Master Degree in Marketing Communication

Top 35 Masters in Marketing Communication 2017

Marketing Communication

A Masters degree gives you the opportunity to either further your understanding of a particular question or take off in a completely different way using skills you have gained from your previous undergraduate degree.

Students pursuing an education in marketing communication learn about consumers and how to market to them effectively. Most programs will include communication execution across various vehicles such as mobile, digital, print, media and social marketing.

Masters Program in Marketing Communication

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Master in International Communication Management (MICM) - part-time

The Hague University of Applied Sciences
Campus Part time 24  August 2017 Netherlands The Hague

We seek professional men and women who we believe have what it takes to successfully complete the MICM and who will contribute to the richness of the classroom [+]

Master's Programs in Marketing Communication. The MICM attracts students from across the globe who possess a broad spectrum of professional interests and experience. Many of our students already work in areas such as corporate communication and public relations, while others come to us from related fields such as marketing, brand management, journalism, television, radio, and social media. At the same time we also welcome professionals from diverse areas who seek a career change. We seek professional men and women who we believe have what it takes to successfully complete the MICM and who will contribute to the richness of the classroom experience. Our Philosophy We believe that the communications professional of tomorrow must be better equipped to deal with a broad spectrum of issues and challenges than ever before. As well, the communications function is increasingly seen as one of strategic importance to most large organizations. Our mission is to bring a practical focus to relevant and cutting-edge theory so that our graduates will be prepared to assume pathways to leadership excellence in the communications field of their choice. Our Classroom Experience The MICM curriculum is revised every year so that courses reflect trends in the marketplace in which our students and graduates will work. Courses are offered in diverse areas such as Corporate Reputation, Media Relations, Social Media, Internal Communications, and Brand Management. At the end of the program, each student acts as a consultant to a client organization by completing a thesis that presents a solution to a real-world problem. No discussion of the MICM classroom experience would be complete without a mention of the internationalism of participating students. Current students represent every continent on the globe and so bring a diversity of perspectives to any discussion. This diversity also means that MICM graduates are networked with peers around the world. Facts: - Language of instruction: English - Admission requirements: Bachelor degree and at least two years' relevant work experience - Start dat: September, 2017 - Duration: 24 months - Lecture hours: Tuesday 9.00-16.00 hrs. - Time investment: 20 hours per week (including lectures) - Credits: 60 EC - Cost per academic year:  € 7,600 - Accreditation: NVAO (Accreditation Organisation of the Netherlands and Flanders) - Degree: Master in Communication Management [-]

Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time September 2017 France Paris

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Studies at Paris and London campuses. Scientific Director: Prof. Benoit Heilbrunn Objectives of the programme Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. Career opportunities Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc. Curriculum A combination of theory classes and of live practical cases: Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc. Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc. Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc. 360° Media Strategy Seminar presented by experts in the field Live Practical Cases in Marketing and Communication Professional Conferences International seminar 5 months in Paris • 1 month in London Class Profile Business: 46% Law and Political sciences: 13% Engineering : 8% Humanities and Social Sciences: 10% Life and Health sciences: 3% Other fields (architecture, literature, philosophy) : 12% Political Science: 4% 25% international students 73% women, 27% men Language requirement French and English Duration 1 year (Start in September) Job Survey 39K€ is the average salary after the MS. Less than 3 months after graduation 78% are employed. 41% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 19% Luxury: 19% Chemical/Pharmaceutical Industry: 13% Commerce/Retail: 9% Communication/Advertising: 9% Other: 31% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

