Master of Arts in Visual and Innovation Design


Programme Description

You will perfect your knowledge base, positioning yourself at the very heart of communication design, learning to master thematic areas of visual design, from advertising and the highly structured world of multimedia communication, bringing together in these areas design techniques and digital innovation.

Visual Design, a new frontier in project design and coordination.

The Master of Arts Degree Programme in Visual and Innovation Design is a two-year artistic specialization designed to launch designers beyond the boundaries of traditional graphic design limitations.

The course provides training and preparation for students to competently create visual communication, using a blend of multimedia design, visual design, and advertising skills.

Thanks to quality, specialized training, RUFA’s Visual and Innovation Design Course provides students, who have already completed a three-year Degree program in Communication, Design and Fine Arts, the additional cultural and technical tools needed to enter into today’s workforce with success.

Visual Designer as director of communication.

Using vision, design and multimedia skills, the Visual Designer is the ‘problem-solver’ of modern communication, able to combine the creative role with that of technical expert and strategic designer.

The Visual Designer needs to know how to work with new ways of communicating, offering concrete and ‘do-able’ solutions, creating and directing the entire communication platform.

The teaching and operating approach are oriented towards the connection between design technique and innovation, through the interaction between traditional media and new media born out of the digital revolution.

Launched into the professional workforce.

The MA in Visual and Innovation Design includes a wide variety of internships, training and work-study opportunities. These ‘real-life’ experiences help to create evolved professional profiles that are ready to enter into different work contexts thanks to their creative talent, and their concrete and proven design abilities using multimedia, technical and technological knowledge, and skills.

The course builds up professionals that are highly specialized, that can find work opportunities in advertising agencies and visual design studios, in companies where large-scale communication design projects are created and in all of the real-life situations in which visual and interaction design skills are required.

The new horizons in communication design.

The Visual Designer student is ahead of the times, he/she learns to recognize and interpret visual language and signals and respond by anticipating contemporary trends with professional competence.

With solid technical and creative skills, designers in the Visual and Innovation Design course at RUFA learn to dominate the language and techniques of design, advertising, and multimedia, essential in working in the field of visual design.

Becoming a Visual Designer includes gaining a solid understanding of the psychological, cognitive and perception mechanisms that form and inform communication methods. The future opportunities of a Visual Designer include traditional fields (graphic design, advertising, corporate branding and communication, product design and packaging, expo design and display) and new multimedia fields (digital publishing, interaction design, dynamic brand and identity, motion graphics, sound design, user experience, information and interface design).

Competent, specialized and ready.

The two-year Visual and Innovation Design Course at RUFA is part of the Department of Design and Applied Arts, the section of RUFA academic studies that provides a high level of specialization and technical preparation, setting high standards of academic and design learning year after year.

Academy Degrees are equivalent to Master’s university degrees.

*The course is available only in the Italian language.

Coordinator: Mario Rullo

Tutor: Antonio Pace

Lecturers: Agnese Angelini, Emanuele Cappelli, Cristina Chiappini, Nicola Di Cosmo, Massimiliano Dibitonto, Stefano Dominici, Mario Fois, Renato Fontana, Andrea Fresnot, Andrea Nicosia, Luana Oddo, Antonio Pace, Mauro Panci, Federico Parrella, Ely Rozenberg, Mario Rullo, Antonella Spartà, Claudio Spuri, Francesco Ugolini, Maria Cristina Vitelli.

Suggested training program - Design Department

Year Subject CFA Hours
I Year Visual and media culture 6 45
Art Direction for ADV 4 50
Social Marketing 2 25
Unconvetional advertising 2 25
Digital Copywriting 2 25
APP Design 8 100
Brand design e dynamic identity 8 100
Visual design 1 10 125
Information design 8 100
Advertising photography 6 75
Internships/workshop 4 /
II Year Digital animation techniques and visual effects 6 75
Web design and user experience 6 75
Visual design 2 10 125
Wearable technology 6 75
Muiltimedia exhibit 6 75
Interaction design 6 75
Motion graphics 6 75
Internships / workshop 4 /
Thesis 10 /
Total credits 120

Admission to the Master of Arts programs

To be admitted to the Master of Arts programs you will need to submit:

  • Bachelor’s Degree. Recognized through a “Declaration of Value in Loco (DV)” and legalization of the qualification (to be requested at the Italian Embassy / Consulate of your Country).
  • A certificate stating that you have an adequate level of Italian or English (depending on if you wish to attend an MA in Italian or English), achieved over the last 10 years. If you have achieved your qualification in an English/Italian speaking Country, or if the program you attended was in English/Italian you may not be required to submit a language certification.
  • For non-EU students: a study visa is required to attend the Academic programs. Students must send a copy of their residence permit/residence permit request to the International students' office 8 days after arriving in Italy.

Students are also required to pass an admission test.

Deadlines regarding admission

Deadline to apply for the test

  • First session: 16 January 2020
  • Second session: 16 April 2020
  • Third session: 4 June 2020
  • Fourth session: 10 September 2020
  • Fifth session: 1 October 2020

Admission test

  • First session: 20-24 January 2020
  • Second session: 18 April 2020
  • Third session: 8-12 June 2020
  • Fourth session: 14-15 September 2020
  • Fifth session: 5-6 October 2020

Direct enrollment deadline

  • 1 October 2020
Last updated Nov 2019

About the School

RUFA, Rome University of Fine Arts, is a multidisciplinary, international educational center – legally recognized by the Ministry of Education, University and Research (MIUR) – offering authoritative, ... Read More

RUFA, Rome University of Fine Arts, is a multidisciplinary, international educational center – legally recognized by the Ministry of Education, University and Research (MIUR) – offering authoritative, innovative courses in the field of Art, Design, and Communication. Read Less
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