Masters Degree in Marketing Communication in Italy

View Master's Degrees in Marketing Communication in Italy

Marketing Communication

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Education in marketing communication develops marketing tools such as public relations, advertising, professional selling and sales promotions. Typical programs offer classes such as strategic positioning, market and consumer research, creative development and media planning.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Masters in Marketing Communication in Italy

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Master in Marketing and Communication

IED – Istituto Europeo di Design Torino
Campus Full time 11  November 2018 Italy Turin

17th edition - Working in marketing and communication means creating, developing, maintaining and optimizing relationships between customers and brands, establishing a direct and personalized bond. The Master in Marketing and Communication was born as a response to the need, expressed by companies and agencies, to acquire qualified personnel in the field of strategic and operational marketing and corporate communication. To respond satisfactorily to market needs and the expectations of the recipients, the Master's degree addresses in parallel the two professional fields - marketing and communication - both from the point of view of the company and the agency, in order to show points of contact, synergies and dynamics of interaction. In addition, in parallel with a market that has undergone increasingly rapid evolution, the training path includes large modules that specifically refer to the web area: from social media management to SEO and SEM, from web marketing to the management of the relationship with bloggers and infunecers, reputation and content management. [+]

THIS COURSE IN HELD IN ITALIAN LANGUAGE.

17th edition - Working in marketing and communication means creating, developing, maintaining and optimizing relationships between customers and brands, establishing a direct and personalized bond.

The Master in Marketing and Communication was born as a response to the need, expressed by companies and agencies, to acquire qualified personnel in the field of strategic and operational marketing and corporate communication. To respond satisfactorily to market needs and the expectations of the recipients, the Master's degree addresses in parallel the two professional fields - marketing and communication - both from the point of view of the company and the agency, in order to show points of contact, synergies and dynamics of interaction. In addition, in parallel with a market that has undergone increasingly rapid evolution, the training path includes large modules that specifically refer to the web area: from social media management to SEO and SEM, from web marketing to the management of the relationship with bloggers and infunecers, reputation and content management.... [-]


Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  November 2018 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months.

Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 million, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community.... [-]


Master in Brand Management and Communication (in partnership with CBA Design – Carmi e Ubertis)

IED – Istituto Europeo di Design Milan
Campus Full time November 2018 Italy Milan

16th edition - The Master in Brand Management and Communication trains professionals who are able to manage branding activities and to define a brand strategy that combines the tangible values of quality and performance and intangible values, such as differentiation, relevance and images. Working in companies or agencies, they can both use a creative language and handle the technical and strategic processes. Many companies, such as Swarovski, Lierac, Deborah, Comete Gioielli, TucanoUrbano, Red Bull, Milanosport, Decathlon, Crodino, Carrefour and Nintendo, just to mention few, chose to share their values and expertise with IED students, looking for a different, fresh, and multidisciplinary point of view, in order to develop together a strategic project for their brand. The Master is organized in partnership with CBA and Carmi e Ubertis. [+]

THIS COURSE IN HELD IN ITALIAN LANGUAGE.The Master in Brand Management and Communication trains professionals who are able to manage branding activities and to define a brand strategy that combines the tangible values of quality and performance and intangible values, such as differentiation, relevance and images. Working in companies or agencies, they can both use a creative language and handle the technical and strategic processes.

Many companies, such as Swarovski, Lierac, Deborah, Comete Gioielli, TucanoUrbano, Red Bull, Milanosport, Decathlon, Crodino, Carrefour and Nintendo, just to mention few, chose to share their values and expertise with IED students, looking for a different, fresh, and multidisciplinary point of view, in order to develop together a strategic project for their brand.... [-]