The Master of Science provides an opportunity for graduates to obtain advanced research skills and knowledge in a professional learning environment. A Master of Science (MS) degree can provide you with the foundation of knowledge and key competencies you'll need throughout your career
Journalism refers to gathering, organizing, and presenting information in a written or broadcast form. Journalists are writers and communicators who ask the important and sometimes uncomfortable questions to help individuals make sense of the events unfolding around them both locally and internationally.
France offers a superb higher education system to not only its citizens but also foreigners. The country's dynamic culture attracts foreign students and those interested in pursuing international courses. France has a tradition of scientific and technological innovation. This ensures that scholars fully utilize their creativity.
MSc Degree in Journalism and Mass Communication in France
This program is designed to examine the principles and process of advertising, digital marketing, and marketing communications, with emphasis on the planning, implementation, and evaluation of advertising, marketing communications, and digital marketing strategies. [+]
MSc in Communication and Digital Marketing
Emphasis will be given to the regional and global dynamics that influence the strategic and creative direction of promotional campaigns. The program will also engage students to challenge the impact of new technologies on promotional and media-related issues. Overall students will gain the necessary strategic competencies and soft skills in order to assess and evaluate current and future trends that are challenging the theory and function of international communications and digital marketing.
Program entirely taught in English
Main Courses:INTERNATIONAL MARKETING COMMUNICATION AND ADVERTISING STRATEGY COMMUNICATION MANAGEMENT DIGITAL ADVERTISING STRATEGY CORPORATE PUBLIC RELATIONS IN AN INTERNATIONAL CONTEXT TRADITIONAL ADVERTISING AND MEDIA PLANNING ... [-]
The Cross-Cultural Marketing and Negotiation program equips students with those skills needed in marketing and negotiation in an international environment. By adding a truly cross-cultural perspective to their business education, this program prepares students to communicate with culturally diverse business partners as well as to cooperate in, and to run successfully multi-cultural working groups. [+]
PedagogyTwo academic semesters (Sept - Jan; Jan - May) on the Campus of Caen, Normandy, France (see programme agenda) including: Over 400 class-contact hrs distributed across 9 modules (see programme content). A 5-week junior consultancy project (provided by the faculty staff - see the HEC Entrepreneurs approach). A 2-week request for proposal project (provided by Keymatch and the faculty staff). A 2-week International negotiation project with students from four different countries. A six months internship (to be served anywhere in the world) and a 20,000-word dissertation (June - Dec). The language of instruction and assessment is English.
The Master’s Degree in Cross-Cultural Marketing and Negotiation meets the demands of professionals in the area of higher education. After a period of integration, future graduates will be able to target a variety of career opportunities such as Product Manager, Category Manager, Business Manager, International Brand Manager, International Sales Manager, International Project Manager, International Marketing Consultant, Export/Import Consultant, etc.... [-]
This program is taught in FRENCH. [+]
This program is taught in FRENCH.
Read the official French description and apply here: MS Marketing, Communication et Ingénierie des Produits Agroalimentaires[-]
Join our MSc in International Business Negotiation: a one-year program completely taught in English at one of the top business schools in France on our Paris campus. [+]
IÉSEG’s MSc in International Business Negotiation aims to educate effective, versatile and ethical managers, with strong negotiation skills to work in an international context. It offers participants the opportunity to understand all elements of a negotiation process, and to fully engage in interdisciplinary analyses of negotiation in a global environment.
Participants learn about their own negotiation style and master the art of communication and relational skills, which are both of key importance for constructive negotiation processes. They also develop the ability to effectively drive change, generate creative solutions, and to engage with divergent perspectives. Furthermore, students will gain an understanding of how to apply these negotiation skills to specific international business contexts such as sales management, human resources, and dispute resolution.... [-]
The Specialised Master® in Management for Digital Publishing, in partnership with ASFORED (the French national publishers union), is a gateway to management positions in publishing. Instruction is cross-disciplinary and touches on all dimensions of the profession including: cultural, legal, economic, graphics, technical, advertising, sales and international aspects. This programme takes place on our Paris campus. [+]
The Specialised Master® in Management for Digital Publishing, in partnership with ASFORED (the French national publishers union), is a gateway to management positions in publishing. Instruction is cross-disciplinary and touches on all dimensions of the profession including: cultural, legal, economic, graphic, technical, advertising, sales and international aspects. This programme takes place on our Paris campus.
The objective of the Master is to understand, to follow and to anticipate the main developments within the market; to provide high-level professionals (BAC +5, or certain applicants with professional experience) with the skills to be able to:Develop a strategic vision of the sectors in which they are interested. Offer a global and innovative approach to management and content management Understand a global view of operations Contribute to the development, the future and the renovation of markets. ... [-]
The aim of this program is to provide participants with generalist training oriented toward management and international communication. Its perspective, between expertise and management, is to favor the strategic positioning of the Director of Communication in a firm. [+]
MSc in Corporate Communication & Change Management
This program requires proficiency in English and French.
"Corporate communication is evolving – it endeavors to inform managers in order to involve them in the conception and management of strategies as well as in the processes of Communication and Change.
Within this framework, the aim of this program is to provide participants with generalist training oriented toward management and international communication. Its perspective, between expertise and management, is to favor the strategic positioning of the Director of Communication in a firm."
Kiane Goudarzi and Marie Marin, MSc Directors
The specialties of IPAG Business School in Paris offer a unique opportunity for students and professionals to grow their business in today's dynamic and competitive marketplace. [+]
This program is taught in FRENCH.
The specialties of IPAG Business School in Paris offer a unique opportunity for students and professionals to grow their business in today's dynamic and competitive marketplace.
These programs are suitable for students and professionals who intend to start or continue their career in business projects at the national, regional or international level.
This French program is designed to guide students, develop their knowledge and understanding of different areas of business before choosing their career path.
The program integrates both theory and case studies, encouraging students to develop strategies in real business settings.... [-]