Master of Science (MSc) in Marketing and Communication

Best 260 Masters of Science (MScs) in Marketing and Communication 2017

Marketing and Communication

An MSc, or Master of Science, is an academic distinction bestowed upon those who effectively complete a predetermined set of coursework in what is often a science-based discipline. The MSc often enhances career opportunities as well as earning potential.

MSc in Marketing and Communication

Read More

MSc In Marketing Management

EAE Business School
Campus Part time October 2017 Spain Barcelona Madrid + 1 more

This leads to a clear conclusion: the work of the Marketing Management are increasingly complex and changing, requiring managers with ability to learn and evolve continuously. [+]

Master in Marketing Management

Recent years have seen how companies must learn to operate in an environment increasingly dynamic, competitive and globalized world, influenced by the Internet and new ways to communicate with our customers.

The new information technologies energize all market players, so mastering these technologies serves to provide a competitive response in a global environment and local time. The market has also seen as consumers increasingly demanding and better informed we are forced to reinvent how we communicate with them. Saturation advertising, the search for new distribution channels or the new way of eating that have brought the digitization and the Internet are factors to consider. ... [-]


Grenoble MSc Marketing Management

GISMA Business School
Campus Full time 24  September 2017 Germany Berlin

The Grenoble MSc Marketing Management programme has a deep focus on digital skills to ensuring that students are up to date with the latest digital marketing trends and methods. [+]

Grenoble MSc Marketing Management The Grenoble MSc Marketing Management programme has a deep focus on digital skills to ensuring that students are up to date with the latest digital marketing trends and methods. The programme allows the students to put their skills into practice with a hands-on business example, using their knowledge to create solutions to marketing challenges. This programme is studied over two years, you will spend the first full academic year studying a wide range of marketing topics, including content marketing, digital analytics, and brand management, while the second year is devoted to your Final Management Project (FMP). Study in the heart of Berlin Designed by triple-accredited school GEM Delivered in English GEM was ranked 17th in the Financial Times European Business Schools 2016 ranking. International networking Free German lessons *Up to 20% Scholarships available Course Requirements 2:1 undergraduate degree from a recognised university English proficiency: TOEFL internet-based: 94 (at least 22 in each band), computer-based: 240, paper-based: 587 or IELTS: 6.5 (minimum of 6.0 in all areas) or Cambridge Proficiency Exam: A, B, C or Pearson Test of English (PTE): minimum of 63 or a degree obtained in English or a native English speaker 3 essays (300 words each) focusing on your academic and professional experience Curriculum Vitae (CV) The names of two professional or academic referees Working experience is not a requirement [-]

MSc in International Marketing

De Broc School of Business
Campus or Online Full time Part time 1 - 5  September 2017 United Kingdom UK Online London + 2 more

The MSc in International Marketing is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing. [+]

Masters of Science (MScs) in Marketing and Communication. MSc in International Marketing The MSc in International Marketing is a postgraduate degree with a strong focus on employability. It is aimed at graduates who have an interest in developing an in-depth specialist knowledge and a critical understanding of the key aspects of international marketing. The course offers the development of international marketing professional knowledge, covering the topics of marketing leadership, organisation reputation, decision making and emerging themes. Throughout the programme, you will discover specialist concepts relevant to marketing management, as well as learning how to develop strategic marketing plans which can support an internationally successful organisation. The course is available as full-time or part-time, and is delivered in an interactive way with learning taking place both inside and outside the classroom environment. On-campus learning is supported by online resources, including the Financial Times, case studies, simulations, learning videos, reading materials, online testing and feedback. With this MSc in International Marketing degree you will be able to pursue a career in management consultancy, business analysis, or operations management. Course Requirements 2:2 or above from a UK Bachelors degree, or equivalent qualifications. An English language level equivalent to IELTS 6.5 or above with a minimum of 5.5 in each component. Intake Feb & May17 (online only) / September 17 (campus and online) [-]

MSc in Marketing

University of Tampa - Sykes College of Business
Campus Full time September 2017 USA Tampa

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. [+]

Master of Science in Marketing

 

The University of Tampa Master of Science in Marketing integrates cutting-edge theory and application to prepare students for successful careers in the marketing field. The degree provides you with an innovative and specialized academic curriculum and enhances your career skills in marketing management, product and brand management, marketing research or sales management.

