Master's Program in Communication in Spain

View all Master Programs in Communication in Spain

Communication

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

Classes in communications prepare participating students for a wide selection of careers, ranging from local news networks to international projects within global businesses and government organizations and several other prominent options by enhancing the skills necessary in these career fields.

Spain, officially the Kingdom of Spain, is a sovereign state and a member state of the European Union. It is located on the Iberian Peninsula in southwestern Europe. Spanish universities regulate access to their own degrees and they fix the academic fees. They can also offer unofficial postgraduate degrees. The capital city Madrid has possibly the largest number of bars per capita of any European city and a very active nightlife.

Master in Communication in Spain

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MA In Corporate Communications

EAE Business School
Campus Full time April 2017 Spain Madrid

Full Time Master Program in Corporate Communications of EAE Business School is designed to train managers on new communication tools .... [+]

Masters in Corporate Communications

Communication is a dynamic process: the media society has led to a close the way organizations communicate with all its stakeholders, both internal and external. The Web 2. 0, in turn, has become the new social technologies (virtual communities, blogs, podcasts, etc.) on matters of relationship between consumers and businesses.

Full Time Master Program in Corporate Communications of EAE Business School is designed to train managers in new media management tools of communication, so apply them in achieving their goals.

After completing the course students will be able to:

- Leading corporate image strategies and organizational identity that help define the personality of a company as customers, shareholders, suppliers and society in general perceive the values ​​of transparency and effectiveness. ... [-]


Official Master In Creating And Developing Digital Projects

FDModa - LCI Barcelona
Campus Full time September 2017 Spain Barcelona

The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. [+]

Master in Digital Creation and Development Projects The main objective of the Master in creation and development of digital projects is to offer advanced training and specialized nature that will prepare students competitively to provide innovative solutions and new value propositions to a market that, from a technological point of view It is exponentially active and is booming. The digital designer is now at the center of different families and professional sectors such as Audiovisual Communication, the Graphic creation Graphic Arts Advertising Public Relations and interactions design sectors, and showing increasing synergies often encompassed within the industry calls experiences and increasingly geared towards digital media as well point the various sectoral studies and local and state reports. Unlike most training offers in the field of digital design, the differentiating factor of this Masters in Digital Creation and Development Project is to form what is known as Front End Designer (Front End or Frontend Designer) in the professional world . The Front End consists of everything that has to do with what you see and interact in a digital project, it is the professional who is able to devise, plan and also carry out all the development necessary before final production so that ensures the feasibility, efficacy and optimizing designed projects. Also, students may choose to specialize in two areas, a more experimental and more oriented to the world of creation, entertainment and culture, to experience the smart citizen and smart cities, and the other more focused on strategy persuasion, branded content, more developed and oriented sectors of products and consumer services. Objectives: To train professionals specializing in the creation and development of advanced digital projects with choice of specialization in: Projects for advertising and strategic communication: Students will form on the ideation and prototyping of digital communication strategies for brands and organizations. As for practical training, students can opt for web design and mobile application design interaction design projects into space: The student will be formed in the conception and development of interaction design applied to space in general that is, retail, entertainment, monuments, museums, infrastructure and public space ... As for practical training, students can opt for interactive design for smart cities or to carry out a pilot project of interaction. Studies Programme: Data Sheet Credits: 66 ECTS Duration: 1 year Qualification: Masters in Design and Development of Digital Projects Language: Spanish and English offer specialty itineraries face: Digital Projects Advertising and Strategic Communication Projects interaction design interactive space First semester Module I - Theoretical framework and context (8 ECTS) Module II - Methodology and advanced design processes for interactive websites and apps (12 ECTS) Module III - Programming, development and prototyping of digital interfaces (12 ECTS) Second semester Module IV - Managing digital design (6 ECTS) Specialty 1: strategic communication projects and advertising (10 ECTS) Specialty 2: interaction design projects for the space (10 ECTS) Master final thesis (12 ECTS) External Practices (6 ECTS) [-]

Master's Degree In Communication For Education

Universidad Pontificia De Salamanca
Campus Part time October 2017 Spain Salamanca

This title examines the relations of communication with education centers average lessons, focusing on two aspects: how the media can be used in teaching [+]

