Master in Brand design and management: food, wine and tourism

IED – Istituto Europeo di Design Florence

Programme Description

Master in Brand design and management: food, wine and tourism

IED – Istituto Europeo di Design Florence

THIS PROGRAM IS TAUGHT IN ENGLISH

One-year Dual Masters Course in Barcelona and Florence.

The overall aim of this course is to meet the growing demand for qualified professionals able to offer a new managerial approach to the tourism/food and beverage sector in the touristic/hospitality and catering industry. The course’s structure, which includes a detailed curricula based on Brand design and management, prepares future innovative professionals in the fields of tourism, hospitality, food and wine services. The Master’s main goal is to encourage the development of professional proficiency by implementing an active approach based on “Learning by doing” that blends expertise and listening skills through both practical and theoretical methods related to “Design Thinking”. The aim is to train strategy and communication experts in identity-building and values related to brands in the food, wine and tourism industry.

The Master will be held in Barcelona and Florence, two cities bound by a long-standing history of tourism, wine and restaurant industry.

Firenze The Florence section of the Master Programme in BRAND DESIGN AND MANAGEMENT: Food Wine and Tourism aims at the creation of a professional figure that is specialized in Brand Design Management in the Food, Beverage and Tourism fields. The courses focus on the specific abilities of managing the different steps of creating a Brand from the analysis of contents. The participants gain expertise in the fields of Brand and management for a wide range of different contests. The Tourism industry is based upon a relation between Brand, hosts and guests which involves numerous variables. It is perhaps the fastest growing industry internationally and it plays an important role in local, regional and global economies. Hotels, restaurants, resorts, and conference venues, whether family or corporate run, are staffed with a wide selection of professionals Brand-oriented. The courses has the specific objectives to develop mental and professional skills for the participants who want to become experts of Strategic Planning, Branding and Communication in the fields of Tourism Food and Beverages.

Barcelona If in Florence we put the bases to create a Brand Design Manager and Strategic Planner in the Food, Beverage and Tourism fields, once arrived to Barcelona students have the chance to face new challenges connected to Service Design and Project Manageent to reinforce their profile with innovation tools. The industries related to tourism, food and wine are deeply connected to customers and their needs. A strategic planner in this field needs analysis’ capacity and critical thinking applied to user research to detect new business opportunities. The courses are complemented with seminars, conferences and workshops given by international and highly recognized specialists. Visits to local realities are included in the study plan to show to the students the best practices of institutions, companies and brands related to Tourism, food and wine.

The full program is divided into 6 macro-areas

Invited lecturers:

Masa Kogure Founder Table4Two International

Francesco Sanapo Coffee expert

This school offers programs in:
  • English


Last updated October 18, 2016
Duration & Price
This course is Campus based
Start Date
Start date
Mar. 2017
Duration
Duration
11 
Full time
Price
Price
Information
Deadline
Start date Mar. 2017
Place
Italy Florence
Application deadline Request Info
End date Request Info
Duration 11 
Price Request Info