Master Degree in Advertising

Best 15 Masters in Advertising 2018

Advertising

A masters is awarded to students who have completed postgraduate level study in a specific field of study or area of professional practice while demonstrating a high level of mastery during the process.

A Master's degree in advertising is an exciting way to obtain the practical skills required to contribute original and thought-provoking strategies in communication, planning and creativity. Students will develop skills in copywriting, art direction and learn to develop creative campaign.

Masters Degree in Advertising

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Master in Creative Advertising

NABA - Nuova Accademia di Belle Arti, Milano
Campus Full time October 2018 Italy Milan

The Master in Creative Advertising is a joint initiative between NABA and Media Design School in Auckland, New Zealand. This one-year master’s program focuses on innovative and effective advertising techniques that get customers thinking, talking—and buying. The course covers all media in which advertising appears—from print, radio, and TV to the Web and social media. [+]

MASTER IN CREATIVE ADVERTISING

Our ‘Learning by Doing’ approach combines traditional visual disciplines with new digital technologies and synthesizes individual study with group project work. We establish numerous collaborations and projects with Italian and international companies and institutions to give students hands-on workplace opportunities to develop their critical thinking, conceptual problem solving, and practical artistic and design skills.

WHY NABA To study in Milan, recognized as the world’s capital of fashion, arts and design To collaborate with over 1,000 companies, working on real-world projects and complementing your studies with unique internship opportunities To obtain a multidisciplinary and multi-cultural learning experience, with a focus on direct experimentation To learn from an outstanding faculty of inspiring industry professionals and mentors To attend cutting-edge programs held both in Italian and English, that will give you an internationally recognized degree To study in an award-winning academy, selected by leading publications such as Frame Publishers, Domus Magazine and Business of Fashion as one of the world's top schools for art and design ... [-]

Master of Advertising

Bond University
Campus Full time 54  January 2018 Australia Robina

The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. [+]

ENTRY REQUIREMENTS Completion of a bachelor degree in a field cognate to the proposed master’s degree. PROGRAM DESCRIPTION The Master of Advertising is designed to provide students with the theoretical as well as the practical skills essential for a career in advertising and related industries. Delivered through an innovative learning experience where course work is balanced with studio-based teaching and learning activities, students will learn from experienced academics and industry professionals. Throughout the program, students will be actively involved in the day-to-day requirements and challenges of developing commercial campaign concepts and design communication initiatives for clients in a studio-based learning environment. In addition, creative solution finding methods and techniques will provide highly transferable skills that are in strong demand across numerous industries seeking innovative products and practices and who are focused on user experience. PROGRAM STRUCTURE Foundation Subjects (6) Advertising Masterclass: Brand Experience & Advanced Strategic Planning Code for Creatives Consumption, Experience and Design Design, Thinking and Ideation in Advertising Social Media: Risks and Opportunities OR Public Relations Masterclass Design Communications Studio Subjects (3) Advertising Studio I Advertising Studio II Advertising Studio III PROFESSIONAL OUTCOMES The Master of Advertising program will enable you to enter the advertising industry in a variety of roles, ranging from management positions to creative roles in advertising or related professions. Designed and structured around a predominantly studio-based teaching environment, this innovative program will prepare you for the dynamic culture and interdisciplinary knowledge base that characterises the modern advertising industry. A particular focus of this program... [-]

Master in Advertising

Syracuse University - S.I. Newhouse School of Public Communications
Campus July 2018 USA Syracuse

Our master’s degree program in advertising builds upon your undergraduate education in any major and prepares you for a successful career. [+]

Master Programs in Advertising.

Our master’s degree program in advertising builds upon your undergraduate education in any major and prepares you for a successful career. This one-year, cost-effective and intensive program gives you hands-on training with exemplary faculty that will prepare you for a top job in the advertising industry.

What is the focus of the program?

