A masters refers to the completion of a graduate study program that prepares students to further their knowledge of a specific subject or advance their careers. The majority of masters are granted by state or public universities.
A Master's degree in advertising is an exciting way to obtain the practical skills required to contribute original and thought-provoking strategies in communication, planning and creativity. Students will develop skills in copywriting, art direction and learn to develop creative campaign.
The Master in Marketing and Digital Advertising trains professionals specialized in communication, marketing and digital advertising capable of making strategic decisions
Extensive internship program at the International Advertising Association - IAA, which integrates advertisers, agencies and media present in 76 countries.
The digital universe sets the direction of marketing and advertising, creating an important demand for specialized professionals. The recent studies The Future Of Business Is Digital, of Forrester, 2014 Global CMO Study of IBM or The digital tipping point, of McKinsey, among others, reveal that in 2018, only in the United States will be needed to make effective decisions around one million and middle managers and middle managers with knowledge of the digital market. Web analytics, mobile marketing, content marketing or social media are the future of marketing and advertising. Today, customers, products, processes and competition are fundamentally digital....
Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing a
Explore creative thinking, copywriting, art direction, and concept development with us, and within 12 months you will be an advertising creative.
Our Creative Advertising course differs from other advertising programs because we run it like a full-time creative department within an agency. Students learn by doing and doing it at a challenging pace.
It’s a full day, five-day week, year-long, heady rush of a course with brief after brief; competition after competition; and constant feedback from a full-time tutor who has worked as an advertising creative – as well as a constant stream of industry mentors and guests.
It’s a course in which you’ll learn how to be brave and fearless about ideas. You’ll learn copywriting and art direction by actively working in teams and you’ll be working to tight deadlines by responding to real briefs from agencies, mentors, and clients. You’ll learn by benchmarking your ideas against students worldwide and nationally by entering your work into international and Australian competitions. Better yet, you’ll learn about effective messaging in all mediums from online posts to physical posters; from newspapers and magazines both online and real; from scripted radio to unscripted radio; from video on a TV to video on your mobile; and mediums that don’t even look like advertising mediums such as activations and useful products and services that can change people, places and communities for the better....
Australia, Sydney, Leura, Fitzroy, Melbourne, Brisbane, Adelaide, New Zealand, Auckland+ 5 More
The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industrie
Completion of a bachelor degree in a field cognate to the proposed master’s degree.
The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry professionals. Throughout the program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience....
A globalized market, e-commerce and empowerment through marketing to position themselves in the market, becomes an opportunity in which good training in this field can ma
A globalized market, e-commerce and empowerment through marketing to position themselves in the market, becomes an opportunity in which good training in this field can make a difference. Therefore, this Master in Business Management, Marketing and Advertising, will create the profile worker or employer required by this market.GOALS
The student who pursue this Master, will have the knowledge to develop strategies and marketing policies taking into account all associated with the sale of products and services that allow them to increase sales of your business, or business factors for working or go to work, so that the client receives from first contact through the buying process and ending after-sales service, the highest quality possible. The primary objective is to acquire managerial and leadership for the management of human and digital resources to manage marketing campaigns excellent skills. The e-commerce and digital marketing will be key pieces that the student will get master.
European Master ** issued by the European Federation of Schools (FEDE) - an association governed by Swiss law (CCS.art 60-79).
The European Masters is a European diploma
Measure knowledge and skills to understand Europe
Master the basic marketing, communication and advertising
Understanding the Law of the brand, companies and consumers
Grasp the overall communication strategy and its legal framework
Deepening web communication and new media
on line advertising manager
Editorial Project Manager
Head of Internet project
strategic planner, webplanner
Head of multimedia product
Responsible partenariatResponsable cross media
Internship or mission in company 6 to 12 weeks in the first year and 12 weeks in 2nd year
Or Alternation (contact us)
You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society
You learn to adapt a strategy to issues of Marks (strong competition in the field of creativity and visibility on the net) to meet the requirements of markets and society today.
Faculty of listening, dialogue and contact, sensitivity of the digital world, mastery of social media, creative and persuasive.
Acquire the following skills:
Identify out additional media strategies
Make a choice among non-media technology
Establish a media planning
Know how to program in advertising investments
Understand the various stages of the graphic chain
How to select an audiovisual production agency
Develop a communications strategy
Master the different types of communication
Knowledge of the legal aspects related to trades
Of protecting a digital identity
Design a digital strategy
Pilot a project involving several actors of the Web
France, France Online, Belgium, Belgium Online, Switzerland, Switzerland Online, Lebanon, Lebanon Online, Luxembourg, Luxembourg Online, Algeria, Algeria Online, Tunisia, Tunisia Online, Morocco, Morocco Online, Canada, Canada Online, French Guiana, French Guiana Online, French Polynesia, French Polynesia Online, Martinique (Fr.), Martinique Online, Guadeloupe (Fr.), Guadeloupe Online, Reunion (Fr.), Reunion Online, Mauritius, Mauritius Online+ 26 More
Advertising and Marketing are key tools in the knowledge and development of enterprises, projects and organizations in today's society. A product or service, will not get
Professional Master CUE Advertising and Marketing are key tools in the knowledge and development of businesses sas, projects and organizations in today's society. A product or service, will not get the desired success if the right tools for marketing do not apply. In this regard, the role of marketing and advertising will be paramount in marketing any aspect that is offered by professionals or organizations.
to whom it May concern?
