MSc Degree in Public Relations - PR

Best 7 Master of Science Programs in Public Relations - PR 2017

Public Relations - PR

Master programs provides the same title for the degree - the Master. Postgraduate studies such as Masters of Science are shortened MSc. The Master of Science in Management program or the Master of Science of Management education are postgraduate programs in common management. This means that students receive an academic education with depth of reflection and abstraction. Masters usually can be classified as Master of Science (MSc) or the popular Master of Arts (MA). The Master of Science (MSc) usually is given for successfully achieving postgraduate programs with a science or technical point of convergence.

Master of Science Degree in Public Relations - PR

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MSc Corporate Communications and Reputation Management

Alliance Manchester Business School - The University of Manchester
Campus Full time 12  September 2017 United Kingdom Manchester

In a world where organisations are under increasing public scrutiny, protecting a company's corporate reputation and sending out the right messages are vital for survival. Gain a career in corporate communications, public relations consultancy or in managing corporate brands. [+]

Master of Science Degrees in Public Relations - PR. In a world where organisations are under increasing public scrutiny, protecting a company's corporate reputation and sending out the right messages are vital for survival. Gain a career in corporate communications, public relations consultancy or in managing corporate brands. From corporate social responsibility to crisis management, communication is becoming an increasingly major part of business strategy and a growing area of employment. Using the latest research and details of current best practice, you learn how to manage relationships with key stakeholders, including employees, and promote a positive corporate reputation. Communication specialists who can take a strategic view of business are in high demand and those with a thorough understanding of current communication technology are in short supply. We help to meet that demand by giving you a unique experience combining advanced knowledge of up-to-the-minute communication skills and techniques with case studies and practical examples of best practice. You graduate equipped with analytical tools which can be used across all sectors and will give you a competitive edge in the marketplace. We have worked to build a course that is tailored to enhance your ability in the job market. We specifically aim to develop an experience that comprises curriculum content, student interaction and building relationships with members of faculty to equip you with the analytical tools and instruments that will allow you to be at the forefront in the marketplace. Course units details The course consists of both compulsory and optional taught units. Compulsory course units include: Corporate Communications Corporate Reputation Management Organisational Communication Marketing and Communications Professional Analytics Optional course units include: Business-to-Business Marketing Consumer Behaviour Corporate Social Responsibility Crisis Management Customer Experience Management and Relationship Marketing Digital Technologies for Marketing International Marketing Integrated Marketing Communications and Advertising Relationship Marketing and Customer Experience Management Retail Marketing Services Marketing Coursework and assessment You will be assessed by a combination of group assessment and presentations, course work, case study report, assignments, individual essay and examination. The dissertation is normally between 15,000 and 25,000 words. Entry requirements: We normally look for a UK bachelor degree with first or upper second class honours, or the overseas equivalent, in any discipline. When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification. [-]

MSc in Strategic Public Relations & Communication Management

University of Stirling
Campus Full time Part time 1 - 2  September 2017 United Kingdom Stirling + 1 more

The MSc in Strategic Public Relations and Communication Management equips students with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes. [+]

