Masters in Communication in Italy

Compare Masters in Communication in Italy

Communication

A masters is earned after students complete an undergraduate degree program. To obtain a masters, you usually need to complete 12 to 18 college courses that often involve completing comprehensive tests and/or a thesis.

Classes in communications prepare participating students for a wide selection of careers, ranging from local news networks to international projects within global businesses and government organizations and several other prominent options by enhancing the skills necessary in these career fields.

Italy, officially the Italian Republic, is a unitary parliamentary republic within the European Union, located in Southern Europe. To the north, it borders France, Switzerland, Austria, and Slovenia along the Alps.

Masters Program in Communication in Italy

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Master in Marketing and Communication

Rome Business School
Campus or Online Full time Part time March 2017 Italy Rome + 1 more

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Training of excellence, paid internships, students from 140 countries, career service, international networking and many others benefits for your professional and personal development. Teaching formulas for every demand. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, paid international internships and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment, but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typically: graduates with or without previous experience in marketing and communication marketing professionals communication professionals professionals operating in environments other than marketing and communication who wish to acquire a deeper knowledge or start working in this field entrepreneurs who are seeking to build foundations in marketing communication knowledge. Structure (1 year) 6 months in Rome: Lectures + Additional Activities 6 months of project work Study tours in Europe An international paid internship: In a country of your choice   Contents Introduction to Marketing Company and Marketing Strategy Understanding the Marketplace and Consumers The Marketing Environment Marketing Information Systems and Research Consumer Markets and Consumer Buyer Behaviour Business Markets and Business Buyer Behaviour Designing a Customer-Driven Marketing Mix Segmentation, Targeting, Differentiation and Positioning Product, Services, and Brands New-Product Development and Life-Cycle Strategies Pricing: Understanding and Capturing Customer Value Pricing Strategies Marketing Channels Retailing and Wholesaling Integrated Marketing Communication Strategy Communication and Promotion Advertising Public Relations Personal Selling Sales Promotion Direct Marketing Event Management Online Marketing Website Creation Search Engine Optimization (SEO) Web Analytics Search Engine Marketing (SEM) Social Media Marketing Email Marketing Online Advertising Competing on an international scale Creating a Competitive Advantage International Marketing and The Global Marketplace Marketing Ethics and Social Responsibility Special Contents The technical/professional teaching is enriched by: Company tours, to get to know managerial systems and players from the inside Artistic-cultural programmes, aimed at stimulating creativity, innovation capability and complex system understanding 2 months in New York: The Master course includes the opportunity to complete your studies in the heart of Wall Street (NYC) and of doing an internship there in more than 800 local companies. Training in interdisciplinary competencies, such as: PNL Self-marketing Interpersonal communication techniques Leadership Public speaking Cross-cultural Communication Presentation Skills Time Management Project Management Learning options and Tuition fees The Rome Business School offers numerous didactic formulas, to allow you to take advantage of the Master in Marketing and Communication in the most suitable way for your needs. Full Time Formula (on-campus or online): € 12.000 Executive Formula (on-campus or online): € 5.500 euro Professional Formula (on-campus or online): € 3.500 euro ... [-]

MA in Technologies and Codes of Communication

Link Campus University
Campus Full time November 2017 Italy Rome

The formative programs are characterized by a strong experimental component, the result of the various workshop activities aimed at [+]

A good technical knowledge is the basis for successfully deal with planning and creativity. Digital media and the speed of evolution of ICT (Information and Communication Technologies) in fact challenge continuously new professionals. Three years Bachelor’s Degree and the Master’s Degree programs are conceived to provide essencial tools necessary to engage these challenges. A free Italian language course will be offered to all students who pre-apply by the first week of June. Through continuous research and study, then, you will master the digital world to use it as a tool for creating cutting-edge products and to design new and more exciting services to users. Course of study The formative programs are characterized by a strong experimental component, the result of the various workshop activities aimed at "making real", in collaboration with research centers within the university and with other entities related to it, the theoretical aspects discussed during the lessons. Another unique feature of the course is the presence of a highly qualified faculty and represented by leading figures from the world of ICT and interaction design, which have significant experience both nationally and internationally. These can thus ensure the transfer of experiences, expertise and knowledge accumulated during their career for students enrolled. FIRST YEAR Methodology and Techniques of Social Research Sociology of communication languages Sociology of new media and social networks Semiotics artifacts and image theory Interaction Design I Elements of Programming I (Web and mobile) Integrated course of communication Cognitive Psychology Analysis and visualization databases SECOND YEAR Laboratory of computer graphics, modeling and 3D printing Interaction Design II and Design Lab Interfaces English for multimedia communication Materials to be chosen Skills [-]

Master in Luxury Goods Communication Management

Accademia del Lusso
Campus Full time February 2017 Italy Milan

The Master’s Course in Luxury Goods Communication Management trains students to become leaders within the fashion [+]

