MSc Degree in Marketing

Top 213 Masters of Science in Marketing 2017

Marketing

Master of Science (MSc): These programs are postgraduate studies for people who have recently finished their undergraduate studies and want to improve their knowledge on a profound and more scientific level.

Courses in marketing and communication teach how to create a marketing plan based on market research and marketing principles. These classes usually form part of a certification or degree program. Other subjects include how to utilize consumer decision making trends to help create a brand image.

 

 

Master of Science Degree in Marketing

Read More

MSc in International Marketing

De Broc School of Business
Campus or Online Full time Part time 1 - 5  September 2017 United Kingdom UK Online London + 2 more

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing. [+]

MScs in Marketing. MSc in International Marketing The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing. The course offers the development of international marketing professional knowledge, covering the topics of marketing leadership, organisation reputation, decision making and emerging themes. Throughout the programme, you will discover specialist concepts relevant to marketing management, as well as learning how to develop strategic marketing plans which can support an internationally successful organisation. The course can be studied online or on campus. With this MSc in International Marketing degree you will be able to pursue a career in management consultancy, business analysis, or operations management. Course Requirements 2:2 or above from a UK Bachelors degree, or equivalent qualifications. International students additionally require an English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component. [-]

MSc International Marketing

GISMA Business School
Campus Full time September 2017 Germany Berlin

The MSc International Marketing* covers key aspects of marketing management including strategic marketing planning and communications on a global scale. [+]

MSc International Marketing The MSc International Marketing* covers key aspects of marketing management including strategic marketing planning and communications on a global scale. During the course you will gain a valuable insight into the marketing industry and develop skills required to enhance your career within a highly competitive job market. This programme is designed and awarded by The University of Law, and delivered at GISMA in its campus in Berlin. Early bird discount: Get 20% off** if you book before the end of April 2017. **Free German classes for international students. *Subject to approval. **T&Cs apply Course Requirements 2:2 or above from a UK Bachelor’s degree, or equivalent qualifications For non-standard entry requirements, please contact us. English proficiency options: English native speaker / degree obtained in English / IELTS — 6.5 (5.5 minimum in each component) / Work experience is not an obligatory requirement. [-]

MSc in Marketing

University of Tampa - Sykes College of Business
Campus Full time September 2017 USA Tampa

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. [+]

Master of Science in Marketing

 

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides you with an innovative and specialized academic curriculum and enhances your career skills in marketing management, product and brand management, marketing research or sales management.

 

Given the diverse career tracks in marketing, this program gives you the flexibility to design your own course of study based on your goals and interests. The curriculum also supports preparation for the Professional Certified Marketer™ exam offered by the American Marketing Association™.... [-]


MSc Digital Marketing & Analytics

Regent’s University London
Campus Full time 12 - 16  September 2017 United Kingdom London

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. [+]

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. Throughout your studies, you will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing. You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner. Why should I choose this programme? Web analytics, big data, social media and content marketing are now the most difficult skills to recruit for and are key marketing trends for the future. Our highly relevant, industry-led programme directly addresses the current marketing technology skills gap, equipping you with both creative marketing skills, and crucial digital, technical and quantitative analytics skills currently lacking in the sector. Key skills, aims and objectives Training in the technical skills that marketing professionals require now A blend of technical and marketing skills in each module Key practical skills for running digital campaigns, including social media and analytical skills A deep understanding of digital marketing strategy, planning and control In-depth look at how digital technology is shaping marketing operations across different industries Future opportunities There is a... [-]

Master in Strategic Marketing (MSc)

Middlesex University London
Campus Full time Part time 1 - 2  September 2017 United Kingdom UK Online London + 2 more

The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies. [+]

