Masters Degree in Marketing Studies

Best 267 Masters in Marketing Studies 2017

Marketing Studies

The benefits of a Masters extend beyond improving your earning potential. They can provide you with personal and professional skills to accelerate your development. They are also an opportunity to differentiate yourself from your peers, many of whom will have similar A-level and undergraduate qualifications.

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers. 

Master Program in Marketing Studies

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Master of International Marketing (MIM)

Hult International Business School
Campus Full time August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Masters Programs in Marketing Studies. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education... [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12  May 2017 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going to get? Understanding the processes of... [-]

Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Masters Programs in Marketing Studies. Master in Marketing, Tourism Marketing and Revenue Management The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry. The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student Why study the Master: All teachers are industry executives know firsthand the reality of the sector and its classes are fully professionalizing. Gamification: The subject of Revenue Management is taught through a simulation system Business Game. In order for the student to practice conducting the business of a hotel and working with peers in identical situations that occur in a real setting. Optional Google Certification: Students who wish can get certified in GoogleAds free program and additional way. fully in line with the current needs of hotel industry program. fully professionalizing and practical vision: The program is aimed at acquiring applied skills eminently through deepening tools and situations posed by a teacher from the... [-]

Maestría en Marketing y Dirección Comercial

OBS Business School - Latinoamérica
Campus Part time 12  May 2017 Ecuador Quito Colombia Bogotá + 2 more

La Maestría en Marketing y Dirección Comercial tiene como objetivo desarrollar los conocimientos técnicos, estratégicos y habilidades personales para formar directivos innovadores, con una amplia visión de la empresa y capaces de afrontar los retos que plantean las direcciones de Marketing y Comercial actual. [+]

Maestría que muestra las claves para atraer, vender, satisfacer y fidelizar Presentación del programa en Marketing y Dirección Comercial En la actualidad, el entorno de negocios está cambiando a gran velocidad. El impacto de los avances tecnológicos, la globalización de los mercados, el cambio en el balance de poder en favor de los consumidores, el entorno competitivo y la cada vez menor lealtad a las marcas, entre otras tendencias, están modificando las estrategias de marketing y la forma en que se distribuyen y comercializan productos y servicios. Los consumidores son cada vez más exigentes y disponen de más información, por lo que tienen muy claro lo que quieren y donde obtenerlo. El exceso de oferta y la dificultad para diferenciarse dibujan un panorama muy competitivo y acrecientan la necesidad de centrarse en el cliente. En este entorno, las organizaciones necesitan profesionales del marketing y del área comercial capaces de liderar con éxito la correcta combinación de tres elementos: una sólida formación y conocimientos de marketing y comercial, habilidades necesarias para saber dar respuesta al entorno y al mercado actual, y capacidad para conectar con los clientes y estructurar una red de ventas eficaz. La Maestría en Marketing y Dirección Comercial tiene como objetivo desarrollar los conocimientos técnicos, estratégicos y habilidades personales para formar directivos innovadores, con una amplia visión de la empresa y capaces de afrontar los retos que plantean las direcciones de Marketing y Comercial actual. Todo ello desde dos puntos de vista: Una Dirección de Marketing capaz de... [-]

Master in Digital Commerce

Bologna Business School
Campus Full time December 2017 Italy Bologna

Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing... [+]

Masters Programs in Marketing Studies. Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing. Main achievements for participants will be: learning to define strategies for success in the online environment developing digital-sales projects knowing and marketing the different types of retail shops and platforms working as a professional in any field of digital marketing including web usability, email marketing, search engine optimization and marketing, web analytics. Thanks to the participation of a group of companies worldwide known as industry leaders, this master is an unprecedented blend of scientific knowledge and international best practices. It imparts a coherent body of managerial and technological knowledge, centering on omnichannel and digital marketing in order to boost young graduates’ careers. The Master in Digital Commerce is a 12 month full-time program, taught entirely in English. A 600-hour internship will help students to improve their problem solving skills, giving them the opportunity to face actual situations that normally arise within the professional world. Structure The master in Digital Commerce is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship. The structure of the Master is divided into four phases: First cycle: December 2016 Second cycle: January... [-]

