Master's Degree in Marketing and Communication in France

View all Master's Degrees in Marketing and Communication in France

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.

Master Program in Marketing and Communication in France

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Marketing And Creative Design (ms Mdc)

Audencia Business School
Campus Full time 12 - 15  September 2017 France Nantes

The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. [+]

Top Masters Programs in Marketing and Communication in France. The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. The program's strengths A program that has almost 10 years experience 3 prestigious schools met: Audencia Nantes, Nantes and the Central School of Design The first training associate managers, engineers and designers to learn to work together at company service Students from various backgrounds (training, professional experience or nationality) An annual educational partnership with customized Groupe SEB leading to the realization of a concrete project with the collaboration of marketing managers, R & D and design Familiarization with the most advanced technical and technological tools on the market: CAD / CAM, rapid prototyping, virtual immersion ... An important alumni network for better professional integration Exploration 360 design The Spécialisé® Master program in Marketing, Design and Creation harmonizes throughout the curriculum to balance theory and applied transversal projects. The purpose of the company (30%) Being able to analyze the business environment and to deduce recommendations in terms of positioning and brand design marketing. Strategic Marketing of creation Design oriented marketing theory Consumer behavior Representations and commission the product stage The interaction of the components (20%) Understand the terms of innovation management and design teams. Knowing develop and protect intellectual capital of the company. Know the design market and its actors Design Practices Project Management Product Development Creativity methods Industrial protection and filing of trademarks and designs The company's design (50%) Knowing how to analyze the interactions of a customer with a product or service, and value attributes. Understanding and using the tools of creation and development. Ergonomics and functionalism Theory of Forms Graphics, CAD, CAD Materials, processes and lifecycles Virtual reality State of the art of NTI Sensory design Create with new technologies 4 to 6 months corporate internship The field studies Ongoing Marketing, Design and Creation are applied and cross-annual basis during missions to two companies: SEB, a strategic partner of the training, and a company that differs each year, selected according to criteria of innovation strategy severe.   Students are encouraged to interact strongly with the company and offer a realistic prototype: Dorel project with the theme of the bath: ethnographic study, market research, creation of user scenarios, recommendations, prototyping and mockups New product development for Philips in line with the business strategy The professional thesis: a guarantee of expertise for employers The graduation of Master Spécialisé® assumes defense of a professional thesis. This is an in-depth personal work of analysis and reflection on a problem related to international news and constructed from concrete information collected. Each will focus this study in relation to its own path and its interests. Finally, it relies on the mission of 6 months in business that is in the logic of the professional project. This expertise significantly enhances the industry knowledge of each student and greatly facilitates the integration of graduates into the workforce.   Some examples of professional thesis:     Sound design in retail: motor brake or team performance The evolution of the energy sector and its impact on service stations The design-thinking the rescue of the Weberian bureaucracy: the case of the reform of support to armed Ethno-Marketing: proactive study of consumer insights at the service of product innovation. Case of application: food nomadism The market for boutique hotels: effective and sustainable response to the weariness of hotel standards? Sensory marketing at the time of digital: the screen to the senses Consumption and food preparation in a Chinese nursing home Some skills covered Market analysis Definition needs Mastering of strategic and operational tools design Encouragement of creation Strategic positioning of the company Adapting design tools based on objectives Anticipation of market developments Strategic Decision Making Repositioning corporate branding Customer retention Acquisition of new knowledge and new skills within the company (technology, marketing ...) Some examples of job opportunities Design Manager Product Manager Project manager Innovation Manager Art director Innovation Project Manager [-]

Specialised Master in Media Management

ESCP Europe Business School
Campus Full time January 2017 France Paris

The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]

Studies at Paris campus. Scientific Director: Prof. Ghislain Deslandes Objectives of the programme The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. Career opportunities Graduates work in positions such as: Market Researcher, Production Assistant, Junior Consultant, Partnership Project Manager, Digital Publishing Manager, Programme Director, Multimedia Project Manager, Journalist, Media Consultant, etc. Curriculum A combination of theory classes and of live practical cases. The focus is on: Journalistic Techniques Media Management Principles Applied Management Television and new media management Fundamentals of the Movie Business Film production & distribution Seminars International seminar Last year, students went to Mexico City, Mexico Class Profile Business: 34% Engineering: 3% Political sciences: 19% Culture: 7% Law: 15% Fine Arts, Literature and Philosophy: 11% Humanities and Social sciences: 11% 19% international students 67% women, 33% men Language requirement French and English Duration 1 year (Start in September) Job Survey 35K€ is the average salary after the MS. Less than 3 months after graduation 75% are employed. 63% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 87% Consulting: 13% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Master in Advanced Marketing (Spanish)

