Masters Program in Marketing Communication

Best 42 Masters Programs in Marketing Communication 2017

Marketing Communication

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

Students pursuing an education in marketing communication learn about consumers and how to market to them effectively. Most programs will include communication execution across various vehicles such as mobile, digital, print, media and social marketing.

Masters Degree in Marketing Communication

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Master in Digital Commerce

Bologna Business School
Campus Full time December 2017 Italy Bologna

Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing... [+]

Master's Programs in Marketing Communication. Every industry is looking for managers who are able to create, manage and monitor digital sales. The Master in Digital Commerce provides the skills to design the strategy and to perform successfully on any kind of commercial channel, becoming a specialist in Digital Marketing. Main achievements for participants will be: learning to define strategies for success in the online environment developing digital-sales projects knowing and marketing the different types of retail shops and platforms working as a professional in any field of digital marketing including web usability, email marketing, search engine optimization and marketing, web analytics. Thanks to the participation of a group of companies worldwide known as industry leaders, this master is an unprecedented blend of scientific knowledge and international best practices. It imparts a coherent body of managerial and technological knowledge, centering on omnichannel and digital marketing in order to boost young graduates’ careers. The Master in Digital Commerce is a 12 month full-time program, taught entirely in English. A 600-hour internship will help students to improve their problem solving skills, giving them the opportunity to face actual situations that normally arise within the professional world. Structure The master in Digital Commerce is a full-time program structured in 1,500 hours of learning activities over 12 months of study, divided into: 360 hours of lecturing, an estimated 540 hours of independent study, and 600 hours of internship. The structure of the Master is divided into four phases: First cycle: December 2016 Second cycle: January... [-]

Master In Digital & Social Media Marketing

inesdi - Digital Business School
Campus or Online Full time Part time 240 - 1500  May 2017 Spain Madrid Barcelona Spain Online + 3 more

We are introducing the Master in Digital Marketing & Social Media. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. [+]

We are introducing the Master in Digital Marketing & Social Media. In addition to having the official title of Inesdi Digital Business School, you'll get a university degree by the University Nebrija. Internet, digital platforms and information technologies are transforming our environment. Companies need professional profiles in line with the new market trends, and is why we are promoting this University Master degree with the University of Nebrija. With the objective of train professionals that can provide solutions to the digital transformation in which we are immersed both companies, and society in general. This Master degree in Marketing graduated Digital & Social Media becomes a concerning specialized training in the digital economy applied to different areas of business organizations. Students will develop the knowledge and the most appropriate techniques for design, implementation, management, analysis and moderation of a 360 Digital Marketing PlanIncluding also Social Media Plan. Face, online and blended learning personalized tutoring in implementing the Final Master Project career guidance through a "career plan" individualized Development of a "360 Marketing Plan" and "Plan of Social Media" With a total of 37 classes webinar (in online mode) the master program Introductory Module: Principles and fundamentals of the digital economy Module 1: Plan Digital Marketing and Social Media I Module 2: Social Networking Module 3: Plan Digital Marketing and Social Media II Module 4: Professional management: actions, channels and tools 2.0 Module 5: ORM - Online Reputation Marketing, measurement and monitoring Module 6: Content Management: creation, management and distribution of content... [-]

Master in Marketing & Communication Full Time

ESCA School of Management
Campus Full time August 2017 Morocco Casablanca

• Professional Communication • English (TOIC preparation) • Spanish • French and classical Arabic (optional foreign language for ESCA exchange students). [+]

Master in Marketing & Communication4th yearSemester 7Language, Culture and Communication 7 :• Professional Communication • English (TOIC preparation) • Spanish • French and classical Arabic (optional foreign language for ESCA exchange students).Management 2 :• Supply Chain Management • Purchasing Management and Strategy • Social Law • Geopolitics 1: • MENA & AFRICA • Intercultural Management.Analysis and Management Tools 7:• Distribution Marketing • Management Control (initiation) • Decision of Investment and Financing • Consumer Law • Studies in International Marketing.    Semester 8Language, Culture and Communication 8 :• Communication Strategy • Business Ethics • Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students).Management 3 :• Geopolitics 2 : Geopolitics in the euromediterranean • Innovation Management • Total Quality Management • Business intelligence management.Markeking :• Services Marketing • Strategic Marketing • Customer Relationship Management • Marketing Intelligence.Experience and professional performance :• Right Arm Mission • Personal professional project • Community life project.5th yearSemester 9Language, Culture and Communication 9 :• Business English 1 • Business Spanish / or Spanish (optional foreign language for ESCA exchange students) • Moroccan dialect 2(optional foreign language for ESCA exchange students) • Moroccan Studies.Management 4 :• Management of Complexity • Change Management • Geopolitics 3: ASIA Opportunities & Risk.Marketing Trends :• Audit Marketing • E- Communication • E-Marketing • Sector Marketing • Marketing Trends • Marketing Plan Implementation.Experience and work performance :• Personal professional project : Business Plan Challenge • Personal professional project : Consultant process and behavior Personal professional project :... [-]


Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time September 2017 France Nice Australia Sydney Paris + 3 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Master in International Communication Management (MICM) - full-time

The Hague University of Applied Sciences
Campus Full time 12  August 2017 Netherlands The Hague

The MICM attracts students from across the globe who possess a broad spectrum of professional interests and experience. Many of our students already work in [+]

Master's Programs in Marketing Communication. The MICM program attracts students from across the globe who possess a broad spectrum of professional interests and experience. Many of our students already work in areas such as corporate communication and public relations, while others come to us from related fields including marketing, brand management, journalism, television, radio, and social media. At the same time we also welcome professionals from diverse areas who seek a career change. We seek professional men and women who have what it takes to successfully complete the MICM program and who will contribute to the richness of the classroom experience. Our Philosophy We believe that the communications professionals of tomorrow must be better equipped to deal with a broad spectrum of issues and challenges than ever before. Moreover, the communications function is increasingly seen as one of strategic importance to most large organizations. Our mission is to bring a practical focus to relevant and cutting-edge theory preparing our graduates to leadership excellence in the communications field of their choice. Our Classroom Experience The MICM curriculum is revised every year so that courses reflect trends in the marketplace in which our students and graduates will work. Courses are offered in diverse areas such as Corporate Reputation, Media Relations, Social Media, Internal Communications, and Brand Management. At the end of the program, each student acts as a consultant to a client organization by completing a thesis that presents a solution to a real-world problem. No discussion of the MICM classroom experience... [-]

Master in Creative Direction

Macromedia University of Applied Sciences
Campus Full time 3 - 4  March 2018 Germany Munich

This study programme can prepare students to take on leadership roles by giving them knowledge in design disciplines as well as an in­depth understanding of management and communication. [+]

Do you want to play an active role at the interface between the product and development process? A creative director works in the design and entertainment industry, e.g. in advertising, communications design, live communication or the games, film, music, fashion or event industries, and plays an important role at the interface between the product and its development process. Other job titles include art director or lead designer. He or she is responsible for leading the communication and interaction design process as well as for other conceptual tasks. A creative director is also a team leader with expertise in graphic or general design, motion graphics and other related fields. This role requires a complex set of skills which cannot only be acquired through a study programme but also needs to be developed through professional work experience in relevant industries. Nevertheless, this study programme can prepare students to take on leadership roles by giving them knowledge in design disciplines as well as an in­depth understanding of management and communication. Gaining experience in large teams and projects is important, as a creative director has to oversee and manage projects, make decisions and take on responsibilities so deadlines and budgets can be met. Creative directors need to enable the teams they lead to come up with the best, most creative ideas. In order to do this, he or she needs to learn fast and incorporate team members’ ideas and strategies into project solutions.   Macromedia is the only university in Germany to offer such a... [-]

Master's Degree In Event Management

Up Level School of Management
Campus Part time 124 - 124  November 2017 Italy Milan Rome Napoli + 2 more

The Master in Event Management is a modern and innovative education that prepares professionals in the field of creation and event management. Unlike other more traditional courses Event Management aims to be a more comprehensive tool: it is a specific Master on the MICE sector planning strategies and on the fundamentals of integrated communication designed to suit the organizational and communication techniques. [+]

