Master's in Advertising

Best 19 Master's Degrees in Advertising 2017

Advertising

A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.

A Master of Advertising provides the knowledge and experience to climb the corporate ladder in the advertising industry. Students in the program will be prepared for a career as an advertising manager, planner or researcher. Opportunities as media sales representative or copywriter is also attainable within the Master of Advertising program.

Masters Program in Advertising

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Master in Creative Advertising

NABA - Nuova Accademia di Belle Arti, Milano
Campus Full time October 2017 Italy Milan

The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. [+]

Masters Programs in Advertising. 5 SCHOLARSHIPS UP FOR GRABS SCHOLARSHIP COMPETITION CREATIVE ADVERTISING. Deadline: 12 May The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. You’ll prepare to enter the creative departments of advertising agencies by learning how to solve problems creatively and how to convey ideas to others in a concise and persuasive way. Both of these core life skills are transferable across any number of disciplines, particularly those associated with commercial creativity. In addition to a Certificate of Recognition from Media Design School, eligible graduates will receive an Academic Master’s Degree awarded by NABA and Nuova Accademia di Belle Arti, recognized by the Italian Ministry of Education, Universities and Research. About Media Design School Media Design School is New Zealand’s most-awarded private higher education institute for the creative industries. The Auckland-based school offers specialist degrees in emerging creative fields, including bachelor’s degrees in 3D animation, media design, visual Eeffects, game art, and game programming. Media Design School alumni have gone on to employment with top companies such as DreamWorks, Pixar, BBDO, and Saatchi & Saatchi, and they have worked on major productions such as The Hobbit and Avatar. Curriculum Classes include: Advertising, Sociology of Cultural Processes, Project Design, Art Direction, Audiovisual Documentation... [-]

Master in Advertising

Academy of Art University
Campus or Online Full time 2 - 3  September 2017 USA San Francisco

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units TOTAL 63 units *Per director approval MFA Advertising Degree Requirements Successful completion of Final Thesis Project Minimum 2.0 cumulative GPA Minimum grade of C in all required 63 units MFA Program Learning Outcomes Graduate students will meet the following student performance criteria: Strategic Communication Develop strategic elements focused on the target customer, the product/service, and the market Gather, assess, and apply relevant information, including historical research, to strategic work Visual Communication Use appropriate visual media, including freehand drawing, to convey essential elements Apply appropriate design principles to strategic and creative work Verbal Communication Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process Communicate verbally and in writing with a unique and versatile voice Conceptual Thinking Communicate relevant objectives through the use of appealing aesthetic choices Think conceptually and execute projects beyond traditional advertising media Consider diverse points of view, and reach well-reasoned conclusions as part of the conceptual and design process Professional Readiness Present a sophisticated and original portfolio to acquire a job within the industry. Articulate career goals and plan to... [-]

Master of Marketing France-Australia Dual Degree

IPAG Business School
Campus Full time September 2017 France Nice Australia Sydney Paris United Kingdom London Edinburgh USA New York Cardiff + 9 more

Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. [+]

Masters Programs in Advertising. Presentation This valued partnership between Ipag Business School and the University of Newcastle enables students to pursue a double degree in one of three areas: Master of Business, Master of Marketing, Master of Human Resource Management. Each of the Newcastle master’s programmes incorporates a special focus on the Asia-Pacific markets and their importance in the global business environment. These three masters are designed for students who have graduated from a broad spectrum of business programmes and who wish to upgrade and update their knowledge and skills for the new global business world. Students will develop strategic management competencies in the main decision-making areas of their programme and examine new issues in the modern business environment. These programmes are taught in English and consist of two components: 1st semester at Ipag Business School Nice, 2nd semester at Newcastle University. [-]

Master of Advertising

Bond University
Campus Full time 54  January 2018 Australia Robina

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. [+]

ENTRY REQUIREMENTS Completion of a bachelor degree in a field cognate to the proposed master’s degree. PROGRAM DESCRIPTION The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry professionals. Throughout the program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience. PROGRAM STRUCTURE Foundation Subjects (6) Advertising Masterclass: Brand Experience & Advanced Strategic Planning Code for Creatives Consumption, Experience and Design Design, Thinking and Ideation in Advertising Social Media: Risks and Opportunities OR Public Relations Masterclass Design Communications Studio Subjects (3) Advertising Studio I Advertising Studio II Advertising Studio III PROFESSIONAL OUTCOMES The Master of Advertising program will enable you to enter the advertising industry in a variety of roles, ranging from management positions to creative roles in advertising or related professions. Designed and structured around a predominantly studio-based teaching environment, this innovative program will prepare you for the dynamic culture and interdisciplinary knowledge base that characterises the modern advertising industry. A particular focus of this program... [-]