University of Deusto: Deusto Business School
Campus Full time 12 

This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. [+]

Top Masters Programs in Marketing and Communication in France. Program Description This Master aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. It aims to train professionals capable of setting strategies relationship with customers and consumers, distribution policies and communication, brand management in the light of the new challenges and opportunities offered by advances in information and communications technology and taking into account the particularities of the various markets and countries; managers who are able to identify and propose the most suitable business models in each environment, design and implement sustainable and responsible strategies. The Master's Degree in Advanced Marketing is taught itinerant way between the campus of San Sebastian and Bilbao: Course next edition 2016/17: Campus Bilbao The program is aimed at Graduates in Business Administration (or equivalent) or other disciplines that have completed at least 12 ECTS in the area of ​​marketing such as advertising and public relations, Communications, Tourism, Journalism, Psychology ... Program A) Compulsory subjects: from September to January Strategic Marketing Area Area Strategic Brand Management Relationship Marketing Area B2B and Channel Management Area Area Integrated Communication Sustainability and Innovation Area Manager on a Networked World B) Optional subjects: February -September Optative subjects Business practice Master's Thesis Admission requirements Academic Requirements Official university degree (or equivalent). People who are in the final year of college may apply for admission, in which case the final admission is conditional upon completion of studies before the Masters. Have completed at least 12 ECTS (or equivalent) in the area of ​​Marketing. In case you have not completed the number of credits, it must have professional experience in the field of marketing attesting basic knowledge of the area. They can also request access to the Master who are in the final year career, in which case the final admission will be conditional upon the completion of studies. Languages: The compulsory subjects are taught in Spanish (85%) and electives in English (15%) so that candidates are required to a level equivalent to C1 in both languages. Proof of English proficiency: the following titles that are equivalent to C1 may be submitted: Certificate in Advanced English - CAE BEC Higher TOEFL from 80 IELTS from 6.5 There is also the possibility of an internal level test organized by the Language Institute of the University of Deusto or take and pass courses leading to level C1 of the Institute of Languages ​​of the University of Deusto. If the candidate simply B2 level of English at the time of applying for the program, it can be provisionally admitted on condition that their level of English at the time of enrollment (in September) becomes C1 . This involves an explicit commitment of the candidate provisionally admitted to improve their English in the period between the request for admission and completion of enrollment. Professional experience: It is not necessary to have professional experience, although it is considered as added value that candidates provide. Career prospects Marketing departments and multinational companies with a global presence. Marketing departments of small and medium enterprises Companies providing marketing services such as consulting Marketing, Communication agencies, advertising agencies, media centers and agencies. Public or semi-public institutions should develop marketing activities, such as tourism development agencies, museums, trade associations, and the like. The Careers Department of Deusto Business School aims to facilitate contact with the business world and to equip participants of the University Masters of some tools to help them promote and improve their employability. [-]

Graduate School of Management (Master's Grande Ecole Degree)

Groupe ESC Troyes in Champagne
Campus Full time Part time 2 - 2  September 2017 France Troyes + 1 more

Groupe ESC Troyes in Champagne was created in 1992, is therefore the youngest French Business School. It enjoys all national accreditations (full recognition by the National Ministry of Higher Education and Research, accredited by the “Conférence des Grandes Ecoles” of France, etc.) and has just started application for international accreditation (EFMD + AACSB). [+]

2-YEARMASTER DEGREE

GRADUATE SCHOOL OF MANAGEMENT

As a Graduate School of Management, our mission is not only to train high-potential profiles, but also responsible executives. Beyond the technical skills a school may transfer to its students, our staff is also here to accompany and help students to become respectable, respectful and respected executives. Thanks to a tailor-made curriculum, study periods abroad, student union life and coaching by our teaching staff, you will progressively build a strongprofessional project for yourself and become a young graduate with a brilliant future.

