Master in Design and Typographic Application


Programme Description

The importance of typography in design is evident. It can not be designed without typography, but it can be designed only with typography. Typography surrounds us and accompanies us 24 hours a day. It is ubiquitous and inescapable and visually interprets what is happening around us. In the current design landscape, typography has gone from transparency to occupy a leading role and have its own expression.

In essence, the objective of typography (both in its design and in its application) has always remained the same: to try to communicate in an attractive way any text, regardless of its level of reading. It is evident that the same typography should not be used to read a book to effectively signal an airport, but it is clear that the objective is always exactly the same; that the receiver understands the message as clearly as possible.

Typography is the main element of written communication. Transmitting your own image through business communication is a great challenge. In our times and with existing digital and internet media, writing continues to be the most important information transmitter and therefore also the most differential medium for the creation of the company's image.


  • Credits: 60 ECTS
  • Schedule: Tuesday, Wednesday and Thursday from 6:30 p.m. to 9:30 p.m.
  • Modality: Presencial Barcelona
  • Class period: October to June


  • The student must have or have access to a computer, a tablet and a smartphone.


The Master in Design and Typographic Application will provide you with the knowledge and skills necessary for the design and application of typography in any professional project, whether in corporate, editorial, digital or interactive media.

Addressed to

The Master in Design and Typographic Application is specially designed for graduates or graduates in graphic design who wish to expand your studies with specialized training. It is also suitable for graduates in design, graduates in fine arts, graduates in advertising and public relations and graduates in audiovisual communication. It is necessary to have a deep knowledge of graphic design and to master the Adobe suite.


The Master in Design and Typographic Application presents the following content structure:

01 calligraphy

  • History of calligraphy
  • Basic structure of the letter
  • Introduction to humanistic letters
  • Schematic capitals

02 lettering

  • History of lettering
  • Historical process
  • Development of the different styles of lettering

03 letterpress

  • Contextualization
  • Fundamental elements of mobile types
  • Creation of typographical specimens

04 conceptualization and drawing of the letter

  • Formal analysis of the letter
  • Construction of uppercase and lowercase
  • Modulation
  • Corrections and optical adjustments

05 typographic digitization

  • From drawing to the computer
  • Programming in GlyphsApp
  • Spacing and kerning
  • Creation of the source. OpenType and TrueType

06 typography and corporate environment

  • History of corporate typography
  • Typography and company
  • Study of success stories
  • Implementation of a typography
  • Treaty of licenses

07 typography and advertising

  • History of typography in the advertising environment
  • Typography as an advertising element
  • Advertising elements applied to typography
  • Formats and possibilities
  • Study of success stories

08 typography and editorial environment

  • What is typography for publishing environments?
  • Formats and possibilities
  • Key elements for a typographic choice
  • Magazines, newspapers, catalogs
  • Study of success stories

09 typography and digital environment

  • History of digital typography
  • Webfonts vs Desktopfonts
  • Hinting
  • Typography in digital media
  • Study of success stories

10 research and project

  • Process for a correct investigation
  • Development of a project
  • Master's final project
Last updated Mar 2020

About the School

Aquí encontrarás un espacio donde reconocidos profesionales en activo comparten sus conocimientos construyendo nuevas experiencias contigo. Acercándote al mundo real a través de trabajos prácticos y c ... Read More

Aquí encontrarás un espacio donde reconocidos profesionales en activo comparten sus conocimientos construyendo nuevas experiencias contigo. Acercándote al mundo real a través de trabajos prácticos y clases que te enseñan lo que de verdad necesitas saber para tu carrera profesional. Read Less