MSc Degree in Marketing

Best 194 MSc Programs in Marketing 2018

Marketing

The Master of Science provides an opportunity for graduates to obtain advanced research skills and knowledge in a professional learning environment. A Master of Science (MS) degree can provide you with the foundation of knowledge and key competencies you'll need throughout your career

The field of marketing is a dynamic business area that is concerned with the satisfaction of people’s wants and needs. Marketing studies can teach individuals how to see things from the perspective of the consumer and to implement the appropriate marketing strategies.

MSc in Marketing

Read More

MSc in Marketing

London School of Economics and Political Science
Campus Full time 12  September 2018 United Kingdom London

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager. [+]

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager.

The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals... [-]


MSc International Marketing

The University of Law Business School
Campus Full time September 2018 United Kingdom London Germany Berlin + 2 more

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing. [+]

MSc International Marketing

The MSc International Marketing is accredited by the Chartered Management Institute (CMI) and is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing.

The course offers the development of international marketing professional knowledge, covering the topics of marketing leadership, organization reputation, decision making and emerging themes. Throughout the programme, you will discover specialist concepts relevant to marketing management, as well as learning how to develop strategic marketing plans which can support an internationally successful organization.... [-]


MSc in Marketing

University of Tampa - Sykes College of Business
Campus Full time September 2018 USA Tampa

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. [+]

Master of Science in Marketing

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides you with an innovative and specialized academic curriculum and enhances your career skills in marketing management, product and brand management, marketing research or sales management.

Given the diverse career tracks in marketing, this program gives you the flexibility to design your own course of study based on your goals and interests. The curriculum also supports preparation for the Professional Certified Marketer™ exam offered by the American Marketing Association™.... [-]


MSc Marketing Psychology

Regent’s University London
Campus Full time 12  August 2018 United Kingdom London

Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing. [+]

Our MSc Marketing Psychology is designed to develop tomorrow’s brand strategists, senior brand managers and senior market researchers. We achieve this by bringing together two related disciplines for which Regent’s is internationally renowned: psychology and marketing.This programme will equip you with the skills and knowledge to understand present trends and predict the future.

We aim to develop your intellectual integrity, critical thinking, and your advanced research skills, so that you enter your chosen profession as a marketing and branding expert with abilities that are usually associated with an advanced science education. Encompassing new disciplines such as digital anthropology, behavioural economics and neuro-marketing, our programme will position you at the forefront of your industry. You will explore social change, emerging debates and cutting-edge theories, examining brands as psychological and cultural objects.... [-]


MSc in Global Marketing

Glasgow Caledonian University, London (GCU London)
Campus Full time Part time 1 - 3  January 2018 United Kingdom London + 1 more

The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. [+]

Combining current academic thinking and industry practice to reflect the dynamic and international nature of global marketing.

In designing this programme, the University has built on decades of both academic and practitioner experience in the area of marketing, to produce a degree which reflects the increasingly global dynamic of modern business.

The MSc Global Marketing has been designed to provide you with an integrated knowledge of the contemporary theories and practices utilised within industry. You will acquire the tools and techniques necessary to build a successful marketing career within the growing global business environment. You will develop knowledge in key areas including consumer behaviour, marketing planning, branding and the use of digital technologies. You will also gain a comprehensive understanding of the cross-cultural challenges within international business and you will develop the knowledge, marketing expertise and personal skills crucial within global marketing.... [-]


M.Sc. in Management and Engineering in Technology, Innovation, Marketing and Entrepreneurship (MME-Time)

RWTH International Academy / RWTH Aachen University
Campus Full time Part time 3 - 6  October 2018 Germany Aachen + 1 more

The master “Management and Engineering in Technology, Innovation, Marketing and Entrepreneurship (MME-TIME)” is an award-winning blended-learning programme at Germany´s leading technical university delivered in partnership with Cambridge Digital Innovation at the University of Cambridge (https://www.academy.rwth-aachen.de/en/mme-time). [+]

An award-winning blended-learning programme delivered in partnership with Cambridge Digital Innovation at Hughes Hall, University of Cambridge

Designed for professionals with a STEM Background (Science, Technology, Engineering and Mathematics), the MME-TIME provides you with the skills and tools needed to succeed in the digitized economy. The programme is offered by one of the leading integrated universities of technology in Europe, RWTH Aachen University, with close to 150 years of expertise in producing cutting-edge research and Cambridge Digital Innovation at Hughes Hall, University of Cambridge.

