MSc in Marketing

Top 199 MSc Programs in Marketing 2017

Marketing

Master programs provides the same title for the degree - the Master. Postgraduate studies such as Masters of Science are shortened MSc. The Master of Science in Management program or the Master of Science of Management education are postgraduate programs in common management. This means that students receive an academic education with depth of reflection and abstraction. Masters usually can be classified as Master of Science (MSc) or the popular Master of Arts (MA). The Master of Science (MSc) usually is given for successfully achieving postgraduate programs with a science or technical point of convergence.

Master of Science (MSc) in Marketing

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MSc In Marketing Management

EAE Business School
Campus Part time October 2017 Spain Barcelona Madrid + 1 more

This leads to a clear conclusion: the work of the Marketing Management are increasingly complex and changing, requiring managers with ability to learn and evolve continuously. [+]

Master in Marketing Management

Recent years have seen how companies must learn to operate in an environment increasingly dynamic, competitive and globalized world, influenced by the Internet and new ways to communicate with our customers.

The new information technologies energize all market players, so mastering these technologies serves to provide a competitive response in a global environment and local time. The market has also seen as consumers increasingly demanding and better informed we are forced to reinvent how we communicate with them. Saturation advertising, the search for new distribution channels or the new way of eating that have brought the digitization and the Internet are factors to consider. ... [-]


MSc Marketing

GISMA Business School
Campus Full time 24  September 2017 Germany Berlin

This program is designed around core competencies you will need in developing a successful career in marketing: it covers 4 major areas: digital, strategic, marketing and core business skills in 19 courses. [+]

MSc Marketing This program is designed around core competencies you will need in developing a successful career in marketing: it covers 4 major areas: digital, strategic, marketing and core business skills in 19 courses. Specific areas such as research, consumer behaviour and customer relationship management are also covered. Course content places emphasis on current trends in marketing, as well as key issues that marketing professionals face. [-]

Grenoble MSc Marketing Management

De Broc School of Business
Campus Full time Part time 12 - 24  September 2017 United Kingdom London + 1 more

Become the person pulling the strings behind integrated, international marketing campaigns – campaigns that drive revenue growth. This industry-focused programme will develop in you the advanced analytical and strategic thinking skills required in modern marketing management. [+]

Master of Science Degrees in Marketing. Grenoble MSc Marketing Management Become the person pulling the strings behind integrated, international marketing campaigns – campaigns that drive revenue growth. This industry-focused programme will develop in you the advanced analytical and strategic thinking skills required in modern marketing management. The programme is designed and awarded by the Grenoble Ecole de Management (GEM) and is delivered at De Broc School of Business in Central London. With a second year research project that can be tailored to meet your aspirations, this programme delivers the tools you need to define your own future. Course Requirements Strong undergraduate degree from a recognised university (assessed by GEM admission board) English Proficiency: TOEFL – IBT: 94 (minimum of 22 in each band) IELTS – 6.5 (minimum of 6.0 in all areas) Cambridge Proficiency Exam: A, B, C Pearson Test of English (PTE) – minimum of 63 [-]

MSc International Marketing

UWL University of West London
Campus Full time September 2017 United Kingdom Greater London

This course will help you develop deeper insights and understanding of key areas of contemporary marketing from the new digital landscape to sustainable marketing challenges and global opportunities. [+]

This course will help you develop deeper insights and understanding of key areas of contemporary marketing from the new digital landscape to sustainable marketing challenges and global opportunities. You will develop a strategic perspective through detailed exploration, critical appraisal and in-depth study of brands, marketing, consumers and the changing contexts in which organisations do business. The MA in Contemporary Marketing is designed for graduates and business professionals who have some marketing experience or for others considering starting a new career in marketing or for those who have a real interest in marketing, communications, PR, psychology, sociology, or business. The course will help you launch or develop your career in marketing with the benefit of a broad understanding of topical contemporary marketing issues. The course will help you learn to think creatively, critically and strategically about marketing issues and challenges. You will attend lectures, talks and seminars given by experienced practitioner lecturers, who will support you to apply academic research to solve real problems using live case studies. Our course is designed for graduates of any discipline. You will also develop a useful and supportive network of relationships with fellow students that endure beyond the course. Many of our past students become active alumni. [-]

Master in Political Marketing

Rome Business School
Campus or Online Part time March 2017 Italy Rome

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. [+]

LAST SCHOLARSHIPS AVAILABLE, APPLY NOW! Working in politics has never required as many professional competencies as in this historical period. Playing an active role in an electoral campaign on in the life of a party, but also writing about politics on a daily basis, are activities that, without specific training and without the mastery of the most up-to-date techniques, risk being unproductive.

