Masters Degree in Marketing Studies

Best 255 Master's Degrees in Marketing Studies 2017

Marketing Studies

A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

Masters Program in Marketing Studies

Read More

Master of International Marketing (MIM)

Hult International Business School
Campus Full time August 2017 USA San Francisco Boston United Kingdom London United Arab Emirates Dubai China Shanghai New York Cambridge + 9 more

As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. [+]

Master Degrees in Marketing Studies. Get equipped with the marketing skills you need to stand out in a global marketplace. As companies look to differentiate their offerings in a global marketplace, Hult’s one-year Master of International Marketing degree equips you with the strategic and executional marketing skills needed to stand out. Locations Start your Master of International Marketing in Boston or London, then choose to explore any other two campuses as part of Hult's unique Global Campus Rotation. Your Master of International Marketing at a glance Who is this program for? Candidates who have recently graduated from university or college, as well as individuals with up to three years of work experience who want to launch a career in marketing. What you’ll learn Mastering the marketing mix is more critical than ever as consumers are constantly exposed to an increasing amount of online and offline content. Master of International Marketing students will learn how to leverage digital marketing, social media, marketing analytics, and customer engagement strategies to break through the noise and make a measurable impact on business objectives through marketing. Why Hult? Marketing changes rapidly and a business school needs to be equally nimble to keep pace. Hult was one of the first business schools to offer a Master in Digital Marketing, and though the core components of that degree have since been incorporated into the Master of International Marketing program, the fact remains that Hult moves swiftly and deliberately to ensure its students receive the best marketing education... [-]

Master In Marketing And Communication

Université Internationale de Casablanca
Campus Full time August 2017 Morocco Casablanca

This training will allow the student to be a force of proposal in these fields and will ensure a degree of real autonomy on functions of the type of product manager or marketing manager. [+]

This training is spread over 2 years (M1 and M2), that is to say 4 semesters in total. It is aimed at students wishing to improve their knowledge in the world of Marketing and Communication, to understand the evolution of the market in relation to consumer expectations, but also to develop their analytical, communication and relational skills in order to carry out the Decision-making process in an organization. This training will allow the student to be a force of proposal in these fields and will ensure a degree of real autonomy on functions of the type of product manager or marketing manager. Admissions in M1 Access to the first year of the Master (M1) requires a Bachelor's degree in Management and Economics or an equivalent degree (Bac +3) in management or other similar formations whose relevance will be assessed by the " educational team. TERMS OF ACCESS The selection follows: Case Study French test: drafting test English test: For UIC graduates: B1 CEFR Level test For graduates from other institutions: B2 CEFR Level test Oral talk about the general culture and the potential of the student to succeed in the chosen Master. OPPORTUNITIES Through the curriculum of this course, which is rich in theoretical but also practical training, our laureates will have the opportunity to practice high-level jobs as: Product Manager Communications officer Assistant Product Manager Project manager in a communication agency Community Manager Sales Manager or Assistant Key Account Manager Brand manager Marketing and sales strategy consultant [-]

Master in Digital Marketing & Customer Experience in Madrid

ESERP Business School
Campus Part time October 2017 Spain Madrid

Through a dynamic and active teaching method you will be provided with up-to-date knowledge that will allow you to apply the latest techniques and tools. [+]

Master Degrees in Marketing Studies. The educational content of the Master’s Degrees has been adapted to meet the requirements of the European Higher Education Area. They offer 60 ECTS credits, whereby guaranteeing an ongoing effort for the improvement of managerial skills and the optimal development of attitudes such as initiative, teamwork and critical thinking. The Master’s Degrees at ESERP put special emphasis on the development of professional skills that are based on up-to-date knowledge, and that will enable the student to strategically put into practice the latest techniques and tools. To do so, we rely on a Faculty that is made up of expert professionals who bring the most relevant issues to the classroom regarding the current business sector. To integrate the students into the business world and help them in the decision-making process, we apply a dynamic and active teaching system, through the implementation of various teaching tools, which include simulation and the case-study method, among others. Objectives Good organisational, leadership and management skills. Adaptability to change and innovations in technology. Ability to provide a company’s senior management with strategic and operational plans. Critical analysis and abstract thinking. Quick identification, analysis and solving of problems. Open-mindedness towards the socioeconomic and cultural environment. As well as a high level of personal and professional cultural enrichment guiding day-to-day activities, ultimately transforming the cost of education into productivity for the business and organisations. Methodology Case-Study: Case studies are used to study the functional areas of a business, most of which deal with... [-]