Master's Programs in Marketing Communication. The Master in Event Management is a modern and innovative education that prepares professionals in the field of creation and event management. Unlike other more traditional courses Event Management aims to be a more comprehensive tool: it is a specific Master on the MICE sector planning strategies and on the fundamentals of integrated communication designed to suit the organizational and communication techniques. Why Choose the Master in Event Management? The new Master in Event Management Up level preparing yourself fit you to operate in a highly competitive industry through training to 360 degrees in the events and in the MICE sector. What does the Event Manager? The Master prepares comprehensively the professionals Event Manager to be able to operate in the events market "national and international", a professional who plans and develops the event, assumes responsibility for the selection of creative elements, technical and logistics. She realizes and takes care of the entire event planning, brand building, marketing and communication strategy, the audio-video production, screenwriting, logistics, budgeting, negotiation and global customer service. Event Management A cutting-edge solution to form - through this specific course - professional roles that can keep pace with market demands and even to anticipate them, thanks to a sound and thorough training, which in addition to the theoretical and practical skills needed to send each a concrete and effective approach to the management of corporate communication on the internet. An education that ensures the opening of any innovation to be constantly... [-]

Master in Communication and Marketing for Fashion

IED – Istituto Europeo di Design Rome
Campus Full time 12  March 2018 Italy Rome

The Master in Communication and Marketing for Fashion aims to form practitioners who care for the public relations and the press office and cover strategic and operational roles, coordinate the organization of the communication according to the timing of collections and give effectiveness to communication and marketing strategies that affect the production cycle in the business system. Experts in Communication and Marketing identify future trends in relation to socio-cultural aspects and market conditions, through technical and operational skills typical of the fashion industry. The Master allows them to reach such an understanding of the tools to be able to operate immediately, in junior positions in the areas of Communication and Marketing of any type of company, from the Atelier of haute couture to Ready-to-wear companies, from the Pronto moda system to sportswear and casual collections. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN Entry Requirements: The Master in Brand Management and Communication seeks to recruit students having a relevant Honours degree or an equivalent academic qualification or having a professional qualification in management, communication, marketing, humanities and sociological sciences and practitioners who wish to gain expertise in the field of marketing and communication in the fashion industry. Methodology and structure: The course introduces to the specificities of the sector, analyzing all components of marketing through the illustration of case studies and workshops. Students will examine professional roles in the world of communication and organization of the Fashion System. From the study of the role of communication and its main forms to the communication mix, from the creation of the brand to communication strategy, students get to draw up marketing and business plans. Case studies of companies are fundamental: these are presented and analyzed directly by those responsible for communication and marketing. Starting with the brief of the company, students are then involved in individual projects in order to accomplish strategic plans, marketing advertising events and campaigns, aimed at achieving the objectives. The programme examines the history of fashion in detail through the evolution and change of the social environment that is reflected in trends and style, sociology and psychology of fashion consumption. As part of the Fashion Marketing, students will study the different types of product: haute couture, ready-to-wear, fast fashion, the exhibition business, the shop as a marketing tool, the concept store, the store management and... [-]

Master's Degree In Design Management (Milan) - Italian Path

Il Sole 24 ORE Business School
Campus Full time 10  October 2017 Italy Milan

The Master Design Management is an innovative and multidisciplinary training program that aims to transfer managerial, economic, managerial and communication that are lacking in those who carried out technical studies, in order to create a new professional and complete, that is able - in line with the new market needs - to manage a "project" within a company or a study, starting from strategy and design of a product / service to the communication and the retail aspects. [+]

Master's Programs in Marketing Communication. The Master Design Management is an innovative and multidisciplinary training program that aims to transfer managerial, economic, managerial and communication that are lacking in those who carried out technical studies, in order to create a new professional and complete, that is able - in line with the new market needs - to manage a "project" within a company or a study, starting from strategy and design of a product / service to the communication and the retail aspects. STRUCTURE The Master, full-time, number closed and compulsory attendance, a total duration of 10 months of which 6 classroom and 4 stage.PROGRAMMAIl Master is structured as follows: Fundamentals of management: elements of economics and business organization Design: economics and industry structure Project Management: management of design and innovation projects Strategies for innovation and business development The creative process to support innovation in design-oriented companies Marketing and communication: differentiate through design Brand management Web and new digital media: the impact on the marketing activities and brand management Start a business project: from the idea to the business plan The 2017 edition of the master will be enriched by Project Work commissioned directly by companies including Channels, Collistar and Milan Contract District. Participants will then do some outdoor sessions at the reality of excellence in research, development and innovation in companies and showrooms in the industry. STAGE The Master includes 4-month internship at leading companies, consulting firms or offices. RECIPIENTS The Master is addressed to graduates in architecture, design,... [-]

