Masters in marketing management

The world is moving at a very fast pace, and modern business is increasingly global. The Global Master in Marketing is a unique and innovative program designed to empower you to lead the needs and trends of the global marketplace, providing you with the best cutting-edge tools and advanced Marketing strategies to create successful business visions.

The program provides you with a unique international perspective to give you a competitive edge for your future career, being entirely taught in English and offering the possibility of having an international semester with renowned universities abroad. Our Faculty includes leading industry experts with a strong link to the market and a high level of international experience for a truly global learning environment.

The Global Master in Marketing stands out from other programs due to its focus on future trends and emerging technologies, with a solid emphasis on ethical and sustainable strategies. The philosophy behind this Master favors open knowledge and discovery-led learning, where all stakeholders contribute to the learning process. Furthermore, it is fostered a culture of immersive learning: putting theory into practice with live case studies, practical workshops, networking events, and hands-on industry partnerships with reference international companies, which included in previous editions Nielsen, Feedzai, Accenture, Navigator, and Whirlpool.

Upon completing this program, students will be equipped with the comprehensive knowledge, expertise, and skills needed to build a successful career in international settings.

Why study Global Master in Marketing?

Marketing Strategies

Understand how international companies design and implement marketing strategies to create customer value and competitive advantages in the markets, in the context of increasingly sophisticated and demanding consumers, the digital revolution, and globalization.

Technology

Discover how technology can help to develop sustainable marketing practices, better understand consumer behavior, and plan marketing strategies.

Analytical Skills

Learn to combine sharp analytical skills with creativity to ensure that products and services stand out in a global marketplace.

Multicultural Environment

Experience a multicultural environment by interacting with people from different nationalities and backgrounds.

Leading Academics

Study with leading academics and industry experts and gain insights into the latest thinking and practices in global marketing.

Skills

Acquire comprehensive knowledge, expertise, and skills needed to build a successful career in international settings.

Working with Companies

Explore the future of marketing on a global scale, working with international companies on real-time projects.

Marketing Research

Develop skills to conduct high-quality marketing research.

Certification and accreditation - Global Master in Marketing - Lisbon

Accredited by A3ES on 08/05/2020

R/A -Cr 39/2020/AL03, de 13/04/2023.

Despacho n.º 4971/2023 , de 26 de Abril de 2023, II Série nº 81 D.R. (available only in Portuguese)

Certification and accreditation - Master in Global Marketing - Porto

Accredited by A3ES on 09/07/2019

R/A -Cr 53/2019 on 13/04/2023.

Despacho n.º 5024/2023, de 27 de abril de 2023, II Série nº 82 D.R.

Study plan structure - Global Master in Marketing - Lisbon and Master in Global Marketing - Porto

1st Semester

• Global Marketing Strategy
• Future Consumption Society
• Marketing Research Methods
• Talent and Change Management
• Disruptive Business Models

2nd Semester

• Marketing Future Cast
• Digital Marketing Strategy
• Marketing Metrics and Analytics
• Global Marketing Simulator
• Global Business Plan

3rd Semester

• Option 1
• Dissertation / Professional Project / Internship
• Global Marketing & Branding
• Artificial Intelligence Applied to Marketing
• Marketing & Experience with Services
• Sustainability in Marketing Management
• Technology Applied to Marketing

4th Semester

• Global Marketing Challenge Seminar
• Dissertation / Professional Project / Internship

Top Benefits - Global Master in Marketing - Lisbon

• Global-Oriented
• Future-Oriented
• Immersive Learning
• Digital Component
• Closer and personalized Interaction
• Multicultural Groups
• Faculty with a high level of International Experience
• External Certifications
• Close connections with Companies
• Master Thesis Defense
• Lisbon
• Mobility Abroad

This Master's aims to develop students’ advanced competencies to become marketing professionals with a global mindset. Students will be able to understand how to shape the future, how to solve complex problems, how to be able to think and work strategically, and how to become emotionally intelligent and socially responsible managers.

Also, students will acquire the knowledge and skills to work in multinational corporations, SMEs operating globally, or specialist marketing agencies, in positions involving strategic marketing management, brand management, and digital marketing, among others.

Potential careers include:

• International Marketing Manager
• Business Development Manager
• Market Research Analyst
• Global Product Manager
• Digital Marketing Strategist
• Brand Manager
• Strategy Consultant
• Marketing Partnerships Manager
• Customer Experience Manager
• Transformation and Innovation Manager

Top Benefits - Master in Global Marketing - Porto

• Global-Oriented
• Future-Oriented
• Immersive Learning
• Digital Component
• Close connections with Companies
• Closer and personalized Interaction
• Intensive curricular units (CU)
• Faculty with a high level of International Experience
• External Certifications
• Master Thesis Defense
• Multicultural Groups
• Mobility Abroad
• Porto

This Master's aims to develop students’ advanced competencies to become marketing professionals with a global mindset. Students will be able to understand how to shape the future, how to solve complex problems, how to be able to think and work strategically, and how to become emotionally intelligent and socially responsible managers.

Also, students will acquire the knowledge and skills to work in multinational corporations, SMEs operating globally, or specialist marketing agencies, in positions involving strategic marketing management, brand management, and digital marketing, among others.

Potential careers include:

• International Marketing Manager
• Business Development Manager
• Market Research Analyst
• Global Product Manager
• Digital Marketing Strategist
• Brand Manager
• Strategy Consultant
• Marketing Partnerships Manager
• Customer Experience Manager
• Transformation and Innovation Manager