Master In Traffic Management: Seo, Sem, Smm

Grupo IOE
Online & Campus Combined Part time September 2017 Spain Barcelona Madrid Murcia Valencia Colombia Bogotá Mexico Mexico City Peru Lima Brazil São Paulo + 10 more

The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. [+]

Masters Programs in Advertising. The Master is designed for professionals interested in designing and implementing strategies own digital tools for maximum profitability in digital environments. Born with the need to create a number of marketing techniques that enable the company to attract potential customers. It is based on the processes of attraction, conversion and automation, so that in the last step the complete identity of the visitor to the web is achieved. Thus, a more targeted advertising can be done. GOALS Design, develop and manage a Digital Marketing Plan, consistent with the General Plan of Marketing. Have a strategic vision of social networks and what, how and when they can add value to the marketing plan. Choose and apply digital marketing tools to achieve the objectives in each of the marketing strategies Create effective campaigns online, analyze the results and make the right decisions Study the communicative paradigm change and the emergence of digital reputation. Form in the design and implementation of strategic plans open. Knowing the management of virtual communities and the link between digital and analog. Analyze successful cases of community management. Provide competitive advantages to companies [-]

Masters Intensive Brand Management

IED – Istituto Europeo di Design Madrid
Campus Full time February 2018 Spain Madrid

The Intensive Master in Brand Management Brand aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. [+]

THIS PROGRAM IS IN SPANISH Taught The Intensive Master of Brand Management It aims to address the brand in all its facets. Since the birth of the brand, its DNA, its foundations, through communication strategies, creating messages, campaigns and content to reach different points of contact with the consumer through conventional, digital media experiences etc. With this degree, students will get to address the challenges of a brand from all points of view, whatever their future careers within the strategy, creativity and communication. OBJECTIVES: Intensive Master of Brand Management, founded with the aim of forming successful professionals in the present situation and future developments in these sectors. Professionals able to: - Launch powerful brands or help a brand to redesign its strategy. Companies looking to integrate in its marketing and advertising profiles with greater strategic vision and understanding of new media. - Create effective messages and campaigns exitosas.Aprendiendo processes needed to have good ideas, the relationship between strategy and creativity and processes of evaluation and development of ideas. - Plan the communication of a brand detect knowing the best channels available to reach direct to consumer. From traditional media to digital media, experience in POS, product design, events, PR, etc. - Measure the effectiveness of communication actions, assess the Brand Equity and meet the necessary variables to plot a diagnosis of the situation. Make the right decisions to maintain or improve the health of the brand. METHODOLOGY: Intensive Master of Brand Management Brand has a teaching methodology that applies both... [-]

Master in Brand Management and Communication

IED – Istituto Europeo di Design Milan
Campus Full time 12  November 2017 Italy Milan

Today the Brand Manager represents a key figure of the company, and should be a connoisseur of the brand, an innovator prepared and competent and a skilled tactician. The Master in Brand Management and Communication forms professionals able to create, develop and manage a brand awareness through all the tools of marketing and communication. Students learn the secrets of brand strategy (tangible values of quality and performance and intangibles values related to the image, reputation and visibility) in order to ensure the success of a product, create business and develop business capital. The Master is organized in two editions, the first in November in Italian, the second in February, in English. [+]

Masters Programs in Advertising. THIS PROGRAM IS TAUGHT IN ITALIAN Entry requirements - The Master in Brand Management and Communication welcomes graduates in communication, marketing, humanities or social science, economic and scientific disciplines; graduates in Italian or foreign design schools in creative disciplines; professionals with at least two years of experience in the field. Methodology and structure - The Master in Brand Management and Communication, now at the 15th edition, provides the alternation of lectures, tutorials, case studies, workshops and projects in partnerships with companies, individual or group projects. The course has a close link with the professional world through the work developed between partners and teaching staff, composed of a team of professionals from major companies, agencies and consulting firms, providing the students with an intense and interactive curriculum, of increasing complexity. Teaching methodology considers the different stages of the process: from building of brand equity, defining values, positioning and planning marketing activities, to the actions aimed at the growth and support of the brand, with the analysis of branding strategies and trends and development. Participants explore the various areas of the construction project and strategic communication of the brand, through the study of skills in various functions: Brand Manager, Account, Strategic Planner, Media Research Planner, Copy and Art. At the end of the pathway, in a dedicated unit, the course examines the actions of self marketing: from the tools necessary to make a self-presentation through the appropriate instruments (video card, Web), to the techniques of public speech. In... [-]