Best Master's Programs in Communication in Spain. Program Description This title examines the relations of communication with education centers average lessons, focusing on two aspects: how the media in teaching different subjects in the curriculum can be used and how it should be managed public and private communication school, their presence in social networks and communication modes. It is made in collaboration with the Catholic Schools Association. Half of the credits are given in person in Madrid GOALS Increase training in the communication field in schools Knowing the role of the media in school Knowing how to use the media in the education of students Knowing how are relations with the media Improve internal communication in schools Professional Profiles: People dedicated to training in schools Curriculum Block 1: Fundamentals of communication for education Block 2: Teaching and means for education Block 3: Creating and journalistic production Block 4: Means for education and social action Block 5: Educational Marketing Practice module Final Master Work Methodology: Semi-autonomous work modules. Duration and price Start date: October 2016 Duration: One academic year Price: 5,100 € Places available: 25 Location: Salamanca - Madrid Contact: fmartinezva@upsa.es [-]

Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Studies at Paris and London campuses. Scientific Director: Prof. Benoit Heilbrunn Objectives of the programme Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. Career opportunities Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc. Curriculum A combination of theory classes and of live practical cases: Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc. Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc. Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc. 360° Media Strategy Seminar presented by experts in the field Live Practical Cases in Marketing and Communication Professional Conferences International seminar 5 months in Paris • 1 month in London Class Profile Business: 46% Law and Political sciences: 13% Engineering : 8% Humanities and Social Sciences: 10% Life and Health sciences: 3% Other fields (architecture, literature, philosophy) : 12% Political Science: 4% 25% international students 73% women, 27% men Language requirement French and English Duration 1 year (Start in September) Job Survey 39K€ is the average salary after the MS. Less than 3 months after graduation 78% are employed. 41% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 19% Luxury: 19% Chemical/Pharmaceutical Industry: 13% Commerce/Retail: 9% Communication/Advertising: 9% Other: 31% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Master in Digital Marketing, Communication & E-Business Management

IED – Istituto Europeo di Design Madrid
Campus Full time October 2017 Spain Madrid

The Master of Marketing, Communication & E-Business Management provides students with the theoretical and strategic knowledge of the online marketing: from the digital communications to the operative one of an advertising agency. [+]

Best Master's Programs in Communication in Spain. THIS PROGRAM IS TAUGHT IN SPANISH The Master of Marketing, Communication & E-Business Management provides students with the theoretical and strategic knowledge of the online marketing: from the digital communications to the operative one of an advertising agency. In a social and industrial context in which the use of the network is changing rapidly the communication and marketing, we are immersed in a process of constant changes. The incorporation of the technology in any activity and, in particular, in the way in which consumers think about and weigh their buying decisions is changing the way and habits of sale throughout the world. The Master of Marketing, Communication & E-Business Management guides students in this new and changeable scene to show them in a practical way how the digital change is affecting the world of advertising communication. The work is based on some knowledge connected with the reality that will allow them to make decisions to successfully face their future professional activity. The Master of Marketing, Communication & E-Business Management comes from a key concept: in today's society is logical and usual that the digital communication is the mainstay of all kind of activities that have to do with areas such as marketing, advertising and communication. Through a comprehensive program it wants to cover all the aspects of the digital communication from a practical approach that covers all the operative communication of an online advertising agency, to the development of the theoretical and strategic aspects of the online marketing applying them to cases and projects. In this way, the Istituto Europeo di Design offers a high level of specialization in all matters related to marketing and advertising on the net, to achieve in this way at the end of the course: 1. Students have a clear idea of the role that Internet plays today in the organizations, of the force it has in marketing and sales, and of possible future scenarios that the net can offer to the departments of communication and marketing of the companies. 2. Knowledge is strengthened with real case studies of the best practices in online communication, strategy and creativity. 3. Students have a proper technological base which allows to understand the foundations of most of the Internet services. 4. To refresh and strengthen all that knowledge of the students about the most important concepts of the modern marketing that will help them to better understand the objectives and the field of their online actions. 5. To understand and practice the foundations of project management, essential in the realization of any technological development for the start-up of online communication and advertising strategies: development of advertising micro sites, data collecting forms, banner campaigns, blogs, rich media , etc. .. 6. To understand the foundations of the metrics in the digital world as well as everything related to the media planning. AIMED AT: Postgraduates and graduates in the field of Communication, Marketing, Management, Advertising, Art and Design. Professional experience will be valued. [-]

