Become a leader in the data-driven sports world of the 21st century.
Ranked #3 globally by SportBusiness International’s Masters Ranking 2015, Columbia University’s master’s degree program in Sports Management trains professionals in all sectors of the sports industry by teaching specific management skills with a global, analytics, and digital focus. Available part-time and full-time, the program accommodates:
- young professionals who aspire to have a career in sports.
- current sports professionals who want to enhance their current skill set and pursue advancement opportunities.
- career-changing professionals who want to transition to a sports career.
leading-edge know-how through our unique curriculum in digital sports media, sports analytics, and global sports management.
critical thinking and problem-solving skills through an in-depth understanding of marketing, finance, intercollegiate athletics, facility and event management, sports law and ethics, global sports, analytics, and digital media in sports.
with a diverse student body, representing 15 countries, selected to broaden your perspectives on issues, practices, and cultures in the global world of sports.
from successful industry practitioners in the areas of digital media, analytics, global sports, PR, finance, facilities and events, and intercollegiate athletics.
your network through industry events, panels, and speakers drawing on the abundant resources of New York City, the sports capital of the world.
as a professional through our proprietary development and coaching process, which cultivates your leadership skills, along with presentation and writing skills.
and apply your skills and knowledge in a practical setting through internship opportunities and special projects at various sports organizations.
the only Ivy League institution offering an M.S. in Sports Management and its elite network of peers, industry experts, and graduates working in leadership positions across the global sports industry.
- 36 points for degree completion
- On-campus instruction
- Part-time* or full-time program
- Fall intake (part-time and full-time) and spring intake (part-time only)
- 3-8 terms to complete
- Customizable with courses across Columbia University
- Internship or Integrative Project
- Enrolment in the part-time option of this program does not meet the full-time requirements for an F1 student visa.
Available on either a full-time or part-time basis, the Master of Science in Sports Management program has aligned its curriculum with the needs of the sports industry, with unique offerings in the areas of global sports, digital sports media and marketing, and sports analytics. These areas complement a strong foundation of core courses that equip graduates with the skills and training necessary to maintain an advantage in the highly competitive sports job market and, once hired, add immediate value to sports industry employers. Beyond establishing a strong business foundation, the curriculum and faculty will challenge you to deepen your understanding in three key areas:
- The complex global sports landscape and the contrasts and comparisons of the sports business models around the world
- The many connection points between the digital world and the sports world and the potential impact of disruptive technologies
- The various ways to integrate the abundance of new data and information into decision processes that sports leaders face
The program requires 36 points for degree completion or 12 3-point courses. For required courses, you will take four core courses that provide an overview of sports business concepts and practices and how they are applied in real-world contexts. In addition, you will choose one required course from each of three categories: Sports Marketing, Sports Analytics, and Sports Projects. For your remaining five courses, you may customize your focus by choosing electives in a variety of disciplines or choose courses from among four elective groupings, or areas of focus:
- Global Sports
- Sports Analytics
- Digital Sports Media and Marketing
- Intercollegiate Athletics
In order to receive your degree, you must complete all requirements within four years with an overall grade point average of 3.0 (B) or better.
Classes are held on weekday evenings between 4:10 p.m. and 10:00 p.m.
Global Sports Focus
With the evolution of the global sports structure, the global focus provides you with an understanding of the differences and similarities between the U.S. and the international sports landscape. With globalization as a focus, you will review legal issues facing large-scale international events, compare the U.S. model to the international model, and discuss emerging markets. In addition, a course in global analytics will provide the opportunity to analyse soccer and cricket data.
Sports Analytics Focus
The analytics focus includes courses that allow you to analyse, interpret, and make decisions based on various on-field and off-field data. With new data emerging daily, the goal is for you to have the ability to demonstrate the capability to apply advanced critical thinking skills to sports business issues. You will learn the skill of combining objective analysis with subjective judgment to make decisions.
Digital Sports Media and Marketing Focus
The area of digital sports media and marketing has become one of the fastest growing sectors of the sports industry. The marketing and digital media focus will provide you with an understanding of communications practices and strategies, fundamentals of sponsorship packages, marketing best practices, and the ever-changing digital landscape. With new applications and platforms developed daily, what may be effective today might fade tomorrow. You will learn to adapt to these mediums through coursework and practical applications.
Intercollegiate Athletics Focus
The Intercollegiate Athletics Focus includes a variety of courses that relate to the functions of a college athletic department. You will be introduced to operational and management components necessary to run a collegiate program.
Internships and Work Opportunities
The internship component provides you with the option to take a deeper dive in a specific topic related to sports or complete an internship where you can learn and expand your network.
We will help match you to an internship at a professional or collegiate sports entity, based on your area of interest. Often these are non-credit internships, but you may opt for the program's three-point Internship in Sports Management. An alternative to the Internship is the Supervised Research Project in Sports Management or Independent Study, approved by the program.
If you are an international student, you may be eligible for Optional Practical Training after completing all degree requirements and other work opportunities.