Master in Marketing and Communication

IED – Istituto Europeo di Design Torino
Campus Full time 11  November 2017 Italy Turin

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrate in a much larger scenario, that take into consideration on the one hand the audience of potential clients, and on the other one the social and economic context in which companies operates and find their own market positions. In order to respond to market requirements and the expectations of the students, the Master course in Marketing and Communication shall address agency and company communication environments in order to show where these two areas overlap and should operate together developing joint forms of interaction. Students have the chance to discuss these issues directly by examining case histories and through the direct first-hand experience of active professionals. The Master trains professionals that can operate both in the strategic and operational marketing in the communication offices of companies or agencies as Product Managers and Accounts. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN Target - The Master in Marketing and Communication course is design for graduates who are taking their first steps in the profession and for professionals who are already working in the field, with the aim of transferring competence and tools to them that will make them effective and capable to providing innovation within companies and agencies. Methodology and Structure - The teaching structure is based on a symbiotic relationship between theory and practice which will enable the participants to develop a high degree of competence and a very practical and operational level thanks to simulations and exercises carried out on case histories. The courses are hold by a team of teachers who take turns in the analysis of the major themes establishing direct contact with the work place enabling students to have the most updated information in order to ensure that their knowledge is ultimately extremely competitive. [-]

Graduate In Marketing And Fashion Communication

IED – Istituto Europeo di Design Rio de Janeiro
Campus Part time 400  March 2018 Brazil Rio de Janeiro

The course Postgraduate in Marketing and Communication IED Fashion Rio fashion professionals able to create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. [+]

Master's Programs in Marketing Communication. THIS PROGRAM IS IN PORTUGUESE Taught Create and implement communication strategies and marketing from the perception of opportunities, combining the identity of the brands in contemporary marketing context. 3rd Panel and Mkt With Fashion Home: March Classes: Tuesday and Thursday - 19h30 to 22h30 Hours: 400 hours Portuguese language Description and Objectives: The course Postgraduate Diploma in Marketing and Communication IED Fashion Rio Professional way able to create and implement communication and marketing strategies from the perception of opportunities, combining the identity of the brands in contemporary marketing context. With emphasis on the Brazilian scene at its interface with the domestic and foreign markets and exploitation of segments - from production to consumption experience - the course offers courses that address the communication and marketing strategies, the fashion chain, behavior, innovation, retail, branding and creative economy, also featuring workshops conducted by professionals. Audience: Designers from all areas, professionals with training and a degree in fashion, textile, advertising, communication, journalism, marketing and related fields as well as people with experience in the fashion industry. Course topics: Cultural: Fashion systems, interfaces Contemporary Fashion, behavior and Innovation, Trends and New Scenarios, Creative Economy and Entrepreneurship; Chain and Fashion Market; Processes and Brand Management. Technique: Brand Management; Fashion Marketing Plan; Strategic Marketing; Finance; Registration Marks and Intellectual Property; Integrated communication; Communication plan; Fashion Communication. Projetual: Planning project Marketing and Communication. Final project creation in the fashion area of ​​marketing and communication exploring different languages, content and techniques. * The... [-]

Official Master's Degree In Political And Institutional Communication (master's Degree In Marketing, Consulting And Political Communication - Usc)

Instituto Universitario de Investigación Ortega y Gasset
Campus Full time May 2017 Spain Madrid

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). [+]

This program gives access to dual degree of Master in Political and Institutional Communication at the University Research Institute Ortega y Gasset (IUIOG) and Master in Marketing, Consulting and Communication Policy at the University of Santiago de Compostela (USC). Teachers credits earned in the Master are recognized automatically, without having to take additional training courses for access to doctoral studies at the University of Santiago de Compostela and Murcia through program agreements with these universities. GOALS The Master in Political and Institutional Communication It is the main reference of this discipline in Spain, having been considered in the years 2012, 2013 and 2014 the best Master of Communication, according to the prestigious ranking of Masters prepared annually by the newspaper El Mundo. His training program responds to the growing demand for communication professionals in organizations with a strategic approach. It offers those who wish to specialize in this field the necessary tools, both theoretical and especially practical for the design and implementation of effective strategies and effective policy and institutional communication. General objectives: This Master is a program that has as main objective to develop the knowledge and skills necessary for proper professional performance in the field of marketing and political communication always at the governmental, administrative and / or institutional setting. It is to produce graduates with a comprehensive understanding of all areas related to political marketing, at the same time possess skills to meet the multiple tasks that address in companies engaged in these market areas. - Specific... [-]