 

Given the diverse career tracks in marketing, this program gives you the flexibility to design your own course of study based on your goals and interests. The curriculum also supports preparation for the Professional Certified Marketer™ exam offered by the American Marketing Association™.... [-]


MSc Digital Marketing & Analytics

Regent’s University London
Campus Full time 12 - 16  September 2017 United Kingdom London

The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. [+]

Masters of Science (MScs) in Marketing and Communication. The marketing industry is a rapidly evolving, complex landscape. It is essential for marketing professionals to keep up with the latest technologies and trends, yet increasingly difficult to measure and understand the success of modern digital marketing campaigns. Throughout your studies, you will explore the way digital marketing and analytics are changing the face of marketing, with a focus on four main themes: social media marketing, big data, cloud computing, and mobile marketing. You will gain an understanding of marketing theory, as well as developing the key practical skills for running digital campaigns. Through the use of live briefs you will gain practical experience working on the types of projects you would be involved with as a marketing practitioner. Why should I choose this programme? Web analytics, big data, social media and content marketing are now the most difficult skills to recruit for and are key marketing trends for the future. Our highly relevant, industry-led programme directly addresses the current marketing technology skills gap, equipping you with both creative marketing skills, and crucial digital, technical and quantitative analytics skills currently lacking in the sector. Key skills, aims and objectives Training in the technical skills that marketing professionals require now A blend of technical and marketing skills in each module Key practical skills for running digital campaigns, including social media and analytical skills A deep understanding of digital marketing strategy, planning and control In-depth look at how digital technology is shaping marketing operations... [-]

Master of Science in Global Communication

INSEEC London
Campus Full time August 2017 United Kingdom London

Opened to people from various backgrounds (e.g. marketing, literature, economics,law, languages...), the Master in Global Communication offers both a broad-based education and the [+]

Master of Science in Global Communication

Opened to people from various backgrounds (e.g. marketing, literature, economics,law, languages...), the Master in Global Communication offers both a broad-based education and the opportunity to specialize in Communication. The classes and projects also give students the opportunity to improve their English language skills in the classroom and in the vibrant city of London, reknowned for its dynamism and innovation in the field of communication. The program prepares students for many strategic or operational positions in agencies and companies.

Core Courses

Consumer Psychology and Persuasion Strategies Brand Management Psycho-sociology, Communication Semiotics and Brand Semiology Marketing Research & Studies Management Control Applied to Marketing & Communication International Marketing Business Management & Strategy Sponsorship & Patronage Buzz Marketing Crisis Management & Communication E-Advertising Press Relations & Public Relations Media Planning Methodology of Agency Recommendation Design Strategies ... [-]

MSc in Marketing

London School of Economics and Political Science
Campus Full time 12  September 2017 United Kingdom London

The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager. [+]

Masters of Science (MScs) in Marketing and Communication. The MSc Marketing is an outstanding one-year programme providing an analytical, business-focused curriculum to develop your skills as an innovative and strategic marketer. A practical project will enable you to apply your insights and expertise to a real-world consulting problem, and to develop your professional and practical skills as a marketing manager. The programme’s core courses bring learning from the latest research into the classroom, giving a well-rounded, critical analysis of consumer behaviour and data analytics, in the context of real business challenges. You will gain an in-depth understanding of consumer markets, based on cutting-edge research and insights in human behaviour. You will also develop your talent and expertise in data analysis, enabling you to take a strategic approach to designing and developing marketing campaigns. A core course in the foundations of business management will also develop your knowledge of the contexts in which marketing managers can drive forward organisational goals This unique combination of human insight, analytical expertise and business understanding will set you apart from other marketing graduates, and give you the tools to create truly effective evidence-based solutions to the ever-changing marketing challenges facing businesses worldwide. We are launching this new programme for the first intake of students in September 2017. Curriculum We are ranked #2 in the world for social science and management, and the MSc Marketing programme is founded in LSE’s tradition for academic excellence. The curriculum is designed around four compulsory core courses, and you can... [-]

Master of Science in Communication

Fort Hays State University Graduate School
Campus Full time Part time 30 - 33  August 2017 USA Wichita + 1 more

Two graduate options are available in Communication, the Thesis option and the Research Report option. Students with inadequate background in the field of communication are [+]

Master of Science in Communication

 

Two graduate options are available in Communication, the Thesis option and the Research Report option. Students with inadequate background in the field of communication are required to take leveling undergraduate coursework which does not apply toward the hours necessary to complete the graduate program of study.

 

Thesis OptionStudents complete a minimum of 30 hours. All thesis candidates complete a 15-hour core as part of the program of study. Students are required to write a four-hour comprehensive examination after the completion of their coursework. Upon completion of the thesis, the students orally defend the thesis to their graduate committee.... [-]


Master in Marketing Intelligence

Towson University - College of Business & Economics
Campus Full time August 2017 USA Towson

Master in Marketing Intelligence - With digital marketing options evolving rapidly, companies need individuals who can create, implement and evaluate data-driven marketing strategies. [+]

