Master's Degrees in Consumer Affairs in Barcelona Spain

The Master in Customer Experience & Innovation aims to create innovation professionals who have the conceptual and practical tools to successfully develop innovation and Design Thinking processes in companies, focusing on the use of methodological tools and techniques, practicing “empathy” techniques to put yourself in the shoes of potential customers and detect unmet needs, developing their creativity, applying it to solving real business problems and reflecting on their own profile as potential innovation professionals, in particular their own attitude in front of risk, error and uncertainty. -

The Master in Psychology and Consumer Behavior of EAE has the objective of giving marketing professionals and entrepreneurs of new projects the right tools to understand the change in consumption, in society and in the economy from the perspective of the citizen he works and consumes, and finds in these two economic activities the centrality of his personal and social development. This understanding derives from the application in the phenomenon of consumption of various paradigms of the social sciences, from behavioral economics to psychoanalysis, through cognitive psychology and pure behavioral and situational analysis through the opportunities provided by the current availability of large masses of data about behavior. -