Master in Marketing & Digital Business
ESDES Lyon Business School
Key Information
Campus location
Lyon, France
Languages
English
Study format
On-Campus
Duration
2 years
Pace
Full time
Tuition fees
EUR 11,400 / per year
Application deadline
31 Jul 2024
Earliest start date
Sep 2024
Introduction
Studying at the Master’s level allows you to choose your specialization path, to become an expert in your chosen field. The MasterClasses, chosen each semester, offer advanced teaching to strengthen this expertise and clarify your professional project.
The Digital and Marketing Business specialization is full-time and 100% in English.
Highlights
- A program structured around the main activities of a typical marketing agency, a consulting company, or a marketing department.
- Experience the reality of the business world throughout the two years with projects carried out for companies, in the context of different courses, and two 6-month internships
- Real-life projects with local and international companies
- Project management skills involving skills and theory from multiple courses
- Ideal for students who want to study business in France and wish to follow a program taught in English.
- A balanced mix of academic and professional learning
- Acquire a solid and lasting foundation for an evolutionary career
- 2 years to become an expert in one of our 5 specializations
- Develop your managerial skills and reveal your leadership potential
- Benefit from an individualized path: MasterClasses, professionalization, internationalization
- It is possible to obtain a double Master’s Degree during the final year at one of our partner universities
Digital Marketing Institute Certification
Students having completed the Marketing and Digital Business specialization are “Certified Digital Marketing Associates”. They have access to a set of online courses, templates, databases, news … in short, content relevant to their career. They are also recognized as true digital marketing professionals and thus accelerate their professional integration.
EFMD accredited
The Grande Ecole Program has been EFMD accredited since March 2020.
Program Outcome
- To provide students with a critical mindset on marketing activities.
- To gain solid experience in marketing strategy (theory) and its implementation (practice) in a digital environment.
- To master digital marketing and communication tools and skills.
- To understand the digital transformation of business data and evolving marketplaces.
- To master and apply the knowledge and skills required for functioning effectively in a specialized field of business.
- To adopt ethical, social, and responsible behavior by engaging in activities that impact society
- To manage operations in companies or organizations within an international context
- To contribute to the collective performance of the group by being an effective team member.
- To work efficiently with people from different cultures and operate successfully in various environments.
- To develop professional hindsight to solve problems and make subsequent decisions.
- To acquire communication skills in order to engage with a wide range of audiences in at least two different languages.
- To contribute to the digital transformation of organizations through their development of a digital mindset and expertise.
Career Opportunities
- Project Manager
- Brand Manager
- Customer Relationship manager
- Search Engine Marketing manager
- Social Media Manager
- Marketing Manager
- Marketing Director
Gallery
Curriculum
Specialization Courses – Semester 1
- Inbound Marketing
- Brand Management
- Product Marketing
- Google Analytics & Tag Manager
- Graphics for Web Design
- Search Marketing
- Data Management
- Financial Management
Specialization Courses– Semester 2
- Cross Channel UX
- Markstrat Online
- Market Research Technics
- Inbound Marketing: Content Strategies
- B2B Sales and Marketing
- Managing Cultural Diversity
- Strategy: Choices and Implementation
Specialization Courses – Semester 3
- Data Marketing
- Online Advertising
- Email Marketing
- Growth Hacking
- Excel Reporting and Analysis
- Crisis Communication
- Business Strategy Game
- Research Methodology
Semester 4
- Internship