Master in Business Studies - Business Communication

United International Business Schools
Campus Full time Part time 1 - 2  September 2017 Spain Barcelona + 1 more

The Master in Business Studies - Specialization in Business Communication program is offered by visiting faculty and are scheduled in an intensive seminar format ... [+]

SPECIALIZATION COURSES IN BUSINESS COMMUNICATION Level 500 GSCBC501 Contemporary Business Communication (2) GSCBC502 Effective Public Relations (2) GSCBC503 Negotiation Techniques (2) GSCBC504 Crisis Management (2) Comprehensive Cases in Business Communication (2) Research Project in Business Communication (2) Level 600 Thesis in Business Communication (8) Capstone Project in Business Communication (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits. CAREER PERSPECTIVES Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities. Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management. Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects. [-]

MA in Communications & Future Marketing

Global Business School Barcelona
Campus Full time 9 - 12  October 2017 Spain Barcelona

The MA in Communications and Future Marketing at Global Business School Barcelona is an innovative degree that focuses teaching you the most effective ways of planning and launching an integrated, multi-channel communications and marketing campaign today and also looks into the future of marketing and the power of crowds, social media, and the trust they command. [+]

Best Master's Programs in Communication in Spain. How do you launch a multi-channel communications and marketing campaign that changes the world and spreads across Europe, North America, and Asia? The job of marketing and communications decision-makers becomes more complex and challenging each day. New channels and platforms emerge continuously. The MA in Communications and Future Marketing teaches you the most effective ways of planning and launching an integrated, multi-channel communications and marketing campaign today. By joining this Master's degree in communications in Barcelona, you will learn about the best ways for leveraging email, mobile, social, paid media, analytics, and more to build your brand and business. The MA in Communications and Future Marketing at Global Business School Barcelona is a degree about the future of digital marketing and the power of crowds, social media, and the trust they command. You will learn about the ways customers decide between brands in a digital age. This Master's degree in one of the most innovative business schools in Spain will teach you to navigate in a post-marketing world. In the 20th century, the source of most customer information about products or services came from the marketing and communications team, itself. Now, most of the information that a customer gets about a product or a service comes from other sources. During your studies towards a Master's Degree in Communications and Future Marketing, you will learn to rethink the ways in which communication with clients must be positioned and approached. Class Language English Duration One academic year. Depending on the starting quarter it may take from 9 to 12 months. Application Deadline Applications are accepted all year round. Students can start studying for their MA in Communications and Future Marketing in October, January, and April. Students who are not citizens of the European Union are encouraged to apply earlier in order to allow time for student visa processing. Class Schedule From 7pm to 9pm, 2-3 days per week, depending on the quarter. Entry Requirements To qualify for admission to this degree, you must: - have earned a Bachelor's degree or equivalent, or higher degree, OR have a minimum of three years of working experience; - provide a proof of English language proficiency; - complete all required forms for admission and submit all required documents [-]

Master in Business Communication

INSA Business, Marketing & Communication School
Campus Full time September 2017 Spain Barcelona

A programme of specialization in the areas of Advertising, Marketing and Public Relations which results is the formation of professionals capable of assuming executive responsibilities within Business Communication. [+]

Master in Business CommunicationA programme of specialization in the areas of Advertising, Marketing and Public Relations which results is the formation of professionals capable of assuming executive responsibilities within Business Communication.

Job opportunities

Advertising agencies Marketing departments Public Relations offices Press offices Business Management Graphic Design in Advertising Design of websites Communication departments Consultancy agencies in Communication

Timetable Mon to Thu 19-22hDates: Oct 2013 - Jul 2014Price 7200€

Syllabus

    Publicity Administration     Negotiation Technologies     Communication Plan     Strategic Planning to Manage Accounts     Marketing Strategies     E-marketing     Creativity Management     Web Design ... [-]

Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Best Master's Programs in Communication in Spain. Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Master in Coaching Amsterdam

Johan Cruyff Institute
Campus Full time

The study program of the Master in Coaching is based on Johan Cruyff’s vision: coaching is about managing yourself, the players & staff, the team ánd the environment. [+]

