MSc Degree in Marketing

Top 215 Masters of Science in Marketing 2017

Marketing

Master of Science (MSc): These programs are postgraduate studies for people who have recently finished their undergraduate studies and want to improve their knowledge on a profound and more scientific level.

Business professionals with education in marketing and communication can open up new opportunities for their careers. They can use their skills to advise regarding consumer studies and brand image or manage a marketing group within their company.

Master of Science Degree in Marketing

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MSc in International Marketing

De Broc School of Business
Campus or Online Full time Part time 1 - 5  September 2017 United Kingdom UK Online London + 2 more

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing. [+]

MScs in Marketing. MSc in International Marketing The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing. The course offers the development of international marketing professional knowledge, covering the topics of marketing leadership, organisation reputation, decision making and emerging themes. Throughout the programme, you will discover specialist concepts relevant to marketing management, as well as learning how to develop strategic marketing plans which can support an internationally successful organisation. The course can be studied online or on campus. With this MSc in International Marketing degree you will be able to pursue a career in management consultancy, business analysis, or operations management. Course Requirements 2:2 or above from a UK Bachelors degree, or equivalent qualifications. International students additionally require an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component. Duration 1 year standard (up to 5 years) [-]

Grenoble MSc Marketing Management

GISMA Business School
Campus Full time 24  September 2017 Germany Berlin

The Grenoble MSc Marketing Management programme has a deep focus on digital skills to ensuring that students are up to date with the latest digital marketing trends and methods. [+]

Grenoble MSc Marketing Management The Grenoble MSc Marketing Management programme has a deep focus on digital skills to ensuring that students are up to date with the latest digital marketing trends and methods. The programme allows the students to put their skills into practice with a hands-on business example, using their knowledge to create solutions to marketing challenges. This programme is studied over two years, you will spend the first full academic year studying a wide range of marketing topics, including content marketing, digital analytics, and brand management, while the second year is devoted to your Final Management Project (FMP). *Free German classes for international students (Only level 1) Course Requirements 2:1 undergraduate degree from a recognised university English proficiency: TOEFL internet-based: 94 (at least 22 in each band), computer-based: 240, paper-based: 587 or IELTS: 6.5 (minimum of 6.0 in all areas) or Cambridge Proficiency Exam: A, B, C or Pearson Test of English (PTE): minimum of 63 or a degree obtained in English or a native English speaker 3 essays (300 words each) focusing on your academic and professional experience Curriculum Vitae (CV) The names of two professional or academic referees Working experience is not a requirement Duration 24 months ( 12 months full-time campus) + Project (12 months) The FMP can be completed remotely, from anywhere in the world. [-]

MSc in Global Marketing

Glasgow Caledonian University, London (GCU London)
Campus Full time Part time 1 - 3  September 2017 United Kingdom London + 1 more

The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. [+]

MScs in Marketing. Combining current academic thinking and industry practice to reflect the dynamic and international nature of global marketing. In designing this programme, the University has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business. The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. You will also gain a comprehensive understanding of the cross-cultural challenges within international business and you will develop the knowledge, marketing expertise and personal skills crucial within global marketing. The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key to address these challenges. You will enhance your student employability through participation in a wide-range of teaching and learning experiences including integrative case studies, group projects and presentations and industry speakers. Educational aims of the programme The MSc Global Marketing programme aims to provide students with a comprehensive understanding of emerging themes and contemporary challenges faced by marketers operating in a global environment and the strategies, policies and practices key to... [-]

MSc in Marketing

University of Tampa - Sykes College of Business
Campus Full time September 2017 USA Tampa

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. [+]

Master of Science in Marketing

 

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides you with an innovative and specialized academic curriculum and enhances your career skills in marketing management, product and brand management, marketing research or sales management.

 

Given the diverse career tracks in marketing, this program gives you the flexibility to design your own course of study based on your goals and interests. The curriculum also supports preparation for the Professional Certified Marketer™ exam offered by the American Marketing Association™.... [-]


Master in Political Marketing

Rome Business School
Campus or Online Part time 12  October 2017 Italy Rome

Join the most international business school in Europe! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Contents Political-Electoral Marketing Strategy Market research for politics Segmentation, targeting and positioning for politics Political-Electoral marketing mix Marketing 2.0 and 3.0 for politics Web and Social media for politics Web and Social Media campaign planning, implementation and control for politics Using Facebook, Twitter, LinkedIn and Google+ for political communication Political blogging Emailing techniques Public speaking Verbal and Non-verbal communication Feedback effectiveness Active listening Steps for an effective public presentation Political Press Office Political journalism The Press Office The planning of activities Implementing actions and monitoring results. Organising events Choice and ideation of the most suitable event in order to reach objectives Project definition Budget definition through the evaluation of economic aspects Promotion: online through social media and offline through traditional media Practical organization of the event. The electoral system and its specificity Plurality systems Majority systems Proportional systems Mixed systems Leadership for politics Interpersonal influence Leadership styles The techniques Spin Doctoring Role and activity evolution Strategies... [-]

MSc Digital Marketing & Analytics

Regent’s University London
Campus Full time 12 - 16  September 2017 United Kingdom London

