Masters Degree in Marketing and Communication in China

See Masters Programs in Marketing and Communication in China

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

The education ministry runs education in China. The government often provides partial funding for the higher education in the technical and public universities. The Chinese government has also developed academic curriculum that allows those students with vocational skills to nurture their talents.

Master in Marketing and Communication in China

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time August 2017 China Shanghai

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Top Masters in Marketing and Communication in China. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education available. That’s why our professors are also experts in both marketing theory and marketing application, with some managing their own marketing firms, and others having run major marketing initiatives for multinationals. Curriculum Core courses form the backbone of your Master of International Marketing curriculum. You will study them throughout modules A – C. The classes have been carefully designed and sequenced to teach the fundamentals of business strategy, along with specialized knowledge in advertising, consumer behaviour, new product development, marketing analytics, and digital marketing. Immersion Your Master degree program begins with a three-week Immersion. Immersion is the first course in all our Master degree programs and lays the foundations for a successful year. It is a combination of learning academic fundamentals, teamwork, and forging a sense of community among classmates.You will also have the opportunity to orientate yourself to life at Hult and your new home city. The Immersion course prepares you to develop into well-rounded business professionals over the duration of your program and provides the knowledge and skills required to apply a competency-based approach to leadership development. You'll end the course with a capstone simulation which introduces you to complex, integrated high-level business problems in a true-to-life team format. You'll develop and execute a corporate growth strategy, managing all functional areas of a business. Core courses For your first three modules, your core courses will focus on the fundamentals of marketing and business theory—taught from a global perspective. You will then tailor your final two modules to your individual interests and career goals with electives that you can choose to take at any of our six global campuses. Understanding the Customer Products & Innovation Strategic Brand Management Marketing Analytics & Big Data Digital Marketing Integrated Marketing Communication Business Development & Channels Global Marketing Strategy Electives As part of your Master of International Marketing, you will have the opportunity to take four electives of your choice in your final two modules once you have successfully completed all of the core courses. We have designed the elective modules to be as flexible as possible, so you can really tailor your program to suit your needs. Practical application: Simulations & The Hult Business Challenge Applying business theory in realistic scenarios is central to all aspects of the Hult curriculum. Classes are enriched with practical application at every opportunity and skills are put to the test with both virtual and real-world projects. Career development Navigating an international job search requires an individual approach. At Hult, we are experts in international student placement and work one-on-one with you to craft a tailored career strategy. Career Fast Track The earlier you start your job search, the greater your chance of success. Our Career Fast Track program enables you to have everything in place so you can start applying for jobs as soon as you arrive on campus. Before you start your program at Hult, you'll have access to software that gives you a line-by-line resume review, webinars on resume writing, global market employment trends, and creating a targeted job-search strategy. So when you arrive on campus you can concentrate on your studies, networking opportunities, and begin your job search straight away. Line-by-line resume reviews Webinars on global employment trends, personalizing your job search, and how to get your resume to a globally competitive standard Interactive sessions with expert Careers Advisors Personalized support We work one-on-one with you to craft a tailored career strategy and give you the tools to execute it. Coaching Throughout your program, you'll attend workshops and coaching sessions to equip you with essential knowledge and skills in areas like LinkedIn optimisation, personal branding, negotiations, interview preparation, and job search strategy. Advice You'll be assigned a personal Careers Advisor who will work with you one-on-one to help you position yourself to enter your target location and industry. They can advise you on everything from visas to job applications and long-term career paths. You also have the opportunity to have an alumni mentor. Events There is a packed schedule of career events that bring companies to campus to present, network, and recruit, as well as alumni mixers, expert guest speakers, and career open house events. Post-graduation Your career development doesn't stop when you graduate and neither does Hult's support. Constantly stay connected Your alumni network is one of your biggest assets. Hult Connect is an online portal that allows you to link with the 16,000 Hult alumni working in every major industry in every corner of the world. You'll also have access to our global job board so you can continue to take advantage of our relationship with the world's top employers seeking talent. Hult's Alumni Mentorship Program provides you with an opportunity to be a part of coaching the next generation of leaders coming out of Hult. Hult Connect, the online portal for our 16,000+ alumni network Alumni Mentorship Program Global job board and networking events Lifelong education Change never stops, so your business learning shouldn’t either. We empower you to stay up-to-date with emerging trends by taking a complimentary elective each year for the rest of your life. One elective a year, on us. Most careers span decades and critical skills can change as you progress in seniority. The rapid pace of change also means future critical business knowledge might have simply been impossible to learn during your program. Before 2004 there was no Facebook or YouTube; neither the iPhone nor Airbnb existed prior to 2007; and yet understanding the impact of these innovations is critical for business success today. At Hult, you can refresh a skillset or get up to speed in a new business trend by enrolling in one elective a year at any of our global campuses. There’s a small registration fee, but the course is otherwise free of charge. Executive education options for life. Instead of studying an elective, every year Hult alumni can enroll in a range of leadership Summer Executive Education Programs at our historic Ashridge Estate campus in Berkhamsted, U.K. Courses feature a range of leadership and development programs, and are taught by experts with practical, theoretical, and commercial experience. There’s a small registration fee, but courses otherwise cost over $10,000 so the savings over time for Hult alumni are significant. Admissions & fees Hult takes a holistic approach to reviewing your application. In addition to academic achievement, we look for cultural awareness, leadership potential, and a drive to succeed. [-]

