Master in advertising


Programme Description

Ten extraordinary months. Ten top-level agencies in the classroom, one per month, with their key figures. Ten unique opportunities to learn directly from the protagonists. Master of Raffles Milan. Finally somebody thought of us.


The monolith is crumbling. Advertising is looking for new systems to reach people who are more careful and prepared than in the past. Once there was a lot of money and few means. Today is exactly the opposite, and from the solid block of rules and methods of the past we need to go fast to a commercial that becomes liquid to fit in all the faces made available by technology.

Professional Opportunities

We do not want to make performers of theoretical paths built elsewhere and others, but active, effective, responsible interpreters who are able to take care of all the development phases of the idea, from the brief to the release phase and to the collection of feed backs. At the end of the course students find work in major international and national groups, service companies, consulting firms and also non-governmental organizations and research institutes. So how can they take up the challenge and start their own business.

Who is

The course is designed for students with first degree degrees and / or professional experience in image design, advertising, communication and marketing, and in general for anyone who thinks communication It is a good professional choice and a strong individual growth tool. Participants are copy writers, art directors and tomorrow's agency accounts, as well as future communication managers.


If you want to become a protagonist, learn from the protagonists. Students have the opportunity to gain a full view of the new brand building systems, working alongside the professionals who drive the market today. Brand-based communication techniques also analyse the most rare - but crucial ones - such as crisis management and defence methods against fake brandering. At the end of the Master, students have a clear view of the state of the art of advertising.


  • Formulation of the brief.
  • Analysis of product characteristics.
  • Idea incentive techniques.
  • Copy writing.
  • Art direction.
  • Layout and storyboard.
  • Presentation.
  • Virality of the idea (campagnabilità).
  • Production.


For the quality and effectiveness of the didactic model, the Master has obtained the patronage:

Art Directors Club English

Project professors

Learn directly from the protagonists means to acquire the source of the visions and the most advanced methods. Unlike the Master, the Master Raffles Milano brings knowledge into action in the classroom with 10 market-leading agencies that alternate in the classroom over the course of ten months.

  • Project: M & C Saatchi
    Advertising agency

Project: DLVBBDO
Advertising agency Project: Ogilvy & Mather Italy
Advertising agency Project: GRAY
Advertising agency Project: Havas
Advertising agency Project: TBWA
Advertising agency Project: J. Walter Thompson Italy
Advertising agency Project: Leo Burnett
Advertising agency Project: Alkemy Digital Enabler
Advertising agency

Method Teachers

There are also theoretical knowledge and skills that are not learned in the race and require an in-depth study. You do not know when they can serve, but one thing is certain: they will serve.

  • Method: Giovanni Pelloso
    Historical and photographic critic

Method: Roberta Maddaloni
Executive coach
robertamaddaloni.Linkedin Method: Massimiliano Pappalardo
Executive coach
massimilianopappalardo.Linkedin Method: Emanuele Baj Rossi
Executive coach
emanuelebajrossi.Linkedin Method: Gianfranco Apples
Executive coach


In nearly thirty years of activity, Raffles Group has built a solid network of partners who collaborate in Triennial Courses and Master's. The reputation of the companies and the quality of the relationships developed are the guarantee of a decisively fertile encounter between education and business worlds.

Adidas, Aigner, B & O - Bang & Olufsen, Boucheron, Brother, Bulgari, Burberry, C & A, Cartier, Chanel, Chloé, Design Business Chamber Singapore, Diesel, Dior, Dolce & Gabbana, Dunhill, Elle, Fendi, Fujifilm Singapore, Giorgio Armani, H & M, Heinz, Hermes, Hogan, HP Technology, HSBC - Hong Kong and Shanghai Banking Corporation, IKEA, InterContinental Hotels & Resorts, Kohler, Lear Corporation, LVMH, Mahogany, Max Mara, MediaCorp, Metro, Michael Kors, Microsoft, Nippon Paint, Nokia, Orchard Road Business Association, Pepsi, Philips, Prada, Puma, Ralph Lauren, Redworks, Richemont, Richmond, Rolex, Saatchi & Laurent Paris, Samsung, Shiseido, Siemens, Singapore Furniture Industries Council, Singapore Jewelers Association, Sony Pictures, Standard Chartered, Textile & Fashion Federation, Tiffany & Co., Valentino, Versace, Y & R, Yves Saint Laurent.

Monday talk

Every Monday night, at 6pm, Raffles Milano invites students to meet a great character in the scene of design, style and culture of the project. Listening directly to the stories and ideas that influence the market and make our minds more progressive is a great opportunity to integrate academic programs. Here are the meetings of next year.


The Master's degree is for up to 20 students.
The selection of candidates is in two phases. A first selection is made on the basis of the documentation submitted by the student. If successful, an individual interview with the Course leader is set.

The assessment takes into account all the aspects that determine the individual profile: portfolio, previous studies, work experience, non-curricular activities and presentation letters.

Admission Documentation:

  • curriculum vitae
  • Artistic and / or professional portfolio
  • motivation letter
  • Previous studies plan
  • Documentation on courses and workshops attended
  • Passport or identity card for Italian students or members of the European community
  • Receipt of the payment of the admission fee of 100.00 euros.

Starting from March 15, 2017, candidates will be able to send their entry documents to the email address:

Straight line

  • Students from the European Union and Switzerland
    € 15,000.00 (the amount includes taxes).
    Advance payment: 3.000,00 Euro within 1 month from the confirmation of admission.
    Balance: 12.000,00 Euros by the beginning of the Master.
  • Extra Students European Union
    € 19,000.00 (the amount includes taxes).
    Advance payment: 3.000,00 Euro within 1 month from the confirmation of admission.
    Balance: 16.000,00 Euros by the beginning of the Master.
  • Admission fee
    In order to apply for admission to the Master, a fee of 100,00 Euro is payable.
Last updated Mar 2020

About the School

Una nuova scuola di moda e design a Milano? Sì, e il suo nome è RM Istituto Moda e Design Milano. Una scuola con uno spirito e un metodo non tradizionali. Una scuola pensata per chi vuole guardare il ... Read More

Una nuova scuola di moda e design a Milano? Sì, e il suo nome è RM Istituto Moda e Design Milano. Una scuola con uno spirito e un metodo non tradizionali. Una scuola pensata per chi vuole guardare il futuro diritto negli occhi. E soprattutto una scuola che ha raccolto intorno a sé una squadra formidabile di docenti, in molti casi nomi di spicco della scena internazionale dello stile e del design. Read Less