Master in Strategic and Creative Direction for Communication and Advertising

IED – Istituto Europeo di Design Barcelona
Campus Full time January 2018 Spain Barcelona

The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. These teams are composed by professionals who know perfectly well the field they work in and in touch with specialist from any other sector. Consumers have changed too and nowadays they are able to merge sources of information, interaction and entertainment. The consumer influences the way social and artistic trends are created, and decides how to have fun, create, interact, receive commercial information or advertising. Objetives - Provide the tools to domain integral advertising and strategic creativity in the most cutting-edge and up-to-date subjects (guerrilla marketing, strategic planning, creativity in events, creative mix of media, etc.) - Provide the tools to manage advertising strategy and creativity in campaigns conceived for the current advertising environment. - Provide the tools to obtain campaigns including the most original and efficient creative and strategic concepts, key factors to achieve success in any present advertising communication. Methodology The course is structured in accordance with a theoretical and practical methodology, with the predominance of Learning by Doing. It is developed by three areas: Strategy, Creativity and Project. The block on strategy brings all the necessary concepts to conceptualize,... [-]

Master Advertising Photography And Digital Retouching

Idep Barcelona
Campus Full time October 2017 Spain Barcelona

Advertising has changed and, although companies create products, consumers buy brands, which are nothing more than a sum of ideas and values ​​where the photographer's main function is to convey those ideas to service marks. [+]

Masters Programs in Advertising. Advertising has changed and, although companies create products, consumers buy brands, which are nothing more than a sum of ideas and values ​​where the photographer's main function is to convey those ideas to service marks. Therefore, beyond the necessary perfection to photograph a product or technical character, a successful photographer in the field of advertising depends on your creativity as an art director to create an imaginary world that can transmit such illusion. It is not enough to possess the technical expertise to develop this work with professional rigor in all possible fields (still life, portrait, campaigns, etc.), it is also necessary to have the creative ability to work with other media professionals in an environment highly competitive. In addition, digital imaging and post production possibilities have changed the way of understanding photography in this field. It is almost unthinkable to plan a good image for an advertising campaign without considering giving you the retouching and manipulation of the captured image. It is not only the possibility of improving if not that, on many occasions, and is triggered after considering will act as post-production, so that skills and knowledge of retouching, photomontage and adaptation and integration of 3D images They are essential, not only for the photographer or the retoucher, but for any professional image and communication. GOALS This master is designed as a specialization course for photographers who wish to develop their technical and creative capabilities in the field of advertising photography. Throughout the essential... [-]

Master in Design and Advertising

Institute of Art, Design and Enterprise - University
Campus Full time October 2017 Portugal Lisbon

The Master in Design & Advertising provides a training offer whose concept is based on the convergence of knowledge from the fields of design and advertising, bringing together in one course programme the two main areas of training in which IADE-U most has excelled. Integrating creativity and innovation in design, together with new strategic approaches in advertising communication, this course of 2nd cycle... [+]

Master in Design and Advertising The Master in Design & Advertising provides a training offer whose concept is based on the convergence of knowledge from the fields of design and advertising, bringing together in one course programme the two main areas of training in which IADE-U most has excelled. Integrating creativity and innovation in design, together with new strategic approaches in advertising communication, this course of 2nd cycle clearly stands out from other training offers at university level. Objectives Intends to train professionals able to develop strategic, creative and projectual aspects, with necessary skills to successfully enter into the labor market in the areas of advertising communication, creativity, strategic planning, new media, digital platforms, etc., integrating multidisciplinary teams. Targets 1st cycle students who wish to specialize in the current creation advertising techniques, or professionals who wish to acquire new functional skills from activities related to Design and Communication, Product Management, Market Research, Communication, Advertising, Public Relations, Events Management. Areas of Expertise Design and Advertising [-]

Master in Advertising

SCAD - The Savannah College of Art and Design
Campus Full time September 2017 USA Atlanta Savannah Hong Kong Sham Shui Po France Lacoste + 4 more

As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]

Masters Programs in Advertising. Master the art of advertising As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising. M.A. in advertising Available at: - Atlanta ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 749 Advertising M.A. Final Project ITGM 715 Interactive Web Design — 700-level ARTH elective Total course of study: 45 hours* M.F.A. in advertising Available at: - Atlanta - Savannah ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 725 Digital Media for Advertising ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 751 Advertising for Alternative Media ADVE 779F Graduate Field... [-]

Master of Advertising

Kilroy Norway
Campus Full time 3 - 6  August 2017 Norway Oslo New Zealand Auckland USA New York Brooklyn White Plains Australia Sydney Gold Coast Boston North Ryde Victoria Los Angeles India Delhi Italy Florence United Arab Emirates Abu Dhabi Japan Beppu San Diego Cincinnati United Kingdom London Wellington Adelaide Maroochydore + 28 more