MA In Corporate Communications

EAE Business School
Campus Full time

Full Time Master Program in Corporate Communications of EAE Business School is designed to train managers on new communication tools .... [+]

Masters in Corporate Communications

Communication is a dynamic process: the media society has led to a close the way organizations communicate with all its stakeholders, both internal and external. The Web 2. 0, in turn, has become the new social technologies (virtual communities, blogs, podcasts, etc.) on matters of relationship between consumers and businesses.

Full Time Master Program in Corporate Communications of EAE Business School is designed to train managers in new media management tools of communication, so apply them in achieving their goals.

After completing the course students will be able to:

- Leading corporate image strategies and organizational identity that help define the personality of a company as customers, shareholders, suppliers and society in general perceive the values ​​of transparency and effectiveness. ... [-]


Master's Degree In Marketing Management And Business Management

EAE Business School
Campus Full time

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to ... [+]

Master in Marketing and Sales Management

The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.

The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.

 

Through the development of the program is intended to achieve the fund objectives amental following:

- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]


International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12 

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. [+]

Start Date: September 
Duration: 12 months Format: Full Time Course fee: € 14,000 Teaching language: English 
Location: Milan Required qualification: 3 or 4-year Bachelor's degree from Accredited Institutions The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. Thanks to the unique collaboration with IBM, UM McCann, Nielsen and OTB students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games. Course Objectives The Master aims at developing in candidates: The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing); The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data; The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments; The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships. The International Master in Multichannel Marketing Management is a 12 month Master’s programme offered by MIP Politecnico di Milano, that seeks to instruct students on managerial topics relevant to the Marketing Management with special focus on today's important areas such as Digital Marketing, Big Data, Customer Experience. For most international specializing masters, MIP offers an intensive Italian language course during the first week of classes. Students have then the opportunity to attend a standard Italian language course (up to 40 hours) along the semester. Programme Structure The programme is divided into six major modules: Management Basics Marketing Management Advanced Marketing Experience Design & Marketing - the Italian Way Elective courses Soft skill courses Experience design & marketing: the Italian way This module of the program aims to analyze cases and strategies undertaken by paramount Italian brands in key sectors like food & wine, design furniture, fashion, sports, automotive and industrial goods. It presents the Italian way of experiential marketing and how does it compare with the benchmarks in the rest of the world. Admissions Ideal Candidates for the IM4 Programme The International Master in Multichannel Marketing Management is specifically designed for young graduated talents willing to face the challenges of marketing in the contemporary age. Applications for the September 2016 intake are now closed. Applications for the September 2017 intake will open in September 2017. Non-EU students are encouraged to apply at least three months before the start of the programme in order to allow enough time for the Declaration of Value (DOV) procedure for Italy and establishment of the student visa. If you would like more information about the International Master in Multichannel and Marketing Management, please download our programme brochure by clicking the link, or write to infomasters@mip.polimi.it and we will respond to your requests in a timely fashion. Admission Requirements The minimum requirements for the IM4 programme are: Online application CV or resume in English Motivation letter in English Copies of University degrees and academic transcripts Copy of English certificate (TOEFL, TOEIC or equivalent) for non-native speakers Application fee of €100 Two reference letters (optional) Applicants will have to sit for a final motivational interview. International Students in Milan - Assistance Once you have been accepted to the International Master, you will be faced with a whole new "To Do" list. This will include visas, housing, insurance, setting yourself up in Milan and much more. Students will be put in touch with MIP's International Students Office which will be able to provide you with useful assistance and information in order to help your move to Italy go smoothly and your stay in Milan very comfortable. [-]

Master of International Communication

Macquarie University
Campus Full time

This degree looks at problems currently being faced in the areas of communication and modernisation, and puts your understanding of these... [+]

Master of International Communication

 

This degree looks at problems currently being faced in the areas of communication and modernisation, and puts your understanding of these situations in relevant contexts.It draws on a variety of fields of study, including media communication, international relations and cultural studies.

 

Key features

Gives you access to the research strengths of our academic staff Provides you with specialised knowledge and skills in the field of international communication Examines problems in the areas of communication and modernisation in relevant contexts This degree can be combined with the Master of International Business or the Master of International Relations ... [-]

Master in Communication and Media (Dual Degree with Fudan University)

Sciences Po
Campus Full time September 2017 China Shanghai

The Communication and Media dual degree is available to all students who are interested in analysing European and Asian media and in developing adequate skills to work in the communications sector. [+]