Course aims

The Master’s Course in Luxury Goods Communication Management trains students to become leaders within the fashion communication professional sphere. The accurate communication of a product, service, or collection is indispensable in order to build and strengthen a brand’s image in line with its marketing strategy. The course therefore equips students with people skills and competitive capability as well as with the technical and creative abilities they need to fully integrate themselves into the image and communication field of businesses, outsourcing agencies, magazine publishers and media channels in the fashion and lifestyle sector. Students learn how to successfully manage people, interpret current trends, and understand consumer needs. They will be able to follow every phase of a communication plan: from the briefing to the definition of objectives; the selecting of suitable means and methods to organising a photo shoot and drafting press releases, company profiles and fashion articles. On completion of the course, students will be able to step out into the professional world fully confident in their managerial skills and able to competently face competition. Masters Courses at Accademia del Lusso are all validated by eCampus University, and those who succefully complete one of these courses will therefore receive a first level Master's Degree.... [-]


Master International Communication

Hanze University of Applied Sciences - Groningen, the Netherlands
Campus Full time September 2017 Italy Milan

The programme has a competency based, hands-on approach. As part of a team, you will design communication strategies for clients needing results. Academic achievement is not enough to be successful in this programme. You will have to prove yourself as a creative problem solver, able to measure up to professional standards as well as academic excellence. [+]

Master International Communication: www.hanzegroningen.eu/mic Welcome to the Master in International Communication This double degree programme is offered in association with the Geert Hofstede Consortium. Four universities, all specialising in corporate communication and public relations in an international, professional context, have joined forces to form the Geert Hofstede Consortium. The consortium offers a unique joint master's programme in International Communication (MIC). The programme is a full-time study over three semesters (90 EC). You will study at two universities, with the possibility to study in the Netherlands, Italy, the United Kingdom and Lithuania. Graduates receive two degrees and a certificate from the Geert Hofstede Consortium. The Master in International Communication (MIC) is a joint programme developed in close cooperation between the Geert Hofstede Consortium partners:​ Hanze University of Applied Sciences, Groningen, the Netherlands IULM University, Milan, Italy Vilnius University, Lithuania Leeds Beckett University, United Kingdom The Master International Communication (MIC) is an ambitious programme for those who aspire to an international career in communication. Whether you have recently graduated or are currently working, the MIC prepares you for a career as a communication practitioner in senior managerial or consultancy positions, responsible for the external and internal communication of an organisation. Educational concept The programme has a competency based, hands-on approach. As part of a team, you will design communication strategies for clients needing results. Academic achievement is not enough to be successful in this programme. You will have to prove yourself as a creative problem solver, able to measure up to professional standards as well as academic excellence. Core programme The first semester introduces you to the full breadth of the profession. What are the roles and responsibilities of the communication professional in an organisation from a strategic perspective? Which main functional areas are there? How does culture influence communication? What is the relationship between the organisation and its international and intercultural environment? All assignments and projects focus on sustainability. Specialisations During the second semester you will complete a number of specialisations from one of the consortium universities of your choice. The specialisations change according to what is happening in the professional field. Hanze UAS, Groningen offers the specialisations the Issues Manager, Media Analytics & Global Societal Challenges and Big Date & Visualization, Intercultural Training & Project Management. The dissertation You must demonstrate mastery of those competences required to obtain the title Master in International Communication. You will choose a professional role and analytically solve a problem for an outside client (working in-house or as a consultant). The result of this project will be based on applied research and the use of an appropriate methodology. Every problem requires a solution from an international or intercultural perspective. One programme, two degrees The 90 ECTS study programme allows you to study at two consortium partner universities. Each of these will award you a master's degree. You will also receive a consortium certificate stating that you succesfully completed an international joint master's programme, developed with the support of the European Union. All degrees are fully accredited. Graduation profile As a graduate of the Master in International Communication you will be an interculturally competent communication professional able to work in a global context. You will be able to anticipate changes and develop, implement and manage sustainable and innovative solutions to communication issues. As a graduate, you will have the skills and knowledge needed to work at managerial or consultancy level. Career prospects Nearly all MIC graduates have found a job either during or shortly after their graduation project. Graduates have found jobs as public relations managers, corporate communications consultants, marketing & communications heads and brand directors. Companies where our graduates have found positions include Google, Edelman PR, Ogilvy Group, Walt Disney, Hewlett Packard, IBM and ABN Amro bank. Entry requirements Bachelor’s degree in related fields: communication, humanities, social sciences, business, management, linguistics; Extensive work experience in related fields may also be considered. A certificate of proof of a sufficient proficiency in the English language: either IELTS with an overall result of 6.5 and no subscores below 5.5 or TOEFL ibt total of 90 with minimum 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing. Your IELTS or TOEFL must not be older than two years. [-]

Master in Marketing, Communication and New Media

Bologna Business School
Campus Full time 12  December 2017 Italy Bologna

The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. [+]