Master in Marketing Management

Takming University Of Science And Technology
Campus Full time September 2017 Taiwan Taipei

The Department of Marketing Management was established in 2004 and due to the increased business activities of trade shows and conventions around the world in recent years, the Division of International Convention, Exhibition and Tourism Management was founded in 2009. [+]

Master in Marketing Management Introduction The Department of Marketing Management was established in 2004 and due to the increased business activities of trade shows and conventions around the world in recent years, the Division of International Convention, Exhibition and Tourism Management was founded in 2009. The Graduate School of Services and Operation Management which was established in 2007 joint the Department of Marketing Management in 2011. Currently the Department offers two master programs. Goal The goal of this department is to provide and strengthen students with professional knowledge and capabilities in marketing and international marketing management field. Objectives & Curriculum The objective of the department is to educate students with professional marketing knowledge and capabilities. Students are expected to manage marketing activities related to B2C and B2B. The curriculum includes the basic management courses and professional courses, consumer behavior module and business marketing module. In addition, the department offers courses such as foreign language, information system and assistance with the preparation for professional certificates. Practical training courses in summer break or within the semester is one of the cores of the Department. These include being a trainee in corporations, visiting corporations and working with industry-cooperation projects. In the final year, in order to combine theory and practical learning, students also need to complete a graduating project. Opportunities after undergraduates Post-Graduate Program: Based on students' interests or career planning, they could choose either to pursue the master program offered by the Department or other universities. Employment: Public service officials, project management... [-]

Master's in Marketing and Brand Management

NHH Norwegian School of Economics
Campus Full time August 2018 Norway Bergen

Degree: MSc in Economics and Business Administration [+]

Masters Programs in Marketing Studies. Degree: MSc in Economics and Business Administration ECTS credits: 120 Duration: two years Building and managing strong brands is key to gaining competitive advantage and long-term profitability for products, services, companies and organisations. The Marketing and Brand Management programme provides students with in-depth and research-based knowledge on marketing, consumer behaviour, innovation and brand management. Understanding consumer and competitor behaviour is essential to every business and organisation. Customer and competitor insights provide the basis for developing sound strategies as well as optimal market positioning and effective marketing tactics. The programme integrates theory and practical applications from strategy and marketing to assist students in developing strong brands and making future market decisions. Central questions raised are: How to adapt products, communication and distribution systems to customer needs - and behaviour? How to position a brand effectively in a competitive market? ... [-]

MaBDA – Master in Big Data Analytics

LUISS Business School
Campus Full time March 2018 Italy Rome

LUISS Business School’s Master in Big Data Analytics, developed in partnership with Oracle, provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished [+]

LUISS Business School’s Master in Big Data Management provides young professionals with the skills to be at the forefront of modern Business Analytics technique and to become accomplished Data Scientist. The digitalisation of the world economy is making data available at an unprecedented pace. Companies and organisations around the world are working to make data an integral part of their business model. A key ingredient in the recipe for a successful data-centric decision approach to business is the “data scientist”. This new professional figure is highly demanded as enterprises are increasingly harnessing the data at their disposal. Several surveys conducted in Europe and in the US show that the “data scientist” is one of the most requested professional figures. The Master in Big Data Management is a perfect opportunity for all those who are seeking a career in the fascinating and fast-growing world of data as a qualified data scientist. PROGRAMME Students begin with the Preparatory and General Management courses and then focus on the electives and different lab activities, in order to guarantee a gradual professional and personal growth for each student. In the final months of the programme, the Field Project will allow students to put their knowledge into practice. The programme lasts 12 months composed by 8 months lectures based followed by a 4-month period of Field Project. Preparatory Courses Information Management Concepts Introduction to Big Data Infrastructure Introduction to Data Management Introduction to Big Data Programming Introduction to Statistics for Data Scientist Specialised Courses IT Courses... [-]