The School is accredited by the French “Conférence des Grandes Écoles ” and is a member of EFMD and AACSB International... [-]


Advanced Master In Marketing & Data Analytics (Taught In French)

NEOMA Business School
Campus Part time 12  September 2017 France Paris

Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. [+]

Top Masters Programs in Marketing and Communication in France. RECORDED IN TRAINING RNCP - LEVEL OF TITLE I (BAC +5) Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. Thus the big data phenomenon today represents an unprecedented opportunity for brands to rethink their innovation, communication, distribution and services for a better customer experience. So companies need more than ever to marketing staff with analytical and predictive skills to better identify problems and make the most optimal decisions of a ROI perspective. MS Marketing and Data Analytics happens at the crossroads of marketing, technology and predictive approaches with a view to achieve better marketing performance. GOALS Understand the challenges and opportunities related to marketing decision in the context of big data Understand the anchor and the systemic and organizational complexity in connection with the digital transformation of brands Enter the methods and the most advanced technical materials operations of big data Predictive analytic mobilization for decision making and brand marketing performance ASSETS A precursor and a perfect fit positioning with current business needs An opportunity to develop or strengthen the analytical dimension of marketing decision makers A relevant educational content and combines academic teaching and managerial testimonials A didactic pedagogy and experiential mobilizing collective intelligence through different formats: projects, challenges, simulation and situational ... An animation designed in close collaboration with the most companies involved and advances in big data exploitation of marketing. THE PROGRAM CONTROL OF THE ANALYTICAL DATA BIG APPROACH TO ENHANCE THE DECISION AND MARKETING OPTIMIZATION OF THE KING FUNDAMENTALS OF MARKETING DECISION: Strategy Marketing - Consumer Behavior and the Buyer - Brand Management - Marketing and Digital Communication - Multichannel Distribution - Customer Relationship Management (CRM) - Marketing Services - Launch of New Products and Open Innovation - International marketing. ORGANIZATION AND TECHNOLOGY SYSTEMS: Digital Transformation - New Business Models and Sharing Economy - Organizational Behavior, Decision and Performance - Project Management and IT - Management Information Systems - Operations Management. METHODS AND TOOLS DATA BIG: Data Driven Marketing - Marketing Research - Research Methods Qualitative - Datamining (descriptive and predictive) with SPSS - Applied Econometrics and Time Series - Relational Database and Business Reporting (SQL, Spreadsheets and Spreadsheets; SAS , Python, R) - Data Privacy and Ethics - Data Visualization. BIG DATA ANALYTICS: Marketing ROI and Optimization - Marketing Analytics - Sales and Business Analytics - Revenue Management and Pricing - Supply Chain and Operations Analytics - Market Forecasting - SEO / SEM - Social Media Intelligence - Semantic and Text Mining - Web Analytics - Retail Analytics. SKILLS AND HUMAN SKILLS: Creative Thinking and Emotional Intelligence - Leadership and Team Building - Personal Development and Self Knowledge - Personal Branding - Communication and Persuasion - Conflict Resolution and Negotiation. RESIDENTIAL SEMINAR '' BIG DATA IMMERSION '' - PARTNERSHIP WITH THE IMPERIAL COLLEGE LONDON The participants of the MS Marketing & Data Analytics will have the opportunity to attend an intensive seminar of 3 days in London at KPMG Centre for Advanced Analytics at Imperial College. The educational program will meet some partner companies from central and leading faculty researchers around big data challenges in marketing and strategy and analytical levers for innovation, value creation and performance. Imperial College is a multi- disciplinary university, based in South Kensington in central London, specializing in sciences, management, engineering and medicine. It is regularly ranked among the 10 best universities. PROJECTS AND SIMULATION SIMULATION GAME ON LINE Markstrat Designing complex environmental marketing strategies and make decisions for High Tech products for differentiated markets. Identify and analyze the right data to the declination of strategic and operational marketing policies for a better performance against competitors. CRM SIMULATION SUMMARY scenario-based exercise and immersion in farms with a CRM database in collaboration with a partner brand. Apprehension, contextualization and analysis of multi-channel customer data to improve the efficiency, optimization of CRM campaigns and increasing customer value. STRATEGIC CAPSTONE Synthesis Project and cross on a data analyst marketing mission and speaker after all MOH seminars. This is an opportunity to mobilize statistics and predictive approaches to marketing decision making in a given sector (FMCG, B2B, pharmaceutical, banking and insurance, ...) or a specific channel (mobile analytics, social analytics, digital analytics ...). PROFESSIONAL THESIS The thesis consists of a research carried out by the participant under the direction of a supervising expert. This is an exercise in deep reflection to review and solve a problem by combining review of the academic literature and a qualitative field study and / or quantitatively to put into perspective the results and provide operational recommendations. MS Thesis is an opportunity to deepen knowledge in a specific field and to attest to the expertise of the student in the context of a professional valuation. SOME BUSINESS TARGETS marketing analyst Master data manager / analyst Business analyst CRM Analytics Manager Consumer & Market Knowledge Analyst Head of digital product Chief data officer Market (ing) researcher Digital analyst / web analytics Customer and multichannel manager Customer experience manager Marketing data expert / consultant Consultant / Project Manager Big Data marketing consultant analytics Digital data officer / marketing manager digitalv Data mining manager Data planner Responsible for customer knowledge / standby Market Consultant SI / SIM Director customer journey Brand Reputation Manager Community Manager and Social Intelligence PRACTICAL INFORMATION recorded training RNCP. Heading Level 1 (+5). part-time training provided on the campus of Paris. CONDITIONS OF ADMISSION Open to candidates holding a Bac + 4/5, experienced managers, working professionals ADMISSION Selection of application, motivation interview and English test APPLICATION FEE € 100 DURATION 12 months (400 hours) - 3 days (Thursday, Friday, Saturday) every 3 weeks in parallel mission in business BACK October 2016 COST OF TRAINING € 15.300 SESSION ADMISSION 2016-2017, contact Gwenaelle TOULLEC (gwenaelle.toullec@neoma-bs.fr) [-]