In the course of the programme, you will learn the latest developments in laser technologies, digital and additive manufacturing, robotics, big data technologies, sustainable energy technologies, and many more. These technological modules will be accompanied by a profound management education where you will learn how to leverage and commercialize these technologies successfully.... [-]


MSc in Marketing (MSM)

Suffolk University
Campus Full time Part time 9 - 24  September 2018 USA Boston + 1 more

The Suffolk Master of Science in Marketing (MSM) offers an advanced, comprehensive curriculum, featuring courses in market research, strategic marketing, qualitative methods, product management, digital marketing, and global perspectives in consumer marketing. In this practical, real-world program, you will help local and global businesses find solutions to their marketing challenges while preparing to take your career to the next level. [+]

The Suffolk Master of Science in Marketing (MSM) offers an advanced, comprehensive curriculum, featuring courses in market research, strategic marketing, qualitative methods, product management, digital marketing, and global perspectives in consumer marketing. In this practical, real-world program, you will help local and global businesses find solutions to their marketing challenges while preparing to take your career to the next level. Suffolk’s STEM-designated MSM leaves you ready to hit the ground running in roles including product manager, customer insight manager, research analyst, and global marketing manager.

[-]

Marketing Degree

Cranfield University
Campus Full time 12  September 2018 United Kingdom Cranfield

This programme will give you the specialised skills and knowledge to become a successful marketing leader of the future. You will gain an in-depth understanding of areas including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics. [+]

MSc in Strategic Marketing

Our Strategic Marketing MSc has been designed with senior marketing practitioners to ensure you gain cutting-edge knowledge and skills in strategic marketing. The programme is a Chartered Institute of Marketing (CIM) Graduate Gateway accredited degree, enabling you to achieve CIM’s professional marketing qualifications and awards alongside your Cranfield degree. It will give you the specialised skills and knowledge to become a successful marketing leader of the future.

You will gain an in-depth understanding of areas including marketing strategy, digital marketing, branding, communications, marketing consulting, CRM, key account management, market research, omnichannel marketing and big data marketing analytics.... [-]


MSc in Marketing

USI Università della Svizzera italiana
Campus Full time September 2018 Switzerland Lugano

The MSc in Marketing is offered jointly by the Faculties of Communication Sciences and of Economics of the Università della Svizzera italiana, USI, situated in Lugano - Switzerland. This full-time study programme comprises 120 ECTS spread over 4 semesters (usual duration 2 years) and is entirely offered in English. [+]

Goals and Contents

Organisations and businesses that seek success endeavor to serve their clients and customers effectively. Since firms depend on customers and suppliers for the resources needed to carry out their business it is critical that management builds and sustains relationships with customers and suppliers The management of these relationships is critical for the development of any business. It is one of the key tasks of marketing and requires an effective understanding of how relationships work and will involve most management positions within the company. Graduates from this programme will have acquired competencies to meet the requirements for a professional career in companies of different size. The aim of the programme is to prepare participants to assume positions of general management or to take up specialized positions such as product and marketing managers. Another option would be to take on professional work in marketing research and communications. The programme is designed to develop participants’ analytical and decision-making skills grounded in a solid knowledge of best management practices and rigorous methodological approach. In particular it develops the capability to analyse and interpret markets as well as the ability to conceive and put into practice effective solutions that a company can adopt in dealing with various marketing issues. To this purpose traditional teaching is integrated with more active teaching methods, consisting of discussion of case histories, role-playing, business games, and working on individual and group projects. The programme stretches over two years (120 ECTS credits) and is structured to allow students... [-]


MSc Marketing Management

Toulouse Business School - Barcelona Campus
Campus Full time 18  January 2018 Spain Barcelona

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 4 specialisation tracks so that you can easily tailor the courses to help you achieve your career goals: B2C Marketing, B2B Marketing, Fashion & Luxury and International Business. [+]

Are you looking to expand your marketing knowledge and skill set?

Then TBS Barcelona’s full-time, 18-month MSc Marketing Management will enable you to acquire that important competitive edge in a dynamic, constantly changing industry. Taught entirely in English and highly customizable, this programme offers 4 specialisation tracks so that you can easily tailor the courses to help you achieve your career goals: B2C Marketing, B2B Marketing, International Business and Fashion and Luxury, one of Spain’s fastest growing sectors. The MSc Marketing Management will train you to make the best marketing decisions with a fundamental, rigorous management basis so you will be ready to take on any managerial marketing position. You will also get hands-on practice during a 6-month internship in top national and international businesses. What’s more, a personalised coaching programme will set you on your way to finding your ideal professional path. TBS Barcelona’s MSc Marketing Management has a deeply practical focus, as well as an unflinching dedication to academic rigour. Amongst our teaching staff we count on leading practitioners in the marketing field and internationally recognized academics to give a broader business perspective. In addition, the assessment committee, formed of industry experts, oversees the course contents to ensure they are always relevant to the latest trends and developments. Everything you need to launch you on your marketing management career!... [-]