MScs in Marketing. Today’s customers are more knowledgeable than ever before, demanding wider variety and better quality in products and services. Organisations are looking to marketing strategists to ensure they understand the needs of their customers, how to evolve and grow their customer base and provide the drive towards innovation that will secure them a place in new and emerging markets. Why study MSc Strategic Marketing at Middlesex University? Any strategic marketing role requires both a broad vision for the organisation and an understanding of the impact of differing marketing channels. Developed for marketing practitioners and graduates from areas such as marketing, management and social sciences, this course provides knowledge and skills in the three key areas of strategic marketing; Strategic Analysis, Strategic Marketing and Leadership, and Implementation. The course has a strong focus on applying theoretical concepts to practice situations, employing real-life case studies and a week-long residential to give you a true understanding of strategic marketing practice. There is also the option to take 6 month work placement as part of the 18 month version of the course to further develop practice understanding and professional competencies. Course Highlights Gain practice skills and in depth knowledge in the three core subject areas of Strategic Marketing and Leadership, Strategic Analysis, and Implementation. Opportunity to incorporate a 6 month placement through which to further explore learning in an industry based setting Week-long residential incorporating workshops and talks from industry professionals. *Course currently subject to validation Course content What you will study... [-]

Master in Political Marketing

Rome Business School
Campus or Online Part time 12  October 2017 Italy Rome

Join the most international business school in Europe! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Contents Political-Electoral Marketing Strategy Market research for politics Segmentation, targeting and positioning for politics Political-Electoral marketing mix Marketing 2.0 and 3.0 for politics Web and Social media for politics Web and Social Media campaign planning, implementation and control for politics Using Facebook, Twitter, LinkedIn and Google+ for political communication Political blogging Emailing techniques Public speaking Verbal and Non-verbal communication Feedback effectiveness Active listening Steps for an effective public presentation Political Press Office Political journalism The Press Office The planning of activities Implementing actions and monitoring results. Organising events Choice and ideation of the most suitable event in order to reach objectives Project definition Budget definition through the evaluation of economic aspects Promotion: online through social media and offline through traditional media Practical organization of the event. The electoral system and its specificity Plurality systems Majority systems Proportional systems Mixed systems Leadership for politics Interpersonal influence Leadership styles The techniques Spin Doctoring Role and activity evolution Strategies... [-]

MSc Business (Marketing)

Warwick Business School
Campus Full time 12  August 2017 United Kingdom Coventry

Our MSc in Business (Marketing) offers you the opportunity to study business and get specific insight into marketing. [+]

Break into business and convert your undergraduate degree into a highly valuable WBS Masters.

Interested in innovation and branding in marketing?

Want to develop comprehensive business skills to give your career a boost?

Our MSc in Business (Marketing) offers you the opportunity to study business and get specific insight into marketing. A grounding in key business areas is followed by marketing modules to give you knowledge in this specialist field.

 

Entry requirements

You must have, or be expecting to obtain, a good undergraduate degree from a UK university, or overseas equivalent. This stream will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields.... [-]


MSc Branding and Advertising

Nottingham Business School, Nottingham Trent University
Campus Full time 1 - 2  September 2017 United Kingdom Nottingham

This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers. [+]

MSc Branding and Advertising Whether you want to work for a major international brand or an innovative creative agency, this popular Masters degree will help you develop into an effective marketing communications professional. This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers. In your first semester, you will explore fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You will also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment. In your second semester, you will learn about corporate and reputation management. You will also implement and work with practical tools including marketing plans and metrics, as well as developing your understanding of consumer engagement. You will be exposed to the very latest thinking in both conventional and digital marketing disciples. Finally, in your third semester, you will choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas. Why choose this course? Throughout this course you will benefit from: exposure to leading-edge marketing thinking, tools and techniques the partnership with the CIM, which means that on successful completion of the MSc Branding and Advertising course you have the... [-]

MSc Marketing

Birmingham Business School, University of Birmingham
Campus Full time August 2017 United Kingdom Edgbaston

This programme is for graduates from all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing. [+]