Master In Internet Marketing And Digital Strategy

Escuela de Negocios y Dirección
Campus Full time September 2017 Spain Madrid

The Master in Internet Marketing and Digital Strategy seeks to equip students with the theoretical knowledge and key skills to develop a successful career in the digital environment. [+]

Masters Programs in Marketing Studies. A MASTER FOR MANAGING COMPANY MARKETING 2.0 The digital economy has a determining factor, change and constant innovation. New environments, new technological solutions, new business models, new forms of communication with customers are constantly appearing. Given this situation, the definition of corporate and marketing strategies are a key element for business development. The domain of communications media offered by the technologies and internet, the current ways of communicating with the customer, selling through digital media, ... Are part of the key competencies that a 21st century professional must master. The Master of Internet Marketing and Digital Strategy Seeks to provide students with the theoretical knowledge and key skills to develop a successful career in the digital environment. Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI). I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing. Affiliate Marketing. Display and enriched Advertising. programmatic advertising. Retargeting. Mobile marketing. Content Marketing. Gamification and Advergaming Landingpages creation and optimization. Campaign analysis and profitability analysis. Customer Management Relational marketing. Customer experience. Management and Social Networking Strategy Facebook. Linkedin. Twitter.... [-]

Master of Design (MDes) Design Practices

HK PolyU School of Design
Campus Full time September 2017 Hong Kong Kowloon

The Master of Design (Design Practices) is a hands-on, studio-based specialism directed at students who want to deepen their innovative abilities, who are curious about design and business integration,and who enjoy the creative form challenges of making objects and ideas that improve people’s lives. [+]

The Master of Design (Design Practices) is a hands-on, studio-based specialism directed at students who want to deepen their innovative abilities, who are curious about design and business integration,and who enjoy the creative form challenges of making objects and ideas that improve people’s lives. Designers with a Bachelor’s degree in product design, fashion design, interaction design, architecture, product engineering, interior design or communication design may find Design Practices to be a logical next step in their professional development. Aims This specialism focuses on design as a strategic tool for the consumer economy. Interdisciplinary projects embrace business strategy and brand development, identifying opportunities for innovation and user experience. This full-time international program responds to the world’s industrial and technological transformation with a focus on China. The development of a high level of research, analysis, strategic vision, aesthetics, and technical mastery in development, fabrication and commercialization of design prepares students for leadership roles. Objectives This specialism seeks to join practical strategies for innovation with formal aspects of design development, by making design through: real-world project development teamwork approaches to problem solving cultural considerations as well as business & technology customers’ needs and goals design entrepreneurship and brand creation Entrance Requirement A Bachelor’s degree in design or the equivalent in a related discipline and professional experience in design is preferred. Scholarships Scholarships for Graduates of QS Top Design Schools (2017) To off-set 10% or 15% (holder of a First Class bachelor’s degree) of tuition, regardless of which MDes programmes students are admitted to... [-]

International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12  September 2017 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. [+]

Masters Programs in Marketing Studies. Start Date: September 
Duration: 12 months Format: Full Time Course fee: € 14,000 Teaching language: English 
Location: Milan Required qualification: 3 or 4-year Bachelor's degree from Accredited Institutions The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. IM4 matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. Thanks to the unique collaboration with IBM, UM McCann, Nielsen and OTB students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games. Course Objectives The Master aims at developing in candidates: The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing); The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data; The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments; The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous improvement in customer relationships. The International Master in... [-]

Master in Strategic Design

POLI.design, founded by Politecnico di Milano
Campus Full time 15  October 2017 Italy Milan

The Specializing Master in Strategic Design. Building new businesses and strategies through design, is a 1st Level Specializing Master of Politecnico di Milano, designed and run by POLI.design, founded by Politecnico di Milano, in collaboration with MIP, the Politecnico di Milano Graduate School of Business. [+]