The study program of the Master in Coaching is based on Johan Cruyff’s vision where coaching is more than the use of tactical and technical knowledge. It is about managing yourself, the players & staff, the team and the environment. Each participant’s personal background is a base for further development and better understanding of oneself as a coach and/or manager. The principle of coaching is that you then apply this insight knowledge in counseling others. This program is interesting for those who are a coach or manager in sports, but it is also appropriate for (team) managers, staff memeber, leaders, counselors and HRM-consultants from the business sectors. For example, students came from, the Police department, an insurance company, an energy provider and a big congress center. The classes of the Master in Coaching are delivered at the Johan Cruyff Institute Amsterdam, located next to the Olympic Stadium. The Olympic Stadium hosted the 1928 Olympic Games, providing a link between the history and future of sport. This unique setting inspires our staff and students to excel in coaching. OBJECTIVES AND CONTENT The focus of the coaching program is on self-knowledge and self-development. You will gain insight into your strengths as a coach (that you’ll develop during the program), and those of athletes / employees, with the goal to understand them better in order to improve performance. After completion of the program you will have developed your personal coaching style, and you’ll be able to put this style into practice. You will be able to present yourself effectively. You will know what is needed for individual and team success, and how you can manage this success. LEARNING OUTCOMES After completion of the program you will have: Profound understanding of the principles of leadership, coaching and team dynamics. Profound understanding of a personal coaching style; Continuous reflection on behavior and actions. The ability to effectively handle team dynamics: building successful teams. The ability to execute professional coaching sessions (individual / team); Performance Coaching, helping others to reach their full potential in any area in their lives. The ability to coach in any situation: winning, loosing & under pressure. The ability to effectively handle the media; Professional communication skills. AIMED AT This Master in Coaching is right for you if: You’re a sport coach who wishes to further develop your coaching skills to guide athletes to excel in sports and life. You have built up experience as a coach and you want to develop a professional career in the sports industry. You are a manager who wishes to further develop your coaching skills from a sport perspective. You are a manager who wants to develop a career in sport coaching. PROFESSIONAL OPPORTUNITIES Graduates are more aware of professional actions and how they can apply their coaching skills effectively in their job. They know how to excel as coaches, how they can maintain professional success and further develop their careers, and are able to further develop their personal coaching style. ADMISSION REQUIREMENTS
 To be admitted to the Master in Coaching, you´ll have to meet the following admission requirements: Minimum of three years of professional experience as a (sports) coach or manager / supervisor. "After 18 years in professional sports, I studied the Master in Coaching. I saw it was a terrific opportunity to delve into the discipline of coaching instead of focusing on sport tactics, which is what you mainly do as a team athlete. The program also challenges you to look at yourself, focusing on personal growth and transferring your skills and knowledge to others. This is something that's very useful in my current work with the Police Department." Femke Dekker, Former Olympic Rower “One of our main goals since the recent changes in our organization is to increase our coaching level. We aim to achieve this through this Master program and individual guidance of the coaches by experienced coaches. We are proud in working together and improving our prefessional skills and team performances through this prestigious program.” Merijn Zeeman, coach of a professional Cycling Team [-]

Master in Strategic and Creative Direction for Communication and Advertising

IED – Istituto Europeo di Design Barcelona
Campus Full time January 2017 Spain Barcelona

The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. [+]