Master's Programs in Marketing Communication. The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the courses, the Master concludes with an internship. THE MASTER IS AN INVESTMENT. THE HONOR LOAN IS THE WAY TO FUND IT. “PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee. STRUCTURE The Master’s degree is a 12-month full-time program including an internship or project work (total length: 1500 working hours). The academic part is divided into two terms. You will cover 1000 hours of study: 400 hours of classroom activities and 600 hours of individual/group work. During the first term you will study the fundamentals of marketing and communication, while the second term will deal with practical aspects and focus on the new media tools you will use in your professional career. The two terms are followed by an internship period of 500 working hours. This internship can be carried out at various companies and agencies in Italy or abroad. It is your chance to put into practice the theory and techniques learned during the two academic terms by working on marketing and communication strategies/campaigns, analyze and create solutions to real problems and work on action plans. You are expected to make the most of these opportunities by learning from the professionals you will be working with. At the end of the internship you will be required to hand in a ‘Final Report’, which you will present to the Director of Studies showcasing your activities and analyzing the theories and lessons learned during the academic part. LEARNING METHOD The main aim of our teaching staff is to first lay down a solid grounding of theory and then to build on this foundation by introducing more practical aspects. This method will result in you confidently entering the work environment of this industry, ready to deal with any scenario you will face. The teaching staff will help you grasp these concepts and techniques through the use of lectures and seminars; group projects and company visits; guest speakers and case studies; videos and presentations; as well as individual assignments and assisted private studying. The courses are structured to give the maximum freedom to learn to the students and allow the professors to teach and assess the students in the best way possible. Assessments can take the form of individual/group presentations, projects, oral and written exams as well as, of course, class participation. CAREER DEVELOPMENT Career development is a key part of this program. The goal is to give you the opportunity to develop yourself and your skills even after you have left the school. The right career choices can help you do just this. The program includes a 500-hour internship which represents an opportunity for you to analyze real marketing and communication problems, develop strategies, and elaborate action plans together with professionals in the marketing and digital communication industry. The internship acts as a perfect professional springboard, especially considering the fact that just six months after graduation, alumni reach a 96% placement rate. [-]

Master Marketing & Communication

FOM Hochschule
Campus Part time October 2017 Germany Essen Dortmund Düsseldorf Berlin Region Frankfurt am Main Hamburg Hannover Cologne Munich Nürnberg Stuttgart + 10 more

In the Master's program Marketing & Communication They deal with the key aspects of corporate communications. Your lecturers are communications professionals from companies and agencies as well as compartment sizes from science. The course contents are in accordance with practice-oriented and meet high academic standards. [+]

Master of Marketing & Communication

Degree: Master of Science (M.Sc.)

 

In the Master's program Marketing & Communication They deal with the key aspects of corporate communications. Your lecturers are communications professionals from companies and agencies as well as compartment sizes from science. The course contents are in accordance with practice-oriented and meet high academic standards.

Strengthened sustainability of these is through the KCM competence center for marketing and media industry: The research facility of the FOM sees itself as a think tank for scientists and fostering dialogue with marketing and media experts and executives from practice. Under the scientific leadership, the KCM Insights into the future of buyer or user or recipient behavior from the economics perspective. The scientific findings of this applied research flow directly into the courses of your Master's program. You complete your studies with a Master of Science (MSc) in Marketing & Communication... [-]


Master in Brand Management and Communication

IED – Istituto Europeo di Design Milan
Campus Full time 12  November 2017 Italy Milan

Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication. Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation and visibility) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English. [+]

Master's Programs in Marketing Communication. THIS PROGRAM IS TAUGHT IN ITALIAN Entry requirements - The Master in Brand Management and Communication welcomes graduates in communication, marketing, humanities or social science, economic and scientific disciplines; graduates in Italian or foreign design schools in creative disciplines; professionals with at least two years of experience in the field. Methodology and structure - The Master in Brand Management and Communication, now at the 15th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects. The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms, providing the students with an intense and interactive curriculum, of increasing complexity. Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development. Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art. At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of public speech. In previous editions, the projects were developed in collaboration with: Jacuzzi - development project of the new brand Jacuzzi SPA; Ducati - Brand stretching on target millennials worldwide; Aiutare I Bambini - brand repositioning; Bellavita - guideline development of brands; Cottoveneto - assessment and brand positioning worldwide; Prénatal - assessment and brand positioning worldwide; Boscolo Hotels - assessment and brand experience; Nestlé / Buitoni - assessment and re-launching the brand in Italy; Diesel - 55DSL - assessment and strategic guidelines; Max Mara - branding green field on the brand Sportmax and person; Pomellato - global digital branding strategy; Campari - Mix Campari brand relaunch; Piaggio - branding and development of smart mobility ecosystem; Ferrero - brand stretching brand on target millennials worldwide and developing new product line. During the previous editions of the programme students enjoyed, among others, the following visiting: Google, Technogym, Campari. The Master is organized in two editions, the first in November in Italian, the second in February in English. [-]

