Master cross-media management (


Programme Description

Part-time studies focusing on web technologies, media technology and e-commerce

No question, the future is digital. Digitalization has long since captured all sectors and areas of life. E-business or the increasing use of information and communication technology is the most important growth driver and at the same time the biggest challenge for many companies. E-commerce is becoming an indispensable component of all value chains. This development affects work processes as well as production, marketing and sales. Media houses, publishers and agencies are particularly affected by this development. They have to disseminate their digital content (modern: content) across a multitude of channels and constantly adapt their service offerings to new requirements. To master change, media and technology companies of all kinds urgently need professionals who can design, develop, and market digital projects. These specialists are trained in the master's program Crossmedia Management of the Leipzig School of Media (formerly Crossmedia Publishing or Content and Media Engineering).

Target group and contents of the program

The extra-occupational master program Crossmedia Management is aimed at interested parties from media companies, publishers and agencies as well as at freelance media professionals working in the areas of media design, media design and media production, marketing and sales or communications / PR / public relations and digital management in this field Fulfill tasks or want to meet in perspective. The study conveys practical and at the same time academically founded the necessary abilities and skills in the fields of work and topics:

  • E-business and e-commerce,
  • Web technologies and web engineering,
  • Content management and knowledge management,
  • cross-media content production, content editing and content distribution,
  • Audio and video technology.

A graphical overview of the study contents, in which the respective official module descriptions are linked, can be found under Modules | Programme content.

Master's degree from the University of Applied Sciences Leipzig

The program is a joint offer of the Leipzig School of Media and the Leipzig University of Applied Sciences (HTWK Leipzig) and the University of Leipzig. The participants study at the LSoM during the four semesters. The HTWK Leipzig awards the internationally recognized academic degree "Master of Science" after successful completion and also issues the master's certificate. On the website of the HTWK Leipzig you will also find the official study documents, ie study and examination regulations as well as aptitude assessment regulations.

Extra-occupational study

The master program is conceived as an extra-occupational offer. Once a month, students attend classroom sessions on the media campus Villa Ida in Leipzig on three consecutive days (usually from Thursday to Saturday). Between the face-to-face appointments, students continue to pursue their profession. In this way, what you have learned can be applied immediately in practice. In the case of self-study, students are supported via an online campus, which offers the opportunity for e-learning. The LSoM's entire teaching and learning process is based on a comprehensive blended learning concept to make the most of the benefits of integrating face-to-face and self-study opportunities. Read more about the course of study.

Graduates of the study program in the portrait

Nadine Michel has successfully completed the master program Crossmedia Management. Under the heading "Through my studies, I feel methodically and technically prepared", she reports on her experiences and mentions five good reasons for studying.

LSoM alumnus Norbert Weiß has also successfully completed the Crossmedia Management degree program. The "all-rounder with an overview of digital marketing and conversion optimization" now uses his expertise as a team leader for an international technology group.

User participation in Web 2.0, the development of an e-learning portal or the benefits of explanatory videos - the master's theses in the master's program Crossmedia Management cover many topics. On this page you will find a selection of master theses.

How did other graduates fare after graduation? What career paths have you taken? And: Did the study pay off? Graduates of the degree program have told us how their careers developed after graduation.

Fees, funding and scholarships

The tuition fees for the master's program Crossmedia Management amount to 3,000 Euro per semester. In total, the costs for the four-semester study amount to 12,000 euros.

As a non-profit educational institution, LSoM does not intend to profit. The tuition fees flow directly into teaching and guarantee renowned lecturers from science and practice. Also included are the costs of exams and teaching materials.

In our service area, we have compiled extensive information on the financing of our offers. Among other things, we grant students an early bird rebate of 10 percent if they apply to the LSoM by the end of March and sign their study contract by the end of April. The tuition fees are also exempt from VAT.

The LSoM also regularly writes scholarships, sometimes in cooperation with partners. To find out about such tenders in good time, subscribe to our e-mail newsletter or visit LSoM's website or social media channels regularly.

Start of studies, admission requirements and application

The course Crossmedia Management starts every year for the winter semester.

Applicants must meet the following entry requirements:

  • completed university degree with a minimum of six semesters
  • Proof of work experience of usually less than one year
  • as a non-native speaker: sufficient, that is verifiable, knowledge of the German language

The number of study places per year is limited to 15, in order to ensure optimal supervision and quality of teaching.

Applications are accepted by LSoM at any time. You will find information about the necessary application documents, the aptitude test and the conclusion of the contract as well as the application form on the application page.

Have we piqued your interest?

Then feel free to contact us at any time. We are happy to help. Of course, you can also get to know the program as a guest student. We are happy to arrange an individual trial day with you on the media campus Villa Ida in Leipzig.

Last updated Mar 2020

About the School

Gemeinnützige Gesellschaft für akademische Weiterbildung.

Gemeinnützige Gesellschaft für akademische Weiterbildung. Read Less