Master Programs in Communication. Objectives: Customer value – the goal of sustainable corporate management In a globalised world, sustainable corporate value can only be created through convincing products and services for customers, who are the focus of attention. Marketing along these lines concentrates on achieving the highest possible customer focus with products and services. This integrative view, which transcends classical marketing, is what the Master’s Programme in Marketing, Services and Communication Management (MSC) is committed to: the programme combines all management disciplines that take their bearings from customers and unites them with the markets and business models of topical industries. Curriculum Marketing, service management and communication and their application areas: The MSC is taught in German and in English. On the one hand, it is based on the functions of marketing, market research, service management and communication, and on the other hand, it provides students with an insight into a great number of up-to-date application areas such as Interactive Marketing, Automotive Marketing or Luxury Brand Management. The selection of these application areas is constantly being updated and is intended to provide students with a well-founded access to specific markets. Another central element is partnerships and project work with companies. In the applied research project, for example, students deal with a real problem with the same practice partners for three semesters. In addition, core studies consist of Independent Electives and the Master’s thesis and are supplemented by Contextual Studies (particularly in sociology, psychology, communication, and languages). Partners The MSC encourages the... [-]

Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries, qualified to leverage their expertise and insight into any corporation that seeks to stay competitive.

This program explores the theoretical and practical foundations, implementation and business models that make up digital business and delivers all key competencies required in the corporate world today.

How You Earn Your Certificate

The Master in Digital Business (60 ECTS) is a one-year program divided into three terms. Each term comprises four courses (4 ECTS each) and one seminar (2 ECTS). Throughout the year, students are also exposed to real-life case studies, games and business simulations. In order to graduate, participants must also complete a business plan (6 ECTS).... [-]

The Master in Brand Management and Communication trains professionals who are able to manage branding activities and to define a brand strategy that combines the tangible values of quality and performance and intangible values, such as differentiation, relevance and images. Working in companies or agencies, they can both use a creative language and handle the technical and strategic processes.

Many companies, such as Swarovski, Lierac, Deborah, Comete Gioielli, TucanoUrbano, Red Bull, Milanosport, Decathlon, Crodino, Carrefour and Nintendo, just to mention few, chose to share their values and expertise with IED students, looking for a different, fresh, and multidisciplinary point of view, in order to develop together a strategic project for their brand.... [-]

Starting date: each year in March and October.

The Master in Marketing and Communications at the Rome Business School is an ideal choice for the professional looking for a world-class degree programme in these subjects, to start or consolidate a successful career in an international environment. The quality of the teaching, guaranteed internships in USA, Dubai or Europe and the career and networking services on offer all contribute to making this programme the perfect fit for those who seek to excel in the job market and in global business.

Target recipients

The Master’s Degree is designed for all those who are seeking their first exposure to the world of marketing and communications or, for all those who are already working in this environment but are seeking to expand their knowledge of their own field, all within a structured environment. Students interested in taking part of this Master’s Degree are typical:... [-]

The digital revolution requires leaders able to understand disruptive technologies and their advantages and consequences, as well leaders able to manage the digital transformation.

WHAT WILL I LEARN?

The Master in Digital Transformation Leadership provides you with a deep understanding of the emerging technologies and gives you the tools to drive successful digital business strategies.

You will be able to develop digital skills such as digital strategy, disruptive technologies, leadership and change management, modern finances, data business, cybersecurity, innovation & creative thinking, among other subjects.

This Master will allow you to lead digital ready business trough:... [-]

Communications@Syracuse is an online Master of Science in Communications from the world-renowned S.I. Newhouse School of Public Communications at Syracuse University. Newhouse is a leader in the field of mass communications and strives to train professionals who use media to make the world a better place. Newhouse is consistently top-ranked among schools of communications in the nation. With a strong focus on digital innovations affecting the field, Communications@Syracuse offers students a foundation in communications, digital media, social media and digital journalism. Students choose from three specializations — Advertising, Public Relations and Journalism Innovation — and complete coursework that explores the established practices and emerging trends of their area of focus. The M.S. in Communications features:... [-]

Overview

Georgetown’s Executive Master of Professional Studies in Global Strategic Communications prepares you to lead with confidence in today’s complex communications landscape. Designed for communications executives and leaders across a range of industries, our cohort-based program emphasizes the strategic mindset and global outlook that position you for success. You'll have the opportunity to connect with other senior-level communicators, enhance your leadership skills, and gain a deeper understanding of communications in a global context—all without interrupting your career.

*Tuition is subject to change; please check our website for current rates.

Through a blend of online learning** and on-site residencies around the world, our program exposes you to some of today’s most critical communications challenges. You’ll complete one-week residencies in London, Singapore, São Paulo, and Washington, D.C., where you’ll gain hands-on practice tackling complexities such as global communications management, investor relations, corporate social responsibility, and stakeholder engagement.... [-]

Our International Master in Marketing, Digital Transformation & International strategy provides technical and managerial skills to build a career in digital marketing strategies and international development in companies competing in the global marketplace.