Master in Communication, Marketing and Advertising Management

IED – Istituto Europeo di Design Madrid
Campus Full time October 2017 Spain Madrid

The Master in Management and Direction of Communication, Marketing and Advertising proposes a training program that combines the theoretical training with the development of creative skills and the practical implementation, with special attention to the communicative possibilities offered by the new technologies, workshops or meetings with renowned professionals of the world of advertising, communication and marketing. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master in Management and Direction of Communication, Marketing and Advertising proposes a training program that combines the theoretical training with the development of creative skills and the practical implementation, with special attention to the communicative possibilities offered by the new technologies, workshops or meetings with renowned professionals of the world of advertising, communication and marketing. To set the correct positioning for each product or service; to manage properly the brands, to create and plan innovative and effective advertising campaigns: from the writing of the briefing to the final art, from the establishment of the objectives and the setting of the budget to the evaluation of the results are aspects that are prominently present in the Master of Management and Direction of Communication, Marketing and Advertising. To successfully respond to the market demands and expectations of the addressees, the Master has as objective that students face the areas of communication, marketing and advertising in parallel to the two professional points of view, on one side that of the company on the other that of the agency, in order to show the connection points, synergies and dynamics of interaction. Students who study this master, can take up their professional career in different areas: Area: COMMUNICATION Department of communication of companies and institutions Communication and Public Relationships consultants Director of communications Head of press office Head of internal communication Media centres Area: MARKETING Advertising companies Institutes for research Specialised agencies: relationship, promotional, interactive marketing, sponsorship… Product Manager Area: ADVERTISING Advertising agencies Advertising director Creative director Art director Publisher or Copy Account Manager The Master, that is based on a comprehensive theoretical/practical program, supported with practical activities linked to the reality of the profession, establishes the objectives necessary so that the work environment perceives the results of qualified people to perform a professional work in companies and medias of the sector. Therefore its main objectives, among others, are: To provide students with a comprehensive training in different areas of business and institutional communication, marketing and its disciplines. To transmit a proactive view of communication direction in the strategic management of the positive image of companies and institutions. To provide tools that develop student skills in the creation of methodologies, action procedures and decision making in matters of communication. To develop the strategic thinking, knowledge of the new channels, analysis of social phenomena and eclecticism, pillars in the training of future professionals in marketing and communication. [-]

Master in Marketing

East London University
Campus Full time February 2017 South Africa East London

Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. [+]

Master's Programs in Marketing Communication. Today's savvy marketing and communication leaders begin at the endpoints: the thoughts, behaviors, and actions of the buyer. They know the importance of differentiation, and how to establish a unique and ownable brand position in the minds of a target audience. They know how to leverage consumer insights to deliver action-inspiring messages and apply new data sources to inform pricing, packaging, and promotional strategies. And they do it all while building high- performing teams and keeping a clear line of sight on market share, volume, and ROI. ELU's Marketing Program teaches you how to navigate today's challenges while grounding you in time-tested theory so you you'll be prepared to lead tomorrow's innovations. Our dual-disciplined master‘s degree is just one of a few in the nation that integrates the marketing discipline with communications, equipping you to deliver the right message to the right person at the right time. Our innovative curriculum positions you to seek a leadership role in both fields, strengthening your core skills in these areas: leadership and management, marketing strategy, brand management, market research and analytics, new media, and creative production. At ELU, you'll be involved in hands-on assignments, including case studies where you'll recommend a comprehensive business and marketing strategy, complete with pricing, break-even, and profitability projections. And, to provide you with hands-on knowledge in developing communication materials, you'll learn industry standard design software. Our Master‘s degree program will expose you to the latest trends in key areas such as: leveraging web and social insights to optimize marketing activities; driving social marketing initiatives to activate user participation, engagement, and retention; and learning how people shop, socialize, and absorb information. Master the Complexities of Todays Marketplace: Consumer Behavior & Insights: Rooted in a deep understanding of the consumer, the curriculum emphasizes research-driven insights as the foundation of effective campaigns. Disciplines & Channels: Exposed to the full spectrum of communications disciplines, students are equipped to implement an effective mix of traditional and digital media channels. Strategy & Creativity: Students learn how to leverage both analytical thinking and creative skills to design an engaging brand experience. Applied Curriculum: Real-time client challenges and case studies provide students with valuable hands-on experience. The curriculum combines state-of—the-art classes in e-commerce, web design, and database analysis with a broad understanding of the advertising, marketing research, and promotional skills needed to excel in the international marketing field. The MS in Marketing program will help you develop critical skills in brand management, customer loyalty, audience engagement through diverse media and comprehensive marketing plans. You'll be prepared for professional careers as marketing analysts, brand directors or related marketing positions in public, private or government sectors. In the master's in marketing program, you'll learn how to: Analyze and interpret qualitative and quantitative data to align marketing plans to an organization's strategic goals Create integrated strategies for maximizing opportunities through the use of marketing theory and practices Distill information through diverse media to inform, negotiate and persuade stakeholders Develop international marketing strategies that address the commercial, political, legal and cultural environments in a global economy Certify marketing practices comply with legal environments, regulatory standards and ethical practices Manage a brand in crossfunctional environments to ensure the creation, capture and delivery of value [-]

