Masters in Digital Marketing

Best 55 Masters in Digital Marketing 2017

Digital Marketing

A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.

Still under the overall docket of a Master in Marketing, the Master in Digital Marketing graduate program brings in the modern touch to marketing. How to use modern technology and options to excel in marketing are the overall goals of this course.

Master in Digital Marketing

Read More

Master (MA) Communication Design

Ravensbourne
Campus Full time Part time 1 - 2  August 2017 United Kingdom London + 1 more

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication [+]

MA Communication Design

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication solutions.

The Ravensbourne MA Communication Design pathway explores advanced practice in contemporary communication design, from visual identity, publishing and design authorship, to marketing communications and social engagement.

This broad-ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.

... [-]

Master in Digital Marketing and E-Tourism

Euroaula Barcelona
Campus Part time October 2017 Spain Barcelona

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. [+]

This Master’s Degree in Digital Marketing and E-Tourism taught in Barcelona focuses on the latest trends in digital marketing and the keys to successful promotion and sales in the Tourism and Hospitality industry. In terms of digital marketing and e-commerce, tourism companies need to enhance website visibility and notoriety in search engines, improve positioning, optimize their presence in social media, effectively manage online reputation, and implement an efficient e-commerce system to ensure success in the market. Programme Objectives Acquire specific knowledge about marketing and e-commerce in the Tourism industry. Discover more about the latest trends and tools for successful strategic planning. Assimilate the skills required to develop and implement a digital marketing plan and measure its effectiveness. Learn in depth about key marketing and e-commerce tools used in the Tourism industry. Develop a strategic marketing plan, identifying and assessing different tactics and tools and optimizing their implementation. Aimed At Candidates with university title degrees or with professional experience who wish to advance their knowledge and enforce their proefssional vision with the purpose of highlighting and successfully developing in the area of Digital Marketing and E-commerce. Candidates who look for an added specialization in their career or who wish to increase their professional path in this sector. Professionals who are looking for educating themselves in the world of Digital Marketing and complement their knowledge in this area. Professionals who wish to create their own enterprise-start up in the tourist sector. Programme Structure (taught in Spanish) Introduction to Digital Marketing for the... [-]

Master in Digital Marketing

Harbour.Space
Campus Full time

The Master program in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. [+]

Masters in Digital Marketing. This programme is taught in ENGLISH. The Master programme in Digital Marketing is designed to grow a new generation of leading marketing specialists – digital savvy professionals that can benefit from an explosive growth of online technologies by using the most cutting- edge, innovative tools in their daily job. The Harbour.Space teaching methodology uniquely combines a strong academic background in business studies, finance, accounting, marketing, and strategy with an in-depth and specific digital knowledge in online video, mobile, viral, social media, and data driven marketing. You will also be a daily witness of the latest innovations from Google, Facebook, Twitter, Netflix, and other greatest technological companies. Our professors are not academic teachers – they are accomplished digital and marketing professionals that have launched thousands of successful advertising campaigns and made many winning strategic decisions. Upon completing the Harbour.Space Master of Digital Marketing degree programme, you will become a digital marketing professional. You will be well-prepared to work in a sales or marketing department of a major brand, in an advertising agency, or in a media or technological company. You will know how to help brands to communicate effectively with their target audiences using the awesome benefits that emerging online technologies have brought to the world. Program Structure This program contains an extensive number of real marketing cases moving through which the students will gain a solid understanding of the decision making process in the marketing department of a real company. All courses are electives, yet we... [-]

Master's Degree In Digital Marketing

Universidade Europeia
Campus Full time September 2017 Portugal Lisbon

The Master in Digital Marketing promotes specialization in the digital component of marketing and management, in all its aspects and in a strategic perspective, with the most updated contents and aligned with the trends of success of this area. [+]

