Master of Marketing – Franchising, Retail and Service Chains

General

Programme Description

The Master 2 Marketing - Franchising, Retail & Service Chains is part of the Center in Franchising, Retail & Service Chains whose mission consists in bringing students, researchers and professionals in franchising, retail and service chains together around issues concerning the sector and to generate synergies using a global approach (professions, disciplines, and countries).

The Master 2 Marketing - Franchising, Retail & Service Chains presents several assets among which the following ones:

  • Diversity of job opportunities: Chain management, chain development, chain marketing, chain engineering, chain entrepreneurship, international franchising, business unit management.
  • Wide range of industries: retailing, services, social sector, etc.
  • Multiple kinds of chains: franchising, independent associated retailing, partnership, etc.
  • International opportunities: Europe, developed countries, developing countries, etc.
  • Benefits of the Center in Franchising, Retail & Service Chains: relationships with the partner companies, seminars with French and foreign experts, specific projects, etc.
  • Focus on professionalization: business case studies, testimonials/talks of professionals, visits of companies, etc.
  • Very good professional integration: on average, more than 90% of alumni are employed in less than two months after graduating.
  • A multi-disciplinary approach to be familiar with the “culture of chain”: marketing, management, strategy, law, finance, etc.
  • Complementarity of professors: faculty members and professionals, all experts in franchising, retail and service chains, representatives of the federations (FFF and FCA), etc.
  • International perspectives: multicultural learning environment, joint classes with the French students of the other group of the Master, talks/seminars of researchers of the International Society of Franchising, etc.
  • Learning through research to develop reasoning and critical thinking: participation in workshops, preparation of a Master dissertation, etc.

Objectives

The Master 2 Franchising, Retail & Service Chains aims to prepare students to enter companies in franchising, retail and service chains (franchising, cooperatives, and associated businesses, brand licensing, partnership, branch offices, etc.) and experience a rapid career evolution.

This Master's degree, with all the courses taught in English, makes it possible to study in a multicultural environment through interactions and group work involving foreign students on the one hand, and to focus on the international dimension of the development of franchising, retail & service chains on the other hand.

Franchising, retail and service chains are particularly dynamic in retailing (ready-to-wear, cosmetics, specialized food, etc.), services (hairdressing, homecare services, business services, etc.) and the social sector, whether in France or abroad.

Opportunities

The Master 2 Franchising, Retail & Service Chains offers various career opportunities, in different types of chains (franchising, cooperatives, and associated businesses, brand licensing, partnership, branch offices, etc.), in France and abroad, and more specifically in the following areas:

  • Chain management (on-field consulting, franchisee training, sales event management, etc.)
  • Chain development (franchisee recruitment, store location, real estate prospection, franchise concept promotion, etc.)
  • Chain marketing (brand marketing, merchandising, external and internal communication, community management, etc.)
  • Chain engineering (consulting specialized in franchising, franchising project management, etc.)
  • Chain entrepreneurship (franchisee, independent associated retailer, partner, franchisor, etc.)
  • International franchising (global expansion manager, international retail director, master franchisee, etc.)
  • Business unit management (store manager, service unit manager, district manager, etc.)

121790_664A2629.jpg © Franck Boisselier

Programme

The program lasts 12 months, from September to September and includes about 340 hours of classes and conferences (with a 4-to-6-month internship in a French or international company starting in April).

The classes, taught in English, gather conceptual and theoretical elements linked to franchising, retail and service chains as well as a practical-oriented approach with case studies based on real company issues, role plays, etc.

Classes cover complementary approaches such as marketing, management, strategy, law, finance, etc.

Classes are taught by French and foreign professors along with practitioners who are all experts in franchising, retail and service chains. A workshop with the French Franchise Federation is also organized.