Official Master's Degree In Political And Institutional Communication (master's Degree In Marketing, Consulting And Political Communication - Usc)

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time May 2017 Spain Madrid

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). [+]

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). Teachers credits earned in the Master are recognized automatically, without having to take additional training courses for access to doctoral studies at the University of Santiago de Compostela and Murcia through program agreements with these universities. GOALS The Master in Political and Institutional Communication It is the main reference of this discipline in Spain, having been considered in the years 2012, 2013 and 2014 the best Master of Communication, according to the prestigious ranking of Masters prepared annually by the newspaper El Mundo. His training program responds to the growing demand for communication professionals in organizations with a strategic approach. It offers those who wish to specialize in this field the necessary tools, both theoretical and especially practical for the design and implementation of effective strategies and effective policy and institutional communication. General objectives: This Master is a program that has as main objective to develop the knowledge and skills necessary for proper professional performance in the field of marketing and political communication always at the governmental, administrative and / or institutional setting. It is to produce graduates with a comprehensive understanding of all areas related to political marketing, at the same time possess skills to meet the multiple tasks that address in companies engaged in these market areas. - Specific objectives: 1. Develop a comprehensive global marketing of political thought, political communication in particular and political consulting in general. 2. Gain a thorough understanding of the different technical consultancy, processes affecting politics and political marketing communication techniques, strategies and resources needed to implement, manage and enhance marketing organizations and institutions. 3. Get a comprehensive understanding of the social and organizational context in which political marketing to know how to identify audiences, partners, actors and agents of communication as well as communication and marketing tools that are required to interact with each develops. Four. Acquire skills to adapt to the common work of political consulting, and communication equipment and management of political marketing, and in complementary areas of consulting, which is essential for knowing how to prepare a project to be able to present a good report . 5. Enhance and develop their managerial skills to successfully exercise their responsibilities in organizations and institutions that use the marketing and communication. The main objective of the title is to produce graduates with a comprehensive understanding of all areas related to political marketing, with the ability to select, manage communication and dissemination. Also, in view of the necessary amendments to the market, the Master offers a path of specialization in political consulting that allow students to learn the techniques and dynamics necessary for incorporation into this market. The aim with this master is to equip students with an advanced global vision, that he can fulfill his career in a variety of organizations and public and private institutions. In this respect, the employability of students includes political parties, public institutions, companies, NGOs or media companies or political consulting. Program Development The Master has a duration of one academic year, beginning in October 2016 and end in June 2017. The inauguration of the academic year will take place on October 19, 2016. Lectures should preferably be on Friday afternoons and Saturday mornings, while workshops for the acquisition of skills and abilities, optional character, shall be sent some Thursday afternoon. The course will combine various teaching methodologies to facilitate understanding of the theoretical content through workshops and experiences of communication professionals. The case method, lectures, classwork defenses, seminars with international personalities, workshops and group work will be used. Obtaining a master's degree will be subject to the passing of the syllabus according to the criteria established by each teacher, active participation in class and the development of TFM conducted under the supervision of tutors specialized in the area of ​​student interest . In no case shall miss more than 20% of classes in each module. To complement the training, students in the Master, through covenants University Research Institute Ortega y Gasset, may make stays at universities and research centers in the U.S., Europe and Latin America, in order to continue to improve their knowledge in the field of political communication. Admission Requsitos ACCESS QUALIFICATIONS: Preferred qualifications: - Graduates / as in Political Science - Graduate / as in Journalism and Information Sciences - Graduate / as in Economics - Graduate / as in Administration and Management - Graduate in Advertising and Public Relations - Graduate Public Administration and Management - Graduate in right no preferred qualifications: All university qualifications that allow access to Master studies. The Master in Marketing, Consulting and Communication Policy may be carried out both at USC and at headquarters Research Center Ortega y Gasset. However, the registration process will be made only at the University of Santiago through its virtual secretariat. Updated information on each call for registration Access: They can access the official teachings of master: 1. People who hold a Spanish official university degree. 2. Those with a certificate issued by an institution of higher education that empowers EHEA in the country issuing the qualification for admission to master's degree. 3. The graduates from outside the EHEA educational systems without approval of their titles, after verification by the University that such qualifications represent a level of education equivalent to the corresponding Spanish university degrees and that empower the country issuing the degree access to graduate education. scholarships Scholarships Students who wish to study this program can apply for the scholarships listed below. [-]