The MSc in Strategic Public Relations and Communication Management equips students with the necessary practical and analytical skills for a professional career and it examines how to design, implement and evaluate public relations (PR) and programmes. Accreditation The MSc in Strategic Public Relations & Communication Management is recognised by the UK Chartered Institute of Public Relations (CIPR). Top Reasons To Study With Us The programme’s emphasis on how theory can help inform practice is a very useful tool for those seeking to progress their careers and gain management positions within the public relations industry. We are approved by the Chartered Institute of Public Relations, which provides important networking opportunities and boosts the chances of gaining employment. We keep up to date with new advances, including how digital media is used in public relations. The programme at the University of Stirling is one of the longest established public relations Masters programmes in Europe. Our industry links are second to none. We have an excellent guest speaker programme and we provide students with the opportunity to work for real clients as part of the course. Course objectives Public relations courses at the University of Stirling are designed for students from a variety of degree backgrounds to develop the appropriate intellectual skills at Master's level for a management-level career in Public Relations, Communication Management, Corporate Affairs or Public Affairs. The course helps students develop a critical appreciation of the role of public relations in society and to develop key analytical and professional skills. Our approach is founded on the following principles: Public relations contributes to the effectiveness of organisations by improving organisational relationships and facilitating public conversations and debate. Public relations has a remit for corporate social responsibility through its issues management function and responsibility for reputation, which necessarily means that it has to help organisations change to meet new agendas of sustainability. Teaching strategic public relations can facilitate better public understanding of the occupation, and thus mitigate contemporary cultural stereotypes and prejudice (much fostered by journalists who have an interest in purveying negative images), as well as diffusing core concepts that can benefit Scotland’s private and public sector enterprises: small, medium and large. Improved understanding of this organisational function can aid government and NGOs in political and policy communications. In understanding public relations practitioners as being, in some aspects, ‘discourse workers’ it becomes easier to see that the functional role has the potential to contribute to a more enlightened and better-informed society. Public relations takes place at points of change and moments of transformation in complex contemporary societies. Typically, public relations activity clusters around (i) public policy formation (ii) organisational change and development (iii) public issues such as the environment (iv) major global shifts such as conflict, unstable international environments, globalisation, natural disasters or human disasters such as war or global financial collapse. Bearing all this in mind, public relations education is necessarily embedded in the contemporary issues of the day in a very wide range of environments (political, economic, technological, socio-cultural, regulatory/legal) and contexts (sports, health, religion, tourism, development, regeneration). Our courses are regularly restructured to improve their effectiveness and efficiency in meeting both academic and professional requirements. Modules relate to the Public Relations Education and Training Matrix developed with, and endorsed by, the Chartered Institute of Public Relations and the Public Relations Consultants Association. What makes us different? Entry requirements Academic requirements A minimum of a second class Honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. INTO University of Stirling offers a Graduate Diploma for those students who do not meet the required criteria for this course. If you successfully complete the Graduate Diploma in Media, Humanities and Social Sciences and meet the required progression grades, you will be guaranteed entry onto year one of this Master's degree. English language requirements If English is not your first language you must have one of the following qualifications as evidence of your English language skills: IELTS: 6.5 with 6.0 minimum in each skill Cambridge Certificate of Proficiency in English (CPE): Grade C Cambridge Certificate of Advanced English (CAE): Grade B Pearson Test of English (Academic): 60 with 56 in each component IBT TOEFL: 90 with no subtest less than 20 If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View our range of pre-sessional courses. Scholarships & funding The University of Stirling is offering any UK or European Union student with a First Class Honours degree (or equivalent) a £2,000 scholarship to study full-time on any taught Master's course or £1,000 for part-time study. Structure and content The course includes six modules, comprising 3 compulsory and 3 optional modules, and a dissertation. The taught elements of the course are in two semesters which run from September until December and from January until the end of May. Master's students are then expected to spend the summer carrying out a Research Project and to submit a 12,000-word Dissertation in August. Delivery and assessment Lectures, seminars and workshops. Methods of assessment include exams, essays, case studies, presentations and practical reports. For some of the more practical modules students are required to produce a portfolio of work which they can present to potential employers at job interviews. Study abroad opportunities No formal study abroad opportunities at present. Strengths Teaching staff on the course have been nominated for a number of RATE (Recognising Achievement in Teaching Excellence) awards since they were launched at Stirling. Career opportunities The degrees offer necessary conceptual skills for managerial careers in public relations, organisational communication, corporate communications and communication management and related posts in a variety of contexts and sectors. Graduates of our Master's level courses in public relations have successfully established careers in the public relations field working for a wide range of organisations all round the world. Recent examples include Nike, the UK Government, Office Depot, Police Scotland and the National Museum of Wales. Many of our graduates work in public relations consultancy, including some of the big names in the PR world, and some have even gone on to start their own businesses. Others stay in academia, going on to gain PhDs and then work as lecturers, teaching and researching public relations in universities all over the world. Skills you can develop through this course By studying this course you will gain a solid understanding of the theory behind public relations and you will have many opportunities to put this theory into practice. You will gain practical skills in campaign planning and the production of public relations materials such as news releases, feature articles and blog postings. This material can make up the basis of a portfolio of work which can be shown to potential employers. Chances to expand your horizons Guest lectures from public relations practitioners provide networking opportunities and expose students to current practice in the industry. The course is recognised by the Chartered Institute of Public Relations and students can attend CIPR Scotland events, allowing them to meet practitioners working in the field and to extend their network of contacts. Where are our graduates now? Graduates of our Master's level courses in public relations have successfully established careers in the public relations field working for a wide range of organisations all round the world. Recent examples include Pfizer, Nike, the UK Government, Office Depot, Police Scotland and the National Museum of Wales. Many of our graduates work in public relations consultancy, including some of the big names in the PR world, and some have even gone on to start their own business. Others stay in academia, going on to gain PhDs and then on to work as lecturers, teaching and researching public relations in universities all over the world. [-]