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. [+]

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. Throughout your studies, you will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing. You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner. Why should I choose this programme? Web analytics, big data, social media and content marketing are now the most difficult skills to recruit for and are key marketing trends for the future. Our highly relevant, industry-led programme directly addresses the current marketing technology skills gap, equipping you with both creative marketing skills, and crucial digital, technical and quantitative analytics skills currently lacking in the sector. Key skills, aims and objectives Training in the technical skills that marketing professionals require now A blend of technical and marketing skills in each module Key practical skills for running digital campaigns, including social media and analytical skills A deep understanding of digital marketing strategy, planning and control In-depth look at how digital technology is shaping marketing operations across different industries Future opportunities There is a... [-]

Master in Strategic Marketing (MSc)

Middlesex University London
Campus Full time Part time 1 - 2  September 2017 United Kingdom UK Online London + 2 more

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies. [+]

MScs in Marketing. Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets. Why study MSc Strategic Marketing at Middlesex University? Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation. The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies. Course Highlights Gain practice skills and in depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation. Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting Week-long residential incorporating workshops and talks from industry professionals. *Course currently subject to validation Course content What you will study... [-]

Master of Science in Marketing

Barcelona School of Management · Pompeu Fabra University
Campus Full time September 2017 Spain Barcelona

The Master of Science in Marketing at UPF Barcelona School of Management is a one-year, full time program entirely taught in English targeted at students with strong quantitative and analytical skills. The program focuses on the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial and empirical perspective. [+]

The Master of Science in Marketing at UPF Barcelona School of Management is a one-year, full time program entirely taught in English targeted at students with strong quantitative and analytical skills. The program focuses on the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial and empirical perspective. Practically oriented and internationally minded, the Master of Science in Marketing will provide you with a full understanding of the important processes involved in creating, communicating and delivering value to customers while strengthening your ability to face and solve complex challenges in an increasingly globalized marketing environment. The Master of Science in Marketing benefits from the outstanding, hand-picked faculty of UPF's world ranked Department of Economics and Business, known for its scientific approach, its constant contribution to creating knowledge and its capacity to stimulate and convey knowledge. Classes taught in: English Program: Full time Start of classes: 20 September 2017 (to be confirmed) End of classes: 16 June 2018 (to be confirmed) End of program: 14 September 2018 (to be confirmed) Class times: Monday to Friday from 1pm onwards. Some classes could be held in the morning. Program type: Master of Science ECTS: 60 Modality: On-Campus Tuition fees: 18,500.00€ Internship: Curricular Why this program? You will master and put into practice the latest cutting-edge tools and techniques used in marketing management, research, analytics and strategy. For its innovative nature and adaptation to the professional reality of the moment: its academic contents are updated every year,... [-]

MSc in Marketing

USI Università della Svizzera italiana
Campus Full time September 2017 Switzerland Lugano

The MSc in Marketing is offered jointly by the Faculties of Communication Sciences and of Economics of the Università della Svizzera italiana, USI, situated in Lugano - Switzerland. This full-time study programme comprises 120 ECTS spread over 4 semesters (usual duration 2 years) and is entirely offered in English. [+]

Goals and Contents

Organisations and businesses that seek success endeavor to serve their clients and customers effectively. Since firms depend on customers and suppliers for the resources needed to carry out their business it is critical that management builds and sustains relationships with customers and suppliers The management of these relationships is critical for the development of any business. It is one of the key tasks of marketing and requires an effective understanding of how relationships work and will involve most management positions within the company. Graduates from this programme will have acquired competencies to meet the requirements for a professional career in companies of different size. The aim of the programme is to prepare participants to assume positions of general management or to take up specialized positions such as product and marketing managers. Another option would be to take on professional work in marketing research and communications. The programme is designed to develop participants’ analytical and decision-making skills grounded in a solid knowledge of best management practices and rigorous methodological approach. In particular it develops the capability to analyse and interpret markets as well as the ability to conceive and put into practice effective solutions that a company can adopt in dealing with various marketing issues. To this purpose traditional teaching is integrated with more active teaching methods, consisting of discussion of case histories, role-playing, business games, and working on individual and group projects. The programme stretches over two years (120 ECTS credits) and is structured to allow students... [-]


MSc Management and Marketing

Aberystwyth University Business School
Campus Full time September 2017 United Kingdom Aberystwyth

The Aberystwyth MSc Management and Marketing is MBM accredited by the Association of MBAs. [+]

Management and Marketing Masters Degree

 

If you aspire to be a Marketing Manager, or a general Manager with a specialist understanding of the Marketing side of your business, and whether you are already working in Marketing and Management, or just starting out on your career in the field, this postgraduate Masters degree in Marketing and Management is the one for you. Like all our postgraduate Business and Management degrees, it will improve your qualifications, enhance your skillset, and give you the opportunity to reflect in a more detailed and structured way on the work you have already done, and the things you have already studied. As a graduate of the Aberystwyth postgraduate Masters degree in Marketing and Management, you will emerge with an internationally recognised qualification from a well-regarded British University, ideally equipped to participate in the international business world.... [-]