Master in Marketing & Communication Full Time

ESCA School of Management
Campus Full time August 2017 Morocco Casablanca

• Professional Communication • English (TOIC preparation) • Spanish • French and classical Arabic (optional foreign language for ESCA exchange students). [+]

Master in Marketing & Communication4th yearSemester 7Language, Culture and Communication 7 :• Professional Communication • English (TOIC preparation) • Spanish • French and classical Arabic (optional foreign language for ESCA exchange students).Management 2 :• Supply Chain Management • Purchasing Management and Strategy • Social Law • Geopolitics 1: • MENA & AFRICA • Intercultural Management.Analysis and Management Tools 7:• Distribution Marketing • Management Control (initiation) • Decision of Investment and Financing • Consumer Law • Studies in International Marketing.    Semester 8Language, Culture and Communication 8 :• Communication Strategy • Business Ethics • Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students).Management 3 :• Geopolitics 2 : Geopolitics in the euromediterranean • Innovation Management • Total Quality Management • Business intelligence management.Markeking :• Services Marketing • Strategic Marketing • Customer Relationship Management • Marketing Intelligence.Experience and professional performance :• Right Arm Mission • Personal professional project • Community life project.5th yearSemester 9Language, Culture and Communication 9 :• Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students) • Moroccan dialect 2(optional foreign language for ESCA exchange students) • Moroccan Studies.Management 4 :• Management of Complexity • Change Management • Geopolitics 3: ASIA Opportunities & Risk.Marketing Trends :• Audit Marketing • E- Communication • E-Marketing • Sector Marketing • Marketing Trends • Marketing Plan Implementation.Experience and work performance :• Personal professional project : Business Plan Challenge • Personal professional project : Consultant process and behavior Personal professional project : Employment Search Techniques • Community life project.Semester 10Professional Mission : Fieldwork and projects assigned by the company.Professional paper... [-]


Master in Marketing and Communication

Ca' Foscari University of Venice
Campus Full time October 2017 Italy Venice

Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of their study programme students can be awarded with a double degree: Laurea Magistrale in Marketing e Comunicazione of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). [+]

This degree programme offers the possibility to get a double/joint degree with other European Universities. Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of this study programme students can be awarded with a double degree: "Laurea Magistrale in Marketing e Comunicazione" of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). Curricula available Marketing and Corporate Communication Innovation and Marketing (fully taught in English) Link to the Degree Programme page Link to the apply procedure page Access to the programme Restricted. Places available are 190 (100 for the Marketing and Corporate Communication curriculum and 90 for the Innovation and Marketing curriculum). Admission to the programme is subjected to the evaluation of the minimum curricular requirements and personal preparation. Moreover, certified knowledge of the English language at least at B2 level is required.Specifically: - For the English-taught curriculum, knowledge of English language must be obtained at enrolment, otherwise the student will not be allowed to enroll. - For the Italian-taught curriculum, students who do not attest knowledge of the English language at enrollment will be allowed to enroll with a B1 level, but will be asked to obtain the B2 level before graduation. Admission requirements To be admitted to this Second Cycle Degree Programme students must possess a proper individual educational background and the minimum curricular requirements. Learning outcomes & Occupational profiles This Second Cycle Degree Programme trains experts who will be able to play managerial roles in those companies specialized in marketing, communication, and services. This Degree Programme educates students to create value for the community providing them with any adequate tools to plan and control marketing and communication activities (for example, brands, advertising in the real and virtual world, public relations), both for profitable and social purposes. Second cycle graduates in Marketing and Communication may be employed as product managers, brand managers, category managers, sales and marketing manager of companies producing goods and services, account manager in advertising, market research and marketing and communication consulting companies. [-]

