Master's in Marketing Studies in Australia

View Master Programs in Marketing Studies in Australia

Marketing Studies

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Australia education is mainly the responsibility of the government. The government fully funds the public university education while it partially funds the private university education. Australia being an English-spoken country, most of students from countries whose english is the first language often loves studying in this country

Master's Degree in Marketing Studies in Australia

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Master of Advertising

Bond University
Campus Full time 54  January 2018 Australia Robina

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. [+]

ENTRY REQUIREMENTS

Completion of a bachelor degree in a field cognate to the proposed master’s degree.

PROGRAM DESCRIPTION

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry professionals. Throughout the program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience.... [-]


Master of Communication (Marketing)

University of Canberra
Campus Full time January 2018 Australia Canberra

Are you a senior communication manager seeking to further develop your communication skills? Our Master of Communication specialises in exploring contemporary communication theories, strategic planning, social media, and how to effectively apply these towards a major research project. Whether you focus your Masters in strategic communication or marketing communication, you will be prepared to work effectively as strategists in the business, public and not-for-profit sectors. [+]

Application will be made to the Public Relations Institute of Australia and to the Advertising industry for accreditation.

Take the next step to master your communication skills

Are you a senior communication manager seeking to further develop your communication skills? Our Master of Communication specialises in exploring contemporary communication theories, strategic planning, social media, and how to effectively apply these towards a major research project. Whether you focus your Masters in strategic communication or marketing communication, you will be prepared to work effectively as strategists in the business, public and not-for-profit sectors.

Study a Master of Communication at UC and you will: demonstrate an in-depth understanding of human communication processes and environments become confident in using a range of social research methods relevant to strategic or marketing communication counsel senior management on strategic communication and lead teams within organisations demonstrate critical thinking and vision needed to address long-term strategic communication issues apply your understanding of communication theories towards a major research project specialise in one of the following key areas of communication: Strategic Communication specialises in contemporary communication and social theory, and how critical issues develop. Marketing Communication specialises in exploring how advertising, public relations, promotion and direct marketing combine to develop effective marketing communication strategies. Career opportunities ... [-]

Master of Marketing (Extension)

University of Technology Sydney
Campus Full time Part time 2 - 4  January 2018 Australia Sydney + 1 more

The Master of Marketing (Extension) provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. [+]

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. The additional elective subject choices provide an opportunity to specialise more deeply in the marketing discipline and to further enhance students' skills, professional practice, specialist knowledge and capabilities.

Career options include management-level positions in industry or government.

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Master of Marketing

University of Technology Sydney
Campus Full time Part time 1.5 - 3  January 2018 Australia Sydney + 1 more

The Master of Marketing provides the opportunity for students to extend their knowledge in the areas of communications, sales management, the development and introduction of new products, business-to-business marketing, technology and marketing, as well as the legal constraints on and the ethical implications of marketing in Australia. [+]

The marketing program provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets.

Career options include management-level positions in industry or government.

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Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time September 2018 Australia Sydney

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation

This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas:

Master of Business, Master of Marketing, Master of Human Resource Management.

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment.... [-]


Master of Arts in Communication Management

University of Technology Sydney
Campus Full time Part time 1.5  January 2018 Australia Sydney + 1 more

The Master of Arts in Communication Management provides advanced contemporary study and practice in professional communication management. It is suitable for current and aspiring practitioners who want to attain the relevant expertise to achieve their career goals. Students can major in the areas of Public Relations, Integrated Communication, or Organisational Change and Communication. Alternatively, students can elect to complete generalist studies which provide a foundation for the broad field of communication management practice. [+]

Academic staff involved in the course have substantial industry experience and have undertaken research in the field.

Graduates of this course have: advanced understanding of communication and its management the ability to synthesise communication theory and practice the ability to analyse, design, cost and evaluate a communication strategy a sensitivity to ethical and legal issues related to communication a capacity to reflect on the roles and responsibilities of communicators the capacity to apply perspectives that are intercultural and global, and a sensitivity to issues of exclusion, equity and justice.

Career options cover the fields of public relations and communication management, including those positions related to communication advising, community relations, corporate communication, integrated communication, internal communication, international communication, media liaison or public affairs.... [-]


Master of Creative Advertising (Advanced)

Torrens University Australia
Campus Full time Part time February 2018 Australia Sydney Leura Fitzroy Melbourne Brisbane Adelaide + 6 more

Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing, and doing it at a challenging pace. [+]

Explore creative thinking, copywriting, art direction, and concept development with us, and within 12 months you will be an advertising creative.

Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing and doing it at a challenging pace.

It’s full day, five-day week, year-long heady rush of a course with brief after brief; competition after competition; and constant feedback from a full-time tutor who has worked as an advertising creative – as well as a constant stream of industry mentors and guests.

