MSc Program in Marketing

Best 206 Master of Science Programs in Marketing 2017

Marketing

A Master of Science or MSc is a postgraduate degree typically in the fields of sciences and social sciences. MSc may be course-based, research-based, or a mixture of the two.

MSc Degree in Marketing

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MSc in Marketing

University of Tampa - Sykes College of Business
Campus Full time September 2017 USA Tampa

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. [+]

Master of Science in Marketing

 

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides you with an innovative and specialized academic curriculum and enhances your career skills in marketing management, product and brand management, marketing research or sales management.

 

Given the diverse career tracks in marketing, this program gives you the flexibility to design your own course of study based on your goals and interests. The curriculum also supports preparation for the Professional Certified Marketer™ exam offered by the American Marketing Association™.... [-]


Master in Marketing Intelligence

Towson University - College of Business & Economics
Campus Full time August 2017 USA Towson

Master in Marketing Intelligence - With digital marketing options evolving rapidly, companies need individuals who can create, implement and evaluate data-driven marketing strategies. [+]

Master in Marketing Intelligence What is marketing intelligence? Marketing intelligence is the integration of marketing research, strategy, analytics, data management and interactive marketing. Towson University's master's degree program in marketing intelligence with an embedded Post-Baccalaureate Certificate in Interactive Marketing is designed with an applied, experiential learning focus based on industry needs. Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions. Why earn a master’s degree in marketing intelligence? With digital marketing options evolving rapidly, companies need individuals who can create, implement and evaluate data-driven marketing strategies. In fact, the U.S. Bureau of Labor Statistics projects employment of market research analysts to grow 32 percent from 2012 to 2022. As a graduate of Towson’s Marketing Intelligence master’s program you will be qualified for jobs such as: Marketing Intelligence Analyst Digital Marketing Manager Marketing Research Analyst Customer Insight Specialist More about the Program Admission to the master’s degree program in marketing intelligence is competitive. The curriculum requires 30 units that may be completed in a two-year suggested course sequence. Admission Requirements The program is currently admitting for the fall 2015 term only. The deadline to apply is Aug. 1. Priority will be given to students whose application and materials have been received by July 1. Spring admission is not available at this time. Admission to the Master of Science degree in Marketing Intelligence is competitive. The eligibility requirements are: A baccalaureate... [-]

MSc in Marketing

Ulster University, London & Birmingham Campuses
Campus Full time January 2018 United Kingdom London Birmingham + 1 more

The overall aim of the MSc Marketing course is to provide an academically challenging, intellectually stimulating programme of study that educates, develops and enhances the professional competence of students of marketing and business. [+]

Masters of Science (MScs) in Marketing. MSc in Marketing Level of study: Postgraduate degree Tuition fees 2017/18: UK/EU – £5,150 International – £11,000 (London), £9,500 (Birmingham) Entry requirements: A 2:2 (second class) honours degree, or equivalent, in a relevant area. English language requirements: IELTS 6.0 with no component less than 5.5, or equivalent Mode of study: Full-time classroom Duration: 1 year Assessment method: Coursework Student finance: Available Locations: London and Birmingham Start dates: January (London only), September Application deadline: International: 28 August 2017 UK/EU: 4 September 2017 UK-based international students: 4 September 2017 About this course The overall aim of the MSc Marketing course is to provide an academically challenging, intellectually stimulating programme of study that educates, develops and enhances the professional competence of students of marketing and business. The course is designed to help build your knowledge, transferable skills and capabilities to prepare you for middle and senior appointments within public, private and social economy sectors in the global business arena. The aims of this course are to: Provide an advanced study of business and management with a particular focus on marketing Prepare you for a career in marketing and business by building the transferable skills necessary for marketing management at a variety of levels Develop your ability to apply knowledge and critical understanding of marketing and business to complex issues, both systematically and creatively, to improve entrepreneurial marketing and business practice Enhance your lifelong learning skills and personal development to work with self-direction and originality and to contribute... [-]

MSc In Marketing Management

EAE Business School
Campus Part time October 2017 Spain Barcelona Madrid + 1 more

This leads to a clear conclusion: the work of the Marketing Management are increasingly complex and changing, requiring managers with ability to learn and evolve continuously. [+]

Master in Marketing Management

Recent years have seen how companies must learn to operate in an environment increasingly dynamic, competitive and globalized world, influenced by the Internet and new ways to communicate with our customers.