MSc in Strategic Public Relations (Online)

University of Stirling
Online Part time 30  October 2017 United Kingdom Stirling

This online learning public relations course was specially created to provide access to those whose work or domestic commitments prevent them from attending a full-time course. In recognition of the special requirements of online learning, support networks have been set up in the form of a student network, academic tutors and residential schools. [+]

Master of Science Degrees in Public Relations - PR. This online learning public relations course was specially created to provide access to those whose work or domestic commitments prevent them from attending a full-time course. In recognition of the special requirements of online learning, support networks have been set up in the form of a student network, academic tutors and residential schools. Course objectives The course develops a critical appreciation of the role of public relations in contemporary society as well as key analytical, management and communication skills. The course marries vocational skills, tested through practical exercises, and theoretical knowledge. By the end of the course you should have mastered the skills needed to work at a managerial level in the public relations industry. You should be able to: Analyse environments, issues, organisational cultures and relationships relevant to an organisation’s reputation Set objectives, design and implement public relations programmes Carry out research and evaluation including opinion polls and be able to commission market research Apply mass communication, media and psychological theories in a variety of contexts Analyse and make full use of digital media What makes us different? Entry requirements Academic requirements A minimum of a second class Honours degree (2.1 preferred) or equivalent in a relevant subject. Applicants without these formal qualifications but with significant appropriate/relevant work/life experience are encouraged to apply. Please note: If you are a student from overseas and applying with a Tier 4 student visa, we unfortunately can not accept your application for this course as it falls into the category of being part-time, delivered online or a distance learning course. English language requirements If English is not your first language you must have one of the following qualifications as evidence of your English language skills: IELTS: 6.5 with 6.0 minimum in each skill Cambridge Certificate of Proficiency in English (CPE): Grade C Cambridge Certificate of Advanced English (CAE): Grade B Pearson Test of English (Academic): 60 with 56 in each component IBT TOEFL: 90 with no subtest less than 20 If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. View our range of pre-sessional courses. Structure and content The course includes six compulsory modules, two optional modules and a dissertation. The taught elements of the course run over two academic years. Master's students are then expected to carry out a Research Project, starting in October and ending in May, and to submit a 12,000-word Dissertation. Delivery and assessment Course materials will be delivered in a number of formats. The primary teaching materials are the original course contents presented in each of the modules. Each module is divided into a number of topics. This material will be available via Succeed, the University of Stirling's chosen online learning environment. All the topics for a module will usually be available at the start of each module. This content is originally-produced material, written by the course team especially for this course. As well as core materials, module contents include reading lists of additional sources of information students can use to supplement their studying. Assessments include essays, project work, and reports. Study abroad opportunities No formal study abroad opportunities at present. Strengths Teaching staff on the course have been nominated for a number of RATE awards since they were launched at Stirling. Career opportunities The degree offers the necessary conceptual skills for managerial careers in public relations, organisational communication, corporate communications and communication management and related posts in a variety of contexts and sectors. Graduates of our online public relations course have successfully advanced their careers in the public relations field, working for a wide range of organisations all round the world. Many of our graduates work in public relations consultancy, including some of the big names in the PR world, and some have even gone on to start their own business. Others stay in academia, going on to gain PhDs and then work as lecturers, teaching and researching public relations in universities. [-]

MSc in Strategic Communication & Public Relations (Joint Degree)

University of Stirling
Campus Full time September 2017 United Kingdom Stirling Spain Barcelona + 2 more

The MSc Strategic Communication & Public Relations is an interdisciplinary, advanced level course taught by established academics and practitioners. It offers a hands-on approach while at the same time providing you with the theoretical foundations necessary to practise public relations at a managerial level. [+]