Our one-year, projects-driven and management-focused program will provide you with a comprehensive look at the advertising industry, with coursework in:

Advertising management Digital advertising and branding Marketing communication Strategic media planning Graphic design and multimedia production Account planning Advertising campaigns ... [-]

Master in Communication Management - Image Communication (advertising, public relations, branding)

University of Wroclaw
Campus Full time Part time October 2018 Poland Wrocław + 1 more

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competences in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public... [+]

Communication Management studies offer a comprehensive approach to external and internal communication of brands, organizations and their image, by means of existing communication systems. Graduates of the program will have acquired theoretical knowledge and practical competences in the areas of specific aspects of communication of organizations and their external and internal image (advertising, public relations, branding). They will also have acquired detailed knowledge about the range of work and competences of different units of organizations and companies from the creative industry. The educational goal of the program is to build competences connected with designing (also graphic), perceived as an important element of organizational and brand image. The core characteristic of Communication Management studies is the focus on building a wide range of competences in the area of communication, economy, marketing and market processes, as well as knowledge about the media in the graduates. In the near future the highly changeable market and media environment will result in a strong need to be oriented on innovativeness and creativity of communication, as well as goal based management. Therefore, these competences will allow the graduates to build a strong position in the labor market and constantly adapt to its needs. The educational goal of the Communication Management studies is to teach the students techniques and methods of appropriate, effective and efficient communication and managing companies, organizations and institutions. The graduates will also have acquired the skill of diagnosing disturbances in communication, as well as anticipating crises and managing them. Communication Management graduates can... [-]

Master's Degree In Design & Advertising

IADE
Campus Part time September 2018 Portugal Lisbon

The Master in Design & Advertising is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas of training in which IADE has most stood out. [+]

Master Programs in Advertising. The Master in Design & Advertising Is based on the convergence of knowledge in the areas of design and marketing, bringing together in a single program the two areas of training in which IADE has stood out the most. Through research and the use of active pedagogical models, students are able to understand the dynamics of advertising creation, to critically analyze and evaluate different proposals, and to think about the agency models and the creative direction of the future. International experience In addition to the international partnerships that IADE has, the global network of Laureate International Universities offers 80 universities in 29 countries where students can make international mobility. Companies Throughout the master's degree, the student will have constant contact with the professional world, either through seminars with leaders and reference professionals, workshops, projects with companies and immersion in the School Agency. SYLLABUS 1st Year 1st Semester ... [-]

Master - Strategic Communications Management In Advertising And Public Relations

Far Eastern Federal University
Campus Full time September 2018 Russia Vladivostok

The program combines general theoretical and practical training in the field of strategic communication management in advertising and public relations. [+]

Program Overview The program combines general theoretical and practical training in the field of strategic communication management in advertising and public relations. The program examines the strategic principles of modern management information and advertising communications, analyzed the experience and principles of advertising and information campaigns in the Asia-Pacific region. The program content focuses on the contemporary sphere of mass communications and media, the advertising market, as well as trends in the sphere of business information communications development. The program aims at developing practical skills of evaluating the effectiveness of advertising and information campaigns, as well as the use of innovative resources in advertising and PR-activities. acquired competence skills the implementation of research projects; ideas about modern advertising markets; control of the process of creating an advertising and PR-product of various kinds for different target markets and spheres; systematic evaluation of performance in the advertising markets; organization of work in the field of advertising and public relations, including the management, guidance and control functions; ability to work in large companies (including international and holding) organizing and planning the activities of advertising, marketing and information support of the activities of the corporation. Competitive advantages qualified teachers, including well-known theoretical and practical; the presence of a large database of practices in leading organizations of various types in the region; study of regional specificity Asia-Pacific and the Far East of Russia; use FEFU capacity as an interdisciplinary multicultural scientific and educational area; the ability to integrate into international projects in the Far East of... [-]

Master in Advertising

Academy of Art University
Campus or Online Full time 2 - 3  September 2018 USA San Francisco

Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. [+]