Best Master's Degrees in Communication in Italy. The Master in Marketing, Communication and New Media is a full-time program taught entirely in English, which aim to prepare graduates from any discipline to manage the methods and techniques of both traditional and digital media in an industry currently undergoing a continuous revolution. Alumni of this Master have a placement rate of 96% within 6 months. Through the expansion of mobile devices every day, more and more people around the world connect across social media: Twitter has 320 million active monthly users, Instagram 400 million, Google+ 540 millions, YouTube 1 billion and Facebook 1.6 billion. What we are witnessing is more than a technological revolution, it is a deep socio-cultural transformation. Companies all over the world over are constantly increasing the amount they invest in their online advertising channels to improve their relationship with the consumers and the business community. Together with our partners IAB (Interactive Advertising Bureau), Yoox Net-A-Porter Group, The Boston Consulting Group, Google, GroupM, IBM and WPP, this master’s degree provides students with the qualifications and skills to start a managerial or consultancy career in the field of digital communications. This international program, with students from all over the world and a Faculty composed by professors, managers and entrepreneurs, takes place within the unique atmosphere of a 16th century villa on the hills surrounding Bologna. Thanks to project works, company projects and master lectures, students get in touch with the key concepts of the digital era: participating, creating and sharing content. At the end of the courses, the Master concludes with an internship. THE MASTER IS AN INVESTMENT. THE HONOR LOAN IS THE WAY TO FUND IT. “PerTe Prestito Con Lode”, a long-term and low-interest honor loan, with no collateral required to cover the full amount of the tuition fee. STRUCTURE The Master’s degree is a 12-month full-time program including an internship or project work (total length: 1500 working hours). The academic part is divided into two terms. You will cover 1000 hours of study: 400 hours of classroom activities and 600 hours of individual/group work. During the first term you will study the fundamentals of marketing and communication, while the second term will deal with practical aspects and focus on the new media tools you will use in your professional career. The two terms are followed by an internship period of 500 working hours. This internship can be carried out at various companies and agencies in Italy or abroad. It is your chance to put into practice the theory and techniques learned during the two academic terms by working on marketing and communication strategies/campaigns, analyze and create solutions to real problems and work on action plans. You are expected to make the most of these opportunities by learning from the professionals you will be working with. At the end of the internship you will be required to hand in a ‘Final Report’, which you will present to the Director of Studies showcasing your activities and analyzing the theories and lessons learned during the academic part. LEARNING METHOD The main aim of our teaching staff is to first lay down a solid grounding of theory and then to build on this foundation by introducing more practical aspects. This method will result in you confidently entering the work environment of this industry, ready to deal with any scenario you will face. The teaching staff will help you grasp these concepts and techniques through the use of lectures and seminars; group projects and company visits; guest speakers and case studies; videos and presentations; as well as individual assignments and assisted private studying. The courses are structured to give the maximum freedom to learn to the students and allow the professors to teach and assess the students in the best way possible. Assessments can take the form of individual/group presentations, projects, oral and written exams as well as, of course, class participation. CAREER DEVELOPMENT Career development is a key part of this program. The goal is to give you the opportunity to develop yourself and your skills even after you have left the school. The right career choices can help you do just this. The program includes a 500-hour internship which represents an opportunity for you to analyze real marketing and communication problems, develop strategies, and elaborate action plans together with professionals in the marketing and digital communication industry. The internship acts as a perfect professional springboard, especially considering the fact that just six months after graduation, alumni reach a 96% placement rate. [-]

Specialised Master in Marketing & Communication

ESCP Europe Business School
Campus Full time

Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. [+]

Studies at Paris and London campuses. Scientific Director: Prof. Benoit Heilbrunn Objectives of the programme Prepare students to all marketing and communication methods and tools in the 21st century's new international environment and to develop management and strategic skills to meet the needs of companies in this very competitive marketplace. Career opportunities Graduates from the MS in Marketing and Communication can work, at the national or international level, as: Digital Marketing Specialist, Product Manager, International Events Project Manager, Consultant, Category Manager, Marketing Research Analyst, Events Project Manager, Marketing Director, Press Relations Manager, etc. Curriculum A combination of theory classes and of live practical cases: Marketing: Strategic Marketing, Quality Marketing Studies, Brand Management, Consumer Behaviour, Innovation and Product Launch, B to B Marketing, etc. Communication: Advertising, Mediaplanning and ad creation, Corporate Communication and Public Relations, Sales and Direct Marketing, etc. Management: Coaching and Recruitment Process, Negotiation, Improvisation, etc. 360° Media Strategy Seminar presented by experts in the field Live Practical Cases in Marketing and Communication Professional Conferences International seminar 5 months in Paris • 1 month in London Class Profile Business: 46% Law and Political sciences: 13% Engineering : 8% Humanities and Social Sciences: 10% Life and Health sciences: 3% Other fields (architecture, literature, philosophy) : 12% Political Science: 4% 25% international students 73% women, 27% men Language requirement French and English Duration 1 year (Start in September) Job Survey 39K€ is the average salary after the MS. Less than 3 months after graduation 78% are employed. 41% have a job with an international dimension. In which sector: Media/Publishing/Arts/Culture: 19% Luxury: 19% Chemical/Pharmaceutical Industry: 13% Commerce/Retail: 9% Communication/Advertising: 9% Other: 31% How to apply Online application TOEFL, TOEIC or IELTS scores Personal interview if eligible [-]

