View Master's Degrees in Communication in Portugal
Courses in communication allow students to hone several skills which are invaluable in the modern workplace. This concentration allows for the student to choose from a variety of career options after completing the program from many different industries.
Marketing and advertising or digital marketing professionals, entrepreneurs, directors and managers of SMEs who want to refocus their career in digital marketing or need
The Master in Marketing and Digital Communication enables you to:
Mastering digital media and engaging online advertising;
Learn how to manage SEM and PPC campaigns. Paid Marketing on Search Engines: Google Adwords and Bing Ads;
Learn the tactics and measures necessary to achieve a good positioning in the search engines;
Define key KPIs and metrics for each channel and online marketing strategy;
Carry out continuous optimization of business profitability by creating Landing Pages, Web Analytics and A / B Tests;
Develop Social Media communication strategies. Manage Communities (Community Manager) and measure results on social networks;
Master the main rules and tools for a correct Inbound Marketing (content marketing). Reaching the conversion;
Manage marketing, display and affiliate email campaigns;
Create mobile marketing campaigns, master marketing and e-commerce. Develop social-local-mobile strategies (SoLoMo).
Instituto Superior de Contabilidade e Administração do Porto
The Master of Business Information (MIE) is presented as an innovative training in Information Science in Portugal, forming graduates able to perform duties of informatio
The Master of Business Information (MIE) is presented as an innovative training in Information Science in Portugal, forming graduates able to perform duties of information managers in a business context.
In the current context, the MIE responds to the challenge of promoting entrepreneurship and innovation capacities, forming graduates with a syncretic profile of various disciplines, able to recognize the information as an essential strategic value to the management of business organizations. These graduates will be able to promote the optimization of processes associated with the creation and use of information, supporting the company's performance.
The course continues the Graduate Diploma in Business Information (PGIE) which ran in 2010-2011 and in 2011-2012....