit our website. Applicants from mainland China- Junior collegestudents who are citizens of the People’s Republic of China (PRC), including students who are already enrolled in undergraduate programs in Fudan University and other prestigious mainland Chinese universities, are eligible to apply to this program through the recommendation (推荐) system, which enables qualified undergraduate students to participate in graduate programs without taking the National Postgraduate Entrance Examination. Interested applicants should first apply, in September, to track three of Fudan School of Journalism’s two-year professional master degree program Communication & Media Double Master Degree Program. Applicants are required to have, or expect to have, a minimum GPA 3.5 (or equivalent) from their previous study, as well as meeting the necessary language entry requirements. Applicants from Taiwan, Hong Kong and Macao– Applicants who are citizens of Taiwan, Hong Kong and Macao, are required by Chinese law to complete the National Postgraduate Entrance Examination for Taiwan, Hong Kong and Macao applicants and meet all the requirements, before their applications are jointly reviewed by Fudan University and Sciences Po. Important: Please consult with Fudan University of School of Journalism before submitting an application. SCHOLARSHIP Scholarship at Sciences Po During the first year the international students can also apply to the Chinese Government Scholarship program for Year 2. Information is provided by Sciences Po. FROM FALL 2012, AND THANKS TO JEROME LOHEZ FOUNDATION, A NEW SCHOLARSHIP IS AVAILABLE FOR THIS SPECIAL DEGREE. The Jerome Lohez Foundation was launched in November 2005 in honor of Jérôme Robert Lohez, a French citizen who passed away in the North tower of the World Trade Center on Sept. 11, 2001. The foundation’s mission is to foster international unity and cultural understanding by supporting graduate academic exchanges in higher education, in honor of those diverse citizens who perished in the 2001 attacks in New York City. The Graduate Dual-Degree Program in Communication is a transnational joint-venture between Sciences Po in France and Fudan University in China. The universities have partnered with the Jerome Lohez 9/11 Scholarship Foundation to open scholarship opportunities for Chinese and French students who are enrolled in the graduate dualdegree program. The first year of study will take place in Paris, and the second year of study will take place in Shanghai. PROGRAMME OF STUDIES The dual degree Sciences Po - Fudan University in Communication and Media is a two-year program. THE FIRST YEAR WILL BE SPENT AT SCIENCES PO, (AT THE SCHOOL OF COMMUNICATION) AND THE SECOND YEAR WILL TAKE PLACE (WITHIN SOJ) AT FUDAN UNIVERSITY. Students remain enrolled in both institutions for both years and will therefore benefit from all services available to students (free access to library, student unions, career services …). The program is multidisciplinary. Students will follow courses in Sociology, Economics, Branding and Communication Strategy, Law, Media analysis and Political Philosophy. Students will take two language classes at Sciences Po, to be chosen from Chinese and French. Assessment criteria will be the same for all students enrolled in the master. A TWO-MONTH INTERNSHIP IS MANDATORY AFTER THE SECOND SEMESTER, BETWEEN JUNE AND SEPTEMBER. At Fudan University, students will write a thesis in English, which they will defend in front of a jury. Final graduation will depend on the student meeting assessment criteria for both years of the program. Students therefore receive a temporary degree at Sciences Po in July and graduate definitely upon completion of the program at Fudan University the following year. This is a dual degree with Fudan University. [-]

Master in Communications, Media and Creative Industries

Sciences Po
Campus Full time

The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. [+]

Master in Communications The Master in Communications is being integrated into the Sciences Po School of Management and Innovation launched in October 2016. Current students will continue studying in their original Master's programme. Their programme may undergo a few alterations related to the School's organisation for the 2017/2018 academic year. The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. Through an approach that integrates both academic as well as professional training, students receive an education that is both current and grounded in reality. APPRENTICESHIP: DETAILS Schedule For the first four months, from September to December, students are considered part- time employees at the company (2.5 days of work); they then work full-time for the eight remaining months. Students are, however, required to attend five full days of mandatory seminars at Sciences Po in the second semester. Supervision: Apprenticeship Supervisor: A professional from within the company who is responsible for welcoming the apprentice, helping him/her integrate into the company and supervising his/her work. Tutor: A second professional (from another organization) who is also a teacher at the School of Communication. The tutor advises and guides the apprentice in the early stages of his/her professional life. Academic staff: Ensure the proper continuation of the student’s academic engagements and monitor his/her compliance with (the School's) academic requirements. Dissertation In addition to the work that they do at the organization of their choice, students are also required to write a 20 to 30-page dissertation. THE SCHOOL EXPECTS THIS WORK TO BE BASED ON A THEORETICAL TOPIC RELATING TO THE PLACEMENT RATHER THAN AN INTERNSHIP REPORT. THE SUBJECT OF THE DISSERTATION IS DETERMINED IN CONSULTATION WITH THE APPRENTICESHIP SUPERVISOR AND THE TUTOR. At the end of the apprenticeship in September, the dissertation has to be defended in the presence of the two professional supervisors and a member of the School’s academic staff. For more information, visit the CFA (Centre de Formation des Apprentis) webpage [-]