Master in Marketing and Communication

Ca' Foscari University of Venice
Campus Full time October 2017 Italy Venice

Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of their study programme students can be awarded with a double degree: Laurea Magistrale in Marketing e Comunicazione of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). [+]

Best Master's Degrees in Communication in Italy. This degree programme offers the possibility to get a double/joint degree with other European Universities. Double Degree with Ecole Supérieure de Commerce de Paris-Europe (France). At the end of this study programme students can be awarded with a double degree: "Laurea Magistrale in Marketing e Comunicazione" of Università Ca’ Foscari Venezia and Master in Management of ESCP-Europe (agreement currently under renewal). Curricula available Marketing and Corporate Communication Innovation and Marketing (fully taught in English) Link to the Degree Programme page Link to the apply procedure page Access to the programme Restricted. Places available are 190 (100 for the Marketing and Corporate Communication curriculum and 90 for the Innovation and Marketing curriculum). Admission to the programme is subjected to the evaluation of the minimum curricular requirements and personal preparation. Moreover, certified knowledge of the English language at least at B2 level is required.Specifically: - For the English-taught curriculum, knowledge of English language must be obtained at enrolment, otherwise the student will not be allowed to enroll. - For the Italian-taught curriculum, students who do not attest knowledge of the English language at enrollment will be allowed to enroll with a B1 level, but will be asked to obtain the B2 level before graduation. Admission requirements To be admitted to this Second Cycle Degree Programme students must possess a proper individual educational background and the minimum curricular requirements. Learning outcomes & Occupational profiles This Second Cycle Degree Programme trains experts who will be able to play managerial roles in those companies specialized in marketing, communication, and services. This Degree Programme educates students to create value for the community providing them with any adequate tools to plan and control marketing and communication activities (for example, brands, advertising in the real and virtual world, public relations), both for profitable and social purposes. Second cycle graduates in Marketing and Communication may be employed as product managers, brand managers, category managers, sales and marketing manager of companies producing goods and services, account manager in advertising, market research and marketing and communication consulting companies. [-]

Master in Media and Entertainment Management

IED – Istituto Europeo di Design Rome
Campus Full time 12  January 2017 Italy Rome

The new Master in Media and Entertainment Management aims to train professionals who can work efficiently and internationally in the field of Media & Entertainment: Movies / TV / trans media, video games, publishing industry, communication, music, web-based companies, theme parks and museums. The course includes numerous meetings with industry professionals. Students can benefit from the experience of managers of Cinecitta World, creative designers of Saatchi & Saatchi and experts of Ariadne Capital. Managers of the Media & Entertainment industry, entrepreneurship and start-ups, thanks to the know-how and business tools acquired can enter prestigious roles in different sectors, where creativity and managerial skills are fundamental. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN Entry Requirements: The Master in Media and Entertainment Management seeks to recruit students with an Honours Degree, Italians and foreigners, and young professionals who want to pursue their career in this field. Structure and Methodology: Through a cross-sectional approach and the involvement in many design workshops, participants are asked to work in teams or individually, by simulating the professional reality typical of companies in the sector and the wide world of entrepreneurship and startups. The programme is structured into three main areas. A first part is dedicated to the fundamentals of the industry with the objective of analyzing the different business models. It is broad and includes areas Movies / TV / Trans average (production company, operator of pay-TV), Games (developers, publishers) Publishing (publisher, retailer online and offline) Music (record company, publisher ) Web-based and ICT companies (Online retailer, thematic portals) Experience Economy (cinema, museums, theme parks) Venture Capital, public agencies and consultancies focused on these areas. Areas such as Media & Entertainment are deeply examined, in particular, its interaction with the cultural and creative sectors and the International economic aspect. The second part of the pathway of study focuses on specific areas of development, production, distribution and use of content. Through taught workshops, participants learn to develop and produce audiovisual works, video games, music, books and hybrids contents. Students are expected to acquire knowledge of vertical strategies of digital communication, on the economic aspects, on the management of business relationships. This will display the path to convert creative content with different formats and platforms into cash. Students, as distributors, learn to take on the role of intermediaries between the rightholders and platforms (cinema, theme park, TV channel, operator of video on demand, online retailer). From the point of view of the platform, they are able to offer innovative experiences with appropriate budgets to final users. The financial issue is related to the collection of funds for the projects: private sources of finance (business angels, venture capital and crowd-funding), public sources (European Union), national and regional media as direct grants and indirect support such as tax credits, tax incentives. Participants are expected to approach the management of trade agreements between the industry, by presenting different business models (pay-TV) and study the foundations of digital communication: how to astutely plan and communicate a brand, content, social gaming or offers in real-time. The pathway of study culminates in the development of a Final Project, an initiative of startup, an upgrade for a company in this sector that already exists or a business proposal for a business partner. [-]

Masters Programme in Economics and Communications for Management and Innovation

Sapienza University of Rome
Campus Full time October 2017 Italy Rome

The Masters in Economics and Communications for Management and Innovation is a multi-disciplinary programme specifically based on the needs of enterprises and Confindustria, the main Italian Association of Entrepreneurs. [+]