Best Master's Programs in Communication in Spain. THIS PROGRAM IS TAUGHT IN SPANISH The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. These teams are composed by professionals who know perfectly well the field they work in and in touch with specialist from any other sector. Consumers have changed too and nowadays they are able to merge sources of information, interaction and entertainment. The consumer influences the way social and artistic trends are created, and decides how to have fun, create, interact, receive commercial information or advertising. Objetives - Provide the tools to domain integral advertising and strategic creativity in the most cutting-edge and up-to-date subjects (guerrilla marketing, strategic planning, creativity in events, creative mix of media, etc.) - Provide the tools to manage advertising strategy and creativity in campaigns conceived for the current advertising environment. - Provide the tools to obtain campaigns including the most original and efficient creative and strategic concepts, key factors to achieve success in any present advertising communication. Methodology The course is structured in accordance with a theoretical and practical methodology, with the predominance of Learning by Doing. It is developed by three areas: Strategy, Creativity and Project. The block on strategy brings all the necessary concepts to conceptualize, program and execute of the communication and advertising strategy. The block on creativity enables students to use tools for conceptualisation, design and writing for the development of their creative capacity and its application on campaigns. The project is to be developed throughout the course, starting from a real briefing of collaborating company and will be presented at the the end of the course before a tribunal, including the real client. Destiny Professionals and graduates interested in promoting their profile in marketing departments and advertising agencies (creative, accounts and planning departments), communication departments, graphic studios and media agencies. Salidas Profesionales Students taking this course can develop their career in the following areas: - Marketing departments - Creative departments of advertising agencies (both online and offline) - Accounts departments of agencies, strategic planning, advertisers’ marketing departments, freelancers or entrepreneurs, etc. - Communication agencies and departments - Graphic and corporate image studios, media agencies, etc. Coordinator The course coordinator is Xesco Serrano, creative director and strategic planner for agencies such as the group DDB Barcelona, CP Comunicación Proximity and Ogilvy Barcelona, developing campaigns for clients such as Volkswagen, Audi, La Caixa, Telefónica, Osborne, Fira de Barcelona and the Danone group, among many others. He has won several recognitions in the most relevant advertising festivals as Cannes Lions, El Sol, Echo Awards, Best of Europe, etc. At current time, he is the director of the agency Remake. Duration and frequency: Frequency: 6 months Timetable: Monday to Friday from 6.30 p.m to 10.30 p.m * The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree. [-]

Máster Universitario En Nuevas Tendencias Y Procesos De Innovación En Comunicación

Jaume I University (Universitat Jaume I)
Campus Full time September 2017 Spain Castellón

La Universitat Jaume I imparte, desde el curso 2007/08, el máster en Ciencias de la Comunicación adaptado a las directrices europeas. El máster en Nuevas Tendencias y [+]

La Universitat Jaume I imparte, desde el curso 2007/08, el máster en Ciencias de la Comunicación adaptado a las directrices europeas. El máster en Nuevas Tendencias y Procesos de Innovación en Comunicación es, por tanto, un título oficial de carácter europeo, y se presenta con cuatro especialidades, tres de carácter profesional y una de investigación conducente al doctorado: - La especialidad profesional en Dirección Estratégica de la Comunicación ofrece las claves para afrontar la gestión de la imagen y la comunicación corporativas en empresas e instituciones públicas. Es una oferta para formar a futuros directores de comunicación. - La especialidad profesional en Creatividad y Producción de Nuevos Discursos Audiovisuales muestra los instrumentos conceptuales y materiales necesarios para comprender los discursos audiovisuales contemporáneos, así como para aplicarlos en la práctica en productos audiovisuales reales. - La especialidad profesional en Periodismo Digital y Multimedia se centra en el estudio práctico y en profundidad de los mecanismos que guían la producción de piezas informativas (noticias, reportajes, entrevistas…), con especial incidencia en los medios de mayor desarrollo futuro: la televisión e Internet. - La línea de Iniciación a la Investigación permite ofrecer una formación específica en el campo de la investigación, diseñada especialmente para los estudiantes que desean desarrollar una tesis doctoral en el futuro. - La oferta académica se complementa con una serie de asignaturas integradas en el Módulo I, Tendencias de Innovación en Comunicación, diseñado para atender la demanda de graduados que no proceden del campo de la comunicación, pero que desean adquirir una visión general avanzada de esta disciplina, y para reforzar conocimientos en determinados campos que son de interés igualmente para licenciados y graduados en Ciencias de la Comunicación. Para la obtención del título oficial de máster en Nuevas Tendencias y Procesos de Innovación en Comunicación el estudiante deberá cursar 60 créditos ECTS en cualquiera de sus cuatro especialidades. Si el estudiante desea cursar simultáneamente una especialidad profesional y la línea de iniciación a la investigación, deberá cursar igualmente 60 créditos. El enfoque de su trabajo de final de máster (SAZ052) deberá estar orientado al ámbito de la investigación. Asimismo, el máster ofrece la posibilidad de que el estudiante se pueda matricular voluntariamente en más créditos de los exigidos si desea complementar su formación, en especial cuando no provenga de estudios de licenciatura o grado en Ciencias de la Comunicación. Tipo de enseñanza Se trata de un máster presencial. Duración y calendario Duración: un curso académico (septiembre de 2014 / septiembre de 2015) (con posibilidad de fraccionar la docencia en 2 cursos para hacerlo compatible con las obligaciones laborales). Docencia presencial: septiembre de 2014 / junio de 2015. Créditos e importe Número de créditos: 60 créditos ECTS (European Credit Transfer System). Según tasas oficiales pendientes de publicar. Precio en el curso 2013/14: 46,20 €/crédito. Requisitos de acceso obligatorios El perfil de acceso recomendado al Máster Universitario en Nuevas Tendencias y Procesos de Innovación en Comunicación está formado por el alumnado que ha cursado estudios de Grado en Publicidad y Relaciones Públicas, Comunicación Audiovisual o Periodismo (u otros Grados vinculados al ámbito de las Ciencias de la Comunicación), que ha cursado 240 créditos ECTS, y/o Licenciados en Publicidad y Relaciones Públicas, Comunicación Audiovisual, Periodismo u otros ámbitos vinculados a las Ciencias de la Comunicación. [-]