The Master in Digital Marketing Promotes specialization in the digital component of marketing and management, in all its aspects and in a strategic perspective, with the most updated contents and in line with the trends of success of this area. This course in Digital Marketing provides all the tools for professional success in marketing, advertising and media, enabling students to transform the challenges of this sector into opportunities for growth and future. Main benefits of this masters program: Academic program pioneering and unique in this area of ​​specialization, in the Lisbon region; Strong enterprise immersion components; Contents aligned with the latest trends in the market; Interconnection between the various areas of marketing where digital is applied, from marketing research to trade marketing; Preparation of the student to integrate the digital in the strategy of an organization; Certification in Google Adwords. [-]

Master in Digital Marketing & Customer Experience in Madrid

ESERP Business School
Campus Part time October 2017 Spain Madrid

Through a dynamic and active teaching method you will be provided with up-to-date knowledge that will allow you to apply the latest techniques and tools. [+]

Masters in Digital Marketing. The educational content of the Master’s Degrees has been adapted to meet the requirements of the European Higher Education Area. They offer 60 ECTS credits, whereby guaranteeing an ongoing effort for the improvement of managerial skills and the optimal development of attitudes such as initiative, teamwork and critical thinking. The Master’s Degrees at ESERP put special emphasis on the development of professional skills that are based on up-to-date knowledge, and that will enable the student to strategically put into practice the latest techniques and tools. To do so, we rely on a Faculty that is made up of expert professionals who bring the most relevant issues to the classroom regarding the current business sector. To integrate the students into the business world and help them in the decision-making process, we apply a dynamic and active teaching system, through the implementation of various teaching tools, which include simulation and the case-study method, among others. Objectives Good organisational, leadership and management skills. Adaptability to change and innovations in technology. Ability to provide a company’s senior management with strategic and operational plans. Critical analysis and abstract thinking. Quick identification, analysis and solving of problems. Open-mindedness towards the socioeconomic and cultural environment. As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations. Methodology Case-Study: Case studies are used to study the functional areas of a business, most of which deal with real... [-]

Master In Internet Marketing And Digital Strategy

Escuela de Negocios y Dirección
Campus Full time September 2017 Spain Madrid

The Master in Internet Marketing and Digital Strategy seeks to equip students with the theoretical knowledge and key skills to develop a successful career in the digital environment. [+]

A MASTER FOR MANAGING COMPANY MARKETING 2.0 The digital economy has a determining factor, change and constant innovation. New environments, new technological solutions, new business models, new forms of communication with customers are constantly appearing. Given this situation, the definition of corporate and marketing strategies are a key element for business development. The domain of communications media offered by the technologies and internet, the current ways of communicating with the customer, selling through digital media, ... Are part of the key competencies that a 21st century professional must master. The Master of Internet Marketing and Digital Strategy Seeks to provide students with the theoretical knowledge and key skills to develop a successful career in the digital environment. Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI). I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing. Affiliate Marketing. Display and enriched Advertising. programmatic advertising. Retargeting. Mobile marketing. Content Marketing. Gamification and Advergaming Landingpages creation and optimization. Campaign analysis and profitability analysis. Customer Management Relational marketing. Customer experience. Management and Social Networking Strategy Facebook. Linkedin. Twitter. Youtube. Google +. graphic social... [-]

Master in Design Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2018 Germany Munich

The Design Management Master course is all about creative but systematic processes. Key ingredients are optimism and empathy, experimentation and holistic thinking. Within interdisciplinary teams, Master’s degree students develop solutions to problems in the area of design, be they in relation to strategy design, service design or human­ centered design. [+]

Masters in Digital Marketing. Do you want to create, manage and lead design process-driven organisations? Design thinking is at the core of this programme. It is practised in interdisciplinary teams and applied to real time projects with the industry where design and management merge into innovation.   In creative professions, the demand for management knowledge and qualifications has risen sharply in recent years. The Master’s course in Design Management is aimed primarily at designers who wish to apply a comprehensive understanding of design to real tasks and processes. Ideal professionals distinguish themselves through broad expertise and in­depth knowledge. Therefore, applicants from a completely different background are welcome, be they engineers, natural scientists or creative people.  During their studies, the Master’s degree students learn to adopt a management and design perspective – in short, they foster innovations through “Design Thinking”. Design Thinking describes a method used to create innovative solutions and solve complex problems.  Basically, it is all about creative but systematic processes. Key ingredients are optimism and empathy, experimentation and holistic thinking. Within interdisciplinary teams, Master’s degree students develop solutions to problems in the area of design, be they in relation to strategy design, service design or human­ centred design. The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known companies... [-]