The new information technologies energize all market players, so mastering these technologies serves to provide a competitive response in a global environment and local time. The market has also seen as consumers increasingly demanding and better informed we are forced to reinvent how we communicate with them. Saturation advertising, the search for new distribution channels or the new way of eating that have brought the digitization and the Internet are factors to consider. ... [-]


MSc in Global Strategic Management

ESADE Business School
Campus Full time September 2017 Spain Barcelona

Study an MSc with an even greater international twist, by splitting your programme between Lingnan (University) College in Guangzhou (China), McIntire School of Commerce, University of Virginia (USA) and ESADE in Barcelona. The perfect option for those looking to broaden their horizons and be ready for a global career in business around the world. [+]

Masters of Science (MScs) in Marketing. Study an MSc with an even greater international twist, by splitting your programme between Lingnan (University) College in Guangzhou (China), McIntire School of Commerce, University of Virginia (USA) and ESADE in Barcelona. The perfect option for those looking to broaden their horizons and be ready for a global career in business around the world. WHY THE MSc IN GLOBAL STRATEGIC MANAGEMENT? Live in 3 continents in one year, and become a more globally-minded person. Discover what teamwork within the most internationally and academically diverse groups of people can do for your outlook on the world. Become a global leader ready to implement global strategy and manage complex international teams. Benefit from 3 very different learning methods from the best professors at each university. With only 60 students in class, this is a select programme that gives you the deepest possible insight into how world business works. Earn two official degrees and a certificate from three of the most prestigious universities in the world. Get access to Career Services and the alumni associations at three universities, opening yet more doors to career opportunities around the world. PROGRAMME OBJECTIVES By the time you graduate, you will be able to: Fully understand the complexity of implementing global strategies in a highly dynamic world economy Understand how business is done in the USA, China and Europe Make decisions in theoretical and practical contexts Apply strong analytical and cross-cultural skills to everyday business challenges COMPETENCIES This programme is designed... [-]

Master of Science in Digital Marketing & CRM

IESEG School of Management Lille - Paris
Campus Full time September 2017 France Lille

Join our MSc in Digital Marketing & CRM: a one year program completely taught in English. Study at one of the top business schools in France at our campus in Lille. [+]

This one year program completely taught in English provides a unique opportunity to strengthen both your knowledge of Digital Marketing and CRM.

 

"The emergence of the internet and new forms of communication and commercialization has completely changed marketing practice. Today, online communication and buislding long term relationships with customers are the priorities directions  of any marketers in order to increase company competition and profitability."

Dr. Véronique Pawels Delassus, Academix Director, Marketing Department

 

PROGRAM OBJECTIVES

The main objective of the program is to prepare future managers to work in these two rapidly emerging & complementary marketing fields representing new ways of conducting marketing and improving relationships with clients. The focus is on acquiring the theoretical concept and practical knowledge of handling digital marketing and analyzing customer databases. Students will also gain an understanding of the importance of managing customer relationships in a day-to-day business environment.... [-]


MS Consumer, Apparel, and Retail Studies

University of North Carolina Greensboro
Campus or Online Full time Part time 30  September 2017 USA Greensboro + 1 more

The CARS graduate program creates leaders for the apparel industry and business professionals who are in demand. If your vision is to apply your interest in fashion to a career that will challenge and reward you, CARS will provide the academic, experiential and networking preparation you’ll need to reach your goal. Our graduates currently work as merchandisers, marketers, buyers, and product developers for organizations large and small across North Carolina and the globe. In addition, our program has a large international enrollment, particularly at the doctoral level. Students come from Taiwan, Thailand, Korea, India, South America, and Canada. Their world perspective becomes part of classroom learning and discussion and is just one way we foster your global outlook on the industry. Courses focus on consumer, apparel and retail issues with emphasis on consumer behavior, marketing and product development. You’ll also have the opportunity to select supporting coursework in related disciplines such as business, sociology, anthropology, and statistics. Our graduate-level programs are competitive and in high demand, but our faculty create an environment that is both challenging and supportive. We encourage you to apply to be a part of our close-knit community of learners. [+]

Masters of Science (MScs) in Marketing. The CARS graduate program creates leaders for the apparel industry and business professionals who are in demand. If your vision is to apply your interest in fashion to a career that will challenge and reward you, CARS will provide the academic, experiential and networking preparation you’ll need to reach your goal. Our graduates currently work as merchandisers, marketers, buyers, and product developers for organizations large and small across North Carolina and the globe. In addition, our program has a large international enrollment, particularly at the doctoral level. Students come from Taiwan, Thailand, Korea, India, South America, and Canada. Their world perspective becomes part of classroom learning and discussion and is just one way we foster your global outlook on the industry. Courses focus on consumer, apparel and retail issues with emphasis on consumer behavior, marketing and product development. You’ll also have the opportunity to select supporting coursework in related disciplines such as business, sociology, anthropology, and statistics. Our graduate-level programs are competitive and in high demand, but our faculty create an environment that is both challenging and supportive. We encourage you to apply to be a part of our close-knit community of learners. [-]