Master Programs in Advertising. Drawing on your life experiences, coupled with the artistic and technical skills you gain, you’ll be prepared for a career as an art director, copywriter, or creative strategist. A mastery of advanced advertising principles and concepts are brought to life by working independently and collaboratively on your unique portfolio. MFA Advertising Unit Requirements Major 27 units Directed Study 18 units Graduate Liberal Arts 12 units Electives* 6 units TOTAL 63 units *Per director approval MFA Advertising Degree Requirements Successful completion of Final Thesis Project Minimum 2.0 cumulative GPA Minimum grade of C in all required 63 units MFA Program Learning Outcomes Graduate students will meet the following student performance criteria: Strategic Communication Develop strategic elements focused on the target customer, the product/service, and the market Gather, assess, and apply relevant information, including historical research, to strategic work Visual Communication Use appropriate visual media, including freehand drawing, to convey essential elements Apply appropriate design principles to strategic and creative work Verbal Communication Convey creative ideas, concepts, and brand tone through engaging and sophisticated language at each stage of the creative process Communicate verbally and in writing with a unique and versatile voice Conceptual Thinking Communicate relevant objectives through the use of appealing aesthetic choices Think conceptually and execute projects beyond traditional advertising media Consider diverse points of view, and reach well-reasoned conclusions as part of the conceptual and design process Professional Readiness Present a sophisticated and original portfolio to acquire a job within the industry. Articulate career... [-]

Master in Strategic and Creative Direction for Communication and Advertising

IED – Istituto Europeo di Design Barcelona
Campus Full time January 2018 Spain Barcelona

The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master in Integral Advertising understand that the way advertising is made is changing dramatically, and will change even more in the future. Advertising on tv and traditional media is losing its efficiency and, today, the most creative campaigns (both at realization and strategy levels) are being developed by small professional teams working independently, surpassing the established separation between accounts and creation. These teams are composed by professionals who know perfectly well the field they work in and in touch with specialist from any other sector. Consumers have changed too and nowadays they are able to merge sources of information, interaction and entertainment. The consumer influences the way social and artistic trends are created, and decides how to have fun, create, interact, receive commercial information or advertising. Objetives - Provide the tools to domain integral advertising and strategic creativity in the most cutting-edge and up-to-date subjects (guerrilla marketing, strategic planning, creativity in events, creative mix of media, etc.) - Provide the tools to manage advertising strategy and creativity in campaigns conceived for the current advertising environment. - Provide the tools to obtain campaigns including the most original and efficient creative and strategic concepts, key factors to achieve success in any present advertising communication. Methodology The course is structured in accordance with a theoretical and practical methodology, with the predominance of Learning by Doing. It is developed by three areas: Strategy, Creativity and Project. The block on strategy brings all the necessary concepts to conceptualize,... [-]

Master in Communication, Marketing and Advertising Management

IED – Istituto Europeo di Design Madrid
Campus Full time October 2018 Spain Madrid

The Master in Management and Direction of Communication, Marketing and Advertising proposes a training program that combines the theoretical training with the development of creative skills and the practical implementation, with special attention to the communicative possibilities offered by the new technologies, workshops or meetings with renowned professionals of the world of advertising, communication and marketing. [+]

THIS PROGRAM IS TAUGHT IN SPANISH The Master in Management and Direction of Communication, Marketing and Advertising proposes a training program that combines the theoretical training with the development of creative skills and the practical implementation, with special attention to the communicative possibilities offered by the new technologies, workshops or meetings with renowned professionals of the world of advertising, communication and marketing.

Máster de Dirección y Gestión de Comunicación, Marketing y Publicidad del IED Madrid from IED Madrid on Vimeo.

