Distance learning Master in Marketing and Communication

Top Distance learning Master's Programs in Marketing and Communication 2017

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Dealing with public universities is far from an optimal option. Private schools provide much better assistance in your distance learning experience. Several online university draws teachers and students at great distances from all over the world. This vastly increases the diversity in a distance learning classroom and produces challenging conversation among those from hugely divergent communities, regions, and distant cultures.

Distance learning Master's Program in Marketing and Communication

Read More

Master In Organizing Events, Protocol And Business Tourism (MICE) (online)

School of Tourism and Hospitality - The OSTELEA
Online Full time April 2017 Spain Barcelona

The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. [+]

Best Distance learning Master's Degrees in Marketing and Communication. Master in Event Organization, Protocol and Business Tourism (MICE) The Master in Event Organization, Protocol and Tourism Business Ostelea aims to train professionals and executives to lead business projects focused on planning and management of different types of events (particularly shares of Meetings, Incentives, Conferences and Exhibitions and conferences and conventions, trade shows), master the concepts of protocol and communication strategies and public relations and create a tourism development focused on the segment of business tourism quality. Why study the Master: This Master is developed in methodology Online Personal Brand Management: The program includes the development of skills in the field of personal brand management, that influence learning personal marketing techniques and employability in order to identify career opportunities in Spain or other countries . Stress management techniques: The program includes sessions on stress management techniques, an essential ability for any manager in the organization of events, whose psycho-emotional balance depends on the effective management teams. GOALS The Master in Event Management, Tourism and Business Protocol allows you to: KNOW THE INDUSTRY MICE (Meetings, Incentives, Conferencing and Exhibitions) and Protocol area institutions. Build a strong foundation of industry knowledge from an international perspective and always from the management approach. GLOBAL VISION Train managers oriented business management of tourism enterprises able to get the expected results worldwide. DEVELOPMENT STRATEGIC PLANS Introduce the keys to the development of strategic plans and their implementation to immediate action in MICE (Meetings, Incentives, Conferencing and Exhibitions) environments. INNOVATION AND SUSTAINABLE MANAGEMENT Develop the capacity for creativity and innovation in the industry and its sustainable management through a comprehensive and specialized training, qualifying participants for assuming positions of responsibility. MANAGEMENT TRAINING Developing the necessary management skills of a global MICE business manager to make a collaborative, assertive and participatory work among all team members develop. Curriculum The Master in Event Organization, Protocol and Tourism Business Ostelea is classified into 5 modules: Structure and finance the tourism sector. Talent management and innovation. Business management organization eventosy business tourism in global environments. International Marketing, protocol events and business tourism. Master's Thesis. Professional careers Professions Career Services is a support area for students and alumni Our goal is to guide and accompany the student to reach new professional goals and achieve a better match between your expectations and professional interests with the labor market. Career Services Employment Exchange Executive Partner Employment Program Online job forum Online entrepreneurs cycle Webminars Talent Development Professional outings Director focused on business tourism and event facilities, such as palaces congresses and conventions, fairs, incentive agencies and other acts of trade promotion in the field of public relations. Hotel establishments dedicated to hosting events such as conferences, conventions and conferences. Companies using sponsorship and patronage as a communication tool and need to qualified professionals who manage events that will organize or sponsor, and to devise the sponsorship of profitable projects from the point of view of visibility and return on investment. Departments of public institutions of any area dedicated to the implementation of policies cultural and artistic heritage through design, planning and event management in this field. Specialists Protocol events both private and official, working in companies or self-employed. Marketing managers of companies focused on business tourism Organizers and directors campaigns for cultural events on commission of private, public companies or individual customers. Consultants in the development, marketing and financing events. Admissions and Qualifications ADMISSIONS The admission process guarantee the suitability of the candidates, so all participants can make the most of this learning experience. To start the admission process is necessary to fill the request for information. From that moment Ostelea will contact the candidate to close an interview which must provide the following documentation: Titulación Universitaria The Curriculum Vitae Motivation letter Two letters of recommendation After completing the interview, the Admissions Committee will examine case by case and communicate the resolution to the candidate to report the status of their admission. QUALIFICATIONS The participant who successfully completes the program will take TRIPLE CERTIFICATION: Master in Event Organization, Protocol and Business Tourism for Ostelea School of Tourism & Hospitality (OWN) Master in Event Organization, Protocol and Business Tourism EAE Business School (OWN) Master in International Tourism Management, majoring in Tourism Management International Business, from the University of Lleida [-]

Master of Marketing (Online)


RMIT University: Online
Online Part time October 2017 Australia Melbourne

RMIT’s online Master of Marketing is designed for current and aspiring managers looking to increase their knowledge across an all-of-business approach to marketing. It’s also the perfect tool for entrepreneurs who need to be across every aspect of business marketing to start up a new venture. [+]