It’s a course in which you’ll learn how to be brave and fearless about ideas. You’ll learn copywriting and art direction by actively working in teams and you’ll be working to tight deadlines by responding to real briefs from agencies, mentors, and clients. You’ll learn by benchmarking your ideas against students worldwide and nationally by entering your work into international and Australian competitions. Better yet, you’ll learn about effective messaging in all mediums from online posts to physical posters; from newspapers and magazines both online and real; from scripted radio to unscripted radio; from video on a TV to video on your mobile; and mediums that don’t even look like advertising mediums such as activations and useful products and services that can change people, places and communities for the better.... [-]


Master of Business Administration/Master of Marketing

The University of Newcastle, GradSchool (Online)
Campus or Online Full time Part time May 2018 Australia Newcastle Sydney + 1 more

The Master of Business Administration/Master of Marketing integrates the key elements of each program into a combined program. The University of Newcastle’s Master of Business Administration/Master of Marketing offers a strategically developed program that will challenge your approach to leadership, enhance your ability to think and act analytically as well as master your strategic capabilities in marketing. [+]

Are you passionate about marketing and want a strong foundation in business administration? To extend your business capabilities as well as obtain specialised marketing knowledge, the Master of Business Administration/Master of Marketing is the program for you.

Give yourself the best chance of greater career opportunities within your industry through furthering your education.

The University of Newcastle’s Master of Business Administration/Master of Marketing offers a strategically developed program that will challenge your approach to leadership, enhance your ability to think and act analytically as well as master your strategic capabilities in marketing.

Combining a core specialisation in marketing with an extended understanding of the whole of business practices is highly sought after. The theory and business management principles you will acquire through the combined program will equip you for diverse real-world business situations. This knowledge will increase your value and see you fast-track to leadership, increase your salary potential and advance your career.... [-]


Master of Marketing

The University of Western Australia Business School
Campus Full time Part time 1.5 - 2  February 2018 Australia Perth + 1 more

The Master of Marketing equips you with the strategic knowledge and practical skills that are highly sought after by business. This course addresses the marketing issues faced by businesses in a complex, competitive world and is designed for tomorrow’s leaders in the field, who will face increasingly demanding challenges. [+]

The Master of Marketing equips you with the strategic knowledge and practical skills that are highly sought after by business. This course addresses the marketing issues faced by businesses in a complex, competitive world and is designed for tomorrow’s leaders in the field, who will face increasingly demanding challenges.

Topics may include electronic marketing, global marketing strategy, integrated marketing communications and marketing research, among others.

Marketing students at UWA have the opportunity to undertake projects for real-life organisations and have previously worked with companies including Coles, Google, Microsoft, Rio Tinto, Tourism WA, Transperth and Westpac.... [-]


Master of Business Administration/Master of Marketing

University of Newcastle
Campus Full time Part time January 2018 Australia Newcastle + 1 more

This combined degree program - Master of Business Administration/Master of Marketing allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying. [+]

Master of Business Administration/Master of Marketing

This combined degree program allows students to undertake studies in the more general business disciplines of the Master of Business Administration while also studying the specific Marketing courses of the Master of Marketing.

The Master of Business Administration program is designed to provide students with a range of analytic, strategic and leadership skills which will prepare them for increasingly competitive careers in business management in the corporate and public sectors. The program offers a grounding in fundamental business areas such as accounting, finance, organisational behaviour, economics, marketing and management. Analytic and problem-solving skills are emphasised through an applied understanding of the theoretical framework within which today's managers must operate, as well as the acquisition of practical skills in teamwork, writing, presentation and time-management. The ability to cope with rapid organisational and technological change is developed through an understanding of organisational behaviour, information systems and organisational change and development.... [-]


Master of Marketing

The University of Newcastle, GradSchool (Online)
Campus or Online Full time Part time May 2018 Australia Newcastle Sydney + 1 more

A Master of Marketing through the University of Newcastle offers a strategically developed program that will challenge your approach to marketing, enhance your ability to think and act analytically as well as master your strategic capabilities. [+]

Marketing is a dynamic, challenging and fast paced business function focused on the customer. Marketing professionals must be prepared to apply analytical and problem solving skills to make informed marketing decisions in order to address complex business situations. A Master of Marketing from the University of Newcastle equips graduates with marketing knowledge and skills to plan and execute marketing strategies and tactics for organisations in the not-for-profit, government and private sectors.

A Master of Marketing through the University of Newcastle is for professionals aiming to further expand their knowledge in marketing or for people looking to change career into the marketing profession. Marketing is a dynamic field with organisations of all types becoming increasingly market-oriented requiring marketing-qualified professionals , the University of Newcastle’s Master of Marketing program will keep you at the cutting edge of the industry.... [-]


Master of Marketing

University of Newcastle
Campus or Online Full time January 2018 Australia Newcastle

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. [+]

The Master of Marketing program is comprehensive, contemporary and practical. It will develop your professional expertise in the processes and application of modern marketing. The program will provide you with depth of knowledge in the field and simultaneously build your skills in analysing situations, and developing and managing marketing strategy. These outcomes will facilitate you in meeting employment challenges with confidence and conviction.

By completing the Master of Marketing program, you will differentiate yourself from other marketers in that you will possess a broad range of marketing skills and you will understand how these skills inter-relate with other organisational functions. These insights will enable you to contribute widely to the management of organisational offerings, customer-perceived value, strategic positioning and competitive advantage, in both local and global contexts. The relevant knowledge and skills underlie many senior roles including marketing managers and executives, marketing research analysts, and product and brand managers.... [-]