High School Programme

Grenoble Ecole de Management
Campus Full time September 2017 France Grenoble

This tailored and personalized program is designed for students wishing to move towards the business management in general or specialized (Marketing, Purchasing, Information Systems, Innovation, ...), while focusing on a strong international and in business. [+]

Objectives: The Grande Ecole program was designed to enable students to build their professional project by developing their personality and ability to innovate within an international framework open to the company. Program: With personalized itinerary, get involved in a course that suits you. The importance attached to internships, international and extra-curricular activities, you will experience and openness to make the best choices for your future. What job can I do with this training? Grenoble Ecole de Management assists students in their career plans during training but also after graduation through the alumni network. Grande Ecole program leads to many opportunities: - Financial Analyst - Business Officer Business - Marketing Product Manager - Purchasing Consultant - CRM Consultant - Sales Engineer - ... How to integrate this training? Admission to this program is open to candidates: - Admitted to contest HEC - Admitted to contest Gateway (Gateway and Disability and Social Ascension) or under certain conditions: - For students in engineering school or design - For eligible applicants ENS Cachan - For candidates from the CAD contest [-]

Master of Science (MSc) in Communication Science: Corporate Communication

University of Amsterdam
Campus Full time

The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society. [+]

Master of Science (MSc) in Communication Science: Corporate Communication

The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of  the communication of commercial and non-profit organisations with their environment and society.An important question within Corporate Communication is:

How are communication strategies being developed, approved, implemented and evaluated?

A vital aspect to note is the public responsibility of organisations, especially in relation to public opinion and the public debate in the media.The track features topics such as:

corporate identity image and reputation management corporate branding theories of organisation culture and commitment theories communication in change processes crisis communication ... [-]

Master in Communications, Media and Creative Industries

Sciences Po
Campus Full time September 2017 France Paris

The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. [+]

Master in Communications The Master in Communications is being integrated into the Sciences Po School of Management and Innovation launched in October 2016. Current students will continue studying in their original Master's programme. Their programme may undergo a few alterations related to the School's organisation for the 2017/2018 academic year. The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. Through an approach that integrates both academic as well as professional training, students receive an education that is both current and grounded in reality. APPRENTICESHIP: DETAILS Schedule For the first four months, from September to December, students are considered part- time employees at the company (2.5 days of work); they then work full-time for the eight remaining months. Students are, however, required to attend five full days of mandatory seminars at Sciences Po in the second semester. Supervision: Apprenticeship Supervisor: A professional from within the company who is responsible for welcoming the apprentice, helping him/her integrate into the company and supervising his/her work. Tutor: A second professional (from another organization) who is also a teacher at the School of Communication. The tutor advises and guides the apprentice in the early stages of his/her professional life. Academic staff: Ensure the proper continuation of the student’s academic engagements and monitor his/her compliance with (the School's) academic requirements. Dissertation In addition to the work that they do at the organization of their choice, students are also required to write a 20 to 30-page dissertation. THE SCHOOL EXPECTS THIS WORK TO BE BASED ON A THEORETICAL TOPIC RELATING TO THE PLACEMENT RATHER THAN AN INTERNSHIP REPORT. THE SUBJECT OF THE DISSERTATION IS DETERMINED IN CONSULTATION WITH THE APPRENTICESHIP SUPERVISOR AND THE TUTOR. At the end of the apprenticeship in September, the dissertation has to be defended in the presence of the two professional supervisors and a member of the School’s academic staff. For more information, visit the CFA (Centre de Formation des Apprentis) webpage [-]

