A Masters degree is an academic degree awarded to individuals who successfully denote a higher level of expertise. There are two main types of Masters - taught and research.
Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.
Germany is a great destination for international scholarsand has a high quality higher education system. The value of this level of education has been improved by the Germany's strong economy. Foreign students enjoy excellent living standards in a secure and safe surroundings. Berlin is the capital.
North Rhine Westphalia is the biggest state in Germany. It is also home to 4 of Germany’s biggest cities. The State has over 17 million people. The state of North Rhine-Westphalia is home to 14 universities and over 50 colleges.
Best Master Program in Marketing Studies in North Rhine Westphalia in Germany
The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. [+]
The goal of the Master's programme is to give students a deeper understanding of marketing issues on the basis of a sound marketing-related training. In particular, various technological developments and future trends are taken into account in the development of markets. This ensures that the students are prepared for future market requirements and are very attractive for a potential employer. Classes will take place both on Campus Rheinbach and on Campus Sankt Augustin.At a glance
Degree: Master's degrees Campus: Sankt Augustin, Germany Standard period of study: 3 semesters with a total of 90 ECTS credit points Accreditation: not yet completedPrerequisites:
To be admitted to the Master’s degree programme, applicants are required to submit evidence of having acquired a first degree qualifying for profession (e. g. Bachelor or a degree of equal or higher level) in Economic Sciences, Business Information Systems, Business Engineering or Business Psychology. The degree must have been awarded at least a final grade of 2,7 and a minimum of 210 credits (ECTS). In case that the requirements are fulfilled, the study places are being assigned in accordance with a local selection procedure (NC). If the professional degree has been awarded fewer than 210 credits, but a minimum of 180 credits, a practical term must be successfully completed. Official application for winter semester will take place between 15.05. and 15.07. Degree or diploma certificates that include the average grade can be submitted until july 22 (this applies for applicants with certificates from outside of the EU).... [-]
The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing [+]
The marketing of goods and services are increasingly pursuing a holistic, integrated approach. In addition to surgical techniques for influencing consumer behavior numerous aspects of procurement, production, finance, personnel and administration have central strategic importance for sales and marketing success. As business processes utilizing marketing and sales are not conceivable without an effective management of the underlying tasks. In the Master's degree program marketing and sales management * with the degree "Master of Arts" (MA) you will gain detailed knowledge of markets and distribution channels, customer relationship and care as well as brand and brand management in the context of classical and digital business models. You gain so part-time with the necessary knowledge and skills for the acquisition of management responsibility in marketing and sales.... [-]