The Master’s Degree in Political Marketing is aimed at providing the knowledge and abilities necessary to effectively and professionally manage the communication and marketing processes that support political campaigns and activities. Contents Political-Electoral Marketing Strategy Market research for politics Segmentation, targeting and positioning for politics Political-Electoral marketing mix Marketing 2.0 and 3.0 for politics Web and Social media for politics Web and Social Media campaign planning, implementation and control for politics Using Facebook, Twitter, LinkedIn and Google+ for political communication Political blogging Emailing techniques Public speaking Verbal and Non-verbal communication Feedback effectiveness Active listening Steps for an effective public presentation Political Press Office Political journalism The Press Office The planning of activities Implementing actions and monitoring results. Organising events Choice and ideation of the most suitable event in order to reach objectives Project definition Budget definition through the evaluation of economic aspects Promotion: online through social media and offline through traditional media Practical organization of the event. The electoral system and its specificity Plurality systems Majority systems Proportional systems Mixed systems Leadership for politics Interpersonal influence Leadership styles The techniques Spin Doctoring Role and activity evolution Strategies and techniques Excellency cases Fundraising for politics Fundraising techniques and tactics Fundraising patterns The management of the relationship with donors Budgeting and staffing models Effective and ethical profiles hone banking, canvassing and special events Electoral campaign management Traditional vs digital campaigns Human resources management and organisation for an electoral campaign The thematic campaign Territorial campaign Cases studies Innovative communication techniques for politics Graphic, video and digital design Modelling and 3D animation Augmented reality Mobile apps Video mapping International excellency cases: Edsegovi’s HOLOS model (Mexico) Learning Options This course may be attended in the following formulas: on campus, at the Rome Business School Rome headquarters. distance learning, through a cutting edge e-learning platform with live lectures and a great teacher-student interaction. Participation fees In order to ensure a top quality training course, attendance is limited to a maximum of 20 participants. Selection is based upon the evaluation of CVs and on the results of technical-motivational interviews. The participation fee for the Master’s Degree in Political Marketing is of € 3.500,00 (V.A.T. included). ... [-]

MSc Digital Marketing & Analytics

Regent’s University London
Campus Full time 12 - 16  September 2017 United Kingdom London

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. [+]

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. Throughout your studies, you will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing. You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner. Why should I choose this programme? Web analytics, big data, social media and content marketing are now the most difficult skills to recruit for and are key marketing trends for the future. Our highly relevant, industry-led programme directly addresses the current marketing technology skills gap, equipping you with both creative marketing skills, and crucial digital, technical and quantitative analytics skills currently lacking in the sector. Key skills, aims and objectives Training in the technical skills that marketing professionals require now A blend of technical and marketing skills in each module Key practical skills for running digital campaigns, including social media and analytical skills A deep understanding of digital marketing strategy, planning and control In-depth look at how digital technology is shaping marketing operations across different industries Future opportunities There is a significant skills gap in the marketing industry which is in desperate need of people who have not only marketing knowledge, but also digital, analytical and social media expertise. Graduates of this programme will have highly sought-after skills that are attractive to marketing employers, both agency and client-side. You will be able to take advantage of the opportunities available in the sector and apply your skills to a wide range of different roles. [-]

MSc in Marketing

University of Tampa - Sykes College of Business
Campus Full time September 2017 USA Tampa

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. [+]

Master of Science in Marketing

 

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides you with an innovative and specialized academic curriculum and enhances your career skills in marketing management, product and brand management, marketing research or sales management.