RMIT’s online Master of Marketing is designed for current and aspiring managers looking to increase their knowledge across an all-of-business approach to marketing. It’s also the perfect tool for entrepreneurs who need to be across every aspect of business marketing to start up a new venture. You will learn how to: perfect your expertise in planning, directing, implementing and monitoring develop core skills to deliver effective strategy improve your personal management skills better understand the relationship between marketing and other areas of management Engage with industry-renown experts who will help you see the role of marketing in new and unimagined ways. Our online course allows you to develop a breadth of knowledge, focusing on practical, real world tools and strategies which also apply to your personal career aspirations, so you can keep moving ahead. What you will study: Marketing Management Consumer Behaviour Marketing Research Marketing Communication Strategy Product Innovation Interactive Marketing Business and Network Marketing Services Marketing Social Marketing Brand Strategy Strategic Marketing Business Research Design 
 The benefits of studying online with RMIT Study while you work full-time RMIT’s accelerated online program prepares you for greater career success, while you continue to work full time. This flexible approach to postgraduate study offers more opportunity to carry on with life commitments while advancing your career. Finish sooner You can enrol into any of our six study periods throughout the year; each study period is seven weeks long. So whether you need to fit your study around work, family, or treks through the Himalayas, you can create a timetable that suits you. No on-campus exams or lectures
 While you will have online assessments, the Master of Marketing delivers a convenient online program without the requirement for on-campus attendance and traditional exams. All lecture material and content is delivered direct to you through an interactive online learning platform, wherever you are. Access to world-class academics Our online program is developed and led by renowned academics and industry leaders who possess the most up-to-date knowledge to equip you to tackle management challenges. We’ve simply optimised our on-campus content for the digital classroom to make studying more achievable for busy lifestyles. Work-connected learning
 The driving force behind our program is the industry connections you’ll make while studying. Learn from renowned academics and industry leaders, while guided by a notable advisory board of executives. This means that what you learn can be applied to your work immediately. Dedicated support and assistance Our study concierges are experts in student support and will be with you every step of the way, available to help you throughout your study journey. Students will receive one-on-one guidance, assistance and motivation as well as help you access any tools, resources or services you need, and help you achieve your study goals. Program intakes 6 intakes annually (October, January, March, May, July and September). Nested qualifications In addition, our Master of Marketing encompasses courses that make up our Graduate Certificate, so if you need to exit the program early, you can earn a postgraduate qualification by successfully completing specified courses. The Graduate Certificate is also a pathway to the masters for some students (see entry requirements). Entry requirements Australian Bachelor degree or equivalent, or higher level qualification, in business (or a related discipline); or RMIT Graduate Certificate in Marketing. Applicants with a degree in a non-business or related discipline need to apply for the Graduate Certificate in Marketing to complete the Masters degree in two years accelerated part-time mode. [-]

Master in Advertising

Academy of Art University
Campus or Online Full time 2 - 3  September 2017 USA San Francisco

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Best Distance learning Master's Degrees in Marketing and Communication. Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units TOTAL 63 units *Per director approval MFA Advertising Degree Requirements Successful completion of Final Thesis Project Minimum 2.0 cumulative GPA Minimum grade of C in all required 63 units MFA Program Learning Outcomes Graduate students will meet the following student performance criteria: Strategic Communication Develop strategic elements focused on the target customer, the product/service, and the market Gather, assess, and apply relevant information, including historical research, to strategic work Visual Communication Use appropriate visual media, including freehand drawing, to convey essential elements Apply appropriate design principles to strategic and creative work Verbal Communication Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process Communicate verbally and in writing with a unique and versatile voice Conceptual Thinking Communicate relevant objectives through the use of appealing aesthetic choices Think conceptually and execute projects beyond traditional advertising media Consider diverse points of view, and reach well-reasoned conclusions as part of the conceptual and design process Professional Readiness Present a sophisticated and original portfolio to acquire a job within the industry. Articulate career goals and plan to achieve them Communicate strategic conceptual and artistic goals at a professional level Submit work according to professional presentation standards Collaborate with other members of a creative team Specialty Skills: Creative Strategy Analyze social and cultural trends to identify patterns and potential implications Evaluate a brand’s position from multiple perspectives Academy of Art University Learning Outcomes Graduates of the Academy of Art University will demonstrate the ability to: Produce a body of work suitable for seeking professional opportunities in their chosen field of art and design. Solve creative problems within their field of art and design, including research and synthesis of technical, aesthetic, and conceptual knowledge. Communicate their ideas professionally and connect with their intended audience using visual, oral, and written presentation skills relevant to their field. Execute technical, aesthetic, and conceptual decisions based on an understanding of art and design principles. Evaluate work in their field, including their own work, using professional terminology. Recognize the influence of major cultural and aesthetic trends, both historical and contemporary, on art and design products. Learn the professional skills and behaviors necessary to compete in the global marketplace for art and design. Visit www.academyart.edu to learn more about total costs, median student loan debt, potential occupations and other information. Accredited Member WSCUC, NASAD, CIDA (BFA-IAD, MFA-IAD), NAAB (B.ARCH*, M.ARCH), CTC (California Teacher Credential). Acting degree program is currently not offering online courses. **B.ARCH is currently in candidacy status. [-]

