A master's degree is a postgraduate academic degree. One must already have an undergraduate degree to apply for a master's program. Most master's degree program would require students to complete a master's thesis or research paper.
Digital marketing is a method of promoting businesses, products and services on electronic media platforms. This often involves social media, but also includes mobile apps, electronic billboards, digital radio and television, text messaging and other channels.
Colombia, officially the Republic of Colombia, is a unitary constitutional republic comprising thirty-two departments.
Master's in Digital Marketing in Colombia
The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]
The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done.GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]
The Master’s Degree in Digital Marketing is an on-campus “Deepening Master’s Degree” offered in Colombia along with a double degree granted by Universidad Antonio de Nebrija (Spain). [+]
Master in Digital Marketing
The Master’s Degree in Digital Marketing is an on-campus “Deepening Master’s Degree” offered in Colombia along with a double degree granted by Universidad Antonio de Nebrija (Spain).At Universidad Antonio de Nebrija, this Master’s Degree is led by the Faculty of Communication Sciences. At Universidad EAN, it is coordinated by the Faculty of Postgraduate Studies.
It is designed with the purpose of training senior managers, consultants and researchers with competencies and knowledge on digital marketing. Such training is conducted through the use of Information and Communication Technologies (ICT) and through the teaching of the latest techniques of digital marketing and advertising. Similarly, it aims at training professionals able to work in digital marketing and advertising fields, thus providing advanced knowledge, competencies and skills needed to be in charge of the online communications area for governmental and private organizations; of the planning and strategic development of digital marketing campaigns; and of the optimization, management and positioning of brands in social media; as well as those needed to manage the digital communication and image of web projects, amongst other.... [-]