 

Given the diverse career tracks in marketing, this program gives you the flexibility to design your own course of study based on your goals and interests. The curriculum also supports preparation for the Professional Certified Marketer™ exam offered by the American Marketing Association™.... [-]


MSc Management and Marketing

Aberystwyth University, School of Management and Business
Campus Full time September 2017 United Kingdom Aberystwyth

The Aberystwyth MSc Management and Marketing is MBM accredited by the Association of MBAs. [+]

Management and Marketing Masters Degree

 

If you aspire to be a Marketing Manager, or a general Manager with a specialist understanding of the Marketing side of your business, and whether you are already working in Marketing and Management, or just starting out on your career in the field, this postgraduate Masters degree in Marketing and Management is the one for you. Like all our postgraduate Business and Management degrees, it will improve your qualifications, enhance your skillset, and give you the opportunity to reflect in a more detailed and structured way on the work you have already done, and the things you have already studied. As a graduate of the Aberystwyth postgraduate Masters degree in Marketing and Management, you will emerge with an internationally recognised qualification from a well-regarded British University, ideally equipped to participate in the international business world.... [-]


MSc Management and Marketing

Nottingham Business School, Nottingham Trent University
Campus Full time 1 - 2  September 2017 United Kingdom Nottingham

You'll explore the marketing planning process, marketing concepts and debates. Building on this, you will look at strategic marketing issues, contemporary practice and how organisations respond to the ever-changing global environment. [+]

Master of Science Degrees in Marketing. MSc Management and Marketing You'll explore the marketing planning process, marketing concepts and debates. Building on this, you will look at strategic marketing issues, contemporary practice and how organisations respond to the ever-changing global environment. Our MSc Management degrees are aimed at students with either no background in business and management who want to develop a career in this field, or students who have a qualification in business and management but want to become more competitive and progress their careers. Our Management and Marketing route gives you a strong understanding of the fundamental issues behind marketing practice. You will explore the marketing planning process, marketing concepts and debates. You will also develop an in-depth understanding of the complexities of the consumer by exploring buying behaviour. Building on this, you will examine strategic marketing issues and contemporary practice, taking a holistic view of how organisations respond to an ever-changing global environment. This includes understanding how marketing operates not just in a consumer-facing context, but also in business-to-business and not-for-profit contexts. Why study this course? You will complete a hands-on project, giving you a fantastic opportunity to use the theories and knowledge you've gained to produce a meaningful piece of work. Projects include Consultancy Experience Project, Internship, Business Research Project and Global Experience Project. This route has been designed to provide you with an understanding of marketing principles and practices and key analytical techniques. You will become equipped with the skills and knowledge necessary to develop and implement innovative, value-adding marketing solutions to help maintain superior customer satisfaction. Typically, these routes are made up of students from over 25 different countries, which means you will have a truly international learning experience. You will complete a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District. Work Placement Opportunity You may be able to add a years' work placement, making your master's a two year course. It'e a great way to put your learning into practice and gain valuable real-world experience to boost your career. How you’re taught Study and support Teaching and learning methods are centred around interactive workshops which are highly participative in nature and will employ case studies, discussions, business simulations and group activities. Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules. We ensure that support and guidance is in place, especially during the early stages of the course and assessment periods, to help you become comfortable with operating in a student-centred learning environment. Assessment methods A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research based projects. The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process. Induction All our courses begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District. You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services. In-sessional English language support In-sessional English language support classes are available to all international (non-EU) students studying on degree courses at NTU. There is no extra charge for these classes. Learn a new language Alongside your study you also have the opportunity to learn a new language. The University Language Programme (ULP) is available to all students and gives you the option of learning a totally new language or improving the skills you already have. Learning a new language can: enhance your communication skills enrich your experience when travelling abroad boost your career prospects. Careers and employability Placement year opportunities If you are starting your course in September, you can choose to add a year's work placement, making your master's a two-year course. It's a great way to put your learning into practice and gain valuable real-world experience to boost your career. We have extensive links with corporate partners who can offer placements, so we can help you find something perfect. If you undertake a placement, you must take up the Business Research Project in Semester Three. If you're unable to take a full year's placement, but have completed at least 36 weeks, you can qualify for a Placement Diploma in Industrial Experience. Career prospects Graduates from this course have taken on senior management positions all over the world, working as marketing and operational managers, services sales specialists, senior operational and planning analysts and marketing company directors. Career development As an integral part of the course, careers advisers will run a series of workshops where students can identify methods and strategies to enable them to effectively pursue their career goals. The workshops will focus on both home and international students and concentrate on developing skills and occupational awareness. Helping you find your feet after university Following graduation, we will continue to support you by providing a number of services that will help kick-start your career. Our Employability Team are here to inspire and enhance every stage of your career planning, and as a graduate of NTU, you will be able to access their services for three years after your course has finished. Services they provide include: finding placements, internships and part-time work helping you to pursue self-employment advice on taking gap years and time out information and help on getting into volunteering providing advice on further study. Entry requirements UK You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above). All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career. One academic reference is required. Applicants with non-standard entry requirements and / or relevant experience will be considered on an individual basis Getting in touch If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200. International You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above). All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career. One academic reference is required. We accept qualifications from schools, colleges and universities all over the world for entry onto our postgraduate degrees. If you’re not sure how your international qualification matches our course requirements please visit our international qualifications page Pre-masters and foundation courses If you need to do a foundation or pre-masters course to meet our course requirements please visit Nottingham Trent International College (NTIC). If you’re already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation and pre-masters courses page. English language entry requirements If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests. For a list of our language requirements please visit our English language page. If you need to do a pre-sessional English language course to meet the English requirements please visit our pre-sessional English course page. Help and support If you have any questions about your qualifications or about making an application to the University please contact our international team for advice. [-]