This variant of our established MSc Strategic Public Relations & Communication Management course is delivered jointly with our partner Pompeu Fabra University in Barcelona, Spain. This course provides students with a solid international perspective on strategic communication and provides an opportunity to study in both Stirling, UK, and Barcelona, Spain. The MSc Strategic Communication & Public Relations is an interdisciplinary, advanced level course taught by established academics and practitioners. It offers a hands-on approach while at the same time providing you with the theoretical foundations necessary to practise public relations at a managerial level. You will be offered the opportunity to attend a Public Affairs and Lobbying seminar series in Brussels, which includes visits to the European Parliament, the European Commission as well as specialist industry seminars with leading public affairs and public relations experts in Brussels. This course is taught completely in English and students will obtain a joint MSc degree from the University of Stirling and Pompeu Fabra University. Students spend the Semester 1 at the University of Stirling and then move to Pompeu Fabra University for Semester 2. Students then decide if they would like to have their dissertation supervised by Stirling or Pompeu Fabra. MSc Strategic Communication and Public Relations at Pompeu Fabra University Top Reasons To Study With Us You will benefit from valuable international experience, gained not only by studying international public relations and communication, but actually experiencing them first-hand in different cultures. The course offers an excellent balance between theory and practice. As well as educating students on how to perform certain tasks in practice, we also give them theoretical knowledge. You will experience university life in both Stirling and Barcelona – two of the most beautiful campuses in Europe. One of the major strengths of the course is the emphasis on employability and encouraging students to develop their own networks by visiting different institutions. The course is taught by a lecturing team with both practical and international experience, and who are all research-active What makes us different? Entry requirements Academic requirements A minimum of a second class Honours degree (2.1 preferred) or equivalent in a relevant subject. English language requirements If English is not your first language you must have one of the following qualifications as evidence of your English language skills: IELTS: 6.5 with 6.0 minimum in each skill Cambridge Certificate of Proficiency in English (CPE): Grade C Cambridge Certificate of Advanced English (CAE): Grade B Pearson Test of English (Academic): 60 with 56 in each component IBT TOEFL: 90 with no subtest less than 20 If you don’t meet the required score you may be able to register for one of our pre-sessional English courses. To register you must hold a conditional offer for your course and have an IELTS score 0.5 or 1.0 below the required standard. Structure and content Students spend Semester 1 at the University of Stirling and then go to Pompeu Fabra University for Semester 2. Students then can decide to have their dissertation supervision at the University of Stirling or Pompeu Fabra University. The course covers a range of modules including public relations and communication management theory, strategic public relations planning, public diplomacy and strategic communication, media relations, digital media, public affairs and advocacy, and research methods. Delivery and assessment Delivery methods include lecture, workshops and seminars. Methods of assessment include case studies, timed assignments, essays, presentations and reports. Students also complete a 12,000-word dissertation. Strengths Academic strengths This course provides a unique multicultural and intercultural experience for students as well as an innovative and challenging curriculum that is regularly updated. Students will develop a solid theoretical foundation as well as learn practical skills necessary for working within the public relations industry. Students benefit from the experience and expertise of the academic research active team at Stirling and Pompeu Fabra; students are able to study in both northern and southern Europe (Scotland and Spain) and will develop an international outlook. Students are able to attend a two-day Public Affairs and Lobbying seminar series delivered in Brussels (additional cost). Career opportunities This course prepares students for careers in public relations and related areas in consultancies and private sector companies, (in-house positions, such as communications officer/manager, public relations officer/manager, press officer, internal communications officer/manager) NGOS, international organisations (such as the EU, UN etc.). [-]

MSc in Marketing

University of Edinburgh Business School
Campus Full time September 2017 United Kingdom Edinburgh

Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services. [+]