Master in Strategic and Creative Direction for Communication and Advertising

IED – Istituto Europeo di Design Barcelona
Campus Full time January 2017 Spain Barcelona

The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. [+]

Master's Programs in Marketing Communication. THIS PROGRAM IS TAUGHT IN SPANISH The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. These teams are composed by professionals who know perfectly well the field they work in and in touch with specialist from any other sector. Consumers have changed too and nowadays they are able to merge sources of information, interaction and entertainment. The consumer influences the way social and artistic trends are created, and decides how to have fun, create, interact, receive commercial information or advertising. Objetives - Provide the tools to domain integral advertising and strategic creativity in the most cutting-edge and up-to-date subjects (guerrilla marketing, strategic planning, creativity in events, creative mix of media, etc.) - Provide the tools to manage advertising strategy and creativity in campaigns conceived for the current advertising environment. - Provide the tools to obtain campaigns including the most original and efficient creative and strategic concepts, key factors to achieve success in any present advertising communication. Methodology The course is structured in accordance with a theoretical and practical methodology, with the predominance of Learning by Doing. It is developed by three areas: Strategy, Creativity and Project. The block on strategy brings all the necessary concepts to conceptualize, program and execute of the communication and advertising strategy. The block on creativity enables students to use tools for conceptualisation, design and writing for the development of their creative capacity and its application on campaigns. The project is to be developed throughout the course, starting from a real briefing of collaborating company and will be presented at the the end of the course before a tribunal, including the real client. Destiny Professionals and graduates interested in promoting their profile in marketing departments and advertising agencies (creative, accounts and planning departments), communication departments, graphic studios and media agencies. Salidas Profesionales Students taking this course can develop their career in the following areas: - Marketing departments - Creative departments of advertising agencies (both online and offline) - Accounts departments of agencies, strategic planning, advertisers’ marketing departments, freelancers or entrepreneurs, etc. - Communication agencies and departments - Graphic and corporate image studios, media agencies, etc. Coordinator The course coordinator is Xesco Serrano, creative director and strategic planner for agencies such as the group DDB Barcelona, CP Comunicación Proximity and Ogilvy Barcelona, developing campaigns for clients such as Volkswagen, Audi, La Caixa, Telefónica, Osborne, Fira de Barcelona and the Danone group, among many others. He has won several recognitions in the most relevant advertising festivals as Cannes Lions, El Sol, Echo Awards, Best of Europe, etc. At current time, he is the director of the agency Remake. Duration and frequency: Frequency: 6 months Timetable: Monday to Friday from 6.30 p.m to 10.30 p.m * The educational planning for all IED Master courses is aligned with the criteria established by the European Higher Education Area (EHEA). The IED Master program has adopted a credit structure that follows the European Credit Transfer System (ECTS). The IED Master is a private degree. [-]

Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time September 2017 France Nice Australia Sydney + 2 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Master in Communication and Marketing for Fashion

IED – Istituto Europeo di Design Rome
Campus Full time 12  March 2017 Italy Rome

The Master in Communication and Marketing for Fashion aims to form practitioners who care for the public relations and the press office and cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effectiveness to communication and marketing strategies that affect the production cycle in the business system. Experts in Communication and Marketing identify future trends in relation to socio-cultural aspects and market conditions, through technical and operational skills typical of the fashion industry. The Master allows them to reach such an understanding of the tools to be able to operate immediately, in junior positions in the areas of Communication and Marketing of any type of company, from the Atelier of haute couture to Ready-to-wear companies, from the Pronto moda system to sportswear and casual collections. [+]