Master In Advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10  September 2017 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because? The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. Professional Opportunities We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business. Who is The course is designed for students with first degree degrees and / or professional experience in image design, advertising, communication and marketing, and in general for anyone who thinks communication It is a good professional choice and a strong individual growth tool. Participants are copy writers, art directors and tomorrow's agency accounts, as well... [-]

Master In Marketing, Tourism Marketing And Revenue Management

School of Tourism and Hospitality - The OSTELEA
Campus Part time October 2017 Spain Barcelona Madrid

The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student [+]

Master Degrees in Marketing Studies. Master in Marketing, Tourism Marketing and Revenue Management The tourism sector in general and the hotel in particular are experiencing a rapid transformation in the area of ​​marketing, distribution and sales. The mastery of new online tools are key to manage the hotels. The high competitiveness of this environment requires the figure of the Director of Ecommerce and the Director of Revenue Management as key positions within the current hospitality industry. The Master in Marketing, Tourism Marketing and Revenue Management is the only master in Spain that meets the following two points. Currently there is no other school that trains college students with executives of the sector and to do so with the same tools used by most companies. All courses have a completely practical development and professionalization focused on student Why study the Master: All teachers are industry executives know firsthand the reality of the sector and its classes are fully professionalizing. Gamification: The subject of Revenue Management is taught through a simulation system Business Game. In order for the student to practice conducting the business of a hotel and working with peers in identical situations that occur in a real setting. Optional Google Certification: Students who wish can get certified in GoogleAds free program and additional way. fully in line with the current needs of hotel industry program. fully professionalizing and practical vision: The program is aimed at acquiring applied skills eminently through deepening tools and situations posed by a teacher from the... [-]

Masters In Marketing Research

OBS Business School
Campus Full time Part time 12  May 2018 Spain Barcelona Madrid + 2 more

With a Masters in Marketing Research and Analysis OBS Customers will learn to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with ... [+]

Masters in Marketing Research In the information society in which we live, development and proper use of quality information may represent the key competitive advantage over our competitors. We need to understand how they influence the social, cultural and psychological characteristics of our consumers in their decision-making and purchasing behavior. The ultimate goal of the management and use of information should be aligned with the maxim of marketing meet and satisfy the needs and wishes of users and consumers. This involves having a thorough knowledge about their behavior, their motivations, what kind of influences are subject, preferences and perceptions. With the Masters in Marketing Research and Customer Analysis OBS will learn how to develop and manage information; research to understand and learn to meet. Learn the techniques of collecting and analyzing marketing information to identify market segments. During the Master in Marketing Research is also conducted various online meetings with senior executives, who will present experiences in designing and managing research projects in marketing and webinars with tool vendors in the industry. Professional outings Some of the career options you can choose to, among others, are: Research Director Director of consumer insights Project manager, account executive Market analyst at research firms Account planning in advertising agencies strategic planning in large firms Brand management in large corporations Marketing management in media companies and advertising Consumer insights analyst Analysis strategies Research consultant Objectives of the Master in Marketing Research and Customer Analysis What goals are going to get? Understanding the processes of... [-]

Master in Digital Commerce

Bologna Business School
Campus Full time December 2017 Italy Bologna

Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing... [+]