Master in Political Marketing

Rome Business School
Campus or Online Part time March 2017 Italy Rome

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Political-Electoral Marketing - Strategy - Market research for politics - Segmentation, targeting and positioning for politics - Political-Electoral marketing mix - Marketing 2.0 and 3.0 for politics Web and Social media for politics - Web and Social Media campaign planning, implementation and control for politics - Using Facebook, Twitter, LinkedIn and Google+ for political communication - Political blogging - Emailing techniques Public speaking - Verbal and Non-verbal communication - Feedback effectiveness - Active listening - Steps for an effective public presentation Political Press Office - Political journalism - The Press Office - The planning of activities - Implementing actions and monitoring results. Organising events - Choice and ideation of the most suitable event in order to reach objectives - Project definition - Budget definition through the evaluation of economic aspects - Promotion: online through social media and offline through traditional media - Practical organization of the event. The electoral system and its specificity - Plurality systems - Majority systems - Proportional systems - Mixed systems Leadership for politics - Interpersonal influence - Leadership styles - The techniques Spin Doctoring - Role and activity evolution - Strategies and techniques - Excellency cases Fundraising for politics - Fundraising techniques and tactics - Fundraising patterns - The management of the relationship with donors - Budgeting and staffing models - Effective and ethical profiles - Phone banking, canvassing and special events Electoral campaign management - Traditional vs digital campaigns - Human resources management and organisation for an electoral campaign - The thematic campaign - Territorial campaign - Cases studies Innovative communication techniques for politics - Graphic, video and digital design - Modelling and 3D animation - Augmented reality - Mobile apps - Video mapping International excellency cases Edsegovi’s HOLOS model (Mexico) Learning Options This course may be attended in the following formulas: - on campus, at the Rome Business School Rome headquarters. - distance learning, through a cutting edge e-learning platform with live lectures and a great teacher-student interaction. Participation fees In order to ensure a top quality training course, attendance is limited to a maximum of 20 participants. Selection is based upon the evaluation of CVs and on the results of technical-motivational interviews. The participation fee for the Master’s Degree in Political Marketing is of € 3.500,00 (V.A.T. included). ... [-]

Master in Innovation and Tourism Marketing

UCAM Universidad Católica de Murcia
Campus or Online Full time November 2017 Spain Murcia

The Masters in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations. [+]

Best Distance learning Master's Degrees in Marketing and Communication. Student Profile The Masters in Innovation and Tourism Marketing is intended for people that are passionate about the culture of innovation, technology, and marketing applied in tourism organizations. Applicants wishing to enter this program must be a graduate of a tourism related study or have a degree in a different academic field. This program is appropriate for students who want to acquire or expand their knowledge with regards to the set-up and operations management aimed at innovation and marketing processes in the tourism sector. Therefore, prospective students should show a general interest in tourism as a whole as well as in the innovative aspects of marketing, creativity and design of tourism products, communication, distribution and new technologies applied in this sector. Key Facts Today’s society is evolving at a steady pace. Every day, different problems and challenges emerge, making the development of companies an uncertain path. In order to grow and contribute to the world’s progress, enterprises have to present new solutions to the market and to their business culture, never ignoring the real purpose of any society: to contribute to the common good. The objective of the Masters in Innovation and Tourism Marketing (ITM) is to empower each participant with strong leadership skills in an international and multicultural context in order to acquire knowledge and competences about innovation, technology and marketing, and the ability to apply them in real situations. Recognized academics and successful executives join in a strong faculty team, which presents students the broad perspective of a company in its different aspects, hereby assisting future leaders in their decision-making processes. Students’ individual evolution depends on their cooperative attitude and open- minded personality. As part of an international, multicultural group, classmates will have to team up with each other and work together to overcome different tasks and case studies based on real problems. Naturally, networks will grow in class and the bonds created can lead to projects beyond the master’s program. During the ITM, every participant will have the opportunity to feel the innovation world directly in an organization. With a minimum of 150 hours of practical work, the internship will contribute directly to the experience and professional profile of students. Moreover, UCAM’s career services will be available for the ITM students including the SOIL – “Orientation and Work Placement Service” of UCAM, “Portal de Empleo” – the university’s employment portal – and the “Network of Recruiting Erasmus”, a service that promotes international students’ employment in top companies throughout Spain. Career Opportunities The training given by the Master’s in Innovation and Tourism Marketing provides access to both the labor market’s private as well as public sector. There is a wide range of professional responsibilities and profiles that can be seized by graduates of this course. The skills obtained during this Master prepare students to occupy leading positions in companies and to draw up their own business plan as entrepreneurs. At the end of the program graduates are qualified to: Successfully develop their own business in the tourism sector Start / resume their career in the private sector holding positions of responsibility in departments of general management, innovation, human resources, marketing or communication Work as project or product managers, online managers in eCommerce, social media, revenue management etc. or as manager of innovation and tourism technology Develop their career in the public sector e.g. in the planning and management of smart destinations Advise public and private companies in the innovation, marketing and implementation of new technologies in the development of tourism projects Begin their professional career in the area of teaching and research Dra. Ginesa Martinez del Vas Director of the Master's in Innovation and Tourism Marketing Tourism accounts for one-third of total world trade. Moreover, tourism is the sector that creates the most jobs and has proven itself impervious to economic downturns. Therefore, prospective students should show a general interest in tourism as a whole as well as in the innovative aspects of marketing, creativity and design of tourism products, communication, distribution and new technologies applied in this sector. Spain is a world power in the tourism industry with extensive experience in research and development, that has allowed us to build up a wealth of knowledge, which we feel urged to share and educate on. In the last ten years, the introduction of new management systems and products has revolutionized the tourism branch. Today’s technological environment represents a challenge to the individual operator to compete on equal terms with all the different types of organizations in the sector. This new way of doing business has revolutionized the tourism sector, converting it at the same time both to the second largest percentage of internet searches and No. 1 in terms of internet monetary transactions. Quality, the ability to adapt quickly to change, personalized marketing, innovative products and the creation of new tourism experiences - these are the foundations on which the future of tourism rests. The constant emergence of new competitors and new technologies, along with the specialization and professionalization of the sector means that companies and employees in the industry have to keep up with the speed of these changes. This ambition requires a deep understanding of individual markets and customers, calls on its stakeholders to be creative, to keep abreast of changes in popular culture, to grasp the latest technological developments and to be able to put them to profitable use. These are the skills and knowledge this Master will help students acquire. The Masters in Innovation and Tourism Marketing offered by UCAM, an Affiliated Member of the World Tourism Organization (UNWTO), is an essential step in the honing of professional skills and a giant leap in the modernization of tourism management, thereby improving the competitiveness of tourism companies and popular tourist destinations. [-]