The courses given as part of the Master 2 Franchising, Retail & Service Chains deal with the management, development, marketing, engineering and strategy of retail and services chains; they are organized as follows:

  • Organizational forms & chains
  • Management & chains
  • Development & chains
  • Marketing & chains
  • Engineering & chains
  • Internationalization & chains
  • Control and performance & chains
  • Law & chains
  • Innovation and new trends in franchising, retail & service chains
  • Master dissertation
  • Internship and professional integration

Content

Semester 1

  • TU 1: Organizational forms & chains
    • Organizational forms & chains
  • TU 2: Management & chains
    • Management & chains
  • TU 3: Development & chains
    • Development & chains
  • TU 4: Marketing & chains
    • Marketing & chains
  • TU 5: Engineering & chains
    • Engineering & chains
  • French as a Foreign Language

Semester 2

  • TU 6: Internationalization & chains
    • Internationalization & chains
  • TU 7: Control and performance & chains
    • Control and performance & chains
  • TU 8: Law & chains
    • Law & chains: part 1
    • Law & chains: part 2
  • TU 9: Innovation and new trends in franchising, retail & service chains
    • Innovation and new trends in franchising, retail & service chains
  • TU 10: Master dissertation
    • Master dissertation
  • TU 11: Internship and professional integration
    • Internship and professional integration
  • French as a Foreign Language

How to apply

Students should hold a 4-year Bachelor’s, or a Master 1 or Master 2 (Marketing, Management, Economics, Law or other) or a 4 or 5-year business school diploma.

Students meeting the selection criteria (previous studies and results, working experience, internships, motivation and candidate’s professional project in the franchise and chain sectors), and demonstrating adequate English proficiency will be pre-selected to attend an interview, after which a final decision will be notified.

Tuition fees for the academic year, inclusive of 300 hours of French classes, are 6500€. This does not include the CVEC (Student and Campus Life Contribution, 91€ for 2019-2020) and other living expenses.

This Master is also accessible to French students attracted by international franchising, retail and service chains and willing to have their last year of studies in English in a multicultural environment.

French students pay for regular tuition fees, as they benefit neither from the French language course nor from the specific tutoring awarded to international students.

Admission requirements and procedure

Students apply via an online application system.

Before starting your online application, please prepare the following documents. You can upload your attachments in PDF and JPEG format up to 2 MB per attachment:

  • Motivation letter, written in English explaining the reasons why you are applying to the program.
  • Detailed curriculum vitae;
  • Certified copy of the Bachelor's degree (4-year Bachelor’s) and relating certified transcripts;
  • Evidence of English language proficiency. The language test in English is not mandatory if you are a Native English speaker or if you studied in English at a University level. Non-English native speakers must submit official international scores of one of the following tests:
    • TOEFL: 550 minimum paper test (80 IBT);
    • TOEIC: 750 or above;
    • IELTS: overall band score of 6 for Academic version;
    • Proof of prior Higher Education in English speaking country (GPA of 2-4 scale).
  • Passport-sized photo;
  • Photocopy of passport or "carte de séjour" if applicable;
  • Certified translation in French or in English of birth certificate (if this document is not available when you apply, you can upload your passport again, bearing in mind that the birth certificate will be necessary for various administrative matters upon your arrival in France).

For any question or difficulty, please contact: igr.international-degree@univ-rennes1.fr

Campus France procedure

If you reside in one of the countries listed below, you will also have to apply for admission via the official government’s website for foreign students: www.campusfrance.org

Algeria, Argentina, Benin, Brazil, Burkina Faso, Burundi Cameroon, Chile, China, Colombia, Comoros, the Republic of the Congo, South Korea, Ivory Coast, Egypt, United States, Gabon, Guinea, Haïti, India, Indonesia, Iran, Japan, Kuwait, Lebanon, Madagascar, Mali, Morocco, Mauritius, Mauritania, Mexico, Peru, Senegal, Democratic Republic of Congo, Russia, Senegal, Singapore, Taiwan, Togo, Tunisia, Turkey and Vietnam.

Both the direct application to IGR-IAE RENNES and the Campus France procedure should be conducted in parallel. If you need help with the application process, please contact your local French embassy or Campus France office for advice and guidance.

If your country is not listed here, you will only have to send apply online.

Last updated Sep 2020

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About the School

The school is part of the University of Rennes 1, located in Brittany, in the Western part of France. Founded in 1956, IGR-IAE Rennes is a founding member of the national network of University Busines ... Read More

The school is part of the University of Rennes 1, located in Brittany, in the Western part of France. Founded in 1956, IGR-IAE Rennes is a founding member of the national network of University Business Schools, the IAE France network, which comprises 35 select members throughout France. Read Less