Official Master's Degree In Political And Institutional Communication (master's Degree In Marketing, Consulting And Political Communication - Usc)

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time May 2017 Spain Madrid

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). [+]

Best Master's Programs in Communication in Spain. This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). Teachers credits earned in the Master are recognized automatically, without having to take additional training courses for access to doctoral studies at the University of Santiago de Compostela and Murcia through program agreements with these universities. GOALS The Master in Political and Institutional Communication It is the main reference of this discipline in Spain, having been considered in the years 2012, 2013 and 2014 the best Master of Communication, according to the prestigious ranking of Masters prepared annually by the newspaper El Mundo. His training program responds to the growing demand for communication professionals in organizations with a strategic approach. It offers those who wish to specialize in this field the necessary tools, both theoretical and especially practical for the design and implementation of effective strategies and effective policy and institutional communication. General objectives: This Master is a program that has as main objective to develop the knowledge and skills necessary for proper professional performance in the field of marketing and political communication always at the governmental, administrative and / or institutional setting. It is to produce graduates with a comprehensive understanding of all areas related to political marketing, at the same time possess skills to meet the multiple tasks that address in companies engaged in these market areas. - Specific objectives: 1. Develop a comprehensive global marketing of political thought, political communication in particular and political consulting in general. 2. Gain a thorough understanding of the different technical consultancy, processes affecting politics and political marketing communication techniques, strategies and resources needed to implement, manage and enhance marketing organizations and institutions. 3. Get a comprehensive understanding of the social and organizational context in which political marketing to know how to identify audiences, partners, actors and agents of communication as well as communication and marketing tools that are required to interact with each develops. Four. Acquire skills to adapt to the common work of political consulting, and communication equipment and management of political marketing, and in complementary areas of consulting, which is essential for knowing how to prepare a project to be able to present a good report . 5. Enhance and develop their managerial skills to successfully exercise their responsibilities in organizations and institutions that use the marketing and communication. The main objective of the title is to produce graduates with a comprehensive understanding of all areas related to political marketing, with the ability to select, manage communication and dissemination. Also, in view of the necessary amendments to the market, the Master offers a path of specialization in political consulting that allow students to learn the techniques and dynamics necessary for incorporation into this market. The aim with this master is to equip students with an advanced global vision, that he can fulfill his career in a variety of organizations and public and private institutions. In this respect, the employability of students includes political parties, public institutions, companies, NGOs or media companies or political consulting. Program Development The Master has a duration of one academic year, beginning in October 2016 and end in June 2017. The inauguration of the academic year will take place on October 19, 2016. Lectures should preferably be on Friday afternoons and Saturday mornings, while workshops for the acquisition of skills and abilities, optional character, shall be sent some Thursday afternoon. The course will combine various teaching methodologies to facilitate understanding of the theoretical content through workshops and experiences of communication professionals. The case method, lectures, classwork defenses, seminars with international personalities, workshops and group work will be used. Obtaining a master's degree will be subject to the passing of the syllabus according to the criteria established by each teacher, active participation in class and the development of TFM conducted under the supervision of tutors specialized in the area of ​​student interest . In no case shall miss more than 20% of classes in each module. To complement the training, students in the Master, through covenants University Research Institute Ortega y Gasset, may make stays at universities and research centers in the U.S., Europe and Latin America, in order to continue to improve their knowledge in the field of political communication. Admission Requsitos ACCESS QUALIFICATIONS: Preferred qualifications: - Graduates / as in Political Science - Graduate / as in Journalism and Information Sciences - Graduate / as in Economics - Graduate / as in Administration and Management - Graduate in Advertising and Public Relations - Graduate Public Administration and Management - Graduate in right no preferred qualifications: All university qualifications that allow access to Master studies. The Master in Marketing, Consulting and Communication Policy may be carried out both at USC and at headquarters Research Center Ortega y Gasset. However, the registration process will be made only at the University of Santiago through its virtual secretariat. Updated information on each call for registration Access: They can access the official teachings of master: 1. People who hold a Spanish official university degree. 2. Those with a certificate issued by an institution of higher education that empowers EHEA in the country issuing the qualification for admission to master's degree. 3. The graduates from outside the EHEA educational systems without approval of their titles, after verification by the University that such qualifications represent a level of education equivalent to the corresponding Spanish university degrees and that empower the country issuing the degree access to graduate education. scholarships Scholarships Students who wish to study this program can apply for the scholarships listed below. [-]