MSc Luxury Brand Marketing

British School of Fashion
Campus Full time September 2018 United Kingdom London

Our Masters in Luxury Brand Marketing is an unparalleled new programme, which provides students with the specialist skills, industry knowledge and expertise necessary to forge a successful career in a niche, inventive industry. [+]

Our Masters in Luxury Brand Marketing programme provides students with a rich breadth of knowledge and understanding of marketing specifically related to luxury brands. It includes a focus on critical insights into luxury consumer behaviour, luxury branding and marketing communications, and an examination of legal aspects of branding within a luxury context.

It will allow you to develop your intellectual ability together with the contemporary skills and practices needed to excel in the industry. There will also be an opportunity to complete a work placement, volunteering work, desk-based consultancy or even study abroad. Students are also encouraged to engage in an independent research project.... [-]


MSc Management and Marketing

Aberystwyth University Business School
Campus Full time September 2018 United Kingdom Aberystwyth

The Aberystwyth MSc Management and Marketing is MBM accredited by the Association of MBAs. [+]

Management and Marketing Masters Degree

If you aspire to be a Marketing Manager, or a general Manager with a specialist understanding of the Marketing side of your business, and whether you are already working in Marketing and Management, or just starting out on your career in the field, this postgraduate Masters degree in Marketing and Management is the one for you. Like all our postgraduate Business and Management degrees, it will improve your qualifications, enhance your skillset, and give you the opportunity to reflect in a more detailed and structured way on the work you have already done, and the things you have already studied. As a graduate of the Aberystwyth postgraduate Masters degree in Marketing and Management, you will emerge with an internationally recognised qualification from a well-regarded British University, ideally equipped to participate in the international business world.... [-]


Master of Science in Marketing and Consumption

School of Business, Economics and Law at the University of Gothenburg
Campus Full time August 2018 Sweden Gothenburg

This Master of Science programme includes cutting-edge courses that focus on the role of marketing and consumption in contemporary society, its cultural underpinnings and global dimensions. [+]

Language of instruction: English

It is increasingly important not only to understand the traditional field of marketing, but also to be knowledgeable about changing consumption patterns in a dynamic and complex marketplace.

The Master of Science programme in Marketing and Consumption offers cutting-edge courses that focus on the role of marketing and consumption in a contemporary society: its cultural underpinnings, global dimensions and sustainability challenges. The curriculum combines lectures by leading researchers in various marketing fields as well as application of theory on practical marketing problem.

This programme provides students with analytical skills in the domain of marketing and consumption that enable them to pursue a successful career worldwide.... [-]


MS Marketing

Kogod School of Business, American University
Campus Full time September 2018 USA District of Columbia

Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (M.S.M.K.T.G.) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results. [+]

Gain the real-world marketing skills you need to succeed with Kogod’s Master of Science in Marketing (M.S.M.K.T.G.) program. The Applied Client Project, the program’s capstone experience, is a curricular highlight. You’ll work in cross-functional teams alongside RedPeg Marketing, an award-winning DC-area marketing agency, to design a full-scale marketing campaign. You will lead the project from start to finish, including market research, strategic planning, creative implementation, and the evaluation of campaign results.

Dennis Sgouros, MS Marketing student, is passionate about the experience he’s gotten in the program. “We’re doing a proper marketing project with a proper client: the Smithsonian. It doesn’t get much cooler than that,” he says.... [-]


Master of Science in Marketing Brand Management

INSEEC London
Campus Full time August 2018 United Kingdom London

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positions within advertisers, or advertising and media agencies. [+]

Master of Science in Marketing Brand Management

This Master is designed to help students gain real added value in a market where it is necessary to distinguish and prepares them for many strategic or operational positions within advertisers, or advertising and media agencies. The classes and projects will provide students with the opportunity to improve their English language skills in the classroom and in the vibrant city of London, one of the advertising centres of the world.

Course Descriptions

Consumer Psychology and Persuasion Strategies Brand Management Psycho-sociology, Communication Semiotics and Brand Semiology Marketing Research & Studies Management Control Applied to Marketing & Communication International Marketing Business Management & Strategy Merchandising Launching and Managing New Products Marketing & Distribution Networks Marketing & Sales Strategies Operational Marketing & Loyalty Techniques E-Commerce Communication and Brand Marketing and Media Design Strategies Trademark Law [-]