Master of Science in International Marketing M1

INSEEC Chambéry campus
Campus Full time October 2017 France Chambéry

The mission of INSEEC Chambéry campus (Graduate School of Business) is to meet the rising needs of both students and companies for global managerial skills. Through innovative and challenging programs, we are committed to developing [+]

The Master of Science International Marketing is a three period course with 350 hours of face-to-face training which is worth 60 ECTS or 26 US credits. All classes are taught in English. This course aims to provide international students with the knowledge and skills required to work efficiently in a global environment focusing on: International Purchase & Supply Chain Logistics, Brand Strategy and Business Strategy as well as in-depth knowledge of negotiation and Marketing Digital marketing & E-business, International Business Law, Management & Leadership. CAREER OPPORTUNITIES This course can be directly applied to work in Import Export, International Sales, Marketing, Purchasing, Supply Chain Management and Management. Admission Requirements Admission Requirements: Interested candidate with BSc. Degree (3 years of university studies duly completed or 4 years for Chinese students), with the level of English language competence needed to study in English. TOEFL IBT: 80 - TOEFL PBT: 550 - TOEIC: 750 IELTS: 6.5 - 7.0 (With band score no less than 6.0) French Proficiency: no pre-requisite. French-as-a-Foreign-Language Instruction included in the program. Submit the application and required documents by email:akpallattu@inseec.com. Shortlist candidates will be contacted 1 week after sending applications. You can also visit the program link in our website:http://masters.inseec.com/programmes-msc-mba/masters-1/international/international.cfm for requirements, deadlines and a checklist of materials. DOCUMENTS REQUIRED WITH THE APPLICATION FORM: 2 passport-size photos 1 photocopy of passport or ID 1 copy of diplomas or certificates proving a minimum of 3 years of Higher Education completed (3 years for students in China) Transcripts of records 1 letter of recommendation from one of your professors Proof of English Proficiency PROGRAM COST 7 600 € - Payment in Euros, by wire or check. [-]

MSc in Marketing

London School of Economics and Political Science
Campus Full time 12  September 2017 United Kingdom London

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager. [+]