Best Master's Degrees in Communication in Italy. The Masters in Economics and Communications for Management and Innovation is a multi-disciplinary programme specifically based on the needs of enterprises and Confindustria, the main Italian Association of Entrepreneurs. The programme is based on enterprise science, digital communications and applied computer science. The objective is to train professionals who will be able to meet the multi-disciplinary requirements of modern enterprise, extending the traditional curricula of single-faculty programmes and moulding economics, computer science and social sciences. The programme will provide students with skills in enterprise communications, innovation process management skills, and enterprise strategies and tools for innovative and international contexts. The Masters in Economics and Communications for Management and Innovation is a restricted-access degree and students will have to pass a selection process to gain admittance to the programme. During the course of the second year, students will participate in internships to hone their skills in a real working environment. Learning Outcomes Managerial skills to face enterprise government and management; Knowledge to correctly interpret and management enterprise evolution from a strategic, organisational, market and financial point of view, as well as from an international and intercultural prospective; Excellent command of the English language; Enterprise government and management skills for innovative and international contexts, including enterprise strategy, communications, and enterprise, finance and innovation management; Understanding of general enterprise economics, legal framework, and quantitative, mathematical and statistical methodologies to support decisions and interpretations of the macro-environment; Ability to coordinate, organise and manage relations and communications amongst enterprise stakeholders; Methodologies and tools to gather and interpret data on needs, opinions and behaviour concerning organisation users (clients, users, etc.). [-]

Master’s Degree in International Communication (MIC)

International University of Languages and Media
Campus Full time 18  October 2017 Italy Milan

The Master’s degree in International Communication is an international Master’s degree provided by IULM University in partnership with three prestigious European universities specialised in public relations and communication. The MIC offers the opportunity to study in different universities and to acquire a specialisation targeted at global communication. [+]

The Master’s degree in International Communication is an international Master’s degree provided by IULM University in partnership with three prestigious European universities specialised in public relations and communication. The MIC offers the opportunity to study in different universities and to acquire a specialisation targeted at global communication. The Master’s degree in International Communication (MIC) is a postgraduate programme entirely in English lasting 18 months and aimed at graduates in the communication disciplines or related subjects. By attending the MIC Master’s degree course you will be able to study in different universities all over Europe and thus obtain dual recognition. The MIC is a full-time programme lasting 3 semesters. The first semester (Professionalising Communication) has a core curriculum in which you will get training on the basic tools of communication, and takes place in one of the three partner universities. The second semester (Communication Professional in Context) is oriented towards specialisation and is held in another of the partner universities. The specialisation depends on the programme offered by the university chosen for the second semester. The third semester involves writing a thesis, under the joint supervision of the two partner universities. The certificate awarded on completion of the study path consists in a double recognition: a Master’s degree from each of the two partner universities and an overall certificate from the consortium. The three European universities which, with IULM, take part in the Hofstede Geert Consortium are: Metropolitan University (Leeds); Universitas Vilnensis (Vilnius); Hanze University Groningen. The MIC trains international communications professionals who are capable of working in a multicultural context and of anticipating global changes. Experts and consultants in Corporate Communication, International Media Relations, Public Relations, Intercultural Relations and European Public Affairs. Core Programme The first semester introduces you to the full breadth of the profession. You can study your first semester at either Leeds Beckett University, Vilnius University, or Hanze University of Applied Sciences, where you will follow the core modules for the master. Specialisation Programme Each of the consortium universities has a specific perspective of the International Communication's topic, and specialises in certain areas. You may choose the university that fits best your professional and personal goals. Hanze University of Applied Sciences The Issues Manager: The effective management of public affairs shapes public policy, public perception and public acceptance. How can public affairs/communication strategies be used as tools for dealing with public issues and be applied to exert influence and gain an advantage? This course provides the opportunity to research and plan a major project and make a public presentation and a defence to a client in a consultancy role. The trusted advisor: Knowing how to conduct evidence-based research makes one a trusted advisor. This project focusses on applied communication research, specifically the empiric and analytical phase of research, in solving grand societal issues. This course provides the opportunity to perform as a researcher and to apply modern (online) research tools and learn to develop simple and concrete metaphors that help people to organise information on issues in new ways. The engager: An organisation working internationally needs its employees to be interculturally competent. In this course you will learn how to train others and how to manage international projects within the context of a development cooperation. For this course, we work together with the Hanze Centre for Development Cooperation. Leeds Beckett University Public relations skills: This specialisation helps you become more employable in public relations by developing their competence and confidence. With a focus on writing and professional skills, you will develop writing tactics necessary for crafting and delivering communication messages via traditional and social media. You will develop PR consultancy and managerial skills, including crisis management and the role of creativity in communication management. Communication audits: A thorough and effective communication audit ensures an organisation is using the best possible communication channels available. While gaining invaluable insight into the process, you will be challenged to offer creative proposals for improving communication processes and to critically evaluate the recommendations for the client. Digital communication management: New media is rapidly re-shaping the communication industry. The aim of this specialisation is to develop a deeper understanding of new media, in theory and practice, and to critically analyse the implications for corporate communications. IULM University Development and communication: What does it take to become a communication professional in the field of development cooperation? You will develop a critical understanding of communication theory and the practical application of media in development contexts for international organisations and/or NGOs working together with developing nations. Public affairs and advocacy: Explore the art and craft of the lobbying profession. You will be immersed in the strategies, tactics, methods, techniques, regulations, and ethics of those who advocate public policy options to public officials. Social responsibility and communication: Social responsibility is one of the major focus areas of today. What is the role of the communication professional in relation to social responsibility? How can an organisation implement a socially responsible philosophy with the support of its stakeholders? Vilnius University Crisis Management and Communication: An organisation must prepare for the unexpected. The way in which an organisation responds to the unforeseen can save or even damage its reputation. You will focus on how to plan for a crisis and develop the skills needed to handle a crisis effectively. International Communication Campaigns: This specialisation provides you with theoretical knowledge about communication campaigns, implemented in the international arena. You will get a clear understanding of Intercultural communication aspects that are important in planning, organising and implementing communication campaigns. Scientific Research: This specialisation aims to expand and deepen students’ knowledge and skills in scientific research. This includes developing the capacity to assess scientific work to address both theoretical and practical scientific problems, to develop the ability to find reliable sources and the capacity to analyse scientific literature, as well as articulate findings, scientific reasoning and discussion. Public Diplomacy: The course gives the overview of the public diplomacy as means for foreign policy implementation. It also aims to develop students‘ understanding and ability to analyse how current means of communication influence the traditional diplomacy and determines foreign policy methods; whether and how the public diplomacy is employed by governments to achieve their foreign policy goals. Graduate profile Graduates of the MIC are interculturally competent communication professionals able to work in a global context from a European Perspective. They anticipate change and are able to create, offer and manage sustainable and innovative solutions to problems from the professional field at a senior managerial or consultancy level.A few examples of what could be on your business card after graduation: Account executive PR & Communications specialist Project Manager Digital Strategist and Community Manager Social Media Consultant Global Brand Management PR & Marketing Coordinator Senior International Relations Officer Intercultural Trainer Entry requirements Bachelor’s degree in related fields: communication, humanities, social sciences, business, management, linguistics; Extensive work experience in related fields may also be considered. A certificate of proof of a sufficient proficiency in the English language: either IELTS with an overall result of 6.5 and no subscores below 5.5 or TOEFL ibt total of 90 with minimum 18 in Reading, 17 in Listening, 20 in Speaking and 17 in Writing. Your IELTS or TOEFL must not be older than two years. Required documents for admissions MIC application form Certified/legalised copy of your bachelor’s degree and transcripts/grade lists Certified/legalised sworn translations of your bachelor’s degree and transcripts/grade lists (if they are not in English). The translation of your diploma and transcripts need to meet the following 4 criteria’s on every translated page: Full name and signature of the translator. Translator’s contact. Date of translation. A sentence confirming that it is an accurate translation of the original document. IELTS or TOEFL iBT certificate Two letters of reference (for instructions, please see MIC application form page 6) Letter of motivation of approximately 500 words (for instructions, please see MIC application form page 4) Curriculum Vitae Copy of your passport [-]