MSc in Marketing

ALBA Graduate Business School
Campus 12  September 2017 Greece Athens

Through a combination of analytics and creativity, the MSc in Marketing will help you improve marketing decision-making in an applied and managerially relevant manner, enabling you to position [+]

MSc in Marketing

 

Through a combination of analytics and creativity, the MSc in Marketing will help you improve marketing decision-making in an applied and managerially relevant manner, enabling you to position yourself as a strong human brand in the market for marketing professionals, for the things we have to learn before we can do them, we learn by doing them (Aristotle, Nichomachean Ethics, Book II).

 

The duration of the MSc in Marketing program is 12 months and courses are held weekdays, during evenings.  Highlights of the Program

A Focus on Applied Learning: The program is purposefully designed to continuously provide students with opportunities to test the practical relevance of the marketing topics taught. Through project work, case study analysis, and software applications students are encouraged to apply theory on actual business data.... [-]


MSc Digital Marketing

University of Salford
Campus Full time Part time August 2017 United Kingdom Manchester + 1 more

The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy. [+]

Masters of Science (MScs) in Marketing. Course Summary The Salford Business School MSc Digital Marketing will equip you with the latest digital and social media marketing knowledge and skills needed in today’s demanding digital global economy. During your time with us, you’ll examine products and services which are highly desirable to online consumers, while running real-life digital marketing campaigns by applying search and social media marketing techniques to support competitive marketing strategies. You will be taught by internationally recognised award winning experts based in the Salford Business School Centre for Digital Marketing. Internationally research informed curriculum shaped by award winning research and consultancy in the field of digital business Close industry connections to ensure provision of appropriate and sufficient internships and placements Delivered full-time and part-time on a block delivery approach with six intakes at University of Salford’s innovative and vibrant MediaCityUK campus. On completion of the course, you will be in a strong position to take advantage of a wide range of managerial career opportunities including: Digital Marketing Mobile Marketing SEO Account Management Web Analytics Search and Social Media Web Content Management Digital Creative Development Marketing Communications Marketing 3 good reasons to study Digital Marketing at Salford Enhance your employability with this CIM and IDM - approved and accredited course Course taught by award winning digital marketing academics Gain industry experience via live projects, internships and placements Course Details The programme is block delivered and there are six entry points per year. Students will take the modules below in... [-]

MSc International Marketing

Edinburgh Napier University
Campus Full time September 2017 United Kingdom Edinburgh

Study in two different cultures with a trimester in Edinburgh and a trimester in France giving you vital international experience. [+]

Study in two different cultures with a trimester in Edinburgh and a trimester in France giving you vital international experience. Course introduction International marketing is an increasingly important area of business as companies strive to grow globally. As well as learning basic principles of marketing, you’ll develop an appreciation of its practice in a global environment. This course offers you the opportunity to study in two beautiful and cultured European cities – Edinburgh and Nice. You’ll be based in Edinburgh with an option to spend a trimester at the IPAG Business School in Nice, France. This international experience will enhance your career prospects on completion of the course. What you'll learn You’ll develop organisational and business skills as well as an understanding of strategic marketing, brand management theories, intercultural communication and the ability to develop marketing plans. You’ll gain transferable skills such as formulating policy and project management, research, time management and presentation methods. You’ll learn alongside other international students and be taught in English, so you don’t need to speak French to apply. Your third trimester can be based in Edinburgh or Nice and there may be further opportunities to gain work experience in Nice, as IPAG offer internships. This is a one year full-time course starting in September and is split up into three trimesters. You’ll learn by a variety of teaching methods including lectures, tutorials and independent study. Subjects include Principles and Practice of Marketing Consumer Behaviour Intercultural Business Communication Strategic Brand Management Global Marketing Research Methods... [-]

MSc Global Marketing Management

Sheffield University Management School
Campus Full time 12  September 2017 United Kingdom Sheffield

Marketing and managing on a global scale – divide your studies between the UK and Hong Kong to gain a critical understanding of successful marketing across international territories. [+]

