Master Program in Marketing and Communication in Colombia

Compare Masters Programs in Marketing and Communication in Colombia

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

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Master Degree in Marketing and Communication in Colombia

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Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2017 Colombia Bogotá

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

Best Masters Programs in Marketing and Communication in Colombia. The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

High School Programme

Grenoble Ecole de Management
Campus Full time

This tailored and personalized program is designed for students wishing to move towards the business management in general or specialized (Marketing, Purchasing, Information Systems, Innovation, ...), while focusing on a strong international and in business. [+]

Objectives: The Grande Ecole program was designed to enable students to build their professional project by developing their personality and ability to innovate within an international framework open to the company. Program: With personalized itinerary, get involved in a course that suits you. The importance attached to internships, international and extra-curricular activities, you will experience and openness to make the best choices for your future. What job can I do with this training? Grenoble Ecole de Management assists students in their career plans during training but also after graduation through the alumni network. Grande Ecole program leads to many opportunities: - Financial Analyst - Business Officer Business - Marketing Product Manager - Purchasing Consultant - CRM Consultant - Sales Engineer - ... How to integrate this training? Admission to this program is open to candidates: - Admitted to contest HEC - Admitted to contest Gateway (Gateway and Disability and Social Ascension) or under certain conditions: - For students in engineering school or design - For eligible applicants ENS Cachan - For candidates from the CAD contest [-]

Specialized Master's In Management And Marketing Of Energy

Grenoble Ecole de Management
Campus Part time 15 

To evolve in relation to sustainable development and the need for experts in energy, specialized masters familiarizes students with specific constraints and challenges in the energy sector. A high-level program that trains specialists of tomorrow through a cross and transdisciplinary approach. [+]

Best Masters Programs in Marketing and Communication in Colombia. Objective: This label is awarded jointly by Grenoble Ecole de Management and Grenoble INP. Sustainability is now inevitable, especially in the energy sector, and thus increases the demand for experts in the field. To meet this demand Grenoble Ecole de Management form of high-level managers specializing in energy and its various issues. Program: This course provides an overview of the energy market both from the point of view of the supplier of the customer, taking into account the importance of new technologies and energy efficiency services. The program is divided into 3 phases gradually integrating the student into the business. It is delivered in conjunction with Grenoble INP and in partnership with LIG Grenoble. Examples of courses: - Economics and Strategy energy - Climate and DD - Finance Energy - Energy networks - Dynamic Marketing and Strategic - Management of People and projects to strengthen operational learning, students work on an innovation project and the achievement of a professional thesis. What job can I do with this training? The Specialized Master in Management and Marketing Energy leads to many opportunities such as charge d'affaires engineer energy efficiency, energy buyer, or facilities manager. How to integrate this training? The admission application online is open: - For graduates holding a tray 5 (engineers, academics, business school) - For professionals work or job search, holding a tray 4 with experience of at least 3 years [-]

Official Master's Degree In Contemporary Culture, Literature, Art Institutions And Cultural Communication

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time

This program leads to the title of University Master's Degree in International Cooperation and Public Policy Management, Programs and Projects Development from the International University Menéndez Pelayo, organized in collaboration with the University Institute Ortega y Gasset Research. [+]

