Masters Degree in Marketing Communication in Italy

View Master's Degrees in Marketing Communication in Italy

Marketing Communication

In order to successfully obtain a Masters qualification, you will need to obtain a number of credits by passing individual modules. Most taught Masters will have a number of core modules which you must take and pass in order to obtain the qualification. The assessment of research Masters is almost always entirely by a single dissertation module or project.

Education in marketing communication develops marketing tools such as public relations, advertising, professional selling and sales promotions. Typical programs offer classes such as strategic positioning, market and consumer research, creative development and media planning.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Masters in Marketing Communication in Italy

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Master in Marketing and Communication

IED – Istituto Europeo di Design Torino
Campus Full time 11  November 2018 Italy Turin

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrated in a wider scenario, that take into consideration, on the one hand, the audience of potential clients, and on the other one the social and economic context in which companies operate and find their own market positions. [+]

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrated into a wider scenario, that take into consideration, on the one hand, the audience of potential clients, and on the other one the social and economic context in which companies operate and find their own market positions.

In order to respond to market requirements and the expectations of the students, the Master course in Marketing and Communication shall address agency and company communication environments in order to show where these two areas overlap and should operate together developing joint forms of interaction. Students have the chance to discuss these issues directly by examining case histories and through the direct first-hand experience of active professionals.... [-]


Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  November 2018 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months.

Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 million, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community.... [-]


Master in Brand Management and Communication (in partnership with CBA Design – Carmi e Ubertis)

IED – Istituto Europeo di Design Milan
Campus Full time November 2018 Italy Milan

Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication. Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation and visibility) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English. [+]

Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication. Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation and visibility) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English.... [-]