Masters in Social Media

Birmingham City University Faculty of Art, Design and Media
Campus or Online Full time Part time 1 - 3  September 2017 United Kingdom Birmingham + 1 more

If recent years have shown anything, it's that social media is changing the relationship between citizens and the state, whilst enabling others to more effectively reach and engage with audiences on a commercial level. Either way, it’s clear that there are opportunities for social media professionals to make significant impacts in their rapidly growing field, innovate and shape practice. Explore How Business and Non-Profits Can Utilise Social Media: The opportunities are many. On the one hand, established businesses are seeking to co-opt the tools of social media and use them for commercial gain. Many organisations now employ teams of social media managers, bloggers and specialist digital marketing professionals; jobs that didn't exist a decade ago. On the other hand, third sector organisations are making use of these tools to build complex and conversational communication strategies for minimal cost. Both commercial and non-commercial organisations need to deepen their understanding of how social media can support their aims. Become a Social Media Expert: On the MA Social Media, at Birmingham School of Media or by distance-learning, you will explore the techniques of social media, consider the development and direction of social media as a creative industry, and will contribute new research and knowledge to the field. For students studying on-campus, Birmingham has a thriving social media scene with strong links to the course, and this scene is fast becoming an industry. It is therefore wholly appropriate that this programme should be based within Birmingham School of Media, where students will have access to a peer group and active community of social media practitioners. [+]

Course Summary

If recent years have shown anything, it's that social media is changing the relationship between citizens and the state, whilst enabling others to more effectively reach and engage with audiences on a commercial level. Either way, it’s clear that there are opportunities for social media professionals to make significant impacts in their rapidly growing field, innovate and shape practice.

Explore How Business and Non-Profits Can Utilise Social Media: The opportunities are many. On the one hand, established businesses are seeking to co-opt the tools of social media and use them for commercial gain. Many organisations now employ teams of social media managers, bloggers and specialist digital marketing professionals; jobs that didn't exist a decade ago. On the other hand, third sector organisations are making use of these tools to build complex and conversational communication strategies for minimal cost. Both commercial and non-commercial organisations need to deepen their understanding of how social media can support their aims.... [-]


Masters in Screen Studies

Birmingham City University Faculty of Art, Design and Media
Campus or Online Full time Part time 1 - 3  September 2017 United Kingdom Birmingham + 1 more