This program leads to the title of University Master's Degree in International Cooperation and Public Policy Management, Programs and Projects Development from the International University Menéndez Pelayo, organized in collaboration with the University Institute Ortega y Gasset Research. The credits earned in the Master are recognized automatically for access to doctoral studies in any university in the European Higher Education. GOALS The Master in International Cooperation and Public Policy Management, Programs and Projects Development It aims to meet the demand for technical experts in international cooperation caused by the existence of a growing number of actors who bring resources in this area. First, even in a recessionary context like the present, developed countries disbursing significant resources in terms of Official Development Assistance (ODA) channeled through actors various such as multilateral agencies, development NGOs, agencies of state cooperation, regional and local or several ministerial departments. Second, a growing number of developing countries are driving political force with South-South cooperation, being one of the most transformative events current aid system. Among these actors of South-South Cooperation, Latin American countries are playing a leading role, as they have managed to become international benchmarks in this area through the efforts of systematization of their practices and re-conceptualization of cooperation they are doing. Finally, it also grows in the corporate commitment to various organizations with the implementation of cooperation programs in those countries where they are installed, promoting Corporate Social Responsibility policies that seek to align with the development agenda. The Master in International Cooperation and Public Policy Management, Programs and Projects Development responds to the need to train experts to carry out cooperation interventions that provide development results and know and innovative respond effectively to the demands posed by the current system of cooperation form. In this regard, it should be noted that the assumption of international commitments such as the Millennium Development Goals (2000) and the Paris Declaration for Aid Effectiveness (2005), the emergence of new development approaches as based on Rights human or importance are gaining new management tools such as budget support, pose major challenges of designing strategies and implementing programs that are widely worked in the teachings of this Master. On the other hand, since the holding of the High Level Forum in Busan in 2011, the cooperation system is experiencing an acute transformation, expanding its scope to form a Global Partnership for Development, again, it requires a thorough understanding of the subjects worked in this program. Specifically, the Master in International Cooperation and Public Policy Management, Programs and Projects Development pursues two objectives: - To learn more about the principles, operation and logic of the international aid system, its actors, policies and instruments, from critical reflection, promote interventions that have a positive impact on the eradication of the structures that create and perpetuate poverty. - To train the student in the identification, formulation, implementation, monitoring and evaluation of development interventions, ensuring this training both with regard to projects carried out by agencies and cooperation agencies, using the Logical Framework Approach and Approach Rights human (HRBA), and for programs and public policies that run the governments of developing countries with resources from cooperation. This program has been preceded by the Master in International Cooperation and Project Management University Research Institute Ortega y Gasset which have been held XI editions. During these eleven years they have passed through our classrooms over 300 students who have been very successful job placement in a wide range of agencies and public and private bodies from which cooperation resources are managed. Program Development The Master has a duration of one academic year, beginning in October 2016 and end in June 2017. The inauguration of the academic year will take place on October 19, 2016. To obtain the degree of Master in International Cooperation and Public Policy Management, Programs and Projects Development by the University Research Institute Ortega y Gasset and the International University Menéndez Pelayo, students must complete 60 credits, of which 48 They will be delivered successfully overcoming different teaching modules (42 compulsory subjects and 6 credits of electives), which 6 ECTS corresponding to compulsory Internships are added. The remaining 6 credits are acquired with the Final Master Thesis. Modules and materials are designed for the student 30 credits per semester curse. The first semester concentrates 30 ECTS credits spread over 6 compulsory courses on International Cooperation System (16 ECTS) and Design and implementation of Public Policy Development (14 ECTS). The secondhalf of 30 ECTS credits, combining compulsory subjects (12 ECTS) and electives (6 ECTS) with the completion of the Professional Practices (6 ECTS) and Master's Thesis (6 ECTS). However, students who can not attend, for justifiable reasons personal and / or professional, the Master in the annual period in which they offer, eligible for the type of part-time study. In this case, students will formalize their first enrollment in September, attending the 30 credits that develop during the first half. The second registration will be formalized in September the following year to take the remaining 30 credits that develop during the second half. Admission Requirements  The admission to the Master must be in possession of a Spanish official university degree or another issued by an institution of higher education belonging to the European Higher Education Area (EHEA) that authorize, in the issuing country for access to teaching Master's Degree, preferably at graduates in the different fields of knowledge related to the discipline being studied, but may also admit students (graduates or graduate degree) formed in other areas within the field of Social Sciences and Law , which must certify basic training in matters related to the program. They may be admitted graduates from outside the EHEA education systems without approval of their titles, with proof of a level of education equivalent to the corresponding official Spanish university degrees and that empower the country issuing the qualification for admission to postgraduate studies . Entry by this route does not imply in any case the approval of the title, nor its recognition for purposes other than study the teachings of Master. [-]

Official Master's Degree In Political And Institutional Communication (master's Degree In Marketing, Consulting And Political Communication - Usc)

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). [+]