Mastère de Spécialisation en Marketing

ESA Business School - Ecole Supérieure des Affaires
Campus Full time 18 

Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]

Top Masters Programs in Marketing and Communication in France. MSM: Mastère de Spécialisation en Marketing Specialized curriculum in Marketing Target: Holder of a master’s degree Minimum experience: 2 years Language: French Objective Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. Two international diplomas Specialized Master in Marketing and Communication from the ESA Specialized Master in Marketing and Communication from ESCP Europe Course structure Duration: 18 months Courses are held one week out of every three, from Tuesday to Friday from 4:00 P.M. to 8.30 P.M. and on Saturday from 9:00 A.M to 1.30 P.M. An international seminar is organized in Brussels and London every year. Fees Tuition: 16500 USD (not covering the fees of the international seminar) [-]

International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12 

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. [+]

Start Date: September 
Duration: 12 months Format: Full Time Course fee: € 14,000 Teaching language: English 
Location: Milan Required qualification: 3 or 4-year Bachelor's degree from Accredited Institutions The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. Thanks to the unique collaboration with IBM, UM McCann, Nielsen and OTB students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games. Course Objectives The Master aims at developing in candidates: The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing); The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data; The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments; The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships. The International Master in Multichannel Marketing Management is a 12 month Master’s programme offered by MIP Politecnico di Milano, that seeks to instruct students on managerial topics relevant to the Marketing Management with special focus on today's important areas such as Digital Marketing, Big Data, Customer Experience. For most international specializing masters, MIP offers an intensive Italian language course during the first week of classes. Students have then the opportunity to attend a standard Italian language course (up to 40 hours) along the semester. Programme Structure The programme is divided into six major modules: Management Basics Marketing Management Advanced Marketing Experience Design & Marketing - the Italian Way Elective courses Soft skill courses Experience design & marketing: the Italian way This module of the program aims to analyze cases and strategies undertaken by paramount Italian brands in key sectors like food & wine, design furniture, fashion, sports, automotive and industrial goods. It presents the Italian way of experiential marketing and how does it compare with the benchmarks in the rest of the world. Admissions Ideal Candidates for the IM4 Programme The International Master in Multichannel Marketing Management is specifically designed for young graduated talents willing to face the challenges of marketing in the contemporary age. Applications for the September 2016 intake are now closed. Applications for the September 2017 intake will open in September 2017. Non-EU students are encouraged to apply at least three months before the start of the programme in order to allow enough time for the Declaration of Value (DOV) procedure for Italy and establishment of the student visa. If you would like more information about the International Master in Multichannel and Marketing Management, please download our programme brochure by clicking the link, or write to infomasters@mip.polimi.it and we will respond to your requests in a timely fashion. Admission Requirements The minimum requirements for the IM4 programme are: Online application CV or resume in English Motivation letter in English Copies of University degrees and academic transcripts Copy of English certificate (TOEFL, TOEIC or equivalent) for non-native speakers Application fee of €100 Two reference letters (optional) Applicants will have to sit for a final motivational interview. International Students in Milan - Assistance Once you have been accepted to the International Master, you will be faced with a whole new "To Do" list. This will include visas, housing, insurance, setting yourself up in Milan and much more. Students will be put in touch with MIP's International Students Office which will be able to provide you with useful assistance and information in order to help your move to Italy go smoothly and your stay in Milan very comfortable. [-]

Master’s Programme

European Business School Paris
Campus Full time September 2017 France Paris

Students gain a thorough grounding in management concepts and methods from a multicultural and strategic perspective. [+]