Master in Communication and Media (Dual Degree with Fudan University) PROCEDURE The Dual Diploma Program with Fudan University is being integrated into the Sciences Po School of Management and Innovation launched in October 2016. Current students will continue studying in their original Master's programme. Their programme may undergo a few alterations related to the School's organisation for the 2017/2018 academic year. AN INNOVATIVE CURRICULUM DEVOTED TO COMMUNICATION AND MEDIA The Communication and Media dual degree is available to all students who are interested in analysing European and Asian media and in developing adequate skills to work in the communications sector. It will also help to understand the different approaches Asians and Europeans have to governing Medias and Communications Groups. It offers two degrees to students who successfully complete the two-year program: an MA from Sciences-Po and an equivalent master's degree from Fudan University in Shanghai. Our aim is to educate students from all over the world to become specialists in Media and Communication, with a particular focus on the Asian and European areas. Besides language prerequisites, Chinese, French and English classes will be given to enable to improve the linguistic level. GRADUATES OF THIS DUAL DEGREE WILL HAVE ACCESS TO A WIDE RANGE OF CAREER OPENINGS IN THE COMMUNICATIONS AND MEDIA INDUSTRIES, WHETHER IT IS IN PRIVATE OR PUBLIC INSTITUTIONS, ADVERTISING GROUPS AND MARKETING SEARCH INSTITUTES. APPLICATION Online application only Please check the language requirements for this program Candidates can apply via the Sciences Po website. QUESTIONS REGARDING ADMISSIONS PROCEDURES (APPLICATION, SCHOLARSHIP, REQUIREMENTS, ETC.) SHOULD BE DIRECTED TO SCIENCES PO ADMISSIONS Applications will be received centrally at Sciences Po, where they will be examined by a joint admissions board comprising representatives of both Fudan U and Sciences Po. Applicants will be notified by email and, if admitted, by post. IMPORTANT: Deferral will no longer be possible after admission. NB: this application is specific to this program and may not be considered as automatically valuable to other programs offered by both institutions. Attention: Fudan University School of Journalism has an exclusive and new English-language website dedicated to the double Masters program in Communication and Media, covering details of Year 2 in Shanghai program structure, tuition fee, application, compulsory and optional courses, Mandarin language study courses, social and cultural events and program alumni. Fudan year tuition fee is 80000RMB. Application to Fudan-Sciences Po Communication & Media double master degree program International Applicants: Please visit our website. Applicants from mainland China- Junior collegestudents who are citizens of the People’s Republic of China (PRC), including students who are already enrolled in undergraduate programs in Fudan University and other prestigious mainland Chinese universities, are eligible to apply to this program through the recommendation (推荐) system, which enables qualified undergraduate students to participate in graduate programs without taking the National Postgraduate Entrance Examination. Interested applicants should first apply, in September, to track three of Fudan School of Journalism’s two-year professional master degree program Communication & Media Double Master Degree Program. Applicants are required to have, or expect to have, a minimum GPA 3.5 (or equivalent) from their previous study, as well as meeting the necessary language entry requirements. Applicants from Taiwan, Hong Kong and Macao– Applicants who are citizens of Taiwan, Hong Kong and Macao, are required by Chinese law to complete the National Postgraduate Entrance Examination for Taiwan, Hong Kong and Macao applicants and meet all the requirements, before their applications are jointly reviewed by Fudan University and Sciences Po. Important: Please consult with Fudan University of School of Journalism before submitting an application. SCHOLARSHIP Scholarship at Sciences Po During the first year the international students can also apply to the Chinese Government Scholarship program for Year 2. Information is provided by Sciences Po. FROM FALL 2012, AND THANKS TO JEROME LOHEZ FOUNDATION, A NEW SCHOLARSHIP IS AVAILABLE FOR THIS SPECIAL DEGREE. The Jerome Lohez Foundation was launched in November 2005 in honor of Jérôme Robert Lohez, a French citizen who passed away in the North tower of the World Trade Center on Sept. 11, 2001. The foundation’s mission is to foster international unity and cultural understanding by supporting graduate academic exchanges in higher education, in honor of those diverse citizens who perished in the 2001 attacks in New York City. The Graduate Dual-Degree Program in Communication is a transnational joint-venture between Sciences Po in France and Fudan University in China. The universities have partnered with the Jerome Lohez 9/11 Scholarship Foundation to open scholarship opportunities for Chinese and French students who are enrolled in the graduate dualdegree program. The first year of study will take place in Paris, and the second year of study will take place in Shanghai. PROGRAMME OF STUDIES The dual degree Sciences Po - Fudan University in Communication and Media is a two-year program. THE FIRST YEAR WILL BE SPENT AT SCIENCES PO, (AT THE SCHOOL OF COMMUNICATION) AND THE SECOND YEAR WILL TAKE PLACE (WITHIN SOJ) AT FUDAN UNIVERSITY. Students remain enrolled in both institutions for both years and will therefore benefit from all services available to students (free access to library, student unions, career services …). The program is multidisciplinary. Students will follow courses in Sociology, Economics, Branding and Communication Strategy, Law, Media analysis and Political Philosophy. Students will take two language classes at Sciences Po, to be chosen from Chinese and French. Assessment criteria will be the same for all students enrolled in the master. A TWO-MONTH INTERNSHIP IS MANDATORY AFTER THE SECOND SEMESTER, BETWEEN JUNE AND SEPTEMBER. At Fudan University, students will write a thesis in English, which they will defend in front of a jury. Final graduation will depend on the student meeting assessment criteria for both years of the program. Students therefore receive a temporary degree at Sciences Po in July and graduate definitely upon completion of the program at Fudan University the following year. This is a dual degree with Fudan University. [-]

