Masters Program in Marketing Communication

Best 40 Masters Programs in Marketing Communication 2017

Marketing Communication

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

Programs in marketing communication teach students how to deliver a constant marketing message that reflects a company’s mission, brand, products and values. Topics often include public relations, advertising, marketing research, social media and global marketing insights.

Masters Degree in Marketing Communication

Read More

Official Master's Degree In Political And Institutional Communication (master's Degree In Marketing, Consulting And Political Communication - Usc)

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time May 2018 Spain Madrid

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). [+]

Master's Programs in Marketing Communication. This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). Teachers credits earned in the Master are recognized automatically, without having to take additional training courses for access to doctoral studies at the University of Santiago de Compostela and Murcia through program agreements with these universities. GOALS The Master in Political and Institutional Communication It is the main reference of this discipline in Spain, having been considered in the years 2012, 2013 and 2014 the best Master of Communication, according to the prestigious ranking of Masters prepared annually by the newspaper El Mundo. His training program responds to the growing demand for communication professionals in organizations with a strategic approach. It offers those who wish to specialize in this field the necessary tools, both theoretical and especially practical for the design and implementation of effective strategies and effective policy and institutional communication. General objectives: This Master is a program that has as main objective to develop the knowledge and skills necessary for proper professional performance in the field of marketing and political communication always at the governmental, administrative and / or institutional setting. It is to produce graduates with a comprehensive understanding of all areas related to political marketing, at the same time possess skills to meet the multiple tasks that address in companies engaged in... [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the... [-]

Master In Digital & Social Media Marketing

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 1500  February 2018 Spain Madrid Barcelona Spain Online + 3 more

We are introducing the Master in Digital Marketing & Social Media. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. [+]

Master's Programs in Marketing Communication. We are introducing the Master in Digital Marketing & Social Media. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with the new market trends, and is why we are promoting this University Master degree with the University of Nebrija. With the objective of train professionals that can provide solutions to the digital transformation in which we are immersed both companies, and society in general. This Master degree in Marketing graduated Digital & Social Media becomes a concerning specialized training in the digital economy applied to different areas of business organizations. Students will develop the knowledge and the most appropriate techniques for design, implementation, management, analysis and moderation of a 360 Digital Marketing PlanIncluding also Social Media Plan. Face, online and blended learning personalized tutoring in implementing the Final Master Project career guidance through a "career plan" individualized Development of a "360 Marketing Plan" and "Plan of Social Media" With a total of 37 classes webinar (in online mode) the master program Introductory Module: Principles and fundamentals of the digital economy Module 1: Plan Digital Marketing and Social Media I Module 2: Social Networking Module 3: Plan Digital Marketing and Social Media II Module 4: Professional management: actions, channels and tools 2.0 Module 5: ORM - Online Reputation Marketing, measurement and monitoring Module 6: Content Management: creation,... [-]

Master in International Communication Management (MICM) - full-time

The Hague University of Applied Sciences
Campus Full time 12  August 2017 Netherlands The Hague

The MICM attracts students from across the globe who possess a broad spectrum of professional interests and experience. Many of our students already work in [+]

The MICM program attracts students from across the globe who possess a broad spectrum of professional interests and experience. Many of our students already work in areas such as corporate communication and public relations, while others come to us from related fields including marketing, brand management, journalism, television, radio, and social media. At the same time we also welcome professionals from diverse areas who seek a career change. We seek professional men and women who have what it takes to successfully complete the MICM program and who will contribute to the richness of the classroom experience. Our Philosophy We believe that the communications professionals of tomorrow must be better equipped to deal with a broad spectrum of issues and challenges than ever before. Moreover, the communications function is increasingly seen as one of strategic importance to most large organizations. Our mission is to bring a practical focus to relevant and cutting-edge theory preparing our graduates to leadership excellence in the communications field of their choice. Our Classroom Experience The MICM curriculum is revised every year so that courses reflect trends in the marketplace in which our students and graduates will work. Courses are offered in diverse areas such as Corporate Reputation, Media Relations, Social Media, Internal Communications, and Brand Management. At the end of the program, each student acts as a consultant to a client organization by completing a thesis that presents a solution to a real-world problem. No discussion of the MICM classroom experience would be complete without a... [-]

Master in Creative Direction

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2018 Germany Munich

This study programme can prepare students to take on leadership roles by giving them knowledge in design disciplines as well as an in­depth understanding of management and communication. [+]