Master in Brand Management and Communication

IED – Istituto Europeo di Design Milan
Campus Full time 12  November 2017 Italy Milan

Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication. Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation and visibility) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English. [+]

Best Master's Degrees in Communication in Italy. THIS PROGRAM IS TAUGHT IN ITALIAN Entry requirements - The Master in Brand Management and Communication welcomes graduates in communication, marketing, humanities or social science, economic and scientific disciplines; graduates in Italian or foreign design schools in creative disciplines; professionals with at least two years of experience in the field. Methodology and structure - The Master in Brand Management and Communication, now at the 15th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects. The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms, providing the students with an intense and interactive curriculum, of increasing complexity. Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development. Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art. At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of public speech. In previous editions, the projects were developed in collaboration with: Jacuzzi - development project of the new brand Jacuzzi SPA; Ducati - Brand stretching on target millennials worldwide; Aiutare I Bambini - brand repositioning; Bellavita - guideline development of brands; Cottoveneto - assessment and brand positioning worldwide; Prénatal - assessment and brand positioning worldwide; Boscolo Hotels - assessment and brand experience; Nestlé / Buitoni - assessment and re-launching the brand in Italy; Diesel - 55DSL - assessment and strategic guidelines; Max Mara - branding green field on the brand Sportmax and person; Pomellato - global digital branding strategy; Campari - Mix Campari brand relaunch; Piaggio - branding and development of smart mobility ecosystem; Ferrero - brand stretching brand on target millennials worldwide and developing new product line. During the previous editions of the programme students enjoyed, among others, the following visiting: Google, Technogym, Campari. The Master is organized in two editions, the first in November in Italian, the second in February in English. [-]

Master in Marketing and Communication

IED – Istituto Europeo di Design Torino
Campus Full time 11  November 2017 Italy Turin