Master in Communications, Media and Creative Industries

Sciences Po
Campus Full time

The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. [+]

Top Masters in Marketing and Communication in China. Master in Communications The Master in Communications is being integrated into the Sciences Po School of Management and Innovation launched in October 2016. Current students will continue studying in their original Master's programme. Their programme may undergo a few alterations related to the School's organisation for the 2017/2018 academic year. The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. Through an approach that integrates both academic as well as professional training, students receive an education that is both current and grounded in reality. APPRENTICESHIP: DETAILS Schedule For the first four months, from September to December, students are considered part- time employees at the company (2.5 days of work); they then work full-time for the eight remaining months. Students are, however, required to attend five full days of mandatory seminars at Sciences Po in the second semester. Supervision: Apprenticeship Supervisor: A professional from within the company who is responsible for welcoming the apprentice, helping him/her integrate into the company and supervising his/her work. Tutor: A second professional (from another organization) who is also a teacher at the School of Communication. The tutor advises and guides the apprentice in the early stages of his/her professional life. Academic staff: Ensure the proper continuation of the student’s academic engagements and monitor his/her compliance with (the School's) academic requirements. Dissertation In addition to the work that they do at the organization of their choice, students are also required to write a 20 to 30-page dissertation. THE SCHOOL EXPECTS THIS WORK TO BE BASED ON A THEORETICAL TOPIC RELATING TO THE PLACEMENT RATHER THAN AN INTERNSHIP REPORT. THE SUBJECT OF THE DISSERTATION IS DETERMINED IN CONSULTATION WITH THE APPRENTICESHIP SUPERVISOR AND THE TUTOR. At the end of the apprenticeship in September, the dissertation has to be defended in the presence of the two professional supervisors and a member of the School’s academic staff. For more information, visit the CFA (Centre de Formation des Apprentis) webpage [-]

Marketing And Creative Design (ms Mdc)

Audencia Business School
Campus Full time 12 - 15 

The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. [+]

The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. The program's strengths A program that has almost 10 years experience 3 prestigious schools met: Audencia Nantes, Nantes and the Central School of Design The first training associate managers, engineers and designers to learn to work together at company service Students from various backgrounds (training, professional experience or nationality) An annual educational partnership with customized Groupe SEB leading to the realization of a concrete project with the collaboration of marketing managers, R & D and design Familiarization with the most advanced technical and technological tools on the market: CAD / CAM, rapid prototyping, virtual immersion ... An important alumni network for better professional integration Exploration 360 design The Spécialisé® Master program in Marketing, Design and Creation harmonizes throughout the curriculum to balance theory and applied transversal projects. The purpose of the company (30%) Being able to analyze the business environment and to deduce recommendations in terms of positioning and brand design marketing. Strategic Marketing of creation Design oriented marketing theory Consumer behavior Representations and commission the product stage The interaction of the components (20%) Understand the terms of innovation management and design teams. Knowing develop and protect intellectual capital of the company. Know the design market and its actors Design Practices Project Management Product Development Creativity methods Industrial protection and filing of trademarks and designs The company's design (50%) Knowing how to analyze the interactions of a customer with a product or service, and value attributes. Understanding and using the tools of creation and development. Ergonomics and functionalism Theory of Forms Graphics, CAD, CAD Materials, processes and lifecycles Virtual reality State of the art of NTI Sensory design Create with new technologies 4 to 6 months corporate internship The field studies Ongoing Marketing, Design and Creation are applied and cross-annual basis during missions to two companies: SEB, a strategic partner of the training, and a company that differs each year, selected according to criteria of innovation strategy severe.   Students are encouraged to interact strongly with the company and offer a realistic prototype: Dorel project with the theme of the bath: ethnographic study, market research, creation of user scenarios, recommendations, prototyping and mockups New product development for Philips in line with the business strategy The professional thesis: a guarantee of expertise for employers The graduation of Master Spécialisé® assumes defense of a professional thesis. This is an in-depth personal work of analysis and reflection on a problem related to international news and constructed from concrete information collected. Each will focus this study in relation to its own path and its interests. Finally, it relies on the mission of 6 months in business that is in the logic of the professional project. This expertise significantly enhances the industry knowledge of each student and greatly facilitates the integration of graduates into the workforce.   Some examples of professional thesis:     Sound design in retail: motor brake or team performance The evolution of the energy sector and its impact on service stations The design-thinking the rescue of the Weberian bureaucracy: the case of the reform of support to armed Ethno-Marketing: proactive study of consumer insights at the service of product innovation. Case of application: food nomadism The market for boutique hotels: effective and sustainable response to the weariness of hotel standards? Sensory marketing at the time of digital: the screen to the senses Consumption and food preparation in a Chinese nursing home Some skills covered Market analysis Definition needs Mastering of strategic and operational tools design Encouragement of creation Strategic positioning of the company Adapting design tools based on objectives Anticipation of market developments Strategic Decision Making Repositioning corporate branding Customer retention Acquisition of new knowledge and new skills within the company (technology, marketing ...) Some examples of job opportunities Design Manager Product Manager Project manager Innovation Manager Art director Innovation Project Manager [-]