Master's Programs in Marketing Communication. Do you want to play an active role at the interface between the product and development process? A creative director works in the design and entertainment industry, e.g. in advertising, communications design, live communication or the games, film, music, fashion or event industries, and plays an important role at the interface between the product and its development process. Other job titles include art director or lead designer. He or she is responsible for leading the communication and interaction design process as well as for other conceptual tasks. A creative director is also a team leader with expertise in graphic or general design, motion graphics and other related fields. This role requires a complex set of skills which cannot only be acquired through a study programme but also needs to be developed through professional work experience in relevant industries. Nevertheless, this study programme can prepare students to take on leadership roles by giving them knowledge in design disciplines as well as an in­depth understanding of management and communication. Gaining experience in large teams and projects is important, as a creative director has to oversee and manage projects, make decisions and take on responsibilities so deadlines and budgets can be met. Creative directors need to enable the teams they lead to come up with the best, most creative ideas. In order to do this, he or she needs to learn fast and incorporate team members’ ideas and strategies into project solutions.   Macromedia is the only university in... [-]

Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time September 2017 France Paris

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Studies at Paris and London campuses. Scientific Director: Prof. Benoit Heilbrunn Objectives of the programme Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. Career opportunities Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc. Curriculum A combination of theory classes and of live practical cases: Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc. Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc. Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc. 360° Media Strategy Seminar presented by experts in the field Live Practical Cases in Marketing and Communication Professional Conferences International seminar 5 months in Paris • 1 month in London Class Profile Business: 46% Law and Political sciences: 13% Engineering : 8% Humanities and Social Sciences: 10% Life and Health sciences: 3% Other fields (architecture, literature, philosophy) : 12% Political Science: 4% 25% international students 73% women, 27% men Language requirement French and English Duration 1 year (Start in September) Job Survey 39K€ is the average salary after the MS. Less than 3 months after graduation 78% are employed. 41% have a job... [-]

Communication And Marketing - Communications Faculty

Universidad Privada De Ciencias Aplicadas
Campus Full time March 2018 Peru Lima

Big brands are the result of professionals with strategic vision in marketing communication and sensitively interpreting the needs of consumers to create value. At UPC we are innovative professionals with a solid foundation in strategic marketing, communication 360, digital marketing and social networks, consumer behavior, market research, business management and social responsibility. All this, for making strategic decisions that add value to the organization. [+]

Master's Programs in Marketing Communication. Big brands are the result of professionals with strategic vision in marketing communication and sensitively interpreting the needs of consumers to create value. At UPC we are innovative professionals with a solid foundation in strategic marketing, communication 360, digital marketing and social networks, consumer behavior, market research, business management and social responsibility. All this, for making strategic decisions that add value to the organization. We invite you to review the different careers offered by the Faculty of Business at the following link: http://pregrado.upc.edu.pe/facultad-de-comunicaciones/ [-]

Master in Marketing & Communication Management

Zagreb School of Business
Campus Full time October 2017 Croatia Zagreb

Zagreb School of Business is conducting a specialised professional graduate study in Marketing and communications since 2015. Specialised professional graduate study of Marketing and communications is a 4 semester long programme (2 years), where students can earn up to 120 ECTS points. [+]

The Zagreb School of Business offers an undergraduate professional study which last three years and upon their completion, students are awarded the academic title baccalaureus/ baccalaurea in marketing and communications (bacc.oec.) and specialist graduate courses which last two years and bring 120 ECTS points. Students are awarded the title specialist (spec.) in marketing and communications. Courses can be taken by regular and external students. The courses are aligned with the Bologna declaration principles, which enables students to switch to other complementary studies in Croatia and abroad. The Zagreb School of Business entered the Erasmus+ programme which opens doors to a greater mobility of its students and lecturers. The specifics of this study are in its interdisciplinary approach which connects and integrates the marketing discipline as economic science to the marketing profession, public relations, media and journalism. The success of the programme is focused on the vision of integrated communication in companies and public institutions as the non-profit sector. ADMISSION REQUIREMENTS Completed undergraduate study with at least 180 ECTS points or higher professional rank equalized with professional title of bacc.oec. STUDY DURATION Study duration is 4 semesters (2 years). TOTAL NUMBER OF ECTS POINTS Total number of ECTS points is 120. ACADEMIC/PROFESSIONAL TITLE Upon study completion, student receives a title: Professional specialist in marketing and communications (struč.spec.oec.). [-]

