Master of Arts in Business - Innovation & Management in Tourism
Design experiences – create unforgettable moments – be successful!The experience economy is continuously growing – also in the field of tourism. The expectations of guests have increased and the industry needs to meet these new demands. With our tailor-made Master Programme, we prepare YOU for these new challenges! In this international management-based Master Programme you gain specialised knowledge in the fields of Experience Engineering and Product Development. This includes different approaches and methods within the range of Imagineering, authenticity and sustainability. In addition to the above, the programme focuses on eTourism. This means the understanding of information and communication technologies in tourism as well as the development of new media applications and the media consumer adoption. Furthermore, there is an emphasis on leadership, social skills and foreign languages.
Innovative Master Programme in Salzburg
In this international management-based Master Programme you gain specialised knowledge in the fields of Experience Design and Event Management. This includes different approaches and methods within the range of Imagineering, Authenticity and Sustainability. In addition to the above, the programme focuses on eTourism.This means the understanding of Information and Communication Technologies in Tourism as well as the development of New Media Applications (Facebook, Twitter and Co.) and the Media Consumer Adoption. Furthermore, there is an emphasis on Social Skills and foreign languages. Therefore the entire programme is held in English language and in addition, one more foreign language is compulsory (students may choose between Arabic, Russian and Chinese). The aim of the Master Programme is to offer a top-level tourism education that is attractive and accessible to participants worldwide, providing a unique education resulting in an internationally recognized Masters’ Degree with extraordinary career prospects!
Language of instruction: English Study mode: part-time (Monday, Tuesday and Wednesday mornings lecture) Study places per year: 40 Location: Campus Urstein
Find more information about the application procedure, required documents, the selection process, the acceptance of the programme and the enrollment here
About the School
The Salzburg University of Applied Sciences has established its shared values in social skills, avant-garde, performance and future, which are also 'lived' in everyday life together.