MSc in Marketing

London School of Economics and Political Science
Campus Full time 12  September 2017 United Kingdom London

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager. [+]

MScs in Marketing. The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager. The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide. We are launching this new programme for the first intake of students in September 2017. Curriculum We are ranked #2 in the world for social science and management, and the MSc Marketing programme is founded in LSE’s tradition for academic excellence. The curriculum is designed around four compulsory core courses, and you can also customise your programme according... [-]

MSc Management and Marketing

Nottingham Business School, Nottingham Trent University
Campus Full time 1 - 2  September 2017 United Kingdom Nottingham

You'll explore the marketing planning process, marketing concepts and debates. Building on this, you will look at strategic marketing issues, contemporary practice and how organisations respond to the ever-changing global environment. [+]

MSc Management and Marketing You'll explore the marketing planning process, marketing concepts and debates. Building on this, you will look at strategic marketing issues, contemporary practice and how organisations respond to the ever-changing global environment. Our MSc Management degrees are aimed at students with either no background in business and management who want to develop a career in this field, or students who have a qualification in business and management but want to become more competitive and progress their careers. Our Management and Marketing route gives you a strong understanding of the fundamental issues behind marketing practice. You will explore the marketing planning process, marketing concepts and debates. You will also develop an in-depth understanding of the complexities of the consumer by exploring buying behaviour. Building on this, you will examine strategic marketing issues and contemporary practice, taking a holistic view of how organisations respond to an ever-changing global environment. This includes understanding how marketing operates not just in a consumer-facing context, but also in business-to-business and not-for-profit contexts. Why study this course? You will complete a hands-on project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship, Business Research Project and Global Experience Project. This route has been designed to provide you with an understanding of marketing principles and practices and key analytical techniques. You will become equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions... [-]

MSc Business (Marketing)

Warwick Business School
Campus Full time 12  August 2017 United Kingdom Coventry

Our MSc in Business (Marketing) offers you the opportunity to study business and get specific insight into marketing. [+]

Break into business and convert your undergraduate degree into a highly valuable WBS Masters.

Interested in innovation and branding in marketing?

Want to develop comprehensive business skills to give your career a boost?

Our MSc in Business (Marketing) offers you the opportunity to study business and get specific insight into marketing. A grounding in key business areas is followed by marketing modules to give you knowledge in this specialist field.

 

Entry requirements

You must have, or be expecting to obtain, a good undergraduate degree from a UK university, or overseas equivalent. This stream will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields.... [-]


MSc in Marketing

Kent Business School, University of Kent
Campus Full time Part time September 2017 United Kingdom Canterbury + 1 more

The Master in Marketing provides students with the skillls to apply their knowledge to real-world marketing challenges. The programme also places great emphasis on socially responsible marketing and the role of marketing within society. Accredited by CIM (The Chartered Institute of Marketing). [+]

Gain insight into the different activities that make up the marketing mix and other essential communication strategies. Organisations today face many challenges and opportunities. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, think Nokia, Yellow Pages, Kodak, or Sony), and organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the "mighty" Apple has come under increased threat from competitors who have arguably understood customer needs better, and who have been able to provide customers with superior value. At Kent Business School the MSc in Marketing will help you understand these issues and provide you with the skills to apply your knowledge to real world marketing challenges. The programme places great emphasis on socially responsible marketing, and the role of marketing within society. You will learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you will be encouraged to pursue your own development as an individual with marketing expertise, and real world skills that are in demand. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Kent Business School has joined forces with CIM to give you the opportunity to gain CIM professional qualifications through their Multi Award Pathway (MAP). CIM qualifications are highly... [-]

MSc International Fashion Marketing

British School of Fashion
Campus Full time September 2017 United Kingdom London

Fast-paced, exciting and innovative, the MSc International Fashion Marketing equips students with the international business knowledge as well as the creative and practical marketing expertise to succeed in today's increasingly competitive global fashion industry. [+]

MScs in Marketing. The MSc International Fashion Marketing is an innovative programme which will provide students with the vital combination of international business knowledge plus creative and practical marketing skills, to enable them to succeed and excel in the highly-competitive international fashion industry. Our stimulating programme incorporates a broad curriculum, concentrating on the core concepts and principles of logistics, buying and merchandising, fashion business analysis, integrated marketing communications and brand management. Students will also gain practical and creative skills in key areas of fashion marketing centred on consumer insights, marketing planning, branding and use of digital technologies. Designed to inspire, challenge and motivate, the MSc International Fashion Marketing will develop and deepen your international business knowledge, fashion marketing expertise and the personal skills required to establish a successful career in this exciting and creative sector. Course Overview This programme has been designed in consultation with industry to offer the knowledge and skills needed to make a difference in the international fashion marketing arena. The university prides itself on creating a friendly and highly supportive learning environment for all its students. We incorporate the latest academic marketing thinking and theories to ensure the programme is leading edge in all respects. All teaching and learning on the programme is supported by cutting edge e-learning technologies. Teaching is delivered in small groups allowing students to develop their own environment of shared learning and for individual learning needs to be addressed by tutors. Modules are designed to relate directly to real-world business and to... [-]