MA Screen Studies plunges you deep into the latest debates around the function and importance of screen based media within a rapidly-changing media landscape. Drawing on a combination of film and television theory, the Screen Studies master’s degree at Birmingham School of Media, encourages you to actively participate in, and contribute to the development of ideas in the field and to the strong research culture of the school. This media theory geared master’s degree, available on-campus or by distance learning, gives you space to think about the ways in which audiences make sense of media, as well as the formal and aesthetic qualities of media texts, as a way into exploring your own practice or scholarly or media research interests. Convergence Culture The point of departure for MA Screen Studies is what Henry Jenkins famously described as ‘convergence culture.’ Increasingly, audiences watch television online, through mobile or tablet devices, and access movies through a range of platforms and formats, cinema being just one. The ability to make and broadcast video has begun to change the ways in which we understand the relationships between producers and consumers. Media convergence is about much more than technological change, and in this master’s degree you will explore new ways of thinking about production, distribution and consumption of screen-based media and our relationship to it. Key Facts The Screen Studies MA reflects the changing nature of the media industries and the need for postgraduate study to cross disciplinary boundaries. The master’s degree is a mix of theory and practice, determined by you. You will be actively involved in assessment design; you produce the work that you want to be assessed. The MA course is adaptable and designed to reflect your individual interests and needs. You'll be taught by a team of highly active academic researchers and media practitioners. [+]

Entry Requirements

Anyone undertaking this course must possess an upper second class bachelor’s degree or higher in a relevant subject area. Previous study in Film, Media and or Cultural Studies or professional experience would be an advantage. We particularly welcome non-traditional applications, particularly from applicants with some professional or production experience. We therefore accredit prior experiential learning.

 

Employability

Our close links with business and the professions mean that our courses are always relevant, up-to-date and meet the exact needs of the current marketplace. Wherever possible, we involve employers in planning the curriculum, while many of our lecturers come from and maintain their links with industry, ensuring they are up to speed with the latest developments.... [-]


Master in Marketing and Communication

Rome Business School
Campus or Online Full time Part time March 2017 Italy Rome + 1 more

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Training of excellence, paid internships, students from 140 countries, career service, international networking and many others benefits for your professional and personal development. Teaching formulas for every demand. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, paid international internships and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typically: graduates with or without previous experience in marketing and communication marketing professionals communication professionals professionals operating in environments other than marketing and communication who wish to acquire a deeper knowledge or start working in this field entrepreneurs who are seeking to build foundations in marketing communication knowledge. Structure (1 year) 6 months in Rome: Lectures + Additional Activities 6 months of project work Study tours in Europe An international paid internship: In a country of your choice   Contents Introduction to Marketing Company and Marketing Strategy Understanding the Marketplace and Consumers The Marketing Environment Marketing Information Systems and Research Consumer Markets and Consumer Buyer Behaviour Business Markets and Business Buyer Behaviour Designing a Customer-Driven Marketing Mix Segmentation, Targeting, Differentiation and Positioning Product, Services, and Brands New-Product Development and Life-Cycle Strategies Pricing: Understanding and Capturing Customer Value Pricing Strategies Marketing Channels Retailing and Wholesaling Integrated Marketing Communication Strategy Communication and Promotion Advertising Public Relations Personal Selling Sales Promotion Direct Marketing Event Management Online Marketing Website Creation Search Engine Optimization (SEO) Web Analytics Search Engine Marketing (SEM) Social Media Marketing Email Marketing Online Advertising Competing on an international scale Creating a Competitive Advantage International Marketing and The Global Marketplace Marketing Ethics and Social Responsibility Special Contents The technical/professional teaching is enriched by: Company tours, to get to know managerial systems and players from the inside Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding 2 months in New York: The Master course includes the opportunity to complete your studies in the heart of Wall Street (NYC) and of doing an internship there in more than 800 local companies. Training in interdisciplinary competencies, such as: PNL Self-marketing Interpersonal communication techniques Leadership Public speaking Cross-cultural Communication Presentation Skills Time Management Project Management Learning options and Tuition fees The Rome Business School offers numerous didactic formulas, to allow you to take advantage of the Master in Marketing and Communication in the most suitable way for your needs. Full Time Formula (on-campus or online): € 12.000 Executive Formula (on-campus or online): € 5.500 euro Professional Formula (on-campus or online): € 3.500 euro ... [-]

Master of Marketing

The University of Newcastle, GradSchool (Online)
Campus or Online Full time Part time May 2017 Australia Newcastle Sydney + 1 more

A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your strategic capabilities. [+]