Marketing and communication can’t be considered as areas of expertise exclusively connected to sales and advertising but must be integrate in a much larger scenario, that take into consideration on the one hand the audience of potential clients, and on the other one the social and economic context in which companies operates and find their own market positions. In order to respond to market requirements and the expectations of the students, the Master course in Marketing and Communication shall address agency and company communication environments in order to show where these two areas overlap and should operate together developing joint forms of interaction. Students have the chance to discuss these issues directly by examining case histories and through the direct first-hand experience of active professionals. The Master trains professionals that can operate both in the strategic and operational marketing in the communication offices of companies or agencies as Product Managers and Accounts. [+]

THIS PROGRAM IS TAUGHT IN ITALIAN Target - The Master in Marketing and Communication course is design for graduates who are taking their first steps in the profession and for professionals who are already working in the field, with the aim of transferring competence and tools to them that will make them effective and capable to providing innovation within companies and agencies. Methodology and Structure - The teaching structure is based on a symbiotic relationship between theory and practice which will enable the participants to develop a high degree of competence and a very practical and operational level thanks to simulations and exercises carried out on case histories. The courses are hold by a team of teachers who take turns in the analysis of the major themes establishing direct contact with the work place enabling students to have the most updated information in order to ensure that their knowledge is ultimately extremely competitive. [-]

Master in Media and Communication Management

Macromedia University of Applied Sciences
Campus Full time Part time

This Master's degree is aimed at outstanding graduates from the fields of business administration, communication science or related areas and young professionals from agencies, communications departments, marketing and media companies, who wish to hold technical and management positions. [+]

Best Master's Degrees in Communication in Italy. There is a huge demand for managers with strategic skills in the media sector. Successfully managing the media business and developing new products requires an extremely broad knowledge of social trends and developments combined with business management expertise. That's why decision makers with sound judgement are in high demand. Macromedia University's Master's degree in Media and Communication Management is aimed at outstanding graduates from the fields of business administration, communication science and related areas, as well as young professionals from agencies, communications departments, marketing and media companies, who wish to hold technical and management positions. The course, which takes a firm cross-media approach, develops entrepreneurial thinking and working. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media but also to shape and direct them. Students who choose the Media and Communication Management stream can further specialize in the following areas: Brand Management Corporate Communication Culture and Creative Industries Corporate Publishing Digital Entrepreneurship The benefits of choosing Macromedia University Top position in CHE Ranking 2014/15 Small classes with intensive, individual supervision Globally recognized, state-approved degrees, accredited by FIBAA Campuses in Berlin & Munich: two of the Top 5 “Most Affordable Cities for Students 2015” worldwide Authentic, practice oriented projects with over 500 well-known companies Highly qualified professors and industry insiders as lecturers International students from all continents Career perspectives in Germany: 18 months visa after successful graduation Master’s degree over three days a week (e.g. from Thursday to Saturday) Pre-Semester course available online Buddy network for international students Several Programmes entirely in English Campus locations situated in the very centre of Germany’s industrial locations Worldwide network of Partner Universities Terms of admission There are 15-20 places available for all Master’s degree courses at Macromedia University, Graduate School. Applicants need to provide the following documentation: University/B.A. degree with at least 180 ECTS (eligible for Pre-Semester) University/B.A. degree with at least 210 ECTS (eligible for M.A. programme) TOEFL test (at least 72 out of 120 points) or IELTS (at least 6.0 out of 9); equivalent qualifications may also be accepted, as applicable Curriculum Vitae Letter of recommendation (from your lecturer or employer) Personal motivation statement Pre-Semester The Pre-Semester is a foundation for applicants with less than 210 ECTS from their Bachelor’s degree. It is offered in English on the Munich and Berlin campus' every October. The MA programmes start subsequently in March. Alternatively, students with under 210 ECTS can do an online Pre-Semester, starting in March, together with their M.A. programme. The workload for the first two of three terms will be significantly higher, but students have the possibility to acquire the complete MA degree in just three terms. Programme duration All MA programmes start in March and are offered as full-time programmes with a duration of three semesters (1.5 years). MA lectures usually take place three days per week during lecture times. The Pre-Semester (presence in class) begins in October with a duration of one semester (30 ECTS in 0.5 years), which you study before joining the MA Programme. The online Pre-Semester begins in March, at the same time as your MA programme. The duration is two semesters (30 ECTS in one year parallel to your full-time MA). Important information Following the non-consecutive philosophy of the Macromedia University Graduate School, we welcome graduates from all different branches and not only from a media and/or design background. You are required to provide a recognized undergraduate degree, but not necessarily from the same subject area you plan to take your MA degree in. All Master’s degree courses comply with the EU Master Qualification Criteria and the European Credit Point System. They are accredited by FIBAA. The programmes are subject to the General Examination Regulations for Graduate Master’s degree programmes and the respective course and examination regulations. Course fees Master EU: €6,000 installment amount per semester plus one-off €500 registration fee* Master Non-EU: €6,000 installment amount per semester plus one-off €750 registration fee* Pre-Semester EU (attendance study): €6,000 plus one-off €500 registration fee* Pre-Semester NON-EU (attendance study): €6,000 plus one-off €750 registration fee* *Prices quoted as of November 2016 are subject to modifications and errors. Registration deadline:   Summer term: Non-EU 15.01 / EU 15.02   Winter term: Non-EU 15.07 / EU 15.08 Ask us a question! We want to hear from you and would be happy answer any questions at one of our many information events. Here you can meet our professors, students and advisory staff in a friendly environment and discover more about our campus locations. Your friends and family are welcome to come along. Visit our international website to find out more about upcoming events and webinars: www.mhmk-international.org If you don't have time to come to one of our events, please use our online chat to ask your questions, or contact us via WhatsApp. You can also give us a call direct or use the information request form. We want to help you find the perfect study programme for your needs. [-]