Master Degrees in Marketing Studies. Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing. Main achievements for participants will be: learning to define strategies for success in the online environment developing digital-sales projects knowing and marketing the different types of retail shops and platforms working as a professional in any field of digital marketing including web usability, email marketing, search engine optimization and marketing, web analytics. Thanks to the participation of a group of companies worldwide known as industry leaders, this master is an unprecedented blend of scientific knowledge and international best practices. It imparts a coherent body of managerial and technological knowledge, centering on omnichannel and digital marketing in order to boost young graduates’ careers. The Master in Digital Commerce is a 12 month full-time program, taught entirely in English. A 600-hour internship will help students to improve their problem solving skills, giving them the opportunity to face actual situations that normally arise within the professional world. Structure The master in Digital Commerce is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship. The structure of the Master is divided into four phases: First cycle: December 2016 Second cycle: January... [-]

Master in Luxury Marketing (Geneva, Switzerland)

INSEEC Chambéry campus
Campus Full time 17  October 2017 Switzerland Geneva

The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for retail environment as well as online services and CRM. [+]

A full understanding of the new dynamics applied to luxury In a fast moving environment where Luxury borders are being challenged and blurred, this program will give a full understanding of the new dynamics applied to Luxury. The International Master in Luxury Marketing has been conceived to offer students a solid and accurate understanding of the Luxury world, taking into strong consideration its new rules strongly related to new consumer’s perception, challenges for retail environment as well as online services and CRM. Analysis will span from hard luxury into services, ranging from travelling into food and beverage. Course Programme Branding & Image Beginning with the basics of marketing techniques to the evolution of new Luxury strategies, the main emphasis will be on the new rules applied to business, communication, finance and leadership. Development will be from a general overview into the Luxury market to discovering its niche and specific needs. Analysis will be applied to different Luxury business models and their strategies as well as to the different geographic. Culture and Creation Learning about the history of Luxury, culture and art, will give an understanding of the origins of aesthetic codes and iconographies, and how these semiotics and visual elements are applied to the Luxury world. Topics such as stylistic identity and trends will be covered in order to understand how creative directors endorse a company’s heritage and design new collections every season. Special attention will be given to the different areas of product and service emphasizing the specifics of... [-]

Master in Brand Management

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2018 Germany Munich Berlin Region + 1 more

Brand Management teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication and design functions. [+]

Master Degrees in Marketing Studies. Do you want to understand the real business value of brands? Structural changes in today’s population and the digitization of our society require new brand management skills. Digital branding forms a new core competence for agencies and companies. Brands play an important role in business and society. Students specializing in brand management learn about current brand management issues and gain awareness of the interrelation of brands within complex brand architectures. Managing brands without thinking about digital platforms is inconceivable today. Not only do traditional brand leadership and management need to be evaluated, but special attention needs to be given to the role of social media platforms and co­-creation. Creative and strategic planning skills, as well as cross­media usage of all media channels, are required to develop and manage brands effectively. This area of specialization teaches students how to combine management with creative planning and prepares them for leadership roles and tasks in brand development, marketing communication, and design functions. The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known companies Highly qualified professors and industry insiders as lecturers International students from all continents Career perspectives in Germany: 18 months visa after successful graduation Master’s degree over three days a week (e.g. from Thursday to Saturday)... [-]

Master in Management Science

Rezekne University of Applied Sciences
Campus Full time September 2017 Latvia Rēzekne

The studies promote the competences needed in management and in developing business operations of small and medium-sized companies, especially their international business activities. New strategic thinking, new business concepts, excellent networking, and leadership skills are in high demand in the global business environment. [+]

