THIS COURSE IN HELD IN ENGLISH LANGUAGE.
Fashion styling is today both a great opportunity and a complex challenge. Fashion Stylists and Communicators have the privilege and the responsibility to read and interpret a brand or a product respecting its identity yet pushing the boundaries, so to design a world around it and tell the most engaging story ever. The Master in Fashion Communication and Styling trains key figures who deal with the evolution of new media and the crucial role of visual communication today. They are able to embrace more aesthetics at the same time, to read how fashion matters today for society, to destroy the rules and re-write them.
Having a strong cultural background, students complete their training by acquiring project management skills, so as to be ready to bring value to fashion products through all the aspects of communication. They practice on three thematic projects designed to be used on digital media, creating contents such as images, videos, editorial projects and composing the outfits.
Target – The Master is addressed to those applicants, both Italians and foreigners, who have a good first level degree in Fashion, Communication and Marketing, as well as to young professionals with at least two years of experience in the field.
Career opportunities - Fashion Communicators are qualified to work as Communication Managers, Image Consultants, Fashion Stylists, Researches and Trend Setters, as well as PRs. In these roles, they can find occupation in press offices, public relations agencies, event organisation companies, publishing and design departments of Italian and international fashion houses.
Methodology and structure - The Master course is structured in complementary modules that lead from the acquisition of a solid method for project development to the actual production of three shootings and the Final Project.
After acquiring hard skills concerning the essential historic, cultural and visual background and strong methodological tools, students analyse the functioning of the most important communication processes in fashion: from the press office activity, to fashion shows as moments to enhance visibility and assert the brand identity; from the publishing industry’s dynamics, up to the web and new media.
Modules related to the basic disciplinary fields improve students’ knowledge of those visual, cultural and methodological tools that help them during the development of their projects. Subjects related to the distinctive disciplinary fields include workshops, lectures and three main projects, consisting of thematic photo shootings.
The programme ends with a personal project that assesses the skills acquired and brings out each student’s attitudes in terms of creativity and style. The best Final Project of the year can be published and promoted on Vogue Italia through the sponsorship of Sara Sozzani Maino, Coordinator of the course.
About the School
The cradle of design and industry. IED owes its establishment in 1966 to the intuition of its President Francesco Morelli.