Master in Strategic and Creative Direction for Communication and Advertising

IED – Istituto Europeo di Design Barcelona
Campus Full time January 2018 Spain Barcelona

The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. [+]

Master's Programs in Marketing Communication. THIS PROGRAM IS TAUGHT IN SPANISH The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. These teams are composed by professionals who know perfectly well the field they work in and in touch with specialist from any other sector. Consumers have changed too and nowadays they are able to merge sources of information, interaction and entertainment. The consumer influences the way social and artistic trends are created, and decides how to have fun, create, interact, receive commercial information or advertising. Objetives - Provide the tools to domain integral advertising and strategic creativity in the most cutting-edge and up-to-date subjects (guerrilla marketing, strategic planning, creativity in events, creative mix of media, etc.) - Provide the tools to manage advertising strategy and creativity in campaigns conceived for the current advertising environment. - Provide the tools to obtain campaigns including the most original and efficient creative and strategic concepts, key factors to achieve success in any present advertising communication. Methodology The course is structured in accordance with a theoretical and practical methodology, with the predominance of Learning by Doing. It is developed by three areas: Strategy, Creativity and Project. The block on strategy brings all... [-]

Master in Marketing and Communication

Ca' Foscari University of Venice
Campus Full time October 2017 Italy Venice

Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of their study programme students can be awarded with a double degree: Laurea Magistrale in Marketing e Comunicazione of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). [+]

This degree programme offers the possibility to get a double/joint degree with other European Universities. Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of this study programme students can be awarded with a double degree: "Laurea Magistrale in Marketing e Comunicazione" of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). Curricula available Marketing and Corporate Communication Innovation and Marketing (fully taught in English) Link to the Degree Programme page Link to the apply procedure page Access to the programme Restricted. Places available are 190 (100 for the Marketing and Corporate Communication curriculum and 90 for the Innovation and Marketing curriculum). Admission to the programme is subjected to the evaluation of the minimum curricular requirements and personal preparation. Moreover, certified knowledge of the English language at least at B2 level is required.Specifically: - For the English-taught curriculum, knowledge of English language must be obtained at enrolment, otherwise the student will not be allowed to enroll. - For the Italian-taught curriculum, students who do not attest knowledge of the English language at enrollment will be allowed to enroll with a B1 level, but will be asked to obtain the B2 level before graduation. Admission requirements To be admitted to this Second Cycle Degree Programme students must possess a proper individual educational background and the minimum curricular requirements. Learning outcomes & Occupational profiles This Second Cycle Degree Programme trains experts who will be able to play managerial roles in those companies specialized... [-]

Master In Marketing Management (parma) - Path In Italian

Il Sole 24 ORE Business School
Campus Full time 12  October 2017 Italy Parma

The Master is aimed at young graduates and undergraduates in socio-economic, humanities, legal and scientific nature with strong cognitive abilities, interpersonal and problem solving skills, interested in working within the marketing, sales and communication of business enterprises and industrial, in communication agencies, and research and consulting company. [+]

Master's Programs in Marketing Communication. The Master has the following objectives: complete the level of university education by recruiting specialist knowledge in marketing acquire distinctive competencies border issues concerning the strategies and marketing policies enhance, through the constant use of active learning tools, individual skills in order to promote the inclusion in the company connoted positions of high responsibility ensure a constant relationship with the business community, through the involvement of witnesses from major companies operating in the consumer goods market. STRUCTURE The Master, full-time, limited numbers and compulsory attendance, a total duration of 12 months: 6 months of classroom training 6 internship at industry structures PROGRAM The classroom program is divided into 6 main modules: FOUNDATIONS: four preparatory type modules that are intended to align the basic knowledge of economics and management nature and to promote forms of socialization among the participants. ENVIRONMENT COMPETENCIES: analyzing and discussing topics and instruments pertaining to strategic marketing and analysis of the competitive environment in which the entity operates. MARKETING INTELLIGENCE: the ability to understand, analyze and evaluate fully the internal and external environment concerning customers, competitors, market and industry in which a company moves, to improve the decision making processes. MARKETING CORE COMPETENCIES: study of models and management tools of operational marketing, with particular attention to border issues. DISTRIBUTION MARKETING COMMUNICATION MANAGEMENT: communication as a marketing tool TRADE MARKETING AND SUPPLY CHAIN ​​MANAGEMENT RECIPIENTS Young graduates and undergraduates in socio-economics, humanities, legal and scientific nature with strong cognitive abilities, interpersonal and problem... [-]

Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time September 2017 France Nice Australia Sydney Paris + 3 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Master in Marketing and Communication

IED – Istituto Europeo di Design Torino
Campus Full time 11  November 2017 Italy Turin

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrate in a much larger scenario, that take into consideration on the one hand the audience of potential clients, and on the other one the social and economic context in which companies operates and find their own market positions. In order to respond to market requirements and the expectations of the students, the Master course in Marketing and Communication shall address agency and company communication environments in order to show where these two areas overlap and should operate together developing joint forms of interaction. Students have the chance to discuss these issues directly by examining case histories and through the direct first-hand experience of active professionals. The Master trains professionals that can operate both in the strategic and operational marketing in the communication offices of companies or agencies as Product Managers and Accounts. [+]

Master's Programs in Marketing Communication. THIS PROGRAM IS TAUGHT IN ITALIAN Target - The Master in Marketing and Communication course is design for graduates who are taking their first steps in the profession and for professionals who are already working in the field, with the aim of transferring competence and tools to them that will make them effective and capable to providing innovation within companies and agencies. Methodology and Structure - The teaching structure is based on a symbiotic relationship between theory and practice which will enable the participants to develop a high degree of competence and a very practical and operational level thanks to simulations and exercises carried out on case histories. The courses are hold by a team of teachers who take turns in the analysis of the major themes establishing direct contact with the work place enabling students to have the most updated information in order to ensure that their knowledge is ultimately extremely competitive. [-]

Master of Communications and Media Studies

Monash University Malaysia
Campus Full time Part time 18 - 24  February 2018 Malaysia Selangor + 1 more

The Master of Communications and Media Studies corresponds with the unprecedented change in communications and media content, forms, technology and policy. [+]

The Master of Communications and Media Studies corresponds with the unprecedented change in communications and media content, forms, technology and policy. This program distinguishes itself with wide-ranging implications for business, politics, public administration and everyday life. It specifically caters to the increasing challenges posed by digital media, globalisation and cross-cultural exchange. In examining past, present and future trends, this program seeks to further the understanding of communications and media systems both locally and globally. Contemporary policy debates which shape markets will determine and engage responses to address the changing processes of mediation and consumption. AREAS OF STUDY By undertaking this program, you will learn contemporary skills necessary for participation in and the management of sophisticated communicative processes in regional, urban, national and international contexts. These include critical thinking, cultural sensitivity, advanced reading and communication skills (both written and verbal), and high-level analytical skills. More widely, the degree aims to develop skills in communications and media research. This methodological training will enable you to participate in relevant research-based study and equip you with an edge for today’s competitive workplace. COURSE STRUCTURE The course is made up of 72 credit points (six units) of study. These are divided into the following: (a) Two core units (24 points) Communication research methods Communication theories and practices (b) One of the following capstone/research options (24 points): A capstone unit of Communications research project (12 points) plus one level-5 elective unit (12 points) A Research thesis (24 points)* (c) Two elective units (24 points). *Students may... [-]

Master in Communication and Creative Technologies / Communication and Creative Industries 

Mykolas Romeris University
Campus Full time 18  September 2017 Lithuania Vilnius

This programme aims to prepare highly qualified specialists in new media communication. They will be capable of integrally understanding modern networked environments, creatively and technically give meaning to them. [+]

Master's Programs in Marketing Communication. Why this study programme? This programme aims to prepare highly qualified specialists in new media communication. They will be capable of integrally understanding modern networked environments, creatively and technically give meaning to them. During the studies they will be trained to make comprehensive solutions to the challenges of modern interactive communication technologies in various fields, their organizational, managerial, legal, securities. They will be able to apply the concepts of strategic communications in changing social, economic and cultural contexts, design of complex communication systems by adopting multistage innovative solutions and creating effective media environments. The programme is oriented towards creative individuals who seek to be proficient with modern communication tools and channels while fostering the communication processes among interested parties, as well as being able to choose proper media channels and creative technologies while distributing the message to various audiences. Entry requirements Graduates of university communication bachelor‘s studies or any other study field. Candidate not holding university communication bachelor degree, but holding other university bachelor degree, must gain extra credits of subjects if not studied before. English language proficiency - the level not lower than B2 (following the Common Framework of Reference for Language approved by the Council of Europe). Distant English language level test is organized for those, who do not possess IELTS or TOEFL certificates. International mobility possibilities Students can participate in ERASMUS+ mobility programme which gives a possibility to study at a university abroad for 1 or 2 semesters and do an internship... [-]