Master's Degree In Communication, Social Media And Web Marketing

Up Level School of Management
Campus Part time 100 - 100  May 2018 Italy Milan Rome Napoli + 2 more

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work. [+]

The Master in Communication, Social Media and Web Marketing is a modern and innovative education that prepares professionals in the field of Online Marketing and corporate online communications. Unlike other web courses classic Marketing wants to be a more comprehensive tool: it is a specific master on Social Media Marketing Strategies, Online Advertising and the Web Copywriting foundations, designed according to the most modern communication techniques and the latest developments of the sector. Facebook, Google Plus, YouTube, Twitter, Google Adwords will become everyday tools in your work. Why choose a Masters in Communication, Social Media and Online Marketing? The new Master in Communication, Social Media and Web Marketing Up level will form preparing you to operate in a highly competitive industry through training to 360 degrees in marketing and communication. At the end of the Master you will be able to design, manage and monitor integrated communication campaigns, using only the classical techniques to promote the brand and product, the most innovative techniques of Web Marketing and communication on social media. The evolution of communication requires the mastery of new methods and in-depth knowledge of all their potentials. The gradual transition from Web 2.0 to Web 3.0, the growing integration between Search Engine and Social Media, revolutionizes communication via the Internet, developing a high level of interaction that is now on Social Network its maximum expression. For this reason, the Master's program in Communication, Social Media and Web Up Level Marketing is continually renewed and strengthened in all fields that... [-]

Master In Digital Marketing And Social Networks

EEME Business School
Campus Full time

The Master in Digital Marketing and Social Networks EEME Business School offers strategies and techniques necessary for developing a Digital Marketing Plan. [+]

Masters in Digital Marketing. Your best career choice: face, with Trip Master, Final Project and work experience. More than 150 students trained. Optional double degree Master in Digital Marketing and Social Networking for Business School EEME Master in Digital Marketing and Social Media University Elizabeth I Identity The Master in Digital Marketing and Social Networks of EEME Business School offers strategies and techniques necessary for developing a Digital Marketing Plan. The faculty consists of top professionals recognized nationally and internationally and are part of the most important technology companies in our country. The orientation learning by doing is one of the great assets of the Master: students not only receive adequate training by the best specialists, but also put into practice all the knowledge acquired. Through case studies and group dynamics the student will firmly consolidate learning and also be able to apply it in your professional life effectively. Taught by professionals leading technology companies and digital agencies Program Master in Digital Marketing and Social Networks (MMDRS) comprises 60 ECTS. Four reasons for choosing the Master in Digital Marketing and Social Networks 1 Congress exclusive networking #eemeeting During the program the Master in Digital Marketing and Social Networking students will have the opportunity to participate in a networking meeting with those responsible for outstanding projects and entrepreneurs. The eemeetings of EEME Business School promote the exchange of experiences and transfer of value to our students through a journey that includes lectures and whose expertise we aim to help students to... [-]

Master in Digital Marketing & Communication (Geneva, Switzerland)

INSEEC Chambéry campus
Campus Full time 17  October 2017 Switzerland Geneva

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet. [+]

Love generating ideas and executing them The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet. Course Programme Marketing Strategy & Planning The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable. Digital Marketing Channels Understand the new media landscape and how to use the main, platforms. Learn how to make the most of them by testing them in real case studies. Anticipate the evolution of social networks and learn how to exploit their strength in the service of the brand. Media Get a complete view of the new AdTech platforms and capabilities. Learn how and where to find your customers through data and optimized targeting in the digital world. Methodology Study in-depth techniques that will enable you to evolve in the professional sphere with assurance and personal skills. Brand Content Beyond strategy and tactics, it is necessary to have a clear purpose that informs all of your content decisions. This purposeful element is a crucial component of any effective brand content effort. Business Models & Transformation From retail to cars, learn how companies are all rethinking... [-]