To set the correct positioning for each product or service; to manage properly the brands, to create and plan innovative and effective advertising campaigns: from the writing of the briefing to the final art, from the establishment of the objectives and the setting of the budget to the evaluation of the results are aspects that are prominently present in the Master of Management and Direction of Communication, Marketing and Advertising. To successfully respond to the market demands and expectations of the addressees, the Master has as objective that students face the areas of communication, marketing and advertising in parallel to the two professional points of view, on one side that of the company on the other that of the agency, in order to show the connection points, synergies and dynamics of interaction. Students who study this master, can take up their professional career in different areas: Area: COMMUNICATION Department of communication of companies and institutions Communication and Public Relationships consultants Director of communications Head of press office Head of internal... [-]

Master In Advertising

Raffles Milano | Istituto Moda e Design
Campus Full time 10  September 2018 Italy Milan

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. [+]

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us. Because? The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology. Professional Opportunities We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business. Who is The course is designed for students with first degree degrees and / or professional experience in image design, advertising, communication and marketing, and in general for anyone who thinks communication It is a good professional choice and a strong individual growth tool. Participants are copy writers, art directors and tomorrow's agency accounts, as well... [-]

Master's Degree In Strategies In Social Networks, Branding And Digital Advertising

Instituto Internacional de Marketing - Digital Business School
Campus or Online Part time 14  September 2018 Spain Barcelona Madrid + 1 more

The identity of a brand is the essence of a company and, its image, the best showcase. The Professional Master in Strategies in Social Networks, Branding and Digital Advertising is the most complete training to specialize in the repercussion of a brand in the market. [+]

The professional profile of the Social Media expert is increasingly complex. The company needs a person that covers the spectrum of activities that involve this function,

Why the Professional Master in Strategies in Social Networks, Branding and Digital Advertising?

The identity of a brand is the essence of a company and, its image, the best showcase. The Professional Master in Strategies in Social Networks, Branding and Digital Advertising is the most complete training to specialize in the repercussion of a brand in the market.

This training combines two essential pillars of Digital Marketing; the good brand image through Personal Branding and a strong impact on social channels thanks to effective communication strategies. With both tools you will achieve an infallible professional profile in the labor market.... [-]


Master Advanced 3D Graphics And Video Advertising

CEI Escuela de Diseño
Campus Full time September 2018 Spain Madrid Sevilla + 1 more

Thanks to the Chart component design Advanced Master in Graphics 3D and video advertising, you will acquire the knowledge necessary for treatment, editing and creation of images containing the message or information you want to convey without compromising design, to which, applying the tool Cinema4D, you'll get even more realistic 3D images, designs perfect for getting ... [+]

Thanks to the Chart component design Advanced Master in Graphics 3D and video advertising, you will acquire the knowledge necessary for treatment, editing and creation of images containing the message or information you want to convey without compromising design, to which, applying the tool Cinema4D, you'll get even more realistic 3D images, obtaining designs perfect for use in commercials. Currently the video has been highlighted as a priority in the current communication is a fundamental component of all we usually páginasweb to access. The knowledge of the subject that this master student will include a highly qualified person to enter the labor market. CONTENT Advertising Design: Illustrator Image Processing: Photoshop Design Publishing: InDesign Video Editing: Adobe Premiere Pro Video compositing and motion design: Adobe After Effects Audio Editing: Adobe Audition 3D motion design: Cinema 4D Introduction to 3D design Organic Modeling Texturing and rendering engines Image theory Cinema 4D integration with Photoshop and After Effects CC CC. Blender. Design and animation. CHARACTERISTIC Contact classes Small groups Computer per student Internet connection Support material PDF for each of the materials. DURATION 540 hours (420 h. Face + 120 h. Projects end) [-]

Advanced Multimedia Master In Advertising Design And Digital Marketing

CEI Escuela de Diseño
Campus Full time September 2018 Spain Madrid Sevilla + 1 more

With the Advanced Masters in Advertising Design and Digital Marketing Multimedia you will acquire the knowledge necessary to perform the treatment and editing of images and videos with tools like Photoshop, Illustrator, InDesign, After Effects and Premier. This knowledge to the design of videos and images are complemented with the module Digital Marketing Master you ... [+]

Master Programs in Advertising. With the Advanced Masters in Advertising Design and Digital Marketing Multimedia you will acquire the knowledge necessary to perform the treatment and editing of images and videos with tools like Photoshop, Illustrator, InDesign, After Effects and Premier. This knowledge to the design of videos and images are complemented with the module Digital Marketing Master that lets you provide the theoretical advertising content to all your designs as well as to properly channel your work by creating an image and gives impetus advertising on social networking, SEO, SEM ... and developing strategies venta.eremos new business models in Web 2.0 and new professional profiles born. CONTENT Advertising Design: Illustrator Image Processing: Photoshop Design Publishing: InDesign Video Editing: Adobe Premiere Pro video compositing and motion design: Adobe After Effects Audio Editing: Adobe Audition 3D motion design: Cinema 4D Introduction to Digital Marketing Management Social Media Strategic Planning Online Mobile Marketing Techniques and Tools for Community Managers CHARACTERISTIC Contact classes Small groups Computer per student Internet connection Support material PDF for each of the materials. DURATION 540 hours (420 h. Face + 120 h. Final Projects) [-]

Master's Degree In Graphic Design And Advertising Video

CEI Escuela de Diseño
Campus Full time 360  September 2018 Spain Madrid Sevilla + 1 more

In the Masters in Graphic Design and Advertising Video students will learn the design, processing and editing of images and videos. On the one hand, students will acquire the knowledge necessary to eficazcamente handle the information we have, as well as its transmission using the best and most current illustration and desktop publishing software: Illustrator; Photoshop and InDesign ... [+]

In the Masters in Graphic Design and Advertising Video students will learn the design, processing and editing of images and videos. On the one hand, students will acquire the knowledge necessary to eficazcamente handle the information we have, as well as its transmission using the best and most current illustration and desktop publishing software: Illustrator; Photoshop and InDesign. Second, the student assimilate the fundamentals of design and graphic production and learn the most widespread in the animation and publishing sector and video post-production applications; PREMIERE, audio editing with Adobe Audition and color correction with SpeedGrade CS6, postproduction and motion graphics with After Effects CS6, Cinema 4D R13 ... CONTENT Advertising design: Illustrator Image processing: Photoshop Editorial design: InDesign Theory preproduction Video editing in Premiere CS6: Audio editing with Adobe Audition CS6 and color correction with SpeedGrade CS6 Postproduction and motion graphics with After Effects CS6: CINEMA 4D R13 CHARACTERISTIC Contact classes Small groups Computer per student Internet connection Support material PDF for each of the materials. DURATION 360 hours (280 hours + 80 hours of Final Projects) [-]

Master in Advertising

SCAD - The Savannah College of Art and Design
Campus Full time September 2018 USA Atlanta Savannah Hong Kong Sham Shui Po France Lacoste + 4 more

As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. [+]

Master Programs in Advertising. Master the art of advertising As a student at SCAD, you will gain expertise in every facet of advertising: copywriting, art direction, digital production and integrated brand marketing. As a result of this dynamic and creative approach, our students regularly take top honors in industry competitions, and our alumni continue to tell the stories of the world’s biggest brands. The collaborative environment of an art and design university provides the ideal conditions for perfecting the highly developed craft of innovative advertising. M.A. in advertising Available at: - Atlanta ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 749 Advertising M.A. Final Project ITGM 715 Interactive Web Design — 700-level ARTH elective Total course of study: 45 hours* M.F.A. in advertising Available at: - Atlanta - Savannah ADVE 501 Advertising and Copywriting Essentials* ADVE 502 Art Direction and Typography Essentials* ADVE 503 Software and Production Essentials* ADVE 705 Typography for Advertising Designers ADVE 709 Advertising Studio I: Creative Strategies ADVE 715 Digital Production Strategies for Advertising ADVE 719 Advertising Studio II: Branding Solutions ADVE 725 Digital Media for Advertising ADVE 729 Art Direction ADVE 731 Creative Copywriting for Advertising ADVE 751 Advertising for Alternative Media ADVE 779F Graduate Field... [-]