Master of Science Degrees in Public Relations - PR. Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services. Programme overview Our MSc in Marketing will give you a theoretical understanding of consumer behaviour, marketing research methods and marketing management, as well as the competence and creativity to apply this knowledge in real-life marketing situations. The programme will also provide you with ample opportunity to build key management skills such as communication and independent action, through group work and individual presentations. The MSc incorporates current and emerging trends in marketing theory and practice to give you the research-led knowledge and skills that are required by companies and employers. Programme structure The first term (Sep-Dec) of the programme will consist of a comprehensive welcome week followed by four core courses. In the second term (Jan-May) you will have the opportunity to choose four option courses that will enable you to tailor your studies towards your chosen career path. The final dissertation is written over the summer term (Jun-Aug) and is overseen by an academic supervisor. As a whole, our programme is structured with a career focus, allowing students to study aspects of marketing related to their interests and intended profession. Industry links Our MSc attracts a broad range of marketing practitioners and academics from around the world, allowing you to benefit from their expertise throughout your studies. Previous guest speakers have included the Vice-Chairman of Ogilvy & Mather UK, the Marketing Director of Mackie's and the Digital Strategy Manager of TescoBank. In addition to guest speakers embedded into individual courses, students can also partake in programme-wide workshops and site visits which are organised to allow further engagement with practitioners and to facilitate networking with industry experts. Career opportunities Our MSc will prepare you for a wide range of business and agency positions across marketing, branding, digital strategy and public relations. Our graduates typically take up roles as varied as marketing manager, advertising director, brand manager, communications coordinator and marketing data analyst. The MSc programme is highly regarded by leading employers who regularly seek to recruit our graduates. Previous students have secured positions with firms including Boston Consultancy Group, Google and Skyscanner. Learning outcomes Aimed at graduates from a general business or management-related discipline, the programme aims to produce critical, reflective marketers and emphasises the integration of theory and practice with the skills and knowledge required by employers. This programme aims to provide students with: A critical appreciation of marketing from both academic and practitioner perspectives An in-depth and balanced understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in the applications in marketing management, the analysis of marketing decisions, consumer behaviour and marketing research methods The competence and creativity to address marketing and issues through flexible, adaptable and innovative approaches An understanding of how to undertake qualitative and quantitative research and apply this knowledge in the context of a major study such as a dissertation An opportunity to interact and study with a range of students and to practice multiple management skills, including communication, independent action and teamwork An opportunity to develop transferable intellectual and study skills which will encourage a positive attitude to continuing personal development and lifelong learning Entry requirements Entrance to our MSc programmes is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements. Academic requirements You will need a UK first-class or 2:1 honours degree from a good university in one of the subjects below, or an equivalent overseas qualification. Academic background An undergraduate degree in a business or management related subject is normally required. Candidates with degrees in social sciences, communications, public relations and media or arts related fields will also be considered. Those with a very good Honours degree in other disciplinary areas will be considered provided that they have studied a degree with some marketing related content. Applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis. Supporting your application Relevant work experience is not required but may increase your chances of acceptance. Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme. Applications from current undergraduates Final year undergraduate students are welcome to apply, so long as your studies will be completed prior to the MSc programme commencement date. [-]

Master of Science in Marketing – Public Relations

Liberty University Online
Online Full time September 2017 USA Lynchburg

Liberty University’s Master of Science in Marketing - Public Relations online program helps perfect students’ public relations writing, communications, research, and leadership skills, preparing them to become qualified, professional business executives. [+]

Liberty University’s Master of Science in Marketing - Public Relations online program helps perfect students’ public relations writing, communications, research, and leadership skills, preparing them to become qualified, professional business executives. Areas of study include media technologies, communication strategies, and campaigns for the digital age, including a comprehensive investigation of public relations theory and how to be successful in corporate, private, and nonprofit sectors. Non-Discrimination Policy [-]

MS in Investor Relations

Fordham University, Gabelli School Of Business
Campus Part time 16  September 2017 USA New York

Fordham’s Masters of Science in Investor Relations (MIR) is a multidisciplinary degree that teaches the skills necessary to stand out in the growing field of investor relations (IR). [+]

Master of Science Degrees in Public Relations - PR. FORDHAM’S MASTERS OF SCIENCE IN INVESTOR RELATIONS Fordham’s Masters of Science in Investor Relations (MIR) is a multidisciplinary degree that teaches the skills necessary to stand out in the growing field of investor relations (IR). An IR officer does more than communicate her company’s story to investors; she is a leader with a mastery of the capital markets, and uses that information to her company’s advantage—both strategically and tactically. Compared to other advanced business degrees, Fordham’s MIR is unique. It is the only program of its type in the United States. And importantly, it recognizes the multidisciplinary nature of IR practice. The program starts by sharpening each student’s skills in the necessary disciplines—drawing on expert faculty in the fields of media and communications, finance, accounting, and law—and then brings those disciplines together in capstone courses taught by experts in the IR field. You will learn the skills, but you will also learn how to deploy those skills effectively. As a student in Fordham’s MIR, New York will be your campus, Fordham will be your school. Students attend classes at Fordham’s Lincoln Center campus, just twenty minutes from Wall Street, NYSE and NASDAQ. Fordham’s MIR is intended for business professionals who are currently working in IR but need to complete their skill set to be more impactful; business professionals who are looking to transition into the IR field; recent college graduates who are looking to enter the IR field. [-]