Master's Degree In Marketing, Communication And Digital Strategy (Milan) - Italian Path

Il Sole 24 ORE Business School
Campus Full time 10  October 2017 Italy Milan

The Master Marketing Communication and Digital Strategy is an intensive post-graduate course to work in marketing, communications and the digital world. Through an innovative and multidisciplinary educational program, the Master Marketing and Digital Communication Strategy gives participants the opportunity to secured internships in multinational, companies, communication and web marketing agencies, consulting firms. [+]

Masters in Digital Marketing. The Master Marketing Communication and Digital Strategy is an intensive path after graduation to work in marketing, communications and the digital world. Through an innovative and multidisciplinary educational program, the Master Marketing and Digital Communication Strategy gives participants the opportunity to secured internships in multinational companies, communication and web marketing agencies, consulting firms. STRUCTURE The Master, full-time, limited numbers and compulsory attendance, a total duration of 10 months: 6 months of classroom training 4 months of internship at companies, agencies and consulting companies engaged in marketing and communications. In support of our classroom, there is a e-learning platform where you can consult documents, handouts, multimedia courses and interact with peers and teachers even in collaborative learning. PROGRAM The Master's program follows a modular structure and offers a complete and thorough overview of the issues of Marketing and Communication: preparatory courses (business system, business strategy, fundamentals of business administration, the legislative framework) Market, consumer and digital media: the new reference scenario Marketing and Competitive Analysis marketing accounting Services Marketing International marketing Distribution policies and channel management New communication strategies: the integration of on- and off-line channels Digital strategy: the new generation of marketing between engagement and social media The program is completed, visits and project work in collaboration with companies. In recent editions have been involved: CocaCola HBC, Lottomatica, Carlsberg, IKEA, Timberland, Sisal, L'Oreal, Virgin Active, Exon Mobil, Mobile Post Office, The Walt Disney Company, Dentsu Aegis Media, ENI, Nestlé Waters, San Pellegrino, Philips, Findus, Technogym, Microsoft,... [-]

Masters Degree In Digital Media And Social Marketing

Seeway - Barcelona
Campus Part time October 2017 Spain Barcelona

The Master in Digital Marketing and Social Media is aimed at professionals responsible for managing and improving the online presence of your website offering a fully oriented towards practical application in professional environment and real case studies training. [+]

The Master in Digital Marketing and Social Media It is aimed at professionals responsible for managing and improving the online presence of your website offering a fully oriented towards practical application in professional environment and real case studies training. Throughout the Master you will learn both to implement different digital marketing strategies, how to apply different design techniques, positioning, evaluation, analysis, ... for greater network visibility, increased traffic volume and increase the degree of user loyalty. Located in the center of Barcelona, ​​Seeway is characterized as a pioneer training center classroom training in the area of ​​Digital Marketing and Social Media. All academic programs offered at the school have in common that the teaching staff is a specialist in their respective areas of expertise and currently serves as in important industry professional agencies or companies in Barcelona. Summary Qualification: Master Degree Credits: 40 ECTS Hours: Monday and Wednesday from 19 to 21: 30h Mode: Barcelona Language: Castilian Semester: October to June. observations: 100% practical guidance. Access to the job market. Small groups (12 students). Computer by student GOALS At the end of the program you will be able to design and implement an online marketing strategy that meets objectives and KPI's clearly defined and optimize available resources. Beyond technical skills you have inoculated seed constantly updated present in the soul of the marketer so in a flexible answer to changing trends, means or tools. You will become a trained to provide solutions that improve the performance of your business unit... [-]

Master In Digital Marketing & Seo / Sem

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 1500  February 2018 Spain Madrid Barcelona Spain Online + 3 more

We are introducing the Master in Digital & SEO / SEM Marketing. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. [+]