Master in International Affairs and Public Policy

Nankai University
Campus Full time September 2017 China Tianjin

IAPP is an international relations programme with a focus on understanding China’s foreign policy and strategic thinking. [+]

Top Masters in Marketing and Communication in China. International Affairs and Public Policy is the study of how countries form relationships with and interact with each other. China’s foreign policy and strategic thinking is highly influential, so studying this subject in China itself will provide some fascinating insights. This programme is designed to prepare graduates for a wide range of careers in the field of international relations. It will provide you with the academic and analytical skills necessary to understand the contemporary world and the rapidly changing context in which international relations and foreign diplomacy are conducted. This programme will also provide you with the ability to deploy strategic foresight and encourage you to engage in the spirit of constructive dialogue and mutual understanding. As well as developing your academic and problem-solving capabilities, the programme will equip you with the tools to make sense of the complex world around us, to think on your feet and to consider international issues and events from a global perspective. WHY STUDY INTERNATIONAL RELATIONS AT NANKAI? The Zhou Enlai School of Government that delivers the programme is ranked number 1 in China. As one of the most prestigious schools in China, the Zhou Enlai School of Government is an elite centre for research and teaching in the fields of politics, political science, international relations and Sino-Foreign diplomacy. The school is named after Premier Zhou Enlai, one of China’s most revered leaders of the 20th century, holding the position as Chinese Premier. WHAT WILL I STUDY? Modules will include: - Contemporary Chinese studies - International political studies - Theories of international relations - Chinese foreign policy - Introduction to international relations - The evolution of world politics - Chinese language KEY COURSE FACTS Start Date: September 2017 Course Length: 2 years English Language Entry Requirement: IELTS: 6.0 or equivalent. Academic Requirement: - Bachelor’s degree or equivalent HOW TO APPLY: - Completed application form, signed by the student. - Personal statement - Copy(s) of relevant academic certificates and transcripts in English. - Copy(s) of English language certificates in English. - A copy of your passport. [-]

Master of Arts (MA) in Marketing

Webster Vienna Private University
Campus Full time

The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions... [+]

Master of Arts (MA) in Marketing

 

The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.

 

Program Curriculum

The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:

MRKT 5000 Marketing (Requisite Course) MRKT 5800 Sales Management or MRKT 5890 Marketing Statistics MRKT 5920 Marketing Channel Management MRKT 5940 Promotional Management MRKT 5960 Marketing Management MRKT 5970 Marketing Research MRKT 5980 International Marketing MRKT 6000 Integrated Studies in Marketing, or MRKT 6250 Thesis ... [-]

MSc in Marketing and Creativity

ESCP Europe Business School
Campus Full time 18 

ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. [+]

