The world of sports is constantly evolving with the emergence of new disciplines, new sports, new ways of practicing them, new technologies and we are facing an increasingly complex ecosystem in which being able to work in sports marketing requires ever greater specialization, innovation and inspiration to ensure that behind a great athlete or club, there is a great brand.
With this master you will not only specialize in the field of events, sponsors and sponsorships, but we go much further, we provide you with expertise in all aspects of sports marketing, from the most strategic to the most operational factors, so that Transform yourself into an end-to-end professional in this area.Differential factorsDesigned to take on the direction of marketing and brand management. Unlike others that focus on events and sponsorships, this master's degree is geared towards integrating strategic with tactical marketing within the company's strategy.
Our SportTech Booster. A Lab where you can get a global vision of the digital economy and a tour of the specific tools and technologies for sports marketing: E-sports // e- Games // analytics.
A program designed to work in the current market with a vision of the future. Sports Business Summit. Events: Learning in the Arena. Hands on Learning: visualizing the move. Life Cases: real training.
A methodology based on the Mental-Fitness Methodology concept: action - feedback - analysis - action.
The only one that includes the Training & Evolution module.
Jointly developed with the CMD-ESIC Sports Marketing Center.Employability Ratio6 months after completing the program: 96%
One year after completing the program: 98%Data of former students of the programFunctional areas that our students occupy61% Marketing
28% Advertising and communication
1% Business Development
1% SalesGeographical areas where they work95% Spain
2% Rest of EuropeMethodologyThe methodology of the program is focused on student learning through the combination of an adequate individual effort and the ability and involvement demonstrated in teamwork.
Tutors, mentors and teachers, facilitate the process of understanding and applying knowledge and transmitting skills.Virtuous circle of action-feedback-analysis-action in the participants of our program.
Development of critical thinking, promotion of independent learning (Student Centered Learning).
Sessions oriented to decision making.
Individual requirement in evaluations, cases, exercises, etc.
Team presentation of company cases.
Preparation, presentation and defence in groups of a final project supervised.Methodological CriteriaTheoretical component
Works and cases
Group evaluationsAcademic structureCore modulesSportbusiness and the environmentSports Marketing Fundamentals
Corporate citizenshipStrategy and Innovation in Marketing ManagementStrategy and Plan in the new Marketing Ecosystem
Consumer and Fan
Brand and corporate reputationMonetization, measurement and transformation in MarketingSales and monetization management
Disruption and measurement of new marketing
Returns and financial management of resources
Legal environmentShow must go onExperiences and sporsorship
Audience management. The agency
Manager and professional athleteSportTech BoosterBig Data and Sports Marketing
Marketing Web Strategy
E-sports the new generation of marketingTraining & EvolutionResilience
Interpersonal communication and persuasion
Christian humanismCross sessionsEvents: learning in the Arena
Hand on learning
Sport Business Summit
NetworkingTFMTFMRankingsESIC's Marketing programs are among the best in the world:
1. El Mundo + # 1 Spain in Marketing 12 consecutive years.
2. QS + # 33 Europe
3. QS + # 1 in return on investment