A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.
Master Program in Marketing and Communication in France
The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. [+]
The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]
This Master taught in Spanish language aims to equip managers who will assume responsibilities in the field of marketing of advanced knowledge and skills in a precise increasingly global and interconnected markets. [+]
Groupe ESC Troyes in Champagne was created in 1992, is therefore the youngest French Business School. It enjoys all national accreditations (full recognition by the National Ministry of Higher Education and Research, accredited by the “Conférence des Grandes Ecoles” of France, etc.) and has just started application for international accreditation (EFMD + AACSB). [+]
GRADUATE SCHOOL OF MANAGEMENT
As a Graduate School of Management, our mission is not only to train high-potential profiles, but also responsible executives. Beyond the technical skills a school may transfer to its students, our staff is also here to accompany and help students to become respectable, respectful and respected executives. Thanks to a tailor-made curriculum, study periods abroad, student union life and coaching by our teaching staff, you will progressively build a strongprofessional project for yourself and become a young graduate with a brilliant future.
The School is accredited by the French “Conférence des Grandes Écoles ” and is a member of EFMD and AACSB International... [-]
Faced with the growing digitalization of business and the multiplication of channels of interaction between consumers and brands, competitive advantage lies more than ever in the ability to understand the complexity of the market and anticipate their evolution. [+]
This tailored and personalized program is designed for students wishing to move towards the business management in general or specialized (Marketing, Purchasing, Information Systems, Innovation, ...), while focusing on a strong international and in business. [+]
The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society. [+]
Master of Science (MSc) in Communication Science: Corporate Communication
The Corporate Communication track within the Master's Programme in Communication Science gives a broad understanding of the communication of commercial and non-profit organisations with their environment and society.An important question within Corporate Communication is:How are communication strategies being developed, approved, implemented and evaluated?
A vital aspect to note is the public responsibility of organisations, especially in relation to public opinion and the public debate in the media.The track features topics such as:corporate identity image and reputation management corporate branding theories of organisation culture and commitment theories communication in change processes crisis communication ... [-]
The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. [+]
Train marketing and communication professionals to master and deepen their knowledge of the necessary theories and tools for the evolution of their functions. [+]
The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. [+]
Students gain a thorough grounding in management concepts and methods from a multicultural and strategic perspective. [+]
First Year MasterFirst Year of the Master's Program Master's program application form
Second Year MasterSecond Year Master's tracks International Business Management Track Finance Track Marketing and Communications Track International Human Resource Management Track Entrepreneurship and Intrapreneurship Track Digital Marketing and E-commerce Track Fashion and Luxury Brand Management Track
Program YEARS 4 - 5 (MASTER)
First Year of the Master's Program
The fourth year is dedicated to the advanced study of management and business strategy. Students gain a thorough grounding in management concepts and methods from a multicultural and strategic perspective. Through the large variety of electives available, students can also delve into several specific areas of management and see their career plan take shape. Certain courses are taught in English.... [-]
Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]
Former l’élite professionnelle de demain, tel est le dessein du Mastère / MBA Luxe. En effet, tout au long de leur formation, les apprenants bénéficieront d’une connaissance précise, actuelle et réelle du marché du luxe ; tout en développant une vision stratégique étendue à l’international. Dans cette perspective, certains enseignements seront assurés en anglais... [+]
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]
Master of Marketing
The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.
Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.
Duration: 15 months, divided into five consecutive quarters of eleven weeks each.... [-]
As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]