Marketing is a dynamic, challenging and fast paced business function focused on the customer. Marketing professionals must be prepared to apply analytical and problem solving skills to make informed marketing decisions in order to address complex business situations. A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors. A Master of Marketing through the University of Newcastle is for professionals aiming to further expand their knowledge in marketing or for people looking to change career into the marketing profession. Marketing is a dynamic field with organisations of all types becoming increasingly market-oriented requiring marketing-qualified professionals , the University of Newcastle’s Master of Marketing program will keep you at the cutting edge of the industry. The Master of Marketing is one of the few programs that recognises relevant professional experience and may result in credit being granted for up to four courses. This means you could reduce your study by up to a third! To learn more about what your professional experience can provide you with, please visit the Professional Development tab. The Master of Marketing can be studied face-to-face at the Newcastle City Precinct, online or a combination of the two. This allows you to achieve a post grad qualification whilst balancing your professional and personal commitments, through study designed for life. Explore this page and find out if the Master of Marketing is for you, what you will study and the career opportunities it can provide you. Is it for you? Are you searching for a qualification that will enhance your knowledge and capability as a marketer? Due to the dynamic and competitive nature of today’s industry, it is important to be highly skilled in order to be an effective marketer but also for constant professional growth and to improve career opportunities and promotions prospects. The Master of Marketing focuses on developing greater understanding of marketing principles, consumer decision making and strategic marketing decision making. Specialisation in particular aspects of marketing is also offered which draw upon the research strengths of the faculty, with focus placed on marketing communications, brand management, services and relationship marketing, global marketing, digital marketing and marketing research. This postgraduate qualification can be the key to your future career success and can provide you with the know how to efficiently and effectively capture, communicate and deliver value to your target consumers. The program offers students the opportunity to learn from a blend of cutting-edge academic research with the latest insights from industry. With learning delivered via face to face or an integrated online learning platform to suit busy work schedules and/or personal commitments, the University of Newcastle’s Master of Marketing will enhance your knowledge of marketing, at a time and place that suits the demands of your life. Upon graduation you will have a comprehensive understanding of a number of aspects of marketing and the ability to plan and implement successful marketing campaigns. Career Pathways The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge of contemporary marketing issues and simultaneously build your skills in analysing situations, marketing opportunities and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction. If you are looking to enter a marketing management role, the Master of Marketing program will give you the edge you need. Marketing career opportunities exist across all industries which span exciting and challenging areas such as marketing strategy and planning, brand management, marketing communications, marketing research, social marketing, digital marketing and sustainability. By completing the Master of Marketing, you will differentiate yourself from other marketers in that you will possess a broad range of marketing knowledge and skills, and you will understand how these skills inter-relate with other organisational functions, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including: Marketing manager Brand manager Marketing communications specialist Market research analyst Media analyst Marketing operations specialist Admission Requirements There are two pathways into the Master of Marketing. Direct entry into the Masters Program (120 units) will be available for applicants who have: 3 year Bachelors Degree in the discipline; or 3 year Bachelors Degree not in the discipline + 1 year relevant business experience; or At least 7 years business experience, including 2 years in a management position. Students entering via this pathway are able to complete 4 courses per trimester, and are able to complete courses in any sequence they wish, that is consistent with course prerequisites. Applicants with an Honours degree in the cognate area or equivalent relevant qualifications at level 8 or above will be given appropriate recognition of prior learning. The alternate pathway is through the Graduate Certificate (40 units) which will be available for applicants who have: 3 year Bachelors Degree not in the discipline; or 3 year Diploma in the discipline; or 3 year Diploma not in the discipline + 1 year relevant business experience; or 2 year Diploma in the discipline + 2 years relevant business experience; or 2 year Diploma not in the discipline + 3 years relevant business experience; or At least 5 years business experience. Students entering via this pathway will be required to: Complete the Graduate Certificate over a minimum of two trimesters (typically 20 units per trimester); and Successfully complete a Business Academic Skills Program (BASP) which will be of 6 weeks duration. The BASP will be non-fee based and can be completed concurrently with courses in the Graduate Certificate. Only after the successful completion of the Graduate Certificate and the academic skills program will students be eligible to formally enrol in the Masters Program. Minimum English Language Proficiency Requirements Applicants who do not speak English as a first language must demonstrate that they meet the University's English proficiency requirement. Further information regarding English language proficiency requirements can be found at the English Language Proficiency for Admission Policy at http://www.newcastle.edu.au/about-uon/governance-and-leadership/policy-library/document?RecordNumber=D15/15438 [-]

Master of Marketing

University of Newcastle
Campus or Online Full time January 2017 Australia Newcastle

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. [+]

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge in the field and simultaneously build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

 

By completing the Master of Marketing program, you will differentiate yourself from other marketers in that you will possess a broad range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including marketing managers and executives, marketing research analysts, and product and brand managers.... [-]


Master's Degree In Business Management And Marketing

IEDE Business School Chile
Campus or Online Full time 18  February 2017 Chile Providencia

Today, more than ever, businesses compete using the ability and talent of the people working in them. In addition, there has been the need for lifelong learning, which finds its origin in frequency, depth and complexity of the changes that affect organizations and the environment in which they operate. [+]

