Overview

The sports industry is one of the ultimate expressions of the entertainment business. From live events to media, TV and Internet broadcasting, from professional sports teams to exclusive private sports clubs; the management of these industrial entities has experienced deep changes, requiring a new class of professionals with skills in several fields of management.

Rome Business School’s Master in Sport & Lifestyle Management is specifically designed to train professional figures who are able to work effectively and successfully in the various areas of the sports business, providing them with all the necessary skills to start a career in this environment.

Why studying in Rome

  • The ultimate education experience in the eternal city

The cradle of civilization and homeland of an invaluable cultural and artistic heritage, Rome is the ultimate location to live a higher education experience; take advantage of the many beautiful places and enriching initiatives offered by the roman landscape and learn in one of the most proficuous centers of made in Italy production.

  • An always growing business ecosystem

With more than 650.000 companies registered in the region and more than 1.000 new startups in the city territory, a growing rate of enterprises of 1,81% in just last year, the Italian capital is the second city for a number of new business on a national level.

  • There’s no business you can’t find

From fashion to food & beverage, from arts to tourism, Rome is the birthplace of multiple renowned enterprises and activities of made in Italy products and services, all of them operating in the business sectors tackled in the school’s programmes: an aspect that allows the students to experience first hand the reality they’re aiming to access to.

  • Study in Rome, experience everywhere

Through the company visits and study tours organized by Rome Business School, you’ll have the chance to get in contact with worldwide-known institutions and renowned companies, become familiar with different professional environments and expand your network. Our school also offers the opportunity to take part in internships, in Italy and abroad, at prestigious and successful companies.

Structure

  • 6 months of lectures
  • 6 months dedicated to international internships and Capstone project work
  • Visits at international companies and organizations
  • Integrative cultural program
  • Seminars and events

Benefits

  • International internships at leading companies and organizations
  • Tutoring: assistance of a tutor for both the On-Campus and the Online courses
  • Learning materials: extensive documentation useful for the student’s training (books, slides, notes, study cases and more)
  • Registration to the Rome Business School Alumni Association: the international network through which students of the Rome Business School can share ideas, experiences, and projects, which also gives access to price reductions for further training courses.
  • Opportunity for participation in EAE Business School Barcelona Bootcamp.

Contents of the Master in Sport & Lifestyle Management

  • Introduction to the Sport Industry and linkage to the Entertainment IndustrySport & Lifestyle – The right segment to be
  • Strategic Management – How to define the Vision of a Sport Venture
  • Human Resources Management: Hiring strategy between Sport Alcoholics, Fans, and Professionals
  • Accounting Rules: athlete’s contracts sponsorship contract betting
  • The Sport Company Assets: the Brand, The Roster, The Stadium
  • Principles of Financial Management
  • The economics of a Sport Venture
  • Project Management for events including media content, sports centre, and touristic destination
  • Business Plan Design and Sale
  • Principles of Sport Marketing
  • Operative Marketing Digital Marketing: Building a Fan Base, Communities, and Financial Trust
  • Selling Merchandising: licensing or direct distribution
  • Media Rights Sizing the value of a sponsorship
  • Setting the right price of a Sport Offer Life Cycle of a Sport Proposition
  • Communications
  • Brand Identity Management & Bonding
  • Role of Advertising
  • CRM
  • Brand Content Storytelling and Content Management
  • Social Responsibility & Sustainability
  • A new product definition
  • Sport & Lifestyle
  • Cool Hunting: Where is the Sport Industry going to? Dying Sports and Evolving Sports

Career Services

Rome Business School supports its students even beyond the academic environment, providing them with guidance and assistance in developing a strong professional profile which reflects the most sought competences in the current job market. In particular, the school offers the following services to the enrolled students:

  • Support in the management of job interviews
  • Free review and inclusion of the student’s CV in the Rome Business School’s database, and its distribution to businesses, organizations and head hunters belonging to the school’s international network;
  • Networking meetings with international managers, professionals and business owners
  • A personalized search and flagging service for the best job opportunities in Italy and abroad

EAE Business School Barcelona Bootcamp

Rome Business School’s Master in Arts & Culture Management offers you the opportunity to take part in the exclusive EAE Business School Barcelona Bootcamp, an intensive program of the duration of 1 week in the wonderful Spanish city of Barcelona, in cooperation with the prestigious EAE Business School. Get the chance to learn all of the secrets of entrepreneurship, techniques of Design Thinking and the Lean StartUp methodology!

Placement rate

At the end of the Master, 96% of the students obtained an internship in internationally renowned companies, such as:

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Admission process and graduation

The admission process is aimed to verify the candidate’s eligibility to attend the Master. The candidate’s academic history, previous experiences in the topics covered in the Master and motivation will be matters of the evaluation.

Once it’s sent, the application will be evaluated by Rome Business School’s academic committee. In order to ensure the application’s suitability, it is important to deliver all of the required documentation.

Scholarships

According to the individual profile, experience, and proved motivation, the candidate can be awarded a scholarship covering part of the overall tuition fee (up to 20%). The eligibility for a possible scholarship will be decided by Rome Business School’s academic committee during the evaluation of the candidate’s application.

Scholarships are available for all of the didactic formulas.

Tuition fee

The tuition fee is 6.500 Euros and can be paid:

  • in installments
  • in a single solution (this option grants the student a 10% discount on the overall amount of the tuition fee)
Program taught in:
  • English (US)
Rome Business School

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Last updated September 30, 2019
This course is Online, Campus based
Start Date
Open Enrolment
Duration
Part time
Price
6,500 EUR
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Master in Sport and Lifestyle Management