Master of Science Degrees in Marketing. The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager. The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide. We are launching this new programme for the first intake of students in September 2017. Curriculum We are ranked #2 in the world for social science and management, and the MSc Marketing programme is founded in LSE’s tradition for academic excellence. The curriculum is designed around four compulsory core courses, and you can also customise your programme according to your own interests and career goals with a choice of optional elective courses from leading academic departments across LSE. You will complete the programme with a Marketing Action Learning Project, which will enable you to develop your practical marketing skills, bring together knowledge from courses throughout the programme, and select an area for specialisation to deepen your knowledgee in your specific area of interest. Pre-sessional course (non-assessed) Students are required to attend a pre-sessional course before the beginning of the programme, incorporating a programme of classes and welcome events. This course will provide an intensive 'boot-camp' training in the basic principles of business, and the global environment in which firms operate. This is designed to give an essential context to the specialist marketing knowledge which you will develop throughout the programme, in order to build your understanding of the strategic role marketing management plays in driving business. Compulsory core courses (2.0 units) Principles of Marketing (0.5 units) Exploring the key analytical frameworks, technical tools and concepts essential to building an effective marketing strategy, and developing students' skills in analysing and making sense of complex real-world business situations. Marketing Analytics I: Consumer Analysis Fundamentals (0.5 units) An absolute essential in the age of Big Data, this course provides a fundamental understanding of marketing analytics and research methods, and the interpretation and use of data insights. Consumer Insights I: Behavioural Fundamentals (0.5 units) Developing an understanding of human psychology and consumer behaviour to bring insights to fundamental questions, including why consumers want what they want, what information they will respond to and what they will ignore, and how and why they make decisions. Marketing Action Learning Project (0.5 units) A team project analysing and solving a real-world marketing issue within an organisation, bringing together learning across all courses in the programme. Students will develop team-working skills and consulting experience, working to produce a marketing report with in-depth insights to provide a basis to recommendations for effective solutions to a complex real-world issue. Optional elective courses (2.0 units) In addition to the core courses above, you will tailor your programme according to your own interests and career goals with optional elective courses. You will have the opportunity to select from a choice of specialist marketing elective courses below, as well as options to expand your knowledge with elective courses from leading academic departments across LSE, covering a wide range of broader topics relevant for marketing managers today. Specialist marketing electives Marketing Analytics II: Analytics for Managing Innovations, Products & Brands (0.5 unit) Building insights in state-of-the-art Marketing Analytics models for managerial decision-making in marketing, which enable companies to emerge as market leaders, successfully launch new products or innovations, and manage mature products and brands. Consumer Insights II: Judgement and Decision Making (0.5 unit) Introducing the field of behavioural decision science to develop and in-depth understanding of human judgement and decision making, including insights into cognitive biases and heuristics, preferences and values, decision making under uncertainty and risk, principles of choice architecture, and how to bring about behavioural change. New Media Marketing (0.5 unit) Developing cutting-edge tools and techniques for strategic online advertising and social media marketing, with technology and analytics to collect, analyse and act on customer insights. Pricing Strategy (0.5 unit) Providing an essential understanding of the fundamental principles of pricing strategy, pricing tactics and implementation, using analytical tools, theories and frameworks to formulate successful strategies in pricing. Career development with the MSc Marketing LSE is ranked #5 in the world for its reputation with employers (QS ranking 2016), and the MSc Marketing will provide a platform to transform your career. Whether you are looking for a way to take the next step in your existing marketing career, wishing to change your career path and move into marketing management from another field, or working toward launching your own entrepreneurial venture, this programme will provide the intellectual and practical skills to enable you to drive your career forward. You will graduate as a well-rounded marketing manager, with a rigorous scientific approach to data analysis, coupled with a nuanced and insightful understanding of customers, giving you the ability to drive strategic marketing success. Alongside this you will build your professional talents with core courses developing your team working and communication skills, and consolidating your fundamental understanding of the marketing industry. LSE Careers LSE Careers will provide tailored individual support with your professional development and job search throughout the programme. They offer one-to-one Career Consultant sessions, access to employers with career fairs, seminars and workshops, a vast database of employment opportunities via the LSE Career Hub, and help with job hunting, CVs/resumes and interviews. Graduate destinations Graduates from the LSE Department of Management have gone on to successful careers in a range of industries and leading organisations worldwide. Here are some examples of the companies and organisations which our alumni now work for: Entry requirements Undergraduate degree at 2.1 level or above, or international equivalent. Applicants from any academic background are welcomed. Prior formal study of quantitative subjects is not required, but students must come prepared to engage with quantitative topics such as statistics and data analytics. No prior work experience is required, however students with experience are welcome. Please detail any relevant experience in your application. All applicants must submit a GMAT or GRE score English language requirements Your application will be considered on its academic merits. An offer of a place may be conditional on attending additional courses and/or passing qualifying examinations at a suitable standard, in addition to your degree. You should note that there are always many more applications than places available at LSE and possession of the minimum entrance requirements does not guarantee that you will be offered admission. It is therefore in your interests to apply as early as possible. How to apply Submit an application to the LSE Graduate Admissions Office. Applications are now open for entry to the programme in Autumn 2017. We operate rolling admissions so we don’t have a closing date, and places are currently available on this programme. However, we offer places on a first-come, first-served basis, so we encourage you to apply as early as possible to avoid disappointment. Our admissions process is managed centrally, so please visit the LSE Graduate Admissions Office for queries about the application process and requirements. Fees and financial support Programme tuition fee: UK/EU £25,944 (provisional EU); overseas £26,448 The LSE provides a range of financial support options for UK and international graduate students. [-]

MSc Marketing French Excellence

NEOMA Business School
Campus Full time 12 - 15  September 2017 France Rouen

In a increasingly globalised world, the notion of national branding is rapidly gaining importance as a lever to develop and promote commercial, political, and cultural differentiation. The pursuit of [+]

The pursuit of excellence in an aggressively competitive international environment is the common goal and challenge faced by business school graduates around the world. In the pantheon of national brands, France occupies a unique position, excelling in cultural diversity, scientific endeavour, hospitality, and business acumen.