- Executives. - Specialists. - Higher Technical grade. - Graduates in Communication. - Professionals in advertising, graphic designers, etc. - Responsible for marketing.
To perform the registration must meet one of the following requirements: - Graduates or graduates. - Specialists in areas of Marketing and Advertising. - Technical....
The Master in Management and Direction of Communication, Marketing and Advertising proposes a training program that combines the theoretical training with the development
THIS PROGRAM IS TAUGHT IN SPANISH
The Master in Management and Direction of Communication, Marketing and Advertising proposes a training program that combines the theoretical training with the development of creative skills and the practical implementation, with special attention to the communicative possibilities offered by the new technologies, workshops or meetings with renowned professionals of the world of advertising, communication and marketing.
Máster de Dirección y Gestión de Comunicación, Marketing y Publicidad del IED Madrid from IED Madrid on Vimeo.
To set the correct positioning for each product or service; to manage properly the brands, to create and plan innovative and effective advertising campaigns: from the writing of the briefing to the final art, from the establishment of the objectives and the setting of the budget to the evaluation of the results are aspects that are prominently present in the Master of Management and Direction of Communication, Marketing and Advertising....
The Master in Strategic and Creative Planification for Brand Communication understand that the way advertising is made is changing dramatically, and will change even more
THIS PROGRAM IS TAUGHT IN SPANISHObjetives
- Provide the tools to domain integral advertising and strategic creativity in the most cutting-edge and up-to-date subjects (guerrilla marketing, strategic planning, creativity in events, creative mix of media, etc.)- Provide the tools to manage advertising strategy and creativity in campaigns conceived for the current advertising environment.- Provide the tools to obtain campaigns including the most original and efficient creative and strategic concepts, key factors to achieve success in any present advertising communication.
The course is structured in accordance with a theoretical and practical methodology, with the predominance of Learning by Doing. It is developed by three areas: Strategy, Creativity and Project....
The Master in Design & Advertising is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas
The Master in Design & Advertising Is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas of training in which IADE has stood out the most.
Through research and the use of active pedagogical models, students are able to understand the dynamics of advertising creation, to critically analyze and evaluate different proposals, and to think about the agency models and the creative direction of the future.
In addition to the international partnerships that IADE has, the global network of Laureate International Universities offers 80 universities in 29 countries where students can make international mobility.
With this program you'll be a communicator with an open and creative mind, and get a view of the cross-sectional design.
Society as we knew a few years ago no longer exists. The influence of technological progress is so great that no one dares to make long-term predictions about where we are headed. Any race, especially those related to communication and branding requires a constant questioning of its own parameters and rationale. What it was 10 years ago, it is history. What matters is how we adapt our way of working to the constant digital and social progress.
Communicators today must understand the deep relationship between technology, personal values and human relations to apply to branding. Otherwise, they will not get generate relevant messages for brands and products.
This reflection is born this Masters in Advertising Design and Innovation in brand communication. And also the fact that, fortunately, always a known starting point will be necessary: Creativity. An idea, a story to tell, an App that connects with people, a tweet to mobilize thousands of people. In short, creativity, in its broadest definition, it becomes more than ever the benchmark for any communicator. At the starting point and also the very purpose of brand management....
The perfection of an image is not enough, it is like the beauty of a face: if it is not expressive it does not give us emotions. The image must be, in combination and int
The perfection of an image is not enough, it is like the beauty of a face: if it is not expressive it does not give us emotions. The image must be, in combination and integration with words, the metaphorical expression of the concept / heart of the communication strategy. It must create emotions, it must make people dream, it must also transgress from the parameters of beauty and / or technical perfection, it must be remembered and not forgotten.
It is not enough to be an art director, one must be an art director: this profession is increasingly difficult, today we are all soaked and now saturated with images, it is the new, the different that catches our attention and still fascinates us....
The MPC provides the knowledge and tools necessary to successfully address the challenges posed by this new information society where power is, in large part, in the hand
Companies transmit many messages voluntarily and involuntarily. And it is this communication - linked to the human factor - where lies the difference between success and failure in the relationship of companies with the other agents involved in their activity.
The MPC provides the knowledge and tools necessary to successfully address the challenges posed by this new information society where power is, in large part, in the hands of the consumer .
The Master in Communication and Advertising Management, is formed by two higher postgraduate courses , which can be studied independently, in which case the degrees would be obtained: Higher Program in Communication Management (PSDC) and Higher Program in Advertising and Digital Environments ( PSDP) ....
Syracuse University - S.I. Newhouse School of Public Communications
Our master’s degree program in advertising builds upon your undergraduate education in any major and prepares you for a successful career.
Master Programs in Advertising.
Our master’s degree program in advertising builds upon your undergraduate education in any major and prepares you for a successful career. This one-year, cost-effective and intensive program gives you hands-on training with exemplary faculty that will prepare you for a top job in the advertising industry.
What is the focus of the program?
Our one-year, projects-driven and management-focused program will provide you with a comprehensive look at the advertising industry, with coursework in:
Digital advertising and branding;
Strategic media planning;
Graphic design and multimedia production;