Master in Marketing Management


2 locations available

Programme Description

The Master in Marketing Management (MiM) is an innovative, academically sound, practice-driven, and marketing-focused program, reflecting the current challenges of the marketplace.

By completing the MiM, participants will gain the key skills and knowledge to evaluate, manage and implement marketing strategies while strengthening their ability to face and solve complex challenges in an increasingly globalized marketing environment. In this context, the program has embedded in its curriculum a clear international approach enriched with the latest trends and developments in digital marketing; two pillars that represent the foundations for tomorrow’s marketing leaders. All teaching is delivered in English.

Leading the way in Marketing

The MiM is one of the oldest Master's programs in Marketing in Europe.

Two options1 to strengthen your professional development

  • The Professional Graduate Studies Diploma in Marketing.

    Upon the successful completion of a complementary program and corresponding examinations, participants will also receive the “Level 7 Professional Graduate Studies Diploma in Marketing” from the Chartered Institute of Marketing (CIM,, the world's largest organisation of professional marketers with over 40,000 members worldwide. It is a unique combination of a marketing degree plus a professional qualification and gives graduates a distinct competitive edge for their future professional development based on both academic knowledge and practical orientation. Level 7 Professional Graduate Studies Diploma in Marketing is a challenging, high-level marketing qualification and it is recognized at Master’s level equivalent by the Scottish Credit and Qualifications Framework and the Open University in the UK, using the UK higher education benchmarks. The Professional Graduate Studies Diploma in Marketing is also recognized in the European Union by the European Qualifications Framework.

  • The international business experience in China.

    The International Business Experience strengthens participants’ academic and professional development by enriching their profile with the first-hand contact with the Chinese business, university, and sociocultural environments while supporting the development of an international network. The trip, which takes place in June for a week, includes visits to Chinese international companies, seminars, and conferences from Chinese businessmen and lecturers, as well as meetings with peers to explore joint opportunities and visits to cultural and historic sites. The program provides a global international approach with in-depth experience in the Chinese business marketplace.

¹ Included in the fees unless the two options are chosen together for which extra fees apply.

Different pathways to customize your experience

To complete the program participants can choose among:

  • Business plan, or
  • Marketing plan + semester abroad, or
  • Marketing plan + 6-month internship/project in a company*

*subject to availability for non-Spanish speakers

Spain, Madrid, and Barcelona

Madrid and Barcelona are cosmopolitan cities of great cultural and historical interest. They are also two of Europe’s largest cities and major business and financial centers.

Networking Opportunities And Professional Development

A global network of marketing professionals

ESIC promotes networking as a form of active feedback between the business world and academia. This becomes tangible in the organisation of conferences, talks, meetings, cultural visits, etc. supporting the development of relations to enhance participants’ professional careers.

A cutting-edge professional career in the marketing field

ESIC offers career services and resources to participants and helps them to meet their marketing career aspirations. In addition, during the program, participants will have the opportunity to apply for internships.

Student profile

Professionals and graduates from different disciplines who aim to work as international managers or sales managers in international contexts. Managers and executives from sales, marketing, logistics, back office, and finance who want to gain expertise in international management.


Further double degree options

Participants can continue their studies for one year:
  • in Shanghai and receive the MBA degree from Shanghai University or
  • in Miami and receive a Master in International Business from Florida International University.

Institutional Memberships and Accreditations

ESIC Business and Marketing School is a member of several international education agencies and associations. These memberships provide the framework for the high level of education offered at the School.

  • PRME – United Nations Principles for Responsible Management Education
  • AACSB – The Association to Advance Collegiate Schools of Business
  • EFMD – European Foundation for Management Development
  • AAPBS – Association of Asia-Pacific Business Schools
  • CLADEA – The Latin American Council of Schools of Management
  • CEEMAN – Central and East European Management Development Association
  • AEEDE – Spanish Association of Business Management Schools
  • Executive MBA Council

ESIC Business and Marketing School has received accreditations and quality certifications from renowned international agencies. These recognitions set the quality standards within the School.

  • EFMD: CEL – Technology Enhanced Learning. Business Simulation Methodology accredited.
  • Q*: Executive Education rated as “Excellent”.
  • AUDIT: (the Spanish government’s accreditation). Accredited.
  • ACREDITA: (the Spanish government’s accreditation agency for faculty). Accredited
  • BSI: SO 9001. ESIC’s Quality Systems certified since 2008.

ESIC Business and Marketing School is affiliated with Universidad Rey Juan Carlos.


ESIC is ranked within the top 100 MBAs in the world, and more importantly within the top 50 for Marketing (Master in Marketing Management, MIM), Finance (Master in Finance, MDF), and for the Executive MBA (EMBA).

Last updated Jun 2018

About the School

ESIC is a group of leading business schools in Spain, with an experience of over fifty years training business and marketing professionals. We strive to incentivize, promote, and maintain a direct rel ... Read More

ESIC is a group of leading business schools in Spain, with an experience of over fifty years training business and marketing professionals. We strive to incentivize, promote, and maintain a direct relationship with the business environment in order to provide you with a practical academic training which focuses on the needs of the labor market. We offer training with values, to engage successfully as a highly qualified professional with excellent command and knowledge of the latest trends. Read Less
Madrid , Barcelona , Valencia , Seville , Zaragoza , Marbella , A Coruña , Pamplona , Bilbao , Granada , Vigo , Spain Online + 11 More Less