It provides students with opportunities to learn from recognized and experienced managers and professionals, as well as to intern in important companies and develop a lasting network in the field.

The previous Italian editions of this Master delivered by our Business School guarantee consolidated experience and relationships with global brands.

At the end of the course, the main areas of placement are multinational companies, web communication agencies, Media Centers, consultancy firms.... [-]

There is a huge demand for managers with strategic skills in the media sector. Successfully managing the media business and developing new products requires an extremely broad knowledge of social trends and developments combined with business management expertise. That's why decision makers with sound judgment are in high demand. Macromedia University's Master's degree in Media and Communication Management is aimed at outstanding graduates from the fields of business administration, communication science, and related areas, as well as young professionals from agencies, communications departments, marketing, and media companies, who wish to hold technical and management positions. The course, which takes a firm cross-media approach, develops entrepreneurial thinking and working. All facets of strategic and operational management are combined with a deeper knowledge of business administration, comprehensive project know-how and practical application to case studies. Students learn to see media development in the overall context of social change. Graduates are not only able to understand the media but also to shape and direct them. Students who choose the Media and Communication Management stream can further specialize in the following areas:... [-]

Enrich your professional profile in the public or private sector with high-level intercultural competencies!

Applications are open for 2018 and 2019!

The Master of Advanced Studies in Intercultural Communication (MIC) is a part-time postgraduate program for professionals engaged in managing operational or strategic situations in a multicultural context and in managing multicultural human resources.

Founded in 2004, MIC is the only academic program in Intercultural Communication of its kind in Europe that allows you to pursue your professional activity while studying.

Intercultural Communication is imperative for goals of inclusion and enrichment for everyone.... [-]

How Can Knowledge Help Us Prevent Confrontation?

How do global transformations affect democratic politics? What is the role of the media in the transformation of contemporary democracies? Why do economic activities result in global and national financial crises and inequality instead of instability and democratization? How does governance affect organizations and communication, and how do governance and organizations structure communication and political and economic activity? These are the questions you will deal with in the Global Politics and Communication program at the University of Helsinki.

Goal of the Pro­gram

Global Politics and Communication is an interdisciplinary and innovative Master’s degree program that addresses the key challenges of globalization from the perspective of media and communication studies, organization research and global political economy. The program emphasizes developing your critical thinking, a necessary skill in many careers.... [-]

Humanities Master Studies in Audiovisual Media Arts is one of the most innovative and rigorous multidisciplinary training in Latvia. It is rooted in the best traditions of Auteur Cinema and expanded across various specialties: filmmaking, directing of photography, animation, video, and CG generated graphics, interactive 2D and 3D production, and game development.

While comprehensive in its structure to train the future executives in film and television studios, ad agencies, animation studios, creative departments of social networking, and SFX and post-production houses, the program offers its students to specialize in a chosen field via Independent Studies cycle. The minor is declared by a student under auspices of an esteemed faculty member and, generally, in the areas of film directing, art directing, animation, and post-production supervising.... [-]

Love generating ideas and executing them

The Master’s in Digital Marketing & Communication Program is based on actual cases that will give you the tools to understand and grasp opportunities in an area that is constantly changing. The objective of this Master is to allow each participant to learn how to manage a brand on the Internet.

Course Program

Marketing Strategy & Planning

The main objectives of this module are to develop a critical analysis, of the business objectives of a brand in a connection with its target customers and to develop a comprehensive understanding of the digital strategy that is integrated and directly operable.

Digital Marketing Channels... [-]

Master your marketing communication skills

The Master of Communication specialises in exploring contemporary communication theories, strategic planning and social media, and asks you to apply these in the context of a major research project.

You can choose to take the Strategic Communication path, where you concentrate on contemporary communication, social theory and how critical issues develop, or the Marketing Communication path, where you’ll explore how advertising, public relations, promotions and direct marketing combine to create effective marketing communication strategies. This course is especially suited to senior communication managers looking to develop their skills and will prepare you for opportunities in commercial, public and not-for-profit sectors.... [-]

The Zagreb School of Business offers an undergraduate professional study which last three years and upon their completion, students are awarded the academic title baccalaureus/ baccalaurea in marketing and communications (bacc.oec.) and specialist graduate courses which last two years and bring 120 ECTS points. Students are awarded the title specialist (spec.) in marketing and communications. Courses can be taken by regular and external students.

The courses are aligned with the Bologna declaration principles, which enables students to switch to other complementary studies in Croatia and abroad. The Zagreb School of Business entered the Erasmus+ programme which opens doors to a greater mobility of its students and lecturers.... [-]