The Specializing Master in Strategic Design. Building new businesses and strategies through design, is a 1st Level Specializing Master of Politecnico di Milano, designed and run by POLI.design, founded by Politecnico di Milano, in collaboration with MIP, the Politecnico di Milano Graduate School of Business. Strategic Design is a design activity that concerns the Product Service System, i.e. the integrated body of products, services and communication strategies that either an actor or a network of actors (companies, institutions, non profit organizations, etc.) generate and develop to create value. It is often claimed that technological innovation, cultural and economical globalization, and the transition to environmental sustainability generate problems and opportunities. It is also repeatedly stated that the possibility to avoid the former and to exploit the latter requires the development of three core skills: visioning, sensing innovation, creating solutions embedded in new business models. It calls for the ability to design products and services whose success today anticipates what will be, or may have to be, the norm of tomorrow. The social demand for a new generation of products and services, coherent with current socio-cultural transformations, and their sustainable development becomes an opportunity for companies able to operate in the context of this new design mindset. This unique meeting of design and company strategy: strategic design. Timing Starting date: October 2017. Ending date: January 2019. Objectives The programme aims to build the foundations of a specific and expert competence relating to the issues surrounding strategic design and to innovation and design... [-]

Master (MA) Communication Design

Ravensbourne
Campus Full time Part time 1 - 2  August 2017 United Kingdom London + 1 more

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication [+]

MA Communication Design

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication solutions.

The Ravensbourne MA Communication Design pathway explores advanced practice in contemporary communication design, from visual identity, publishing and design authorship, to marketing communications and social engagement.

This broad-ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.

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MA In Social Media & Seo And Sem

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 750  April 2018 Spain Madrid Barcelona Spain Online + 3 more

We present the 1st edition of the Master in Social Media & SEO and SEM with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will acquire the appropriate knowledge and skills to design, implementation, management, analysis and measurement of a Social Media Plan 360o, also including a Search Engine Marketing Plan. Likewise, you will learn about SEO and optimization. [+]

We present the 1st edition of the Master in Social Media & SEO and SEM with which you will learn to deliver real processes digital transformation of enterprise solutions. Because of the XXI century organizations need professional profiles in line with new market trends. Throughout this course you will acquire the appropriate knowledge and skills to design, implementation, management, analysis and measurement of a Social Media Plan 360o, also including a Search Engine Marketing Plan. Likewise, you will learn about SEO and optimization. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree from the University of Nebrija. Possibility of making the Graduate in person, online or blended learning. practice and teaching real business cases. personalized tutoring in the realization of Project End of Course. career guidance through an individualized "career plan". Development of a "Digital Communication Plan" and "SEO & SEM Audit". Program Module 1: Social Media Marketing- Plan Project Prom What is it and how to develop a Social Media Marketing Plan Responsibilities in Social Media How to submit a plan of Social Media Marketing Module 2: Social Networking Facebook Twitter LinkedIn Instagram and Pinterest Module 3: Professional management: actions, channels and tools 2.0 Tactical and operational in Social Media: daily management, dissemination 2.0, recruitment and engagement Inbound Marketing: attracting your target audience Measuring Social Media: KIP, reports and reporting Database management and newsletter Module 4: Content Management: creation, management and distribution of content Content strategy. 2.0 Communication: planning, writing and... [-]

Master's Degree In Management

Universidade de Évora
Campus Full time October 2017 Portugal Évora

This course has as its main objective, to provide students with adequate and solid scientific background; enhance problem-solving skills; develop reasoning ability. [+]

Masters Programs in Marketing Studies. PRESENTATION This course has as its main objective, to provide students with adequate and solid scientific background; enhance problem-solving skills; developing the argument capacity; Foster the creation of self-employment; stimulate interdisciplinary thinking; develop scientific research capacity; develop the capacity to implement and use of ICT management support; develop skills in self-directed or autonomous mode learning. Diponíveisl has the following areas of specialization (every year are indicated ones work): Finance, Marketing, Accounting, Organization and Information Systems, Entrepreneurship and Innovation, General Government, Human Resources. Careers Direction Mid positions, management functions, Entrepreneurs, Specialized Technical Advisory Functions, Public Management functions, obtaining ECTS to access OTOC. [-]