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Masters of Science in Marketing Studies in Gothenburg Sweden

Courses in marketing and communication give up-to-date training in the latest marketing channels such as digital media. There are a variety of programs that deliver courses in formats ranging from the traditional classroom setting to online distance learning.  Gothenburg city is located in the west coast of Sweden. It is the 2nd largest city in the country and has over 500,000 inhabitants. G… Read More

Courses in marketing and communication give up-to-date training in the latest marketing channels such as digital media. There are a variety of programs that deliver courses in formats ranging from the traditional classroom setting to online distance learning.

Gothenburg city is located in the west coast of Sweden. It is the 2nd largest city in the country and has over 500,000 inhabitants. Gothenburg has two universities Chalmers University of Technology and the University of Gothenburg.

Best MSc in Marketing Studies in Gothenburg in Sweden

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Gothenburg, Sweden

In society today, it is increasingly important not only to understand the traditional field of marketing, but also to be knowledgeable about changing consumption patterns in a ... +

In society today, it is increasingly important not only to understand the traditional field of marketing, but also to be knowledgeable about changing consumption patterns in a dynamic and complex marketplace. This Master of Science programme includes cutting-edge courses that focus on the role of marketing and consumption in contemporary society, its cultural underpinnings and global dimensions. It gives you a great opportunity to develop strategic thinking and top quality skills in marketing and consumption in your pursuit of a successful career in the domains, both in Sweden and abroad. During the programme, you will also gain thorough knowledge in planning, analysing, implementing, and critically evaluating scientific works in marketing and consumption. Furthermore, the programme deals with national, regional as well as global aspects, emphasizing understanding of and handling issues concerning sustainable consumption. You will have excellent opportunities to tailor the programme to suit your particular interests, such as marketing system development, consumption development, business leadership, branding and communication, sustainable marketing, and marketing strategy. Within the Marketing and Consumption programme you can specialize in an area of your interest. In practice this means at least 3 courses of 7.5 hec plus a Master Degree Project in the specific area. Graduate School will offer two cross-master specializations, specifically Environmental Sustainability and Event and Tourism as alternatives to the elective courses. Please note that students are selected based on GMAT or GRE General test score. -
MSc
Full-time
2 years
English
Campus