Communication And Marketing - Communications Faculty

Universidad Privada De Ciencias Aplicadas
Campus Full time March 2018 Peru Lima

Big brands are the result of professionals with strategic vision in marketing communication and sensitively interpreting the needs of consumers to create value. At UPC we are innovative professionals with a solid foundation in strategic marketing, communication 360, digital marketing and social networks, consumer behavior, market research, business management and social responsibility. All this, for making strategic decisions that add value to the organization. [+]

Master's Programs in Marketing Communication. Big brands are the result of professionals with strategic vision in marketing communication and sensitively interpreting the needs of consumers to create value. At UPC we are innovative professionals with a solid foundation in strategic marketing, communication 360, digital marketing and social networks, consumer behavior, market research, business management and social responsibility. All this, for making strategic decisions that add value to the organization. We invite you to review the different careers offered by the Faculty of Business at the following link: http://pregrado.upc.edu.pe/facultad-de-comunicaciones/ [-]

Master in Marketing and Communication

Ca' Foscari University of Venice
Campus Full time October 2017 Italy Venice

Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of their study programme students can be awarded with a double degree: Laurea Magistrale in Marketing e Comunicazione of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). [+]

This degree programme offers the possibility to get a double/joint degree with other European Universities. Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of this study programme students can be awarded with a double degree: "Laurea Magistrale in Marketing e Comunicazione" of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). Curricula available Marketing and Corporate Communication Innovation and Marketing (fully taught in English) Link to the Degree Programme page Link to the apply procedure page Access to the programme Restricted. Places available are 190 (100 for the Marketing and Corporate Communication curriculum and 90 for the Innovation and Marketing curriculum). Admission to the programme is subjected to the evaluation of the minimum curricular requirements and personal preparation. Moreover, certified knowledge of the English language at least at B2 level is required.Specifically: - For the English-taught curriculum, knowledge of English language must be obtained at enrolment, otherwise the student will not be allowed to enroll. - For the Italian-taught curriculum, students who do not attest knowledge of the English language at enrollment will be allowed to enroll with a B1 level, but will be asked to obtain the B2 level before graduation. Admission requirements To be admitted to this Second Cycle Degree Programme students must possess a proper individual educational background and the minimum curricular requirements. Learning outcomes & Occupational profiles This Second Cycle Degree Programme trains experts who will be able to play managerial roles in those companies specialized... [-]

Master in Communication, Marketing and Advertising Management

IED – Istituto Europeo di Design Madrid
Campus Full time October 2017 Spain Madrid

The Master in Management and Direction of Communication, Marketing and Advertising proposes a training program that combines the theoretical training with the development of creative skills and the practical implementation, with special attention to the communicative possibilities offered by the new technologies, workshops or meetings with renowned professionals of the world of advertising, communication and marketing. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master in Management and Direction of Communication, Marketing and Advertising proposes a training program that combines the theoretical training with the development of creative skills and the practical implementation, with special attention to the communicative possibilities offered by the new technologies, workshops or meetings with renowned professionals of the world of advertising, communication and marketing.

Máster de Dirección y Gestión de Comunicación, Marketing y Publicidad del IED Madrid from IED Madrid on Vimeo.

To set the correct positioning for each product or service; to manage properly the brands, to create and plan innovative and effective advertising campaigns: from the writing of the briefing to the final art, from the establishment of the objectives and the setting of the budget to the evaluation of the results are aspects that are prominently present in the Master of Management and Direction of Communication, Marketing and Advertising. To successfully respond to the market demands and expectations of the addressees, the Master has as objective that students face the areas of communication, marketing and advertising in parallel to the two professional points of view, on one side that of the company on the other that of the agency, in order to show the connection points, synergies and dynamics of interaction. Students who study this master, can take up their professional career in different areas: Area: COMMUNICATION Department of communication of companies and institutions Communication and Public Relationships consultants Director of communications Head of press office Head of internal... [-]