MScs in Marketing. Learn how various facets such as marketing research, marketing strategy and business to business relationships and consumer behaviour contribute to the marketing of an organisation. This programme is for graduates for all disciplines, and explores the principles, theoretical concepts and practice of marketing, with a strong emphasis on current thinking and contemporary issues. This programme is accredited by the Chartered Institute of Marketing (CIM). Programme content The programme involves six taught modules, including four core modules (Consumer Behaviour, Marketing Management, Marketing Research and Marketing Strategy and planning) followed by a number of specialist modules such as Retail Marketing, Strategic Brand Management, Strategic Environmental Sustainability and Marketing Communications. You will also undertake a substantial research dissertation on a marketing topic of your choice. Recent dissertations have included investigations in areas such as interactive marketing, marketing communications and retail marketing. For this programme, you do not need previous formal education in marketing. The programme is recognised by the ESRC for research training and is This programme is accredited by the Chartered Institute of Marketing. For recent graduates and practising managers already familiar with basic marketing concepts, please also see our Marketing Communications MSc and Strategic Marketing and Consulting MSc programmes. Programme details The 12-month full-time programme begins at the end of September. The first nine months are spent developing knowledge through six or seven taught modules, comprising four compulsory modules and two/three specialist modules chosen from a list of options designed to give you flexibility. A 24 month MSc... [-]

MSc Digital Marketing

Northumbria University London Campus
Campus Full time September 2017 United Kingdom London

Our MSc Digital Marketing is designed to give you the skills and knowledge you need in a rapidly developing sector. This course will focus on developing the skills you need to successfully market goods and services through various online channels. [+]

Our MSc Digital Marketing is designed to give you the skills and knowledge you need in a rapidly developing sector. This course will focus on developing the skills you need to successfully market goods and services through various online channels. This course will help you to stay up to date with the trending issues in the digital world. Digital marketers are constantly required to be knowledgeable in areas such as mapping the customer journey, examining buyer behaviour, getting the most out of social media and ensuring they are calculating the return on investment for online marketing programs. As you progress through the course, you will focus on a number of themes including building customer loyalty, providing superior customer service and conducting market research. You’ll learn new tactics and strategies combined with more traditional marketing techniques and how this can relate to the world of business. Start dates: January, May, September [-]

Master of Science in International Marketing M1

INSEEC Chambéry campus
Campus Full time October 2017 France Chambéry

The mission of INSEEC Chambéry campus (Graduate School of Business) is to meet the rising needs of both students and companies for global managerial skills. Through innovative and challenging programs, we are committed to developing [+]

MScs in Marketing. The Master of Science International Marketing is a three period course with 350 hours of face-to-face training which is worth 60 ECTS or 26 US credits. All classes are taught in English. This course aims to provide international students with the knowledge and skills required to work efficiently in a global environment focusing on: International Purchase & Supply Chain Logistics, Brand Strategy and Business Strategy as well as in-depth knowledge of negotiation and Marketing Digital marketing & E-business, International Business Law, Management & Leadership. CAREER OPPORTUNITIES This course can be directly applied to work in Import Export, International Sales, Marketing, Purchasing, Supply Chain Management and Management. Admission Requirements Admission Requirements: Interested candidate with BSc. Degree (3 years of university studies duly completed or 4 years for Chinese students), with the level of English language competence needed to study in English. TOEFL IBT: 80 - TOEFL PBT: 550 - TOEIC: 750 IELTS: 6.5 - 7.0 (With band score no less than 6.0) French Proficiency: no pre-requisite. French-as-a-Foreign-Language Instruction included in the program. Submit the application and required documents by email:akpallattu@inseec.com. Shortlist candidates will be contacted 1 week after sending applications. You can also visit the program link in our website:http://masters.inseec.com/programmes-msc-mba/masters-1/international/international.cfm for requirements, deadlines and a checklist of materials. DOCUMENTS REQUIRED WITH THE APPLICATION FORM: 2 passport-size photos 1 photocopy of passport or ID 1 copy of diplomas or certificates proving a minimum of 3 years of Higher Education completed (3 years for students in China) Transcripts of records... [-]

MSc in Marketing

London School of Economics and Political Science
Campus Full time 12  September 2017 United Kingdom London

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager. [+]