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process [+]

Master of Advertising

 

Awarding Body:

RMIT

The Master of Advertising provides in-depth analysis of advertising from academic and professional sources throughout the world, focusing on high-powered advertising strategy and process, and exploring wider issues involved in management.The program prepares you for managing complex advertising campaigns, integrated with other promotional activities including commercial sponsorship, sales promotion, brand, public relations and direct response.You also cover specific professional areas including branding theory, account management, account planning, strategy planning, media planning and agency management.Unique aspects of the program include:... [-]


Masters In Advanced Digital Video And 3D Motion With C4d

CEI Escuela de Diseño
Campus Full time 360  September 2017 Spain Madrid Sevilla + 1 more

The demand for a professional profile that dominates dimensional graphics and motion video is growing in the audiovisual world. Being the profile defendant when hiring creative or technical workers in agencies and producers. In short: it is one of the profiles of expertise that the market's needs; and one of the most desired specialization profiles for ... [+]

Masters Programs in Advertising. The demand for a professional profile that dominates dimensional graphics and motion video is growing in the audiovisual world. Being the profile defendant when hiring creative or technical workers in agencies and producers. In short: it is one of the profiles of expertise that the market's needs; and one of the most desired by the students of degrees of Advertising and Communication specialization profiles. These students are likely to remain outside the labor market to the detriment of others who know precisely the domain of the software, which ultimately is what will make you a brilliant technician. This Master offers a detailed and accompanied by daily practices supervised study. Some of the blocks being studied are: audiovisual narrative, curves of interest in cinematic storytelling, image composition, image theory, color theory, formats, compression, timeline animation, kinetic typography and motion graphics, All accompanied by the latest 3D software. CONTENT Video Editing: Adobe Premiere Pro Video compositing and motion design: Adobe After Effects Audio Editing: Adobe Audition 3D motion design: Cinema 4D Introduction to 3D design Organic Modeling Texturing and rendering engines Image theory Cinema 4D integration with Photoshop and After Effects CC CC. Blender. Design and animation. CHARACTERISTIC Contact classes Small groups Computer per student Internet connection Support material PDF for each of the materials. DURATION 360 hours (280 h. Face + 80 h. Projects end) [-]

Master in Communication : Franco-German Programme

ISCOM
Campus Full time September 2017 France Strasbourg Paris + 1 more

A multilingual education that demarcates students on the job market. During the first year of study, instruction is carried out in equal parts in German, French, and English. Over time, German and English instruction is reinforced, allowing students to continue their studies fulltime in English in the 4th and 5th years of the ISCOM program. [+]

French-German economic ties represents 600,000 jobs in the two countries. In order to respond to the needs of this dynamic market, ISCOM has developed the first Franco-German Communications program. Throughout the program, students cultivate an intercultural vision of business and institutions, while developing the specific skills required by the Franco-German market. Are you interested in working in a multicultural environment, and on international topics? Would you like to study alongside a culturally rich and diverse student body?The program covers all aspects of communications strategies. After having successfully completed the program, you will have all of the skills required to prepare a communications strategy and to implement it. You will also be capable of creating and managing international communications actions – including PR, publicity campaigns, and digital communications – for an international brand. Courses at ISCOM are instructed by professionals in the field. [-]

Master At Branding

Universidad Europea de Madrid (UEM)
Campus Part time October 2017 Spain Alcobendas Madrid China Shanghai USA San Diego Irvine Valencia Tenerife Villaviciosa de Odón (Madrid) Spain Online Las Palmas + 11 more

You desenvolverás companies branding, advertising and equipment related to the internal development and strategic brand management. [+]

Masters Programs in Advertising. Home October 2016 Weekend Schedule campus Alcobendas Differential aspects: You will learn to strategic and creative level. You desenvolverás companies branding, advertising and equipment related to the internal development and strategic brand management. We encourage creativity, entrepreneurship, innovation and internationality in the design. Erretres, Futura brand, DMA or Pum Studio Partners collaborate in this degree. WHY STUDY DESIGN IN THE EUROPEAN UNIVERSITY As a content adapted to the reality of the sector. Faculty consists of professionals and important studies. The best facilities with Digital Manufacturing Workshop - recognized by the MIT FabLab, a hub for working with digital and multimedia equipment with classrooms equipped with all the software and hardware resources that usually design departments. Our students get a real insight into the world of design and connected with major studios. It provides the ability to start your career with our practices studies. [-]