Masters Degree in Marketing and Communication in Austria

Find Masters Degrees in Marketing and Communication in Austria

Marketing and Communication

A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

The basic characteristic of Austrian higher education system is a four-year course. After completion of undergraduate degree, the university often have scholarships for those students who may want to further studies to master’s and even to doctorate levels.

Masters in Marketing and Communication in Austria

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Master Marketing and Sales

IMC University of Applied Sciences Krems
Campus Full time October 2017 Austria Krems

The Master programme Marketing and Sales is targeting Austrian and international graduates aiming to expand their expertise in marketing, key account management and brand management. [+]

Master Marketing and Sales

Language of instruction: English

 

Key skills

 

Graduates of the Master programme Marketing and Sales are qualified to take on a wide range of responsibilities, including:

 

 Developing marketing plans and strategies   Managing collaboration with agencies and heads of marketing   Negotiating and concluding contracts   Recruiting and training sales staff   Designing sales strategies and distribution networks   Carrying out market research and sales planning activities   Drawing up pricing strategies   Budgeting (and controlling) 

 

 

Core modules

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Master of Arts (MA) in Marketing

Webster Vienna Private University
Campus Full time October 2017 Austria Vienna

The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions... [+]

Master of Arts (MA) in Marketing

 

The objective of the marketing core is to provide an opportunity for the student to study the dynamics of human behavior that affect marketing decisions. Included in this analysis is an examination of effective marketing practices and procedures and the analytical techniques required prior to basic marketing decisions.

 

Program Curriculum

The 36 credit hours required for the master of arts (M.A.) or the 48 credit hours required for the master of business administration (M.B.A.) must include the following courses for a major/emphasis in marketing:

MRKT 5000 Marketing (Requisite Course) MRKT 5800 Sales Management or MRKT 5890 Marketing Statistics MRKT 5920 Marketing Channel Management MRKT 5940 Promotional Management MRKT 5960 Marketing Management MRKT 5970 Marketing Research MRKT 5980 International Marketing MRKT 6000 Integrated Studies in Marketing, or MRKT 6250 Thesis ... [-]

Master in Management, Communication & IT

Management Center Innsbruck, University of Applied Sciences
Campus Full time October 2017 Austria Innsbruck

The goal of this study program is the training of potential entrepreneurs and management executives for the domestic and international IT industry. [+]

The significance of information and communication technologies (ICT) in our society is constantly growing - furthermore internationalization and the flexible combination of businesses and their structures are key success factors for modern companies. Innovative IT solutions improve competitiveness and define the communication between enterprises and customers. Therefore the job market increasingly requires highly qualified personalities capable of efficiently running and designing businesses on the background of a strong management education combining communication and computer sciences.

An intensive dialogue with global business experts in connection with research and practical projects shall help our students to outperform in their future entrepreneurial career following our motto: Creating Business through People and Technology.... [-]