Best Masters Programs in Marketing and Communication in Colombia. This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). Teachers credits earned in the Master are recognized automatically, without having to take additional training courses for access to doctoral studies at the University of Santiago de Compostela and Murcia through program agreements with these universities. GOALS The Master in Political and Institutional Communication It is the main reference of this discipline in Spain, having been considered in the years 2012, 2013 and 2014 the best Master of Communication, according to the prestigious ranking of Masters prepared annually by the newspaper El Mundo. His training program responds to the growing demand for communication professionals in organizations with a strategic approach. It offers those who wish to specialize in this field the necessary tools, both theoretical and especially practical for the design and implementation of effective strategies and effective policy and institutional communication. General objectives: This Master is a program that has as main objective to develop the knowledge and skills necessary for proper professional performance in the field of marketing and political communication always at the governmental, administrative and / or institutional setting. It is to produce graduates with a comprehensive understanding of all areas related to political marketing, at the same time possess skills to meet the multiple tasks that address in companies engaged in these market areas. - Specific objectives: 1. Develop a comprehensive global marketing of political thought, political communication in particular and political consulting in general. 2. Gain a thorough understanding of the different technical consultancy, processes affecting politics and political marketing communication techniques, strategies and resources needed to implement, manage and enhance marketing organizations and institutions. 3. Get a comprehensive understanding of the social and organizational context in which political marketing to know how to identify audiences, partners, actors and agents of communication as well as communication and marketing tools that are required to interact with each develops. Four. Acquire skills to adapt to the common work of political consulting, and communication equipment and management of political marketing, and in complementary areas of consulting, which is essential for knowing how to prepare a project to be able to present a good report . 5. Enhance and develop their managerial skills to successfully exercise their responsibilities in organizations and institutions that use the marketing and communication. The main objective of the title is to produce graduates with a comprehensive understanding of all areas related to political marketing, with the ability to select, manage communication and dissemination. Also, in view of the necessary amendments to the market, the Master offers a path of specialization in political consulting that allow students to learn the techniques and dynamics necessary for incorporation into this market. The aim with this master is to equip students with an advanced global vision, that he can fulfill his career in a variety of organizations and public and private institutions. In this respect, the employability of students includes political parties, public institutions, companies, NGOs or media companies or political consulting. Program Development The Master has a duration of one academic year, beginning in October 2016 and end in June 2017. The inauguration of the academic year will take place on October 19, 2016. Lectures should preferably be on Friday afternoons and Saturday mornings, while workshops for the acquisition of skills and abilities, optional character, shall be sent some Thursday afternoon. The course will combine various teaching methodologies to facilitate understanding of the theoretical content through workshops and experiences of communication professionals. The case method, lectures, classwork defenses, seminars with international personalities, workshops and group work will be used. Obtaining a master's degree will be subject to the passing of the syllabus according to the criteria established by each teacher, active participation in class and the development of TFM conducted under the supervision of tutors specialized in the area of ​​student interest . In no case shall miss more than 20% of classes in each module. To complement the training, students in the Master, through covenants University Research Institute Ortega y Gasset, may make stays at universities and research centers in the U.S., Europe and Latin America, in order to continue to improve their knowledge in the field of political communication. Admission Requsitos ACCESS QUALIFICATIONS: Preferred qualifications: - Graduates / as in Political Science - Graduate / as in Journalism and Information Sciences - Graduate / as in Economics - Graduate / as in Administration and Management - Graduate in Advertising and Public Relations - Graduate Public Administration and Management - Graduate in right no preferred qualifications: All university qualifications that allow access to Master studies. The Master in Marketing, Consulting and Communication Policy may be carried out both at USC and at headquarters Research Center Ortega y Gasset. However, the registration process will be made only at the University of Santiago through its virtual secretariat. Updated information on each call for registration Access: They can access the official teachings of master: 1. People who hold a Spanish official university degree. 2. Those with a certificate issued by an institution of higher education that empowers EHEA in the country issuing the qualification for admission to master's degree. 3. The graduates from outside the EHEA educational systems without approval of their titles, after verification by the University that such qualifications represent a level of education equivalent to the corresponding Spanish university degrees and that empower the country issuing the degree access to graduate education. scholarships Scholarships Students who wish to study this program can apply for the scholarships listed below. [-]

Master in Digital Marketing

EAN University
Campus Full time 58  January 2017 Colombia Bogotá

The Master’s Degree in Digital Marketing is an on-campus “Deepening Master’s Degree” offered in Colombia along with a double degree granted by Universidad Antonio de Nebrija (Spain). [+]

Master in Digital Marketing

 

The Master’s Degree in Digital Marketing is an on-campus “Deepening Master’s Degree” offered in Colombia along with a double degree granted by Universidad Antonio de Nebrija (Spain).At Universidad Antonio de Nebrija, this Master’s Degree is led by the Faculty of Communication Sciences. At Universidad EAN, it is coordinated by the Faculty of Postgraduate Studies.

It is designed with the purpose of training senior managers, consultants and researchers with competencies and knowledge on digital marketing. Such training is conducted through the use of Information and Communication Technologies (ICT), and through the teaching of the latest techniques of digital marketing and advertising. Similarly, it aims at training professionals able to work in digital marketing and advertising fields, thus providing advanced knowledge, competencies and skills needed to be in charge of the online communications area for governmental and private organizations; of the planning and strategic development of digital marketing campaigns; and of the optimization, management and positioning of brands in social media; as well as those needed to manage the digital communication and image of web projects, amongst other.... [-]


MA In Marketing

IESA - Instituto de Estudios Superiores de Administración
Campus Part time 15 

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of mixed ... [+]

Master of Marketing

 

The MSc in Marketing provides specific skills in analysis and understanding of markets, marketing strategic planning and management of the marketing mix. It combines current content with national and international value, methodologies and innovative learning experiences to be creative and innovative professionals.

 

Who should attend: Professionals who are already working in the marketing area, want a career change or whose business requires solid knowledge in the field. It is also highly relevant for managers and CEOs of companies.

 

Duration: 15 months, divided into five consecutive quarters of eleven weeks each.

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