Best Distance learning Master's Degrees in Marketing and Communication. OVERVIEW Today, more than ever, businesses compete using the ability and talent of the people working in them. In addition, there has been the need for lifelong learning, which finds its origin in frequency, depth and complexity of the changes that affect organizations and the environment in which they operate. OBJECTIVES The role of director of commercial and marketing has taken a leading role in modern business. Because markets are increasingly competitive, complex and changing, this professional requires preparation and continuous improvements in areas such as strategic planning, strategic marketing, consumer behavior, and strategic sales management, among others. The Master in Business Management and Marketing, e-learning, IEDE Business School program aims that students acquire, strengthen and develop skills and management skills for sound decision-making in the field of business and marketing strategies, for solid skills to function successfully in this area. PROFILE TITULADO The Graduate Professional Master in Business Management and Marketing achieved a level of knowledge, skills and competences in the area, which allow you to: Identify consumer segments and identify new business opportunities. Mastering the commercial and marketing strategies in the company, with a solid knowledge of quantitative and qualitative tools. Design and implement a strategic planning of the marketing and communications to compete successfully in domestic and international markets. Define the strategic and tactical criteria that should characterize the sales team in order to strengthen their motivation and commitment to meeting business objectives in the context of business reality. Hold positions in general management or executive management in the area of ​​marketing, companies or organizations of public and / or private. KEY FEATURES Spanish title by UEM Includes exclusive access to James McGuire Global Business Plan Competition Access to virtual library. Exclusive access to EBSCO data base where you will find papers and scientific articles related to the program. It has 3 degree options: End master project Professional advice for entrepreneurs with social risk in conjunction with ROOF International business travelers METHODOLOGY The Master in Business Management and Marketing e-learning, IEDE Business School is structured in 18 months, during which the student must perform the End Master Project, which will defend once passed all the subjects contained in the Curriculum. Profile recommended: Qualified professionals, who work in the commercial and marketing, which have a minimum of 2 years experience [-]

Master's In Communication Management And Public Relations

European Open Business School
Online Full time Part time September 2017 Spain Madrid

Through the teaching of qualified experts in different areas of the company experts and your environment, you get to prepare and equip students with the tools and knowledge necessary for decision-making in the enterprise and organizations, and business, which will allow them to analyze: Globalization ... [+]

Master in Communication and Public Relations What students get to the end of our training activity is the following: High organizational skills, leadership and management Adaptability to change and technological innovation. Ability to provide strategic and operational plans in senior management of the company. Habit of teamwork. Critical analysis and capacity for abstraction. Fast identification, problem analysis and solving them Open to the socio-economic and cultural environment mentality. Learn to take responsibility. As a senior, both personal and professional development of their daily activities, eventually transforming the productivity cost training for businesses and organizations cultural enrichment. Through the teaching of qualified experts in different areas of the company experts and your environment, you get to prepare and equip students with the tools and knowledge necessary for decision-making in the enterprise and organizations, and business, which will allow them to analyze: Globalization of markets, quality systems and management, management and financing of projects, sociological aspects, Strategic Planning and Analysis of productivity as well as ethical principles and values ​​that should be developed in the company directors . Agenda Module 1. The Science of Public Relations. Module 2: Administration, Management and Social Framework of Public Relations. Module 3. The Science of Public Relations and Industry persuasion. Global Module 4. Communication and Corporate Identity. Branding: The Brand Value Management. Module 5. Communication Policy, Lobbying and Lobbyists. Module 6. CSR in corporate and institutional communication. Module 7. Managing communication in crisis situations. Potential conflicts. Module 8. Social Protocol, Etiquette and best manners. Module 9. Business Protocol, Codes, Manuals and Standards Company. Official Protocol Module 10: Ceremonial, Chairs, Security Labels and Symbols. Module 11. Balance Scorecard. Implementation of communication strategies successfully. 12. Analysis Module specialized Public: Clients, Unions, Suppliers, Financial Institutions, Other. Module 13. Strategic Communication Plan Development, Monitoring, Control and Evaluation Plan results. Module 14. Application of new technologies to business communication and public relations. Module 15. Internal Public Relations. The culture of back gray and interpersonal relationships. Module 16 Control of Advertising Effectiveness: Determination of the effects of advertising. Module 17 Final Draft Master. [-]

Master's In Communication Management, Public Relations And Protocol

European Open Business School
Online Full time Part time September 2017 Spain Madrid

What students get to the end of our training event is ... [+]

Best Distance learning Master's Degrees in Marketing and Communication. Master in Communication, Public Relations and Protocol What students get to the end of our training activity is the following: High organizational skills, leadership and management Adaptability to change and technological innovation. Ability to provide strategic and operational plans in senior management of the company. Habit of teamwork. Critical analysis and capacity for abstraction. Fast identification, problem analysis and solving them Open to the socio-economic and cultural environment mentality. Learn to take responsibility. As a senior, both personal and professional development of their daily activities, eventually transforming the productivity cost training for businesses and organizations cultural enrichment. Through the teaching of qualified experts in different areas of the company experts and your environment, you get to prepare and equip students with the tools and knowledge necessary for decision-making in the enterprise and organizations, and business, which will allow them to analyze: Globalization of markets, quality systems and management, management and financing of projects, sociological aspects, Strategic Planning and Analysis of productivity as well as ethical principles and values ​​that should be developed in the company directors . Agenda Module 1. The Science of Public Relations. Module 2: Administration, Management and Social Framework of Public Relations. Module 3. The Science of Public Relations and Persuasion Industry. Module 4. The Science of PR in crisis. Module 5. Balanced Scorecard applied for Business Communication. Module 6. Communication Policy, Lobbying and Lobbyists. Module 7. Business Protocol. Module 8 Protocol Spanish. Module 9. Sales and Marketing function. Module 10. Segmentation and Typology. 11. Product Module. 12. Distribution Module. Module 13. Sales Force. Module 14. Improving the functioning of the Sales Force. 15. Media Module. Module 16 Control of Advertising Effectiveness. Determination of the effects of advertising. Module 17. Module Final Project. [-]