Marketing (MSc)

Hochschule Bonn-Rhein-Sieg
Campus Full time October 2017 Germany Sankt Augustin

The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. [+]

Best Master Programs in Marketing and Communication in Germany. The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive for a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin. At a glance Degree: Master's degrees Campus: Sankt Augustin, Germany Standard period of study: 3 semesters with a total of 90 ECTS credit points Accreditation: not yet completed Prerequisites: To be admitted to the Master’s degree programme, applicants are required to submit evidence of having acquired a first degree qualifying for profession (e. g. Bachelor or a degree of equal or higher level) in Economic Sciences, Business Information Systems, Business Engineering or Business Psychology. The degree must have been awarded at least a final grade of 2,7 and a minimum of 210 credits (ECTS). In case that the requirements are fulfilled, the study places are being assigned in accordance with a local selection procedure (NC). If the professional degree has been awarded fewer than 210 credits, but a minimum of 180 credits, a practical term must be successfully completed. Official application for winter semester will take place between 15.05. and 15.07. Degree or diploma certificates that include the average grade can be submitted until july 22 (this applies for applicants with certificates from outside of the EU). Language skills: The language of tuition is English. Start of course: Winter semester Semester fee: http://www.h-brs.de/fees [-]

Master Marketing And Sales Management

Fachhochschule der Wirtschaft FHDW
Campus Full time 31  October 2017 Germany North Rhine Westphalia

The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing [+]

Part-time studies for Master of Arts The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing consumer behavior numerous aspects of procurement, production, finance, personnel and administration have central strategic importance for sales and marketing success. As business processes utilizing marketing and sales are not conceivable without an effective management of the underlying tasks. In the Master's degree program marketing and sales management * with the degree "Master of Arts" (MA) you will gain detailed knowledge of markets and distribution channels, customer relationship and care as well as brand and brand management in the context of classical and digital business models. You gain so part-time with the necessary knowledge and skills for the acquisition of management responsibility in marketing and sales. * Currently in the accreditation process Duration 31 months target group The course is aimed at graduates a business degree programs who wish to identify themselves as experts in marketing and sales. In addition to the deep and professional orientation, students are prepared for the first transfer of management responsibility. Pre-requisites 1) Professionally qualifying, business-oriented university degree with a circumference of at least 180 credit points, with a grade point average as a rule of at least 2.4. In higher education with a different type of farming as a business knowledge (see 4) to prove. 2) curriculum vitae and letter of application, from which the study motives and personal goals emerge 3) Successful completion of the aptitude test in the form of a job interview 4) Basic knowledge in the areas of organization and management of enterprises, micro-economics and accounting and business mathematics / statistics (Proof of certification or professional experiences) 5) English language (Proof of certificates, foreign language proofing or external language tests. If proof as part of the aptitude test a language test is performed.) Organization The master's program is for career professionals in 31 months. The first four semesters start each week with a presence. More class lectures are scheduled on Saturdays. In the week synchronous e-learning takes place. The fifth and sixth semester are available for the completion of a Master's thesis and the colloquium is available. Tuition and Fees 31 months x 600 € = total € 18,600; off examination fee: 2.400 € [-]

High School Programme

Grenoble Ecole de Management
Campus Full time

This tailored and personalized program is designed for students wishing to move towards the business management in general or specialized (Marketing, Purchasing, Information Systems, Innovation, ...), while focusing on a strong international and in business. [+]

Best Master Programs in Marketing and Communication in Germany. Objectives: The Grande Ecole program was designed to enable students to build their professional project by developing their personality and ability to innovate within an international framework open to the company. Program: With personalized itinerary, get involved in a course that suits you. The importance attached to internships, international and extra-curricular activities, you will experience and openness to make the best choices for your future. What job can I do with this training? Grenoble Ecole de Management assists students in their career plans during training but also after graduation through the alumni network. Grande Ecole program leads to many opportunities: - Financial Analyst - Business Officer Business - Marketing Product Manager - Purchasing Consultant - CRM Consultant - Sales Engineer - ... How to integrate this training? Admission to this program is open to candidates: - Admitted to contest HEC - Admitted to contest Gateway (Gateway and Disability and Social Ascension) or under certain conditions: - For students in engineering school or design - For eligible applicants ENS Cachan - For candidates from the CAD contest [-]