Implementing an effective digital strategy, using the appropriate digital channels and supports, has become a significant challenge for companies. The Master in Strategy and Digital Communication at the IIICP trains you to become a digital expert, from strategy definition to its deployment, including the management of digital projects.
Following this course, you will work in a communication agency or the Marketing or Communication Department of institutions, large groups, or SMEs to implement digital communication projects.
At the end of the 5th year, you obtain the title of Expert in Digital Strategy level 7 registered with the RNCP and recognized by the State.
This Master's degree can be done alternately.
This training in communication and digital strategy is accessible in the 4th or 5th year.
To join the training in the 4th year: you must have validated three years of teaching (180 ECTS) in the web (web development, DTP, web design), in IT or in related fields, or in communication, marketing, or commerce. For example :
license pro digital professions
professional computer science license - web applications
professional license in communication professions
marketing and communication license
bachelor of business school, communication and/or marketing option
To integrate the training in the 5th year: you must have validated the 4th year of teaching (240 ECTS) in digital, communication, or marketing. For example :
master one in communication
master's degree in digital communication and social media
master one in communication and multimedia
master one in web marketing and digital communication
master's degree in computer science, web, mobile, and multimedia course
4th year of business school
At the end of this Master, you will be able to:
control a digital device
define the technical solutions of a digital project
define a digital strategy
deploy a digital communication and marketing system