Master's Program

First Year Master

First Year of the Master's Program  Master's program application form 

Second Year Master

Second Year Master's tracks International Business Management Track Finance Track Marketing and Communications Track International Human Resource Management Track Entrepreneurship and Intrapreneurship Track Digital Marketing and E-commerce Track Fashion and Luxury Brand Management Track

Program YEARS 4 - 5 (MASTER)

First Year of the Master's Program

Objective

The fourth year is dedicated to the advanced study of management and business strategy. Students gain a thorough grounding in management concepts and methods from a multicultural and strategic perspective. Through the large variety of electives available, students can also delve into several specific areas of management and see their career plan take shape. Certain courses are taught in English.... [-]


Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time September 2017 France Nice

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Mastère / MBA Management du luxe

Group EAC
Campus Full time September 2017 France Paris

Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais... [+]

Top Masters Programs in Marketing and Communication in France. Nouveau programme sous l'égide de l'Institut Français du Luxe. Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais. Le Manager du luxe sera force de proposition dans la mise en œuvre de projets innovants ; tout en étant apte à contribuer au développement de l’entreprise, comme à la pérennisation de la marque dans laquelle il évoluera. Ces compétences professionnelles, tant théoriques que pratiques, lui permettront d’appréhender et de s’engager dans le monde de l’entreprenariat ; en devenant lui-même l’artisan de projets uniques, ambitieux, modernes et visionnaires. Des enseignements professionnels assurés par… des professionnels : Le programme Mastère luxe « Manager du luxe » a été soumis à un cahier des charges exigeant : celui de proposer des modules de cours assurés par des professionnels du luxe ; spécialistes reconnus dans le milieu dans lequel ils opèrent. Ainsi, le contenu pédagogique du Mastère Luxe réunit un ensemble de cours fondamentaux, formant l’acrotère des compétences professionnelles attendues d’un futur manager du luxe. Ces cours fondamentaux sont regroupés dans sept blocs de compétences : Economie du Luxe Droit du Luxe Marketing et communication du Luxe. Langues vivantes Management du luxe Sociologie et tendances Marketing international A ces cours fondamentaux, viennent s’ajouter dix blocs de compétences d’enseignements spécialisés entièrement dédiés au monde du luxe : Art – Culture – Luxe Savoir Vivre à la Française Cosmétiques, maroquinerie et accessoires Objets du luxe et de collection Haute Couture Gastronomie, Arts de la Table et Hospitality Luxury in progress Tourisme de prestige Horlogerie haut de gamme Haute joaillerie [-]

MA In Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15 

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

 

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

 

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

 

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

... [-]

Master in Advertising

SCAD - The Savannah College of Art and Design
Campus Full time

As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]

Top Masters Programs in Marketing and Communication in France. Master the art of advertising As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising. M.A. in advertising Available at: - Atlanta ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 749 Advertising M.A. Final Project ITGM 715 Interactive Web Design — 700-level ARTH elective Total course of study: 45 hours* M.F.A. in advertising Available at: - Atlanta - Savannah ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 725 Digital Media for Advertising ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 751 Advertising for Alternative Media ADVE 779F Graduate Field Internship† ADVE 779T Graduate Teaching Internship† ADVE 791 Advertising M.F.A. Thesis ADVE 792 Advertising M.F.A. Visual Thesis ITGM 715 Interactive Web Design — 700-level ARTH elective — 700-level ARTH elective — 500- to 700-level elective — 500- to 700-level elective — 500- to 700-level elective — 500- to 700-level elective Total course of study: 90 hours* * Intensive coursework may be assigned upon admission. † Choose one of these two courses. Consult your faculty adviser in selecting elective courses. Course numbers and titles are subject to change. Careers in advertising Become a designer for an ad agency. Become a creative director. Become an information designer. Advertising professionals combine skills in design, writing, strategic planning and branding for use in a wide range of media. Their role is to come up with "the big idea" that communicates an advertising message creatively, to reach and influence specific target audiences. Launch your career as a professional: Account executive Art director Copywriter Creative director Environmental designer Information designer Display director Creative services manager Advertising designer And get recruited and hired by the best of the best: Saatchi & Saatchi Leo Burnett Razorfish BFG Communications Digital Kitchen Acquity Group Grey Worldwide Kirshenbaum Bond Senecal + Partners La Comunidad [-]