The MSc Marketing French Excellence provides the specialist tools and techniques to maximize these strengths on the world stage, and is intended for students interested in working for a French Business, nationally or internationally, and for those seeking to acquire skills and know-how applicable to the strategic development ambitions within developing economies.Ewan Ormiston & William Reeves... [-]


MSc Business (Marketing)

Warwick Business School
Campus Full time 12  October 2017 United Kingdom Coventry

Our MSc in Business (Marketing) offers you the opportunity to study business and get specific insight into marketing. [+]

Break into business and convert your undergraduate degree into a highly valuable WBS Masters.

Interested in innovation and branding in marketing?

Want to develop comprehensive business skills to give your career a boost?

Our MSc in Business (Marketing) offers you the opportunity to study business and get specific insight into marketing. A grounding in key business areas is followed by marketing modules to give you knowledge in this specialist field.

 

Entry requirements

You must have, or be expecting to obtain, a good undergraduate degree from a UK university, or overseas equivalent. This stream will suit a wide variety of candidates looking to break into business and we welcome applicants from all academic fields.... [-]


MSc in Strategic Marketing Management

BI Norwegian Business School
Campus Full time January 2017 Norway Oslo

The MSc in Strategic Marketing Managementat BI Norwegian School of management, Oslo Norway provides a rigorous academic programme aimed at providing students with important marketing skills [+]

MSc in Strategic Marketing Management

The MSc in Strategic Marketing Management programme aims to educate market-oriented leaders for the modern economy. The program is founded on three pillars: marketing theory, statistical methods, and financial implications of marketing investments. Following this we view marketing as investments in customer assets with the objective of increasing customer equity and firm value.Marketing is the company function charged with defining customer targets and the ultimate method of satisfying their needs and demands competitively and profitably. The MSc in Strategic Marketing Management provides a rigorous academic programme aimed at providing students with important marketing skills in influencing the level, timing, and composition of demand for a product, service, organization, place, person, idea or some form of information. ... [-]


Master of Science in Management (specialization in Marketing)

Barcelona School of Management · Pompeu Fabra University
Campus Full time 9 - 12  September 2017 Spain Barcelona

The Master of Science in Management (specialization in Marketing) at UPF Barcelona School of Management is a one-year, full time program entirely taught in English targeted at students with strong quantitative and analytical skills. The program focuses on the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial and empirical perspective... [+]

Master of Science Degrees in Marketing. The Master of Science in Management (specialization in Marketing) at UPF Barcelona School of Management is a one-year, full time program entirely taught in English targeted at students with strong quantitative and analytical skills. The program focuses on the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial and empirical perspective. Practically oriented and internationally minded, the Master of Science in Management (specialization in Marketing) will provide you with a full understanding of the important processes involved in creating, communicating and delivering value to customers while strengthening your ability to face and solve complex challenges in an increasingly globalized marketing environment. The Master of Science in Management (specialization in Marketing) benefits from the outstanding, hand-picked faculty of UPF's world ranked Department of Economics and Business, known for its scientific approach, its constant contribution to creating knowledge and its capacity to stimulate and convey knowledge. Why this program? It will help you develop your knowledge of marketing in one of Europe's most design-oriented and innovative cities: Barcelona. You will master and put into practice the latest cutting-edge tools and techniques used in marketing management, research, analytics and strategy. You will learn to integrate consumer analysis with industry analysis in making decisions about the different elements of the brand strategy and marketing mix. It will connect you to the best trained teaching staff, who will guide you through the learning process of developing a marketing plan. You will be equipped with the tools and skills needed for a successful career in Brand Consulting, Communication Management, Digital Marketing and Marketing Research. Objectives To understand the latest marketing trends and techniques from an analytical approach. To develop skills such as business creativity, team collaboration and corporate commitment in the field of marketing management. To anticipate and identify today's consumer needs and communicate them in an innovative manner. Who is it for? The Master of Science in Management (specialization in Marketing) is aimed at recent graduates and junior professionals with the following academic backgrounds: Economics Business Administration Engineering Mathematics Physics Applicants with a different academic background will be asked to provide proof of sufficient quantitative and analytical training by presenting a GMAT score of 600 or higher. Find out what you're going to learn. [-]