A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Norway, officially the Kingdom of Norway, is a Scandinavian unitary constitutional monarchy whose territory comprises the western portion of the Scandinavian Peninsula, Jan Mayen, the Arctic archipelago of Svalbard and the subantarctic Bouvet Island. Higher education in Norway is offered by a range of seven universities.
Masters Program in Marketing Studies in Norway
Degree: MSc in Economics and Business Administration [+]
Degree: MSc in Economics and Business Administration ECTS credits: 120 Duration: two years
Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management.
Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions. ... [-]