The Master course in Business for Arts and Culture is an internationally oriented course linked to real-life professional experiences. It provides participants with a strong theoretical and practical background in relation to culture and creativity, combined with a managerial-based vision.
The institutions involved range from museums to media, including companies that invest in arts. Starting from the consideration that the cultural world is moving towards a new model based on entrepreneurship and specific projects, this programme trains professionals able to create and manage cross-disciplinary projects that are economically sustainable and innovative.
The course presents a strong professional approach, through dedicated session it foster contacts and meetings with important companies and institutions active in the development of cultural policies and project, such as the ones members of Museimpresa, the Italian Association of museums and business archives, Guggenheim Intrapresae, and E.N.C.A.C.T. - European Network on Cultural Management and Policy.
Career opportunities - At the end of the course participants can enter roles within structured organizations, cultural institutions, both private and public, museums, create opportunities on their own, work in the field of non-profit organizations or manage a cultural project.
Target - This Master course is designed for young professionals who want to achieve specific skills and competencies in the field of creativity and management of cultural policy and projects. The access to the course is also open to post-graduates student with interest or experience in the arts field, cultural heritage or creative industry.
Methodology and Structure - The Master course takes students along a path that starts with the observation and understanding of different contexts and sectors and pays a specific attention to the connection between arts, culture, and business. Matching together several backgrounds, students are stimulated to use lateral and design thinking to approach problems from another point of view or depart, so to foster the research of creative solutions.
It is structured in four modules
Module 1_Read the context
The first part of the Master course trains students to observe and understand different contexts and sectors, providing them with key elements of cultural economics and with concrete case studies. It offers an overview of the cultural scenarios and on the fruitful relationship between arts and business, public and private actors.
Module 2_Key Elements of Project Management
Paying a specific attention to the connection among arts, culture, and business, the course moves towards analyzing the key elements of project cycle management, so to understand how to apply them and to develop an alternative methodology to design a project, transform an idea or intuition into a business opportunity.
Module 3_Business Plan and New Cultural Project Launch
The third module teaches how to write an effective business plan for new products or cultural start-ups launch, dealing with all the necessary steps of the process.
Module 4_Entrepreneurial Experience
The last part of the course is dedicated to the elaboration of the Final Project. Starting from their personal interests, participants work on creating and designing an accurate business plan for the foundation of an enterprise or for proposing a project to a cultural institution.
This school offers programs in:
Last updated March 22, 2018