Top Masters in Marketing and Communication in China. ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. Its groundbreaking curriculum integrates traditional lectures and creative industry seminars, as well as a professional internship, thesis, direct experience in a developing market, and consultancy project for a corporate client. The programme begins every January, with the next intake joining us in January 2017. Aimed at postgraduates holding Honours degrees in any discipline, the MSc in Marketing and Creativity course offers all the elements of a high-level MSc programme and an innovative approach which places creativity at its very core. Our graduates excel in their subsequent dynamic careers by learning to unleash the value of creativity both in themselves and in those around them. The creativity element is infused throughout the MSc in Marketing and Creativity's 18-month programme and reflected in the illustrative cases and best practices from the creative industries. Specialist seminars on fashion, design, architecture, film, music, language, art, theatre and advertising are built in throughout thanks to our partnerships with UK and European beacons of creativity. Students benefit from studying in both London and Paris, two of the world's recognised centres of creative excellence, as well as from the support of the School's outstanding world-class faculty. By pairing this unique focus with almost 200 years of expertise, we provide MMK students with one of the most striking, thought-provoking and – above all – career-broadening Marketing masters currently available. Please note, the MSc in Marketing and Creativity programme is taught entirely in English and has only one intake per year (January). The application process for the January 2017 intake of the MMK is now open. Is our MSc in Marketing and Creativity right for you? Yes, if you are a looking for: an accredited generalist postgraduate marketing programme that places the value of creativity at the centre of marketing practice a ground-breaking programme that brings together creative minds to teach a fresh approach to marketing a practical programme in which you launch your future career with support from a network of creative professionals an insightful programme based on decades of experience in teaching marketing at the postgraduate level by a world-class faculty an innovative programme that reflects the most up-to-date thinking in marketing so you can run ahead of the curve in this fast-changing field an international programme that brings together perspectives and experiences from across Europe a value-focused programme that lets you enhance your creative talents to develop outstanding skills and mindset for a successful marketing career There are many Masters in Marketing out there, but there are none quite as innovative as ESCP Europe's MSc in Marketing and Creativity. We look forward to your application! Key features With its focus on creativity, the programme integrates a strong core curriculum in marketing with practical applications, highly relevant cases, best practice examples and an exploration of creative disciplines. It features: An eight-month taught course (January to October) with a practical approach to marketing and creativity. (Please note that including internship and thesis portions, the programme's length is 18 months in total.) Seminars offered in conjunction with our partners in leading creative fields Opportunities to attend seminars on one or more of the other ESCP Europe campuses A supervised team-based marketing consultancy project The support of our London and Paris-based marketing faculty, careers services, network of corporate partners and alumni A (minimum) 16-week individual internship A professional research thesis A unique approach to education that we like to call 'Not By The Book'. Core Themes Successful marketing managers bring together a good measure of creativity, marketing skills and management know-how. It is for this reason that we have organised this programme around four core themes - Creativity, Marketing, Management and Analytics. Creativity A definite focus on creativity and its value is what makes this programme stand out from the perspective of both students and employers upon graduation; creativity runs as a theme throughout all modules. Our unique Creativity Workshops help you develop and enhance your own creativity skills, while our Creative Industries Seminars and case studies bring you face-to-face with best practice across a number of industries. Marketing The Marketing modules equip you with all the essential skills and knowledge necessary for successful high-level practice in marketing across any type of organisation and sector, both consumer and B2B. Throughout the marketing modules, we adopt the perspective that value creation begins with, and is driven by, customer experience and benefits. Management Leveraging the full benefit of creative thinking in the practice of marketing requires a perceptive understanding of what makes creativity and creative thinkers different. The management modules offered will help you to develop a full range of valuable management skills and practices, delivering performance and results as well as the ability to identify and harness the creative talent in an organisation. Analytics As the role of analytics in Marketing increases and the availability of rich "Big Data" continues to explode, we see Analytics as an important pillar of the MSc in Marketing & Creativity. Innovative modules integrating state-of-the-art thinking for a creative approach to marketing analytics have recently been developed for the course. Albert Einstein famously said, "Not everything that can be counted counts, and not everything that counts can be counted." You will learn not just how to count, but what to count and how to gain advantage from what you count. What You Study The MSc in Marketing and Creativity programme is comprised of 483 hours of lectures plus seminars, delivering 90 ECTS credits. The MSc degree is awarded by ESCP Europe, the oldest business school in the world (est. 1819) with triple accreditation from AACSB, Equis and AMBA. The programme is accredited as an MSc by the French Conférence des Grandes Ecoles. ESCP Europe is consistently ranked among the very top European business schools. Other European and international organisations seeking to evaluate or grant credit for the programme are encouraged to contact the Programme Director for further details. Core Modules Term 1: January – March 2017 London Introduction to Creativity Marketing The Art and Science of Creativity Understanding the Marketplace Branding and the Creation of Value Managing for Social Impact (all terms) Term 2: March – May 2017 London Consumers and Consumer Value Value Creation Through Product & Sales Management Creativity in Managing Business Relationships Financial Skills for Marketers Term 3: May – July 2017 London Integrated Marketing Communications Digital marketing and Social Media Breakthrough Strategies, Business Analysis & Planning Global Issues in Marketing Managing Trends and Talents Creative Analytics Term 4: September – October 2017 Paris Marketing of Innovations New Trends in Retailing Creative Brand Analysis Marketing in the Fashion Industry Additional Modules* Company Consultancy Project (Term 4) Creativity Industries Seminars Creativity Workshop Guest Speakers from Industries Careers Advice & Workshops Presentation Skills Training Alumni Network Introduction French language lessons (optional) *Additional modules are provided throughout the taught portion of the MMK. All additional modules are compulsory, with the exception of the French language lessons. Creative Industries Seminars A unique and popular feature of the MSc in Marketing & Creativity is the series of Creative Industries Seminars held with leading London- and Paris-based creative organisations in fields such as music, fashion, design, film, architecture and advertising. Guided by expert speakers and company visits, students explore the application of creativity and innovation in each category, and how they are integrated with the business aspects. In follow-up sessions, students get the chance to discuss the learning from their immersive experience and analyse the ways in which it can be applied more generally to marketing management. The Seminars and Workshops for any given year may vary, but the list below indicates the range and type of sessions offered. Companies who have taken part include: Alan Baxter Associates (Design & Engineering) Brilliant Films (Film Production Company) English Touring Opera (Performing Arts) Golden Goose (Product Licensing) Good Pilot (Art Marketing) Hearst Digital (Publishing) Institut Français de la Mode (Fashion) Jones Knowles Ritchie (Brand & Packaging Design) LEGO (Consumer Communities) The Tate Gallery (Museums & Galleries) Uber.com (Transportation App) and as individuals: Edward Smith (Music Management) Dr Geoffrey Tyack (Architecture) Andrew Boddington/Alice D. Cooper (Customer Relationship Marketing) Simon Ferniot (Entrepreneurship) Workshops: Creative London Presentation Skills Creativity as Craft Storytelling Skills Mirror Briefing Big Data Consultancy Project The Company Consultancy Project (CCP) is a key and integrated element of the MMK programme, designed to provide students with a collaborative learning experience and demonstrate in a real-world application the concepts and tools studied during the programme. Students form multinational teams to carry out a six-week, in-depth analysis of a marketing situation or issue faced by a company. In particular, teams are expected to apply creative approaches to solve complex marketing problems. This gives students the valuable opportunity to work at a professional level with a third-party company or start-up introduced by the School from amongst its diverse range of Corporate Partners. A professor from ESCP Europe supervises the project to offer relevant advice and to ensure that the academic requirements are met. The CCP results in a series of recommendations that the company can implement to meet the strategic challenge at hand. The company sponsor receives a comprehensive written report and the conclusions of the project are presented to an academic jury. Professional Thesis The Professional Thesis is a further opportunity for MSc in Marketing and Creativity students to enhance the learning and skills gained from the MMK programme and deepen both knowledge and understanding of their chosen field of marketing or business. As part of the individual Company Internship, each student selects a research topic of particular interest for analysis. Recommendations are prepared using clear, logical argumentation and drawing upon original desk research, interviews or a case study carried out during their assignment. Each thesis project is supervised and guided by a member of Faculty or expert in the relevant field. Students are encouraged to pick a topic of personal interest or one highly relevant to their career plan, stepping outside of the day-to-day work they are performing in their internship and thinking about how the issue relates to broader concepts and to other sectors and types of companies. At the end of the programme, a written thesis is submitted and a viva voce oral examination held at which the research is presented to and assessed by an academic jury. The Professional Thesis is a major part of the MMK syllabus and accounts for 30 of the programme's 90 ECTS credits. The research report produced is designed to act as a potential springboard for future career opportunities. Admission Requirements The programme is aimed at postgraduates holding a Bachelor degree from any discipline.* The application process for the January 2017 intake of the MMK is now open. A minimum of 18 months of relevant working experience is also required in customer-related activities such as marketing, sales, retail services or in the creative industries. This can include a combination of permanent positions, internships, voluntary work and part-time jobs, which will be considered cumulatively towards the working experience requirement, as long as they are relevant to the programme. Admitted candidates usually have a collective work experience ranging from 18 months to five years. When selecting our students, our juries focus particularly on applicants who exhibit a strong motivation not only for marketing, but for the particular approach and content of the MSc in Marketing & Creativity programme. Participants on the programme are generally aged between 22 and 29. When completing your application, it is important to highlight all of your positions, including any internships, and clearly indicate the following: Start and end dates Part-time or full-time positions Type of organisation (e.g. professional industry/voluntary sector/university society) Use this section of your application form to describe your working experience in detail, outlining your main tasks and responsibilities, achievements, the problems you faced, etc. This part of the application is an opportunity for you to show your suitability to join the programme and is likely to form the basis of the questions you will face in the final interview stage if you are selected. *A Master 1 is required for French students. Visa Requirements As with all ESCP Europe's programmes, multi-campus study is an important and compulsory part of completing the MSc in Marketing & Creativity. It is vital all students have the relevant visas. ESCP Europe takes no responsibility for any student's failure to obtain these documents. [-]

Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Studies at Paris and London campuses. Scientific Director: Prof. Benoit Heilbrunn Objectives of the programme Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. Career opportunities Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc. Curriculum A combination of theory classes and of live practical cases: Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc. Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc. Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc. 360° Media Strategy Seminar presented by experts in the field Live Practical Cases in Marketing and Communication Professional Conferences International seminar 5 months in Paris • 1 month in London Class Profile Business: 46% Law and Political sciences: 13% Engineering : 8% Humanities and Social Sciences: 10% Life and Health sciences: 3% Other fields (architecture, literature, philosophy) : 12% Political Science: 4% 25% international students 73% women, 27% men Language requirement French and English Duration 1 year (Start in September) Job Survey 39K€ is the average salary after the MS. Less than 3 months after graduation 78% are employed. 41% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 19% Luxury: 19% Chemical/Pharmaceutical Industry: 13% Commerce/Retail: 9% Communication/Advertising: 9% Other: 31% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Specialised Master in Media Management

ESCP Europe Business School
Campus Full time

The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]

Top Masters in Marketing and Communication in China. Studies at Paris campus. Scientific Director: Prof. Ghislain Deslandes Objectives of the programme The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. Career opportunities Graduates work in positions such as: Market Researcher, Production Assistant, Junior Consultant, Partnership Project Manager, Digital Publishing Manager, Programme Director, Multimedia Project Manager, Journalist, Media Consultant, etc. Curriculum A combination of theory classes and of live practical cases. The focus is on: Journalistic Techniques Media Management Principles Applied Management Television and new media management Fundamentals of the Movie Business Film production & distribution Seminars International seminar Last year, students went to Mexico City, Mexico Class Profile Business: 34% Engineering: 3% Political sciences: 19% Culture: 7% Law: 15% Fine Arts, Literature and Philosophy: 11% Humanities and Social sciences: 11% 19% international students 67% women, 33% men Language requirement French and English Duration 1 year (Start in September) Job Survey 35K€ is the average salary after the MS. Less than 3 months after graduation 75% are employed. 63% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 87% Consulting: 13% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Máster Universitario En Marketing Deportivo