Master's Degree In Marketing And Corporate Communication

San Jorge University / Fundacion Universidad San Jorge
Campus Full time October 2017 Spain Zaragoza

The Master in Marketing and Corporate Communication (hereinafter BrandPR), who was born in 2007 with the need to train professionals in the marketing and corporate and institutional communication, is today the only Master's Degree and of its kind in Spain, which is linked particularly Marketing and Corporate Communications. [+]

Brand PR: Challenges of Marketing and Communication to new scenarios. The Master in Marketing and Corporate Communication (hereinafter BrandPR), who was born in 2007 with the need to train professionals in the marketing and corporate and institutional communication, is today the only Master's Degree and of its kind in Spain, which is linked particularly Marketing and Corporate Communications. Economic, social and business environment is changing at a dizzying rate to, among other realities, the current financial crisis, the new political and social scenarios, new digital communication platforms, globalization, representing undoubtedly new challenges in the way organizations communicate with their stakeholders. These new communication paradigms define the century. Companies and their marketing and communication departments have ceased to dominate the messages to be led to talks and dialogue with customers, users and market. So in the BrandPR program the student will learn to design a plan of digital communication, knowing the impact of Web 3.0 on the strategy of Corporate Communications, learn to manage online communities, to analyze the Web with the latest tools for measuring results, and manage campaigns Video Marketing and Video Blogging, to know the legal aspects of web 3.0 and the design and implementation of search engine campaigns. Besides, the student will learn and deepen the real and practical knowledge of new digital platforms (blogs, social networks, microblogging, etc.), all being aware of how this type of technology platforms spread messages and opinions in real time and global reach, causing both brand image, credibility and reputation of organizations are more exposed than ever. Faced with the reality, organizations have to be more transparent and agile in environments that no longer dominate. All this represents a completely different way of understanding communication as we knew until now. For the above figure of the Director of Communication (DirCom) it is becoming increasingly important in corporate organization charts. It has left the Department of Marketing, key business area and which also focuses this program BrandPR, teamwork within senior management. In some organizations marketing and communications responsibilities are often subsumed in the same department and even being shared goals related activities, techniques, most of the time, they are different. The student will know, in a specific module, the activities of a marketing department and its relationship with the communication strategy. Moreover, the DirCom understood as an integrated communication within the operational activities of the organization process. And this communication is bidirectional and interactive flow. the ability to listen, transmit and influence stakeholders with the aim of adding value to the organization is required. At the same time you must have a thorough understanding of the metrics of their decisions and activities. These economic and social changes require talented and competent people; innovative, creative, proactive and socially responsible to provide solutions to the problems and needs of the immediate future of organizations. The university graduate program is designed for students to complete the program with capabilities and skills when performing their professional performance. As a student, will strengthen the competencies in line with demand trends of the global labor market and the requirements demanded by major companies seeking expert profile in marketing and communication from an essential vision of complementarity and interdependence, as well as some professional skills in the field of market research. The program of university graduate has a solvent teaching staff and experienced that combines a broad academic experience practicing in the most prestigious universities in our area, with professionals from each of the areas taught in BrandPR and share with students the latest trends in these fields; thus providing the University Master of differential value that we consider very relevant and productive to train the best professionals of marketing and corporate communications. The BrandPR program offers the most advanced knowledge in each subject through proven its effectiveness and implementation of a traineeship in companies and organizations in any of the select catalog of partner companies of the Master methodologies for this purpose. The Master has OFFICER rating and meets the stringent requirements of the ANECA (National Agency for Quality Evaluation) evaluating teaching, faculty and institutions offering education programs; and allows access to the Doctorate in Communication. Objectives and competences Understanding the contribution of marketing and corporate communication strategic nature and functioning of organizations, and the value of intangible assets. Measure the importance of integration in the management of strategic marketing planning brand (Brand) and public relations (Public Relations - PR) through corporate communication. Play roles and functions of leadership and management in marketing and communications at the corporate level, area or operational departments, independent consultants or professionals. proactively improve career opportunities for those with management experience in these areas of knowledge or undergraduate degrees, they want to develop and specialize in competencies and skills in marketing and corporate communications. Identify new areas for research in these disciplines in order to successfully face a period of research PhD related to research groups in these areas of knowledge. Program MODULE KIND CREDITS CORPORATE COMMUNICATION mandatory 10 CORPORATE COMMUNICATION AND INSTITUTIONAL WEB 2.0 mandatory 8 INTRODUCTION TO RESEARCH IN SOCIAL SCIENCES mandatory 8 WORK EXPERIENCE mandatory 6 PRINCIPLES AND MARKETING STRATEGIES mandatory 10 FINAL PROJECT mandatory 6 REPUTATION AND CORPORATE SOCIAL RESPONSIBILITY mandatory 4 STRATEGIC VISION OF THE ORGANIZATION mandatory 8 - Total 60 [-]