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager. The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide. We are launching this new programme for the first intake of students in September 2017. Curriculum We are ranked #2 in the world for social science and management, and the MSc Marketing programme is founded in LSE’s tradition for academic excellence. The curriculum is designed around four compulsory core courses, and you can also customise your programme according to your own... [-]

MSc in Marketing

USI Università della Svizzera italiana
Campus Full time September 2017 Switzerland Lugano

The MSc in Marketing is offered jointly by the Faculties of Communication Sciences and of Economics of the Università della Svizzera italiana, USI, situated in Lugano - Switzerland. This full-time study programme comprises 120 ECTS spread over 4 semesters (usual duration 2 years) and is entirely offered in English. [+]

Goals and Contents

Organisations and businesses that seek success endeavor to serve their clients and customers effectively. Since firms depend on customers and suppliers for the resources needed to carry out their business it is critical that management builds and sustains relationships with customers and suppliers The management of these relationships is critical for the development of any business. It is one of the key tasks of marketing and requires an effective understanding of how relationships work and will involve most management positions within the company. Graduates from this programme will have acquired competencies to meet the requirements for a professional career in companies of different size. The aim of the programme is to prepare participants to assume positions of general management or to take up specialized positions such as product and marketing managers. Another option would be to take on professional work in marketing research and communications. The programme is designed to develop participants’ analytical and decision-making skills grounded in a solid knowledge of best management practices and rigorous methodological approach. In particular it develops the capability to analyse and interpret markets as well as the ability to conceive and put into practice effective solutions that a company can adopt in dealing with various marketing issues. To this purpose traditional teaching is integrated with more active teaching methods, consisting of discussion of case histories, role-playing, business games, and working on individual and group projects. The programme stretches over two years (120 ECTS credits) and is structured to allow students... [-]


Master of Science in Marketing Brand Management

INSEEC London
Campus Full time August 2017 United Kingdom London

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positions within advertisers, or [+]

Master of Science in Marketing Brand Management

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positions within advertisers, or advertising and media agencies. The classes and projects will provide students with the opportunity to improve their English language skills in the classroom and in the vibrant city of London, one of the advertising centers of the world.

Course Descriptions

Consumer Psychology and Persuasion Strategies Brand Management Psycho-sociology, Communication Semiotics and Brand Semiology Marketing Research & Studies Management Control Applied to Marketing & Communication International Marketing Business Management & Strategy Merchandising Launching and Managing New Products Marketing & Distribution Networks Marketing & Sales Strategies Operational Marketing & Loyalty Techniques E-Commerce Communication and Brand Marketing and Media Design Strategies Trademark Law ... [-]

MSc in Marketing

Kent Business School, University of Kent
Campus Full time Part time September 2017 United Kingdom Canterbury + 1 more

The Master in Marketing provides students with the skillls to apply their knowledge to real-world marketing challenges. The programme also places great emphasis on socially responsible marketing and the role of marketing within society. Accredited by CIM (The Chartered Institute of Marketing). [+]

MScs in Marketing. Gain insight into the different activities that make up the marketing mix and other essential communication strategies. Organisations today face many challenges and opportunities. As technology has evolved and consumer needs and wants have changed, organisations once dominant in their industries have faltered (eg, think Nokia, Yellow Pages, Kodak, or Sony), and organisations which were lesser known have prospered and come to dominate the markets they serve (think Google, Tata or Huawei). More recently, even the "mighty" Apple has come under increased threat from competitors who have arguably understood customer needs better, and who have been able to provide customers with superior value. At Kent Business School the MSc in Marketing will help you understand these issues and provide you with the skills to apply your knowledge to real world marketing challenges. The programme places great emphasis on socially responsible marketing, and the role of marketing within society. You will learn from an internationally recognised team of marketing and business thinkers who are experts in their areas, and you will be encouraged to pursue your own development as an individual with marketing expertise, and real world skills that are in demand. The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. Kent Business School has joined forces with CIM to give you the opportunity to gain CIM professional qualifications through their Multi Award Pathway (MAP). CIM... [-]