Masters in Digital Marketing. We are introducing the Master in Digital & SEO / SEM Marketing. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with the new market trends, and is why we are promoting this University with Master degree at the University of Nebrija. With the objective of train professionals that can provide solutions to the digital transformation in which we are immersed both companies, and society in general. This Master degree in Marketing graduated Digital & SEO / SEM becomes a concerning specialized training in the digital economy applied to different areas of business organizations. Students will develop the knowledge and the most appropriate techniques for design, implementation, management, analysis and moderation of a 360 Digital Marketing PlanIncluding also Search Engine Marketing Plan. Classroom, online and blended learning personalized tutoring in implementing the Final Master Project Career guidance through a "career plan" individualized Development of a "Marketing Plan 360" and "Search Engine Marketing Plan" With a total of 37 classes webinar (in online mode) the master program Introductory Module: Principles and fundamentals of the digital economy Module 1: Digital Marketing Plan I Module 2: Social Media Marketing Module 3: Digital Marketing Plan II Module 4: Strategies to capture and conversion I: Inbound Marketing Module 5: Strategies to capture and conversion II: Digital Advertising Module 6: Digital Marketing Plan III... [-]

Master in Digital Transformation

Aspire Business School
Campus Full time September 2017 Spain Barcelona

The ASPIRE Master in Digital Transformation is a demanding program that provides the participant with the knowledge and skills necessary to exploit the digital environments in a business environment, always with a global vision of the business. [+]

For some years now, we have been globally immersed in the so-called digital age, a major and disruptive change in every aspect of our life. Business environment is no exception. The creation of companies that operate exclusively on the Internet has revolutionized the conventional way of conceiving the company, the strategy and the models of doing business. Thus, new cases of business success such as Google, Facebook, Twitter, Netflix or Spotify, among other OTTs, are digital natives. The rules of the game have changed and now any company or organization must know how new technologies affect the company, how to take advantage of them and how to use them to find new opportunities or new competitive advantages. The ASPIRE Master in Digital Transformation is a demanding program that provides the participant with the knowledge and skills necessary to exploit the digital environments in a business environment, always with a global vision of the business. The program is designed to show the new Internet professionals the key drivers required to be successful both in launching a new business and in transforming those businesses that still operate outside the digital world and need to make the leap. Professionals who know and master the new digital environment, know how to exploit social networks, be prepared to launch Mobile Marketing strategies and help your company to develop its e-commerce plan. In short, professionals and executives who know how to take advantage of New technologies to gain a solid competitive advantage over time. Why study... [-]

Masters Specializing In Digital Communication & Business

Institut Africain de Management
Campus Full time September 2017 Senegal Dakar

A dual expertise in corporate strategy department. [+]

Masters in Digital Marketing. A dual expertise in corporate strategy department. Communicate today is a global view of the business environment and control all communication channels, both virtual than real. Building and developing a brand identity, anticipating emerging trends, support a company in managing its image among its various public, optimizing their visibility and ensure its reputation on the web, manage a competitive environment, develop communication strategies innovative and create value: these are the major challenges businesses face today. CONDITIONS OF ADMISSION In Master 1 Semester 1 (M1S1) Hold a Bachelors degree in Marketing and Business Intelligence or equivalent degree in the Master 1 Semester 2 (M1S2) Hold a Bachelors degree in Marketing and business intelligence, and have validated the semester 1 Master in the specialty or an equivalent degree in the field. In Master 2 Semester 3 (M2S3) Hold a Bachelors degree in Marketing and Business Intelligence and have validated semesters 1 and 2 of the Master in the specialty or an equivalent degree in the field. In Master 2 Semester 4 (M2S4) Hold a Bachelors degree in Marketing and Business Intelligence and have validated semesters 1 2 or 3 of the Master in the specialty or an equivalent degree in the field. The Bachelor in Auditing and management control IAM is available alone or in joint-degree with UQAC Canada. Like many other Bachelor group, originality, coherence and pedagogical structure have led to his being labeled by the CENTRE for EXCELLENCE UEMOA, being certified to quality standard ISO 9001... [-]