Masters of Science (MScs) in Marketing and Communication. Master in Marketing Intelligence What is marketing intelligence? Marketing intelligence is the integration of marketing research, strategy, analytics, data management and interactive marketing. Towson University's master's degree program in marketing intelligence with an embedded Post-Baccalaureate Certificate in Interactive Marketing is designed with an applied, experiential learning focus based on industry needs. Through rigorous coursework and hands-on research, you will learn how to acquire, analyze and utilize marketing data and gain the experience necessary to enter high-level positions responsible for strategic decisions. Why earn a master’s degree in marketing intelligence? With digital marketing options evolving rapidly, companies need individuals who can create, implement and evaluate data-driven marketing strategies. In fact, the U.S. Bureau of Labor Statistics projects employment of market research analysts to grow 32 percent from 2012 to 2022. As a graduate of Towson’s Marketing Intelligence master’s program you will be qualified for jobs such as: Marketing Intelligence Analyst Digital Marketing Manager Marketing Research Analyst Customer Insight Specialist More about the Program Admission to the master’s degree program in marketing intelligence is competitive. The curriculum requires 30 units that may be completed in a two-year suggested course sequence. Admission Requirements The program is currently admitting for the fall 2015 term only. The deadline to apply is Aug. 1. Priority will be given to students whose application and materials have been received by July 1. Spring admission is not available at this time. Admission to the Master of Science degree in Marketing Intelligence... [-]

Master of Science in Marketing – Public Relations

Liberty University Online
Online Full time September 2017 USA Lynchburg

Liberty University’s Master of Science in Marketing - Public Relations online program helps perfect students’ public relations writing, communications, research, and leadership skills, preparing them to become qualified, professional business executives. [+]

Liberty University’s Master of Science in Marketing - Public Relations online program helps perfect students’ public relations writing, communications, research, and leadership skills, preparing them to become qualified, professional business executives. Areas of study include media technologies, communication strategies, and campaigns for the digital age, including a comprehensive investigation of public relations theory and how to be successful in corporate, private, and nonprofit sectors. Non-Discrimination Policy [-]

MSc International Fashion Marketing

Coventry University London
Campus Full time October 2017 United Kingdom London

The location of the London Campus offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop up shops, to global trend laboratories and the home of some of the leading names of the high street and luxury fashion brands in the world. [+]

Masters of Science (MScs) in Marketing and Communication. OVERVIEW This programme will suit highly motivated individuals who want to develop fashion marketing and business skills to either work within the fashion industry, explore new ideas to set up their own business or extend family enterprises. Previous experience in allied industries such as advertising will be of a particular advantage. WHY CHOOSE THIS PROGRAMME? The location of Coventry University London offers a fantastic opportunity to explore the world of fashion, from up-and-coming designers and their pop up shops, to global trend laboratories and the home of some of the leading names of the high street and luxury fashion brands in the world. You can take advantage of a new fashion studio equipped with Apple Mac computers boasting the latest design software. MODULES Marketing in a Global Age Trend Prediction and Fashion Forecasting International Fashion Marketing Fashion and Brand Management Buying and Merchandising in a Changing Global Industry Buyer Behaviour Retail and Service Marketing Business and Management Research Methods Fashion Marketing and Communication in a Global Context London Fashion Live Project Project options Internship Consulting Project Entrepreneurship Project Simulation Dissertation ACCREDITATION Upon successful completion of the programme and selected modules you will be awarded the CMI Level 7 Certificate in Strategic Management and Leadership*. *Subject to registering as a CMI member SCHOLARSHIP OPPORTUNITIES Coventry University London is delighted to have recently launched a number of scholarships for UK and International students holding an offer of study for October 2016, January 2017 and... [-]

MSc in Marketing

Stockholm University - Stockholm Business School
Campus Full time September 2017 Sweden Stockholm

Drawing on the School´s long-standing expertise in marketing, strategic communication and consumer studies, this master´s programme integrates advanced perspectives and methods in the social sciences to address contemporary phenomena in consumer and business marketing and communication. [+]

The master's programme in Consumer & Business Marketing gives you the necessary knowledge and skills to critically analyze the forces and practices that shape and change the future of markets, organizations and communities and to address the social and political context wherein they are embedded. The programme provides a solid background for students pursuing a career in marketing, communication, consulting and government. The programme also provides a solid background for students pursuing an academic career in research and teaching.