Professional Masters In Marketing Strategies & Communication Digital Online

IIMN - Instituto Internacional de Marketing
Online & Campus Combined Part time 14  September 2017 Spain Barcelona

The Professional Master in Strategy & Marketing Digital Communication Online provides comprehensive training to be able to exercise successfully the function of Director of Digital Communications ... [+]

Best Master's Programs in Communication in Spain. Professional Master in Digital Strategy & Marketing Communication Online The demand for communication specialists, who master the digital media is growing exponentially. Develop a coherent communication strategy in order to communicate effectively is a key point for any company. Given the diversity of the public to which a company as well as multiple messages to be presented by heads, their communication strategy should articulate this set of possibilities around a clear and constant guideline. The Professional Master in Digital Communication Strategies & Marketing Online provides comprehensive training to be able to exercise successfully the function of Director of Digital Communication. GOALS To train students to work as an expert and professional in any field of online marketing. Teach students the latest tools and techniques that allow you to enhance the professional skills and resources to successfully develop online marketing strategies. Teach students to develop communication actions and content creation in social and digital media. To train students so you can elaborate a coherent communication strategy in order to communicate effectively taking into account the diversity of the public to which your company is headed. Blended Learning In the embodiment Blended Learning or blended learning divides the student with the combination of classroom and online work. Each student has a schedule of activities and study in the online campus to achieve its objectives. It accounts with the professor and tutor. E-Learning In the e-learning student learning based on work online through our virtual campus. Each student has a schedule of activities and study in the online campus to achieve its objectives. It has the tutor. Summer School In the embodiment Summer School students will perform its program following the format of blended learning mode, with the difference that the contact hours will be held intensively in the mornings from 9:30 to 14:30 during the months of June and July. To whom it is addressed All those who work in the area of ​​Marketing and Social Networks and need to acquire the knowledge and tools necessary current online sector. To all those who want to deepen the strategic area of ​​social media, whether Community Managers, students Communication, Advertising and / or Marketing, or in charge of the area of ​​Online Marketing. For people who want to improve or learn to develop a communication strategy in order to get more sales. A professional in any field of business that interests them evolve and understand the major changes that the Internet is having on marketing strategies. For those who need to learn a new profession that demands the market today. Double Degree Once completed the Master and the corresponding qualifications overcome self-certificate issued by the Universitat Abat Oliva CEU and by the International Institute of Marketing will be obtained. [-]