Master in Sport Marketing


2 locations available

Programme Description

  • Correctly and accurately interpret the law regarding sports marketing
  • Manage quality processes and policies in sport organizations
  • Resource planning of sports institutions
  • Spanish Language Courses
  • Taught in English
  • Organize sporting events at local, national and international levels
  • Create a communication plan for organizations and sports events


Together, the “Universidad Católica San Antonio de Murcia” and the Spanish “UCAM Sports Management University” have developed a Postgraduate Study Programme which aims to provide training for its students in the field of Sports Management and give them both a theoretical and practical overview of this sector which is constantly changing and growing.

Due to major advances in the sports sector during the last decade, it has now become necessary to train professionals in all areas of this field. Therefore, sports management is one of the areas of knowledge to be further considered, since it is responsible for the efficient and effective management of each of the coordinative and organizational aspects of sports.

Justification of the title

The content and development of this Master’s in Sports Marketing is constantly adapting itself in order to meet the professional requests and demands aimed at the sports marketing in marketing departments, institutions and facilities, as well as the design, management and development of marketing plans of any nature or volume, which is particularly important for the students for when they begin their professional practice.

During this current time of gradual adaption in the European Higher Education Area, the continuity of graduate studies is essential for all students that are interested in this area of knowledge.

The current postgraduate study gives the students a high academic specialization and integration of their training options in the sports marketing area, facilitating a professional level of advanced training.


The UCAM online education, following its own principles, consists in a customized, service-minded training adapted to new technologies.

Therefore, it offers work techniques that provides flexible learning to help students to balance work, sport, family life and studies while widening their professional profile.

The Virtual Campus provides students with access to all the necessary educational materials, such as documents, videos, full lectures, tasks,  and also helps them to keep direct contact with professors and classmates through video conferences, forums, chats, and other resources.


Tomás Arroba - Master's in Sports Marketing

“Without a doubt, having completed this master's degree is one of the best decisions I have made for my future career.
In this master's degree, I have obtained a global vision of how the sports sector is structured today, as well as understanding the importance of sport in our days, and learning through the different practical work carried out during the master's degree. Besides being able to meet people from all over the world, who have become friends, in this master I have managed to have fun learning, something I had not done for a long time. Finally, the practices offered by the master in the world of football have allowed me to get a job in the professional area that I have always wanted to be. To everyone who wants to be in this sector, without a doubt, I recommend this master.”


The content and development of this Master in Sports Marketing has been adjusted to the professional demands that students need in their professional practice. It is aimed at the management and direction of sports organizations, institutions and facilities - both public and private - as well as the design, leadership and development of sports events of any nature or size. At this time of progressive academic adaptation across the European Higher Education Area, it is essential to enlarge UCAM’s postgraduate studies portfolio with a qualitatively high master’s program specifically aimed at obtaining the skills required to compete in a global world. To achieve this, the teaching staff has carefully been selected, comprising highly qualified university academics as well as professionals from our country's top sports institutions.

Barça Innovation Hub

UCAM Spanish Sports University, for the academic course 2020-2021, has included in the registration fee the opportunity to take one of the programs of Barça Innovation Hub that is closely related to each master's program.

Student Profile

This Masters Degree is intended to train future sports marketeers for the normal function of directing sports organizations, with special emphasis on their management and planning. To this end, the Masters formulates the acquisition of advanced training of a specialized nature, geared towards a professional qualification.

The Programme for the Master in Sports Marketing is aimed at both professionals who already have experience in the area of sports marketing who want to update their knowledge in a rapidly changing arena, as well as at people who wish to further their career in sports management and planning.

Similarly, it is intended for individuals who are ready to be leaders, contributing to human social and economic sustainable development, leaders with empathy and ethics who put effort into any project they encounter, with a team spirit and an eagerness to help others succeed.

Why study this Master?

UCAM Spanish Sports University develops a Postgraduate Studies Programme which aims to train its students in the field of Sports Marketing and give them a global vision of this sector in constant change and growth. It has the endorsement of the Spanish Olympic Committee for the development of the Master in Sports Marketing, as well as public and private entities of relevance in the entire national territory.

Due to the great progress made in the sports sector in the last decade, the need to train professionals in all areas of the same is created. Sports Marketing is one of the areas of knowledge to take into greater consideration, since it deals with managing effectively and efficiently each of the organizational and coordinating aspects of the sport.

Last updated Apr. 2020

About the School

UCAM (Universidad Católica de Murcia) is a private university founded in 1996 with a clear mission: to train students with knowledge and skills to serve society, to contribute to the further expansion ... Read More

UCAM (Universidad Católica de Murcia) is a private university founded in 1996 with a clear mission: to train students with knowledge and skills to serve society, to contribute to the further expansion of human knowledge through research as an integral part of the development of mankind and to participate in the evangelical mission of the Catholic Church in the areas of education and culture. Read Less
Murcia , Spain Online , Madrid + 2 More Less