Master in Marketing and Commercial Management [GESCO]

Prepare to lead business change with a master's degree in marketing and business management, a program focused on people, leveraging the power of data and technology.

Through this comprehensive management program you will be able to acquire the necessary skills to lead marketing, business development and commercial management functions. They will enhance your critical-analytical thinking to be able to anticipate the market and develop business opportunities in complex omnichannel environments. Technology and data condition both the consumer and the B2B client in their decision-making process, which is why the company's marketing and commercial plans must respond to this new ecosystem.

You will develop the management skills, Soft-Skills, necessary to face challenges in increasingly global, uncertain and technologically disruptive environments, where ethical and socially responsible behavior of people and companies is a growing demand from all Stakeholders.

Once you finish the program, you will be able to obtain the title of Master of Lifelong Training in Marketing Management and Commercial Management issued by ESIC University.

Why study Marketing and Business Management?

Marketing goes far beyond advertising and communication. We seek to develop your competencies and management skills necessary for your professional development in two areas that are closely linked.

Employability

There is now a need to adopt a more strategic position focused on the consumer, data-driven decisions and revenue generation, taking into account concerns around corporate responsibility, sustainability and ethics. Combining marketing and commercial management techniques will give you a holistic vision to face the present.

Polyvalence

The marketing and commercial functions are essential to achieve objectives in a company and collaboration between both areas plays a critical role in generating new business opportunities in a company. For this reason, it is normal for a person to go through both departments during their professional development. By studying both areas, you will be able to assume the direction of both directions, whether being Chief Marketing Officer (CMO), Chief Commercial Officer (CCO) or General Director of Marketing and Sales.

The academic program is made up of four learning modules and a final group project. Within each block you will study different subjects that can be complemented with workshops, business realities or practices with a simulator.

1. Strategy, Innovation and Market
2. Management skills
3. Market launch
4. Specialization electives
5. Final project

• #1 Spain - Leaders in Marketing Masters according to the world
• #3 Spain - Esic on the Podium of the Best Business Schools, for Recent Graduates and Young Professionals
• #3.4 Europe - Esic among the Top European for Carrying out Marketing Programs
• #49 in the world: Best marketing school based on reviews of alumni, students and employers

1. You will obtain a critical vision of market, consumer and client Insights to develop differential competitive advantages that generate value for the brand, through innovation, the use of data and digital transformation.
2. You will lead the execution of the strategic Marketing and Commercial plan (Go-to-Market) fully integrated into the company's strategy and objectives and aimed at generating sustained and sustainable demand.
3. You will design the appropriate stimuli for the market based on the elements of the Marketing Mix by ESIC, anticipating consumer and market changes to reinforce the value and reputation of the brand.
4. You will defend the importance of Marketing, Commercial Management and Brand reputation in the company's global strategy as an essential function of generating demand and value to meet the objectives of the Stakeholders.
5. You will solve complex situations creatively in any business, even if it is located in highly internationalized and disruptive environments.
6. You will develop positive and critical thinking based on permanent restlessness, imagination, intellectual curiosity, sensitivity to the environment and a collaborative attitude.
7. You will make decisions and act ethically, applying high standards of respect for human values, cultural diversity and sustainability.

This program is aimed at any professional who wants to grow in their career. Our Master in Marketing and Commercial Management is designed to adapt to different profiles and professional experiences.

It doesn't matter if you are a recent graduate with little professional experience, a mid with experience between 2 and 3 years, or a senior professional with more than 5 years of experience. During your training you will share a classroom with professionals like you.

The range of positions that this program allows you to access is wide and will depend on your entry profile and your medium-term development plan. However, regardless of the position, you will be able to assume responsibilities and make decisions in the Marketing and Sales departments.

• Business Director
• Customer Service
• Business Development Manager
• Marketing analyst
• Marketing and communication director
• Digital Marketing Manager
• Brand or product manager
• Account Executive
• Growth Specialist
• Brand Manager
• Product Manager
• Communication and/or Events Manager
• Broker
• Commercial Director
• Business development coordinator

At ESIC we know that the best way to learn is practically. Therefore, our program is designed based on tools, workshops, real cases and use of licenses so that you access the labor market with the greatest possible preparation. Our GESCO stands out for:

• Prestige in the market: 35 years of history, 540 editions, 12,000 graduates and first place in rankings in the last 17 years. Integrated, multi-sector vision (D2C, B2C, B2B,...) and high specialization in Marketing and Commercial Management
• Focus on the consumer, technology, innovation, data-driven decisions, the Go-to-Market plan and value generation, taking into account corporate responsibility, sustainability and ethics
• We incorporate a specific management skills development module that includes Critical Thinking, Communication and Leadership, Negotiation and Storytelling.
  Specialization electives to design a personal training path
• Expert faculty that combines professional and teaching experience
• Active learning aimed at developing skills and collaborative work with different training resources including cases, projects and simulator.