Master in Communications, Media and Creative Industries

Sciences Po
Campus Full time

The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. [+]

Master in Communications The Master in Communications is being integrated into the Sciences Po School of Management and Innovation launched in October 2016. Current students will continue studying in their original Master's programme. Their programme may undergo a few alterations related to the School's organisation for the 2017/2018 academic year. The Master in Communication program aims to cast light on an rapidly-changing world where the ubiquity of international exchange and the advent of digital media have reshuffled the cards. Through an approach that integrates both academic as well as professional training, students receive an education that is both current and grounded in reality. APPRENTICESHIP: DETAILS Schedule For the first four months, from September to December, students are considered part- time employees at the company (2.5 days of work); they then work full-time for the eight remaining months. Students are, however, required to attend five full days of mandatory seminars at Sciences Po in the second semester. Supervision: Apprenticeship Supervisor: A professional from within the company who is responsible for welcoming the apprentice, helping him/her integrate into the company and supervising his/her work. Tutor: A second professional (from another organization) who is also a teacher at the School of Communication. The tutor advises and guides the apprentice in the early stages of his/her professional life. Academic staff: Ensure the proper continuation of the student’s academic engagements and monitor his/her compliance with (the School's) academic requirements. Dissertation In addition to the work that they do at the organization of their choice, students are also required to write a 20 to 30-page dissertation. THE SCHOOL EXPECTS THIS WORK TO BE BASED ON A THEORETICAL TOPIC RELATING TO THE PLACEMENT RATHER THAN AN INTERNSHIP REPORT. THE SUBJECT OF THE DISSERTATION IS DETERMINED IN CONSULTATION WITH THE APPRENTICESHIP SUPERVISOR AND THE TUTOR. At the end of the apprenticeship in September, the dissertation has to be defended in the presence of the two professional supervisors and a member of the School’s academic staff. For more information, visit the CFA (Centre de Formation des Apprentis) webpage [-]

Master in Business Studies - Business Communication

United International Business Schools
Campus Full time Part time 1 - 2 

The Master in Business Studies - Specialization in Business Communication program is offered by visiting faculty and are scheduled in an intensive seminar format ... [+]

Best Master's Degrees in Communication in Italy. SPECIALIZATION COURSES IN BUSINESS COMMUNICATION Level 500 GSCBC501 Contemporary Business Communication (2) GSCBC502 Effective Public Relations (2) GSCBC503 Negotiation Techniques (2) GSCBC504 Crisis Management (2) Comprehensive Cases in Business Communication (2) Research Project in Business Communication (2) Level 600 Thesis in Business Communication (8) Capstone Project in Business Communication (4) (for Dual Master students only) Admission requirements proficiency in the English language (refer to the admission section for further details) Bachelor degree (or equivalent) No distinction is made between academic or professional Bachelor degrees. Degrees with 180 European credits or 120 American semester credits are considered equivalent. Students who do not hold a business-related Bachelor degree or equivalent may be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in leveling courses from the Pre-Master program in order to be fully prepared for our graduate programs. Students who do not hold a Bachelor degree or equivalent should apply for a Bachelor degree program, or for the Undergraduate Diploma top-up program. Refer to the undergraduate admissions catalog for further details. Students who have 15 or more years of relevant work experience may apply directly for the Pre-Master program and will be required to complete an inbound assessment test prior to starting the graduate program, and, depending on the results, earn an additional number of credits in specific undergraduate courses. e.g. Students who wish to earn a Master degree and who are required to complete the full Pre-Master program will need to earn 30 + 60 credits. CAREER PERSPECTIVES Our study programs and courses are career-oriented in nature and provide students with a high level of flexibility throughout their graduate studies. Focusing on a broad range of specialized subject matters, students are equipped with the necessary skills and knowledge to be successful in today’s global economy, and are prepared for a wide variety of professional development and career opportunities. Graduate programs are an excellent choice for recent college and university graduates who would like to see their employability in today's job market increase by engaging in rigorous and academically challenging graduate studies to obtain a relevant academic qualification in the field of business and management. Upon graduation, students mainly start or advance their careers with mid to upper-level management positions in national and multinational companies and organizations in various economic sectors. Others decide to launch a new business venture or join an existing family business. Students can also choose to continue their studies without interruption in almost any of our other graduate and postgraduate programs to further enhance their career prospects. [-]