The Master of Science in Marketing Communication Management program at Manhattanville College provides a strong foundation in the principles and practices of marketing and public relations and focuses on current topics including social media, reputation management, innovation, and market growth.

Marketing is the key driver of every industry – whether it’s a large corporation, small business, nonprofit, or service organization. It’s also one of the most dynamic and exciting fields in business. According to the Bureau of Labor Statistics, the job outlook for marketing and promotional managers through 2024 will be growing faster than the average for all occupations.

Every marketing and communications expert nowadays needs knowledge on the digital environment and the channels that really make an impact on the chosen target groups. If you are interested in developing your knowledge and skills a bit further, this programme is for you. The unique combination of marketing and corporate communication makes this programme forerunner in the education landscape.

The Master’s Programme in Digital Marketing and Corporate Communication at the Jyväskylä University School of Business and Economics (JSBE) educates professionals of digital marketing and corporate communications for the needs of both nonprofit and private sectors. We combine the most relevant aspects of digital business, marketing, and corporate communications with the latest academic research conducted in the field. Graduation from the programme gives in-depth knowledge and skills to plan and execute strategic and tactical activities in managerial and expert positions related to marketing, sales, and corporate communication in today’s digitalized society.... [-]

Master of Science in Global Communication

Opened to people from various backgrounds (e.g. marketing, literature, economics, law, languages, etc.), the Master in Global Communication offers both a broad-based education and the opportunity to specialize in Communication. The classes and projects also give students the opportunity to improve their English language skills in the classroom and in the vibrant city of London, reknowned for its dynamism and innovation in the field of communication.The program prepares students for many strategic or operational positions in agencies and companies.

Core Courses

Advanced communications practitioners can give companies a strong competitive edge, taking their brand into global markets through well-executed advertising campaigns, targeted communications and clear, sustainable strategies. Our MSc is designed for graduates and practising managers already familiar with basic marketing concepts. Building on your existing skills, you will develop an advanced knowledge and understanding of integrated marketing communications within a strategic marketing context and managerial framework.

Recognised by the Economic and Social Research Council (ESRC) and accredited by the Chartered Institute of Marketing (CIM), this programme will prepare you for a high-level career in marketing communications. You will develop your critical awareness of contemporary strategic marketing issues, have a clear understanding of the role of communications in marketing, and take a critical approach to planning, creating, managing and evaluating communications campaigns, incorporating both traditional and new media.... [-]

The programme offers you the opportunity to explore emerging trends in telecommunications as well as evaluating the current and future operating environments.

A bachelor's degree or diploma equivalent to a UK honours degree at a minimum of second class (2.2). If you are not an English native speaker, you will be required to provide us with a proof of English language level equivalent to IELTS 6.5 or above

MSc in Communication and Digital Marketing

Emphasis will be given to the regional and global dynamics that influence the strategic and creative direction of promotional campaigns. The program will also engage students to challenge the impact of new technologies on promotional and media-related issues. Overall students will gain the necessary strategic competencies and soft skills in order to assess and evaluate current and future trends that are challenging the theory and function of international communications and digital marketing.

Program entirely taught in English

Main Courses:

Our MSc Cyberpsychology degree will provide you with the opportunity to develop the relevant academic and professional skills to commence a successful career in Cyberpsychology