The studies promote the competences needed in management and in developing business operations of small and medium-sized companies, especially their international business activities. New strategic thinking, new business concepts, excellent networking, and leadership skills are in high demand in the global business environment. The education also promotes international networking and close cooperation with Rezekne Special Economic Zone. Advanced professional studies include e.g. strategic marketing management as well as change management. Visiting professors from partner universities will be involved as teachers and advisors in the programme. Students have an opportunity to participate in Erasmus mobility for studies and traineeship. The language of instruction is English. Qualification awarded: Master of Social Sciences in Management. Double diploma opportunity in partnership with Worms University of Applied Sciences. Admission requirements: Bachelor’s degree in Economics or Social sciences. Duration of studies: 2 years of full-time studies. The study programme consists of 2 parts: Part A – compulsory courses (general) Part B – elective courses (specialization) Part C – selective courses. To complete the study programme a student has to acquire 80 CP (120 ECTS). Access to further studies: Doctoral Studies. Final test, if any: Master’s thesis. Study fee: 2900 EUR per year. If you are interested in the studies at Rezekne University of Applied Sciences fill application form at this address: http://www.rta.lv/online_application_procedure. [-]

Master in Food Design

Scuola Politecnica di Design SPD
Campus Full time 12  March 2018 Italy Milan

The Master degree in Food Design develops the necessary skills to give a creative contribution to an increasingly growing sector, of which Italy constitutes one of the main benchmarks known worldwide. It is an opportunity not only for students holding a degree in design, marketing and communication, but also for managers and professionals working in the field. The programme combines a focus on food-related markets... [+]

Master Degrees in Marketing Studies. The Master degree in Food Design develops the necessary skills to give a creative contribution to an increasingly growing sector, of which Italy constitutes one of the main benchmarks known worldwide. It is an opportunity not only for students holding a degree in design, marketing and communication, but also for managers and professionals working in the field. The programme combines a focus on food-related markets with the design approach and methodologies. This creates a food designer who is able to manage the design: of processes, methods and spaces where products are processed, distributed and consumed; of food in terms of its aesthetics, communication and representation; of equipment and tools used to prepare and consume food; of all the communication activities implemented for the promotion of food products. The academic activities encompass lessons, design workshops and seminars with the leaders of the food and agriculture industry and of the design field: entrepreneurs, managers, journalists, food critics, designers, architects, publishers and chefs. The structure of the course also comprises visits to food companies, concept stores, restaurants as well as important gastronomic fairs and events. After the end of the course, students will have an internship experience in a company, agency or firm working in the field. The Master is held in collaboration with important companies and firms of the food industry. ENTRY The Master’s is open to Italian and foreign graduates coming from various scientific disciplines, social sciences and liberal arts. The program has a limited number... [-]

MSc in Marketing Management

GBSB Global Business School
Campus Full time 9 - 12  Open Enrolment Spain Barcelona

With an emphasis on the application of marketing concepts, tools, and techniques in a real world business setting, the Master of Science in Marketing program is designed to provide students with the opportunity to acquire knowledge in various areas within the field of marketing while developing strategic thinking and business leadership skills. [+]

With an emphasis on the application of marketing concepts, tools, and techniques in a real world business setting, the Master of Science in Marketing program is designed to provide students with the opportunity to acquire knowledge in various areas within the field of marketing while developing strategic thinking and business leadership skills. Now more than ever, organizations in Spain, Europe, and around the world require leaders who understand the strategic marketing issues that directly impact the corporate performance. The MSc in Marketing degree prepares future managers to take a central role in helping resolve marketing issues on a global scale. The MSc in Marketing from GBSB Global Business School focuses on developing students’ abilities to analyze and evaluate a rapidly changing global business environment, plan accordingly, and implement innovative marketing solutions. MSc in Marketing graduates will be able to: - Demonstrate the skills needed for a successful career in marketing on a global scale. - Analyze the international business environment to produce effective, customer-oriented marketing solutions for different types of organizations. - Develop their managerial competencies through teamwork, leadership, and communication analysis. Language English. If your English level is not sufficient, you can first join our intensive English Language Preparation course before starting your degree. Duration Students would normally be expected to complete a Master's degree in English within one academic year of full-time studies. Depending on the starting quarter, it may take from 9 to 12 months. Deadline Because of the modular format, applications are accepted all year round.... [-]

Master In Internet Marketing And Digital Strategy

Escuela de Negocios y Dirección
Campus Full time September 2017 Spain Madrid

The Master in Internet Marketing and Digital Strategy seeks to equip students with the theoretical knowledge and key skills to develop a successful career in the digital environment. [+]

