Masters Program in Marketing and Communication in Belarus

View Master Degrees in Marketing and Communication in Belarus

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Belarus offers the best university education especially from the enhanced lecturer-student relationship. This system of education has not only attracted the country’s students but also international students. The country has 15 universities with university of Belarus as the top university in the country.

Masters Degree in Marketing and Communication in Belarus

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Master in Event Marketing

Belarus State Economic University
Campus Full time Part time December 2017 Belarus Minsk + 1 more

The mission of the Master’s degree program is to prepare highly skilled professionals in the area of Event Marketing. [+]

Best Master Degrees in Marketing and Communication in Belarus. The mission of the Master’s degree program is to prepare highly skilled professionals in the area of Event Marketing. The aim is in-depth training of marketing specialists in an absolutely new area of Marketing – Brand promotion through event organization in both internal and external marketing environment. The program is based on the concept of event organization as the main integral part of the marketing communications in competitive marketing environment. The event is regarded as a means to achieve a product’s or service’s marketing objectives. Emphasis is on Event Marketing in different areas, cross-cultural peculiarities of event organization,business protocol role, public relations, advertising etc. The program provides students with professional knowledge and analytic skills based on the understanding of strategic and organizational context of all the marketing communications used by the enterprise so as to develop an event fully integrated into the marketing communications. The unique element of the program is the development of deep professional knowledge needed to devise creative event concepts and to apply these concepts to brand promotion. The program is aimed at teaching the principles of success in different types of events, which contributes to the brand promotion and constitutes a universal tool of changes in both internal and external marketing environment of the enterprise. The program provides for a wide range of multicultural authentic material, in particular cases of leading world and domestic brands presented in English. This is the first and the only Master’s program of the post-Soviet period in Belarus and one of the first programs on Event Marketing in Europe. Another unique feature of the program is its applied character. The course is taught in English for full-time and part-time students with elements of distant education. Students also have a choice of disciplines according to their professional interest. Compulsory Courses: IT in Economy and Management Microeconomics (advanced level) Macroeconomics (advanced level) Econometrics (Advanced level) Relationship Marketing Strategic Marketing General Event Marketing Holistic Marketing Event Marketing Characteristics in Variable Application/ Event Marketing Services Optional courses: Event Marketing Cross-cultural Communication/International Communication Business Protocol: Cases and Analysis/Professional Communication in the Sphere of Communicative Design Project Management/Event Management Submission of application documents 27 June-30 October for international students Admission exams 27 June-30 October for international students Duration 1 year Lecture days Six days a week Time investment 2268 hours Credits 60 Costs USD 3,500 per year for citizens of other countries Accreditation The national System for conformity attestation of the republic of Belarus State committee for standardization of the Republic of Belarus [-]

Marketing Of Industrial Enterprises

The Belarusian Trade and Economics University of Consumer Cooperatives
Campus or Online Full time Part time 12 - 18  Open Enrolment Belarus Belcoopsoyuz + 1 more

The development of industry and innovation organizations, qualitative change in household demand for goods, increased competition, the formation of a fundamentally new system of governance, in the center of which is based on the strategic management of marketing, required training marketers in the industry. [+]

The development of industry and innovation organizations, qualitative change in household demand for goods, increased competition, the formation of a fundamentally new system of governance, in the center of which is based on the strategic management of marketing, required training marketers in the industry. Marketers are in the "advanced", led us directly help management manage, occupy the leading place of control. The main purpose of their activities - increase profits of their organization and the needs of people. No marketer today, does not do any modern enterprise. This is one of the highest paid professions in the world, the occupation for creative, talented people. The University trains specialists such specialization "Marketing of industrial enterprises", which makes the future of organizations and enterprises of the most popular in the labor market. Profiling department on this specialization is marketing department. Specialization "Marketing of industrial enterprises" in-depth study suggests not only disciplines that form the knowledge and skills in the field of economics, business, management, law, logistics, but also a variety of disciplines, defining the profile specialist. These disciplines, primarily include: "Marketing in the industry", "Benchmarketing", "Marketing Innovation", "Marketing Management", "Consumer Behavior", "Market research", "Marketing Communications", "Strategic Marketing" and others . Marketing specialists in the industry in addition to good theoretical knowledge must also possess practical, namely: - Develop a marketing program for the development of production of goods and services; - To develop measures to encourage the marketing of products of industrial enterprises and organizations; - To carry out business planning innovative projects of industrial enterprises and organizations; - Develop and implement advertising campaigns, taking into account the specifics of manufactured products; - To carry out an effective marketing strategy, taking into account industry-specific enterprise. It offers a whole range of modern advances in technology marketing training, top-notch professionals. In the process of learning is widely practiced master classes, trainings, business games and computer business simulations, case-method, where students are immersed in the atmosphere, making it possible to understand marketing techniques and tools, to meet with specialists of marketing services of leading industrial enterprises, to listen to different points of view and make your own opinion about everything going on. Graduates can work in marketing, economists on logistics, economists sales, sales agents in the respective structural units of industrial enterprises and organizations of the Republic of Belarus of various forms of ownership. Alumni of the University issued a state diploma. [-]