Courses

Students take four courses per term during the first two semesters. Courses on the programme include marketing theory, consumer culture theory, expressive communication strategies, and strategic management. In the third semester you may broaden or specialize your interests by choosing between a number of select electives offered by the School or by other departments in the Social Sciences Faculty. Nordic and EU citizens also have the option of international exchange. During the last semester of the programme you will write a 15,000 words master’s dissertation. The dissertation enables you to further advance the skills and knowledge you have developed during the taught courses by applying relevant theoretical perspectives and social science methods in an empirical setting. The dissertation is a scholarly piece of work where you are expected to make a contribution to both research and practice.... [-]


Master of Science in Knowledge Management

The Hong Kong Polytechnic University Department of Industrial and Systems Engineering
Campus Full time Part time 30  September 2017 Hong Kong

Knowledge Management (KM) is a trans-disciplinary area that encapsulates processes and techniques for the creation, collection, classification, distribution, evaluation and re-use of institutional and personal knowledge. KM can help to widely share experiences, minimize re-inventing the wheel, promote trust, and facilitate learning environment in organisations. [+]

Masters of Science (MScs) in Marketing and Communication. Introduction Knowledge Management (KM) is a trans-disciplinary area that encapsulates processes and techniques for the creation, collection, classification, distribution, evaluation and re-use of institutional and personal knowledge. KM can help to widely share experiences, minimize re-inventing the wheel, promote trust, and facilitate learning environment in organisations. Many enterprises, local and international, have leveraged successfully on KM to enhance their competitiveness and innovations in the new economy. This is achieved by, among other things, minimizing “re-inventing the wheel”, maximizing reuse, enhancing the flow of knowledge, harnessing and sharing of critical knowledge, and providing a learning environment for knowledge workers. There is a critical shortage of KM professionals worldwide. With its blended mode of delivery, this MSc program is the first of its kind designed to meet this need and beyond in the Asia Pacific region. The curriculum is co-developed by an international team of leading experts and scholars in KM. Delivery of the program is via a balanced mix of in-person seminars and workshops, online tutorials, and web-based study with enhanced pedagogy. The in-person workshops will be conducted in weekdays evening or weekends. Some subjects have open book examination; some operate with continuous assessments. Programme Aims The aims of the proposed programme are to provide a balanced approach and treatment of the subject area, to provide participants an in-depth understanding of the tools and methods in the design and implementation of a KM programme and to be familiar with the latest development in... [-]

MA/MSc in Marketing Management

University of Westminster, Westminster Business School
Campus Full time Part time September 2017 United Kingdom London + 1 more

This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc). [+]

This Master's degree offer a strategic perspective on marketing management, a discipline that is increasingly being seen as critical to success in achieving business goals, and as a core function in many organisations. Depending on your choice of modules, your final award could be either Master of Arts (MA) or Master of Science (MSc). Students on this course are eligible for an Affiliate Professional Membership of Chartered Institute of Marketing (CIM) and access to a range of professional events. Course content You will develop a strategic perspective and broaden your existing understanding of marketing and its integration into an overall corporate strategy and structure. You will hone your capacity for analysing complex marketing and business situations and reaching decisions on appropriate courses of action. You will also improve your career prospects in marketing and general business areas. A highlight for many students is the residential weekend organised as part of this course – a weekend away combining presentations and workshops with great opportunities to network and get to know your fellow students. Students on this course benefit from free access to part of the material on the course reading list. Modules The following modules are indicative of what you will study on this course. Core modules – MA Distribution and Price Management This module covers the management of two essential elements of the marketing mix. You will consider the design of distribution channels with particular emphasis on identification of alternatives available to marketers. The strategic aspects of price to the... [-]

MSc in Integrated Water Resources Management with focus on Middle East and Northern Africa Region

Institute For Technology And Resources Management in the Tropics and Subtropics
Campus Full time September 2017 Germany Cologne

Current global trends such as population and economic growth as well as climate change exert increasing pressure on water resources worldwide, which are the basis for food production, urban and industrial water supplies and hydropower. For bilateral projects between Germany and Arab countries there is a need for experts being familiar with the culture, language and politics of both sides and are skilled in intercultural communication. The MSc »IWRM« has the objective to form such experts and to promote the concept of IWRM in the context of German-Arab cooperation. [+]

Masters of Science (MScs) in Marketing and Communication. MSc in Integrated Water Resources Management with focus on Middle East and Northern Africa Region A cooperation between University of Jordan and TH Köln (University of Applied Sciences) Current global trends such as population and economic growth as well as climate change exert increasing pressure on water resources worldwide, which are the basis for food production, urban and industrial water supplies and hydropower. Experts are needed who understand that multiple problems of water resources management can only be addressed through a holistic approach considering both technical and socioeconomic problems of resources use. These experts should also have knowledge of the practices of project funding and international cooperation. For bilateral projects between Germany and Arab countries there is a need for experts being familiar with the culture, language and politics of both sides and are skilled in intercultural communication. The MSc »IWRM« has the objective to form such experts and to promote the concept of IWRM in the context of German-Arab cooperation. What do we offer? courses and technical field visits on the latest concepts and technologies of water management living and learning in an Arab country and in Germany getting first hand advice from high level professionals and entrepreneurs in the Arab and German water sector training on project management and leadership qualifications information on practice and projects of international cooperation scholarships What do we expect? In order to participate you should be highly motivated to learn and work in a bicultural... [-]