Master Degrees in Marketing Studies. A MASTER FOR MANAGING COMPANY MARKETING 2.0 The digital economy has a determining factor, change and constant innovation. New environments, new technological solutions, new business models, new forms of communication with customers are constantly appearing. Given this situation, the definition of corporate and marketing strategies are a key element for business development. The domain of communications media offered by the technologies and internet, the current ways of communicating with the customer, selling through digital media, ... Are part of the key competencies that a 21st century professional must master. The Master of Internet Marketing and Digital Strategy Seeks to provide students with the theoretical knowledge and key skills to develop a successful career in the digital environment. Digital Marketing Plan Structure of a digital marketing plan. Definition of objectives and target audience. Scheduling actions. Defining KPI. Metrics. Profitability Analysis (ROI). I Digital Advertising: Search Engine Optimization - SEO Operation of search engines. Objectives of our website. Planning an SEO campaign. Factors positioning SEO Budget. Analysis of a SEO campaign. Digital II Advertising: Search Engine Marketing - SEM SEM. Search Engine Marketing. Basic concepts. Google Adwords I. Google Adwords II. Advertising Digital III Planning and procurement of digital media. Inbound marketing. Advertising on social networks. E-mail marketing. Affiliate Marketing. Display and enriched Advertising. programmatic advertising. Retargeting. Mobile marketing. Content Marketing. Gamification and Advergaming Landingpages creation and optimization. Campaign analysis and profitability analysis. Customer Management Relational marketing. Customer experience. Management and Social Networking Strategy Facebook. Linkedin. Twitter.... [-]

International Master in Multichannel Marketing Management (IM4)

MIP Politecnico di Milano School of Management
Campus Full time 12  September 2017 Italy Milan

The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. [+]

IM4 - INTERNATIONAL MASTER IN MULTICHANNEL MARKETING MANAGEMENT (ENGLISH) LANGUAGE English TYPE Full time INTAKE September LENGTH 12 months LOCATION Milan TUITION FEE 15000 € UNIVERSITY REQUIREMENTS 3 or 4 year Bachelor's degree (minimum 180 ECTS) The International Master in Multichannel Marketing Management is a programme that aims to provide a solid background to face the challenges of contemporary marketing practice: digital marketing, mobile marketing, non-conventional marketing, multichannel communication, quantitative and (big) data-driven marketing, matching between brand management, creativity and content marketing and data analysis, modeling and accountability. This master in marketing matches a solid theoretical background with continuous applications to real business situation also thanks to world-class partners, keeping an international perspective, but also introducing the specificities and the uniqueness of Made in Italy. THE MASTER Thanks to the unique collaboration with IBM, UM McCann, Nielsen and Rulex students will enter in direct contact with the company, through Business Seminars, Lectures, Workshops and Business Games. COURSE OBJECTIVES The Master aims at developing in candidates: The ability to design and manage valuable customer experiences (with a special sensitivity derived by continuous relationships with Italian and Multinational companies at the forefront of experiential marketing); The ability to exploit the opportunities in communication, promotion and distribution enabled by ICTs and big data; The ability to develop marketing accountability in order to quantify and effectively measure returns on marketing investments; The ability to combine managerial skills and creativity, interacting with the operations, R&D and Finance & Control to develop sustainable innovations and continuous... [-]

Master (MA) Communication Design

Ravensbourne
Campus Full time Part time 1 - 2  August 2017 United Kingdom London + 1 more

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication [+]

MA Communication Design

The Ravensbourne MA Communication Design pathway explores skills in strategic business thinking, market research, creativity and problem-solving and technology to offer innovative communication solutions.

The Ravensbourne MA Communication Design pathway explores advanced practice in contemporary communication design, from visual identity, publishing and design authorship, to marketing communications and social engagement.

This broad-ranging discipline is concerned not only with developing the message and its aesthetic, but also with creating new media channels to ensure the message reaches its target audience effectively.

... [-]