Master's Programs in Marketing Communication. THIS PROGRAM IS TAUGHT IN ITALIAN Entry Requirements: The Master in Brand Management and Communication seeks to recruit students having a relevant Honours degree or an equivalent academic qualification or having a professional qualification in management, communication, marketing, humanities and sociological sciences and practitioners who wish to gain expertise in the field of marketing and communication in the fashion industry. Methodology and structure: The course introduces to the specificities of the sector, analyzing all components of marketing through the illustration of case studies and workshops. Students will examine professional roles in the world of communication and organization of the Fashion System. From the study of the role of communication and its main forms to the communication mix, from the creation of the brand to communication strategy, students get to draw up marketing and business plans. Case studies of companies are fundamental: these are presented and analyzed directly by those responsible for communication and marketing. Starting with the brief of the company, students are then involved in individual projects in order to accomplish strategic plans, marketing advertising events and campaigns, aimed at achieving the objectives. The programme examines the history of fashion in detail through the evolution and change of the social environment that is reflected in trends and style, sociology and psychology of fashion consumption. As part of the Fashion Marketing, students will study the different types of product: haute couture, ready-to-wear, fast fashion, the exhibition business, the shop as a marketing tool, the concept store, the store management and web marketing. Through the examination of specific business cases that cover the entire fashion system (from the accessory to clothing for Women, Men, Children) students will explore the key issues concerning product management or product and collections development, prices policy, distribution strategy, the operative timing. The pathway of study gives a strong emphasis to advertising, with the construction of the brand and corporate image and planning advertising strategies, from product positioning to identification of the target. Students will enter the world of Public Relations and Press Office with the study of the organization of the event (performance, exhibition, fashion show), coordinated with press office’s strategies and activities. Students examine professional, specific roles and skills of the photographer and the Fashion journalist, with a focus on writing and photography techniques, from the press release to the news on the web. The Master ends with a Final Project realized on a chosen topic among seminars and presented in a personal portfolio, aimed at checking the skills acquired. [-]

Advanced Master in Creativity & Marketing

Solvay Brussels School of Economics and Management, Université Libre de Bruxelles
Campus Full time 1 - 1  September 2017 Belgium Brussels

The Advanced Master in Creativity & Marketing presents, discusses and teaches new marketing alternatives to the classic demand-based approaches. It is a truly unique approach to marketing that focuses on the marketing of the future rather than taking the historical approach of other programmes. [+]

Advanced Master in Creativity & Marketing promotes, presents, discusses and teaches new marketing alternatives to the classical demand-based marketing approaches. We offer to our participants a deep understanding and direct practice of the creativity process in the context of strategies, operating tools and marketing communication, new ways to imagine, promote and sell products, services, ideas, and experiences, a direct immersion in highly creative circles and industries (advertising, show business, cinema, event management, etc.)

 

This master is truly unique in the way to approach marketing: we will teach you "marketing of the future" while most marketing master programmes actually focus on marketing of the past...... [-]


Master in Marketing and Communication

IED – Istituto Europeo di Design Torino
Campus Full time 11  November 2017 Italy Turin

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrate in a much larger scenario, that take into consideration on the one hand the audience of potential clients, and on the other one the social and economic context in which companies operates and find their own market positions. In order to respond to market requirements and the expectations of the students, the Master course in Marketing and Communication shall address agency and company communication environments in order to show where these two areas overlap and should operate together developing joint forms of interaction. Students have the chance to discuss these issues directly by examining case histories and through the direct first-hand experience of active professionals. The Master trains professionals that can operate both in the strategic and operational marketing in the communication offices of companies or agencies as Product Managers and Accounts. [+]

Master's Programs in Marketing Communication. THIS PROGRAM IS TAUGHT IN ITALIAN Target - The Master in Marketing and Communication course is design for graduates who are taking their first steps in the profession and for professionals who are already working in the field, with the aim of transferring competence and tools to them that will make them effective and capable to providing innovation within companies and agencies. Methodology and Structure - The teaching structure is based on a symbiotic relationship between theory and practice which will enable the participants to develop a high degree of competence and a very practical and operational level thanks to simulations and exercises carried out on case histories. The courses are hold by a team of teachers who take turns in the analysis of the major themes establishing direct contact with the work place enabling students to have the most updated information in order to ensure that their knowledge is ultimately extremely competitive. [-]