A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
The education ministry runs education in China. The government often provides partial funding for the higher education in the technical and public universities. The Chinese government has also developed academic curriculum that allows those students with vocational skills to nurture their talents.
Master in Marketing and Communication in China
As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]
Full Time Master Program in Corporate Communications of EAE Business School is designed to train managers on new communication tools .... [+]
Masters in Corporate Communications
Communication is a dynamic process: the media society has led to a close the way organizations communicate with all its stakeholders, both internal and external. The Web 2. 0, in turn, has become the new social technologies (virtual communities, blogs, podcasts, etc.) on matters of relationship between consumers and businesses.
Full Time Master Program in Corporate Communications of EAE Business School is designed to train managers in new media management tools of communication, so apply them in achieving their goals.
After completing the course students will be able to:
- Leading corporate image strategies and organizational identity that help define the personality of a company as customers, shareholders, suppliers and society in general perceive the values of transparency and effectiveness. ... [-]
The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to ... [+]
Master in Marketing and Sales Management
The marketing of products and services are faced with increasingly demanding consumers and new distribution channels. The new information technologies energize all market players, dominate serves to provide a competitive response in a global environment and local time.
The Full Time Master Program in Marketing and Commercial Management of EAE Business School offers the expertise and management skills to develop marketing policies able to be guided by the possible scenarios.
Through the development of the program is intended to achieve the fund objectives amental following:
- To train the participants with knowledge and techniques to develop the necessary skills to identify opportunities, threats and changes in the competitive environment of the company and guide the company's strategy in terms of possible scenarios. ... [-]
The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. [+]
This degree looks at problems currently being faced in the areas of communication and modernisation, and puts your understanding of these... [+]
Master of International Communication
This degree looks at problems currently being faced in the areas of communication and modernisation, and puts your understanding of these situations in relevant contexts.It draws on a variety of fields of study, including media communication, international relations and cultural studies.
Key featuresGives you access to the research strengths of our academic staff Provides you with specialised knowledge and skills in the field of international communication Examines problems in the areas of communication and modernisation in relevant contexts This degree can be combined with the Master of International Business or the Master of International Relations ... [-]
The Communication and Media dual degree is available to all students who are interested in analysing European and Asian media and in developing adequate skills to work in the communications sector. [+]
The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. [+]
The Master spécialisé® Marketing, Design and Creation together managers, designers and engineers. It teaches them to work hand in hand to the company's services through design thinking. Students also learn to work in a cross with other departments, while occupying strategic management functions. [+]
IAPP is an international relations programme with a focus on understanding China’s foreign policy and strategic thinking. [+]
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions... [+]
Master of Arts (MA) in Marketing
The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.
The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:MRKT 5000 Marketing (Requisite Course) MRKT 5800 Sales Management or MRKT 5890 Marketing Statistics MRKT 5920 Marketing Channel Management MRKT 5940 Promotional Management MRKT 5960 Marketing Management MRKT 5970 Marketing Research MRKT 5980 International Marketing MRKT 6000 Integrated Studies in Marketing, or MRKT 6250 Thesis ... [-]
ESCP Europe's MSc in Marketing & Creativity is an 18-month programme taught in English at our London and Paris campuses. [+]
Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]
The goal of the MS Media Management is to shape the next generation of media professionals for their future career: media management and strategic consulting, cinema and television production and distribution, transmedia production, digital entrepreneurship, etc. [+]
La Escuela Universitaria Real Madrid - Universidad Europea reproduce y transmite en todos los programas de Postgrado, por un lado, la dilatada experiencia que el Real Madrid ha acumulado en gestión y que le han llevado a ser el Club líder mundial en ingresos, resultados y solvencia , y por otro, la Vocación innova dora, el prestigio y el reconocimiento académico de la Universidad Europea. [+]
The College Real Madrid - European University is the first higher education institution specializing in sports and their relationship with management, health, physical activity, communication and entertainment. [+]