Universidad Europea de Madrid (UEM)
Campus Part time

La Escuela Universitaria Real Madrid - Universidad Europea reproduce y transmite en todos los programas de Postgrado, por un lado, la dilatada experiencia que el Real Madrid ha acumulado en gestión y que le han llevado a ser el Club líder mundial en ingresos, resultados y solvencia , y por otro, la Vocación innova dora, el prestigio y el reconocimiento académico de la Universidad Europea. [+]

La Escuela Universitaria Real Madrid - Universidad Europea es el primer centro de educación superior especializado en el deporte y su relación con la gestión, la salud, la actividad física, la comunicación y el ocio. Imparte estudios de Postgrado dirigidos a Graduados universitarios y profesionales de los diferentes sectores vinculados al deporte, tanto como profesional amateur. La Escuela Universitaria Real Madrid - Universidad Europea reproduce y transmite en todos los programas de Postgrado, por un lado, la dilatada experiencia que el Real Madrid ha acumulado en gestión y que le han llevado a ser el Club líder mundial en ingresos, resultados y solvencia, y por otro, la Vocación innova dora , el prestigio y el reconocimiento académico de la Universidad Europea. El Estadio de Fútbol Santiago Bernabeu y la Ciudad Deportiva del Real Madrid se trans forman en campus para acoger en numerosas ocasiones las sesiones de la Escuela al mismo tiempo que el quehacer diario de los ejecutivos del club se transformative en el mejor caso de estudio. Un Proyecto Internacional para formar líderes que los trasciendo límites del Deporte La actividad formativa de la Escuela se apoya en tres Pilares básicos: Vocación internacional, enfoque profesional y formación de líderes. Todos los programas de la Escuela Universitaria Real Madrid - Universidad Europea se diseñan sobre el sistema del aprendizaje práctico diario y en constante conexión con la realidad de las profesiones. Dicho enfoque profesional se basa en el conocimiento multidisciplinar que caracteriza la gestión del deporte y es una de las principales premisas sobre las que se diseñan e imparten los programas de Postgrado. Otro de los objetivos de la Escuela it formar profesionales especialistas que sean capaces de ser líderes en cualquiera de las disciplinas que de alguna manera most relacionadas con el deporte. [-]

Master's Degree In Communication And Sports Journalism

Universidad Europea de Madrid (UEM)
Campus Part time

The College Real Madrid - European University is the first higher education institution specializing in sports and their relationship with management, health, physical activity, communication and entertainment. [+]

Top Masters in Marketing and Communication in China. The Escuela Universitaria Real Madrid - European University It is the first institution of higher education specializing in sport and its relationship with management, health, physical activity, communication and entertainment. Taught postgraduate studies aimed at professionals from different sectors related to sports, both professional and amateur and college graduates. The Escuela Universitaria Real Madrid - European University reproduced and transmitted in all graduate programs on the one hand, the extensive experience that Real Madrid has accumulated management and have led him to be the world leader Club in revenue, results and solvency, and on the other, the innovative vocation , prestige and academic recognition of the European university. The Santiago Bernabeu football stadium and the Sports City of Real Madrid They are become campus to house numerous times School sessions while the daily tasks of executives Club becomes the best case study. An international project to develop leaders who transcend the limits of Sport The training activity of the School is based on three pillars: international vocation, professional approach and leadership training. All programs of the School Real Madrid - European University are designed on practical learning system daily and constant connection with the reality of professions. Professional approach that is based on multidisciplinary knowledge that characterizes sports management and is one of the main premises on which are designed and delivered graduate programs. Another objective of the School is to train specialized professionals who are able to be leaders in any discipline that somehow are related to sports. WHY STUDY IN THE EUROPEAN UNIVERSITY We provide a comprehensive, international university education, designed to help students adjust to the workplace and personal development. Our fundamental principle is academic quality, which reinforced with practical classes and use the latest technology in the classroom. The faculty is highly qualified and has extensive teaching experience, professional and research that enriches the education and training of the student. The small groups allow permanent and direct contact with the teacher and can make the most of the practices of each of the degrees facilities. We are at the head of the Spanish universities in adapting our curriculum to the European Higher Education Area. We have agreements with more than 2,700 companies to offer more internship to our students and our graduates employment. We offer all our students the opportunity to complete part of their studies at a foreign university. Thanks to the numerous international programs we offer, our students can choose from more than 40 destination countries. Our curricula are designed so that all graduates from the European University of Madrid dominate the English language. It also offers the possibility to supplement their study with others. We are part of Laureate International Universities, a global leader in higher education. This schools network power your international presence, facilitating your trip abroad exchange programs. Master's degree in communication and sports journalism Ranked among the top 5 specializes in the area of ​​communication and the only specialized sports in Spain as World Ranking Masters 2015. [-]