Master in Communication, Public Relations and Protocol Online (in Spanish)

ESERP Business School
Online Full time June 2017 Spain Madrid

The educational content of the Masters is adapted to the requirements of the European Higher Education Area, offering 60 ECTS, which is ensured a constant effort to improve management skills and optimal development [+]

The educational content of the Masters is adapted to the requirements of the European Higher Education Area, offering 60 ECTS, which is ensured a constant effort to improve management skills and optimal development of attitudes. All our Masters online are based on an interactive platform in which students can not only find and upload information on the subjects of study but also be able to communicate with their teachers or other students. Students will have a tutor who is responsible for monitoring their progress throughout the course and it will solve the issues related to the use of the platform. In addition to all in the Masters online are not neglected professional skills that through multimedia resources can use interactive practice.... [-]


Master of Network and Communications Management (MNCM)

DeVry University
Campus or Online Full time Open Enrolment USA Chicago

As organizations exercise the vast potential of today's sophisticated telecommunication systems, there's a growing need for motivated professionals who have expertise in the field of high-tech network and communications [+]

Best Distance learning Master's Degrees in Marketing and Communication. As organizations exercise the vast potential of today's sophisticated telecommunication systems, there's a growing need for motivated professionals who have expertise in the field of high-tech network and communications management. Whether you aspire to sustain the security of an organization's network, develop e-commerce systems or apply technology for a company's strategic benefit, our Network and Communications Management degree program can provide the platform you need to enhance your career in the growing field of network and communications management. Master of Network and Communications Management degree program is available at the following location: Chicago Loop (Chicago, IL). Concentrations: Wireless Information Security Network Applications Project Management TUITION - Click Here About DeVry University. If you are looking for an undergraduate or graduate college degree program, consider DeVry University. We offer small class sizes, a year-round enrollment every 8 weeks with processing new or transfer I-20, and degree completion programs. At DeVry, you can earn a reputable degree from an accredited* university respected by top employers around the globe. Classes start every 8 weeks: January, March, May, July, September, and November DeVry University has locations across the United States, including 6 campuses specially equipped to address and service the needs of international students in their pursuit of a successful career. Chicago, IL (Loop & Campbell) Fremont, CA (San Francisco) Pomona, CA (Los Angeles) Sherman Oaks, CA (Los Angeles) New York City, NY Student life at DeVry University DeVry University offers a wide range of activities and clubs, including many professional organizations, in which students can participate. Most activities are planned by the student government or activity organization at each campus. In addition, several curriculum-related organizations, such as computer and electronics clubs, are offered, as are student-produced newspapers and special interest groups in such areas as chess, martial arts, and photography. A variety of intramural sports and field trip activities are also available. Activities and clubs vary by location. US Career Experience Program (USCEP) Would you like to earn hands-on experience while attending school in the US? DeVry University’s U.S. Career Experience Program provides international students of DeVry University or its Keller Graduate School of Management the opportunity to gain valuable on-campus work experience through a paid, part-time job. Opportunities vary my campus locations. International students may work up to 20 hours per week with the potential to earn up to $10/hour. This is an exceptional opportunity to develop in one or several of the following specialist roles: Business Development Marketing Student Services Admissions Community Outreach Students can learn more about each role description by following our LinkedIn page at: https://www.linkedin.com/company/devry-university-&-its-keller-graduate-school-of-management-international Follow us on our International Facebook page: www.facebook.com/devryintl *DeVry University is accredited by the Higher Learning Commission, www.hlcommission.org. Keller Graduate School of Management is included in this accreditation. In New York State, DeVry University operates as DeVry College of New York. Testimonials “The small-size classes offered by DeVry create a professional learning environment and also enhances interaction between Professor and student that help me a lot in adapting with new environment.” – Xuan D. Hua, Vietnam “Networking field is my passion and DeVry has provided me an amazing learning platform to pursue my dream. My advisor, Mr. Nadeem Masood is a wonderful person, and he has been assisting me since day one. He constantly looks out for me, and he is like a fatherly figure to me here. I’m sure DeVry will bring me to greater heights.” – Amudhan Tamilarasu, India “This U.S. Career Experience Program is another huge step that DeVry University has taken into the global world. I am honored to be chosen as International Student Specialist in this process and I am going to do whatever it takes to take the progress forward.” – Evrim Timur, Turkey Important information about the educational debt, earnings, and completion rates of students who attended DeVry can be found at devry.edu/degree-programs/ge.html Important information about the educational debt, earnings, and completion rates of students who attended Keller can be found at keller.edu/graduate-degree-programs/ge.html [-]