Masters of Science (MScs) in Marketing. Marketing and managing on a global scale – divide your studies between the UK and Hong Kong to gain a critical understanding of successful marketing across international territories.This 12 month programme, jointly delivered by Sheffield University Management School and Hong Kong Baptist University, is designed for students from any disciplinary background seeking to develop a career in international marketing. It is approved by the Chartered Institute of Marketing (CIM).You will spend the first semester of your studies in Sheffield, UK and the second in Hong Kong, People’s Republic of China. Non-Hong Kong graduates of the programme can apply to stay and work in Hong Kong for 12 months after graduation. Students registering on this programme will automatically become Affiliate Post-Graduate Members of the CIM.The CourseOur MSc in Global Marketing Management is taught full-time over two semesters (semester one in Sheffield, semester two in Hong Kong) followed by a project dissertation, through a combination of lectures, seminars, case studies and group work for collaborative learning. A blend of case studies and assignments will help to develop your applied marketing skills. Students are assessed through individual assignments, group projects, examinations and their dissertation.The CIM accreditation is very beneficial for graduates in this MSc. Students registering on the programme automatically become Affiliate Post-Graduate Members of the CIM. On successful completion, you qualify for associate CIM membership status and if you have three years’ marketing work experience you will qualify for full membership of the Institute. Following further... [-]

MSc Digital Marketing & Analytics

Regent’s University London
Campus Full time 12 - 16  September 2017 United Kingdom London

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. [+]

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. Throughout your studies, you will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing. You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner. Why should I choose this programme? Web analytics, big data, social media and content marketing are now the most difficult skills to recruit for and are key marketing trends for the future. Our highly relevant, industry-led programme directly addresses the current marketing technology skills gap, equipping you with both creative marketing skills, and crucial digital, technical and quantitative analytics skills currently lacking in the sector. Key skills, aims and objectives Training in the technical skills that marketing professionals require now A blend of technical and marketing skills in each module Key practical skills for running digital campaigns, including social media and analytical skills A deep understanding of digital marketing strategy, planning and control In-depth look at how digital technology is shaping marketing operations across different industries Future opportunities There is a... [-]

MSc Business (Marketing)

Warwick Business School
Campus Full time 12  August 2017 United Kingdom Coventry

Our MSc in Business (Marketing) offers you the opportunity to study business and get specific insight into marketing. [+]

Break into business and convert your undergraduate degree into a highly valuable WBS Masters.

Interested in innovation and branding in marketing?

Want to develop comprehensive business skills to give your career a boost?

Our MSc in Business (Marketing) offers you the opportunity to study business and get specific insight into marketing. A grounding in key business areas is followed by marketing modules to give you knowledge in this specialist field.

 

Entry requirements

You must have, or be expecting to obtain, a good undergraduate degree from a UK university, or overseas equivalent. This stream will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields.... [-]


Master of Science in Wine Marketing & Management

INSEEC Bordeaux
Campus Full time September 2017 France Bordeaux

This MSc welcomes both students from diverse backgrounds (university or management school graduates) and professionals from the wine industry. With a strong international orientation, this [+]

Master of Science in Wine Marketing & Management

This MSc welcomes both students from diverse backgrounds (university or management school graduates) and professionals from the wine industry. With a strong international orientation, this program aims to equip our students with business and technical skills in order to work as highly qualified executives in the wine sector. Firmly based in professional world, the MSc will enable the students to master the necessary management methods and tools. The following are the types of positions that our graduates will be trained for: regional export manager, product manager, purchasing manager, marketing manager, communication manager, manager of a wine firm...... [-]


MSc Management

Brunel University: College of Business, Arts and Social Sciences
Campus Full time 12 - 16  January 2018 United Kingdom Uxbridge

MSc Management offers students a critically aware understanding of management and organisations relevant to career paths through an advanced study of organisations, their management and the changing contexts in which they operate. It provides preparation and development for a career in any sector. [+]

Masters of Science (MScs) in Marketing. About the Course The Management MSc programme offers: Specialist pathways which reflect the distinctive strengths of Brunel Business School: marketing and branding, technology and innovation, entrepreneurship and research. Emphasis on developing employability and career development skills. UK commercial visits and the option of a week-long overseas study tour. Optional 14 week work placement. The programme possesses considerable strengths including the existence of a diverse and international mix of faculty and students. Students benefit from research-informed teaching, as well as practical and professional support to their academic and vocational development. MSc Management is offered in four specialisations: MSc Management (General Management) – developing a generalised knowledge of theory and its practical applications to business, public sector and third sector organisations. MSc Management (Branding and Marketing) – combining a generalist study of management with a specialist study of marketing and branding issues followed by a related dissertation topic. MSc Management (Technology and Innovation Management) – combining a generalist study of technology and innovation issues followed by a related dissertation topic. MSc Management (Creative Industries) – combining a generalist study of management with a specialist study of the media industry and media management issues followed by a related dissertation topic. Aims MSc Management offers students a critically aware understanding of management and organisations relevant to career paths. This is achieved through an advanced study of organisations, their management and the changing contexts in which they operate. This course provides preparation and development for a career in any... [-]