Increase your understanding of the future marketing needs of global companies in an international setting.
International Marketing is a programme that develops your ability to address contemporary marketing challenges. Issues such as digitalisation, globalisation and the rapid rate of change highlight the importance of an international setting and make renewal a central theme.
This programme, with its international setting and focus on renewal, is a great choice for those wanting to better understand and meet the international marketing needs of current and future organisations. The programme emphasizes practice through course activities with corporate interac­tion combined with theoretical depth.
During the year you will study topics ranging from the behaviour of consumers to the nature of the global economy. For example, you will be engaged in discussions about how consumers relate to and affect each other, how digital media influence planned communications, and how export is managed.
Courses focus on consumer behaviour, market research, marketing communica­tions, international marketing and export, and globalisation of economic activity. The course contents mirror contempora­ry research and the situation companies experience right now.
All courses in the programme are given in English. The programme is open to students from around the world, and courses have a diverse international par­ticipation of students. This international atmosphere contributes to a broad per­spective of the issues discussed in class.
The programme prepares you for an executive career in marketing taking on positions such as marketing manager, export manager/consultant, or international account manager. The programme also prepares students for doctoral research education.
NB Preliminary list of courses
Year 1 Autumn
Contemporary Issues in International Marketing 7.5 credits
Consumer Behaviour 7.5 credits
Marketing Research 7.5 credits
Market Communication in a Digital World 7.5 credits
Year 1 Spring
Advanced International Marketing, Trade, and Export Management 7.5 credits
Master Thesis in Business Administration 15 credits
Globalisation of Economic Activity 7.5 credits
Rate of study: Full-time
Place of study: Campus-based
Start date: Autumn 2021
The applicant must hold the minimum of a Bachelor’s degree (i.e. the equivalent of 180 ECTS credits at an accredited university) with at least 90 ECTS credits in business administration, economics, commerce, industrial engineering, and management, or equivalent. At least 60 ECTS credits must be in business administration. Proof of English proficiency is required.