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Top Master's Programs in Marketing Studies in Africa 2019/2020

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Master in Marketing Studies in Africa

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12 Results inMarketing Studies, Africa

Mind Development Academy

The Master of Marketing (MS, MBA, MPA) is accredited by the Atlantic International University (AIU) and has the objective is to provide students with the technical and s ... [+]

About

The Master of Marketing (MS, MBA, MPA) is accredited by the Atlantic International University (AIU) and has the objective is to provide students with the technical and skill sets necessary to become a marketing professional who can solve practical issues of the field of marketing. The Master of Marketing program is offered online via distance learning. After evaluating both academic record and life experience, our staff working in conjunction with Faculty and Academic Advisors will assist students in setting up a custom-made program, designed on an individual basis. This flexibility to meet student needs is seldom found in other distance learning programs. Our online program does not require all students to take the same subjects/courses, use the same books, or learning materials. Instead, the online Master of Marketing curriculum is designed individually by the student and academic advisor.... [-]

South Africa Cape Town
Open Enrolment
Full time
Part time
1 - 4 years
Online
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Wits Business School

Advance your knowledge of business and marketing concepts and launch your career in marketing. Gain the knowledge and confidence to take on substantial marketing projects ... [+]

Programme Overview

Our Master of Management in the field of Strategic Marketing is for postgraduate students who want to convert their undergraduate degree into a highly valuable WBS MM degree and break into a career in marketing, as well as for practicing marketers who want to advance their careers armed with the knowledge they need to confidently take on substantial projects using the latest marketing science and thinking.

Curriculum

The Masters in Strategic Marketing is a 2-year part-time programme that is covered in two parts. You will do in-depth coursework through a number of modules, followed by a dissertation on a research topic of your choice. The dissertation comprises 50% of your mark and builds on everything you have learned during the course. You will need to choose a suitable topic, develop a research proposal, collect and analyze data, and present a research report.... [-]

South Africa Johannesburg
February 2020
English
Part time
2 years
Campus
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Avicenne Private Business School (APBS)

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aims to extend ... [+]

Graduates are immersed in a mix of both theoretical and practical topics covering contemporary developments in the banking and financial fields. Our Master aims to extend and develop advanced training relating to the practical managerial issues faced by modern financial service and related firms. Our graduates have benefited substantially from their experience of studying in a convivial, yet demanding, academic environment. The main aim of our full-time programs is to introduce a much stronger practical emphasis with a focus on strategic, corporate and financial management.

Admission Requirements

Bachelor degree in related fields; Admission tests administered by APBS.

Skills Acquired ... [-]
Tunisia Tunis
September 2019
English,French
Full time
4 semesters
Campus
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IONISx

Become a complete manager of marketing and communications, controlling the creative, productive and strategic aspects of all digital media. ... [+]

Become a complete manager of marketing and communications, controlling the creative, productive and strategic aspects of all digital media.

WHY THE MASTERS ONLINE MARKETING ISEFAC?

You have a business background, marketing, communication or computer? Master all facets of marketing and digital communication and become an indispensable strategic asset in the development of the company. Take command of digital strategy and gain responsibilities.

This degree course focuses on the practical application of business skills you gain an overall picture of the evolution of digital marketing and access to the most sought after positions in the enterprise market.

TRADES

A gateway to the digital professions in high demand:... [-]

French
Part time
18 months
Online
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Università Cattolica del Sacro Cuore (UCSC)

The Master in International Marketing Management provides a broad learning and training experience that helps students enter the job market. The Master in International M ... [+]

The Master in International Marketing Management provides a broad learning and training experience that helps students enter the job market. The Master in International Marketing Management is characterized by active learning and student interaction, aimed at developing individual skills of analysis and decision-making. In particular, the traditional teaching methods will be integrated by the presence of academics of international standing and managers, case discussions, role-playing, individual, group projects and seminars.

Learning objectives

The Master aims at developing knowledge, competencies and abilities in order to analyse the international markets and to assume managerial, commercial and marketing responsibilities. It enables to operate in international contexts thanks to original, dynamic and unique approaches, culture and knowledge coming from a training process that virtuously integrates the economical-managerial disciplines with the psychological-organisational ones. The learning objectives are to develop an open culture, flexible to changes and a long-lasting set of competences able to continue to adequate themselves to various and dynamic economical contexts.... [-]

Italy Milan Rome Piacenza Ghana Accra Cremona  + 3 More
October 2019
English
Full time
1 year
Campus
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INEAD

European Master ** issued by the European Federation of Schools (FEDE) - an association governed by Swiss law (CCS.art 60-79). The European Masters is a European diploma ... [+]

TRAINING, OBJECTIVES Measure knowledge and skills to understand Europe Master the basic marketing, communication and advertising Understanding the Law of the brand, companies and consumers Grasp the overall communication strategy and its legal framework Deepening web communication and new media

A JOB on line advertising manager Responsible keywords Editorial Project Manager editorial Webmaster Head of Internet project Advertising manager Traffic manager strategic planner, webplanner Head of multimedia product Responsible partenariatResponsable cross media editorial manager

SYLLABUS

Internships:

Internship or mission in company 6 to 12 weeks in the first year and 12 weeks in 2nd year Or Alternation (contact us) ... [-]
France France Online Belgium Belgium Online Switzerland Switzerland Online Luxembourg Luxembourg Online Lebanon Lebanon Online Martinique (Fr.) Martinique Online Canada Canada Online French Guiana French Guiana Online Reunion (Fr.) Reunion Online Morocco Morocco Online Tunisia Tunisia Online Algeria Algeria Online French Polynesia French Polynesia Online Mauritius Mauritius Online Guadeloupe (Fr.) Guadeloupe Online Democratic Republic of Congo Congo DRC (Zaire) Online Congo Congo ROC (Brazzaville) Online Côte d'Ivoire Cote d'Ivoire Online Niger Niger Online Senegal Senegal Online Gabon Gabon Online Liechtenstein Liechtenstein Online Madagascar Madagascar Online  + 42 More
Open Enrolment
French
2 years
Online
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Institut Africain de Management

This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned acc ... [+]

This program obeys the BMD system and the ISO program design methodological repository 9001 version 2008. Originality, coherence and pedagogical structure have earned accreditation African and Malagasy Council of Higher Education (CAMES) and the center of excellence of the UEMOA.

It lasts four semesters divided into specialties and offering the student a rich and varied horizon on market developments and their environments. To obtain the Master in Marketing and business intelligence, beyond the validation of the student teaching units should have a memory, and support the pass.

What background for the Master

Managers who firstly are equipped with proven academic skills suitable for doctoral studies 3rd cycle through research in the specialty, other units of professional managers with proven expertise in marketing and business intelligence with a path leading a qualification and professional integration of high level.... [-]

Senegal Dakar
September 2019
French
Full time
4 semesters
Campus
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IMM Graduate School of Marketing

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation ... [+]

The MPhil in Marketing is offered at level 9 of the NQF (HEQSF aligned) and consists of 180 credits. The MPhil in Marketing comprises of a research dissertation which must be completed in three years.

Admission criteria

A student who is in possession of the following may apply for admission:

BCom Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or

BPhil Honours with Marketing Management and Research Methodology on the NQF Level 8 (HEQSF aligned); or

BA Honours in Marketing Communications with Marketing Management and Marketing Communications as majors on the NQF Level 8 (HEQSF aligned)

Any other equivalent qualifications... [-]

South Africa Johannesburg
February 2020
English
Full time
Campus
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Ecole Supérieure Ouverte à Distance

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society ... [+]

You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today.

Your Profile

Faculty of listening, dialogue and contact, sensitivity of the digital world, mastery of social media, creative and persuasive.

Acquire the following skills:

Identify out additional media strategies Make a choice among non-media technology Establish a media planning Know how to program in advertising investments Understand the various stages of the graphic chain How to select an audiovisual production agency Develop a communications strategy Master the different types of communication Knowledge of the legal aspects related to trades communication Of protecting a digital identity Design a digital strategy Pilot a project involving several actors of the Web ... [-]
France France Online Belgium Belgium Online Switzerland Switzerland Online Lebanon Lebanon Online Luxembourg Luxembourg Online Algeria Algeria Online Tunisia Tunisia Online Morocco Morocco Online Canada Canada Online French Guiana French Guiana Online French Polynesia French Polynesia Online Martinique (Fr.) Martinique Online Guadeloupe (Fr.) Guadeloupe Online Reunion (Fr.) Reunion Online Mauritius Mauritius Online  + 26 More
Open Enrolment
French
Full time
Part time
2 years
Online
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University of Johannesburg

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. ... [+]

The student should develop applied competencies and practical skills in the acquisition, interpretation reflecting on and application of marketing management principles. The student should obtain a focused competence depending on the topic of the dissertation. The student should show evidence of independent and original scientific work. Students will also display competence in the application of relevant research methodology and the proper written communication of the research process and findings. The student should be able to reflect on his/her research decisions and applications and to assess the effect thereof in the holistic context of marketing management.

Admission requirements ... [-]
South Africa Johannesburg
January 2020
English
Full time
Part time
1 - 3 years
Campus
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Ostelea Morocco

The Executive Master in Marketing, Tourism Marketing and Revenue Management, unique training in Morocco, aims to train professionals and executives, with personal and pro ... [+]

Executive Master in Marketing, Marketing and Revenue Management Part-time Tourism

First day of university

Price in euros

Terms of Access

Profile

October 2018

9,900

File study

Motivational interviewing

Bac +3 / 5 or 3 years of professional experience in the sector

Presentation

In a highly competitive international context, professionals in the tourism sector in general, and more specifically in the hotel sector, are faced with an accelerated transformation of professions such as marketing, marketing and distribution. Thus, the mastery of new concepts and tools online and offline, becomes a determining factor of competitiveness.... [-]

Morocco Rabat
Request Info
French
Part time
12 months
Campus
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East London University

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, ... [+]

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform pricing, packaging and promotional strategies. And they do it all while building high- performing teams and keeping a clear line of sight on market share, volume, and ROI.

ELU's Marketing Program teaches you how to navigate today's challenges while grounding you in time-tested theory so you'll be prepared to lead tomorrow's innovations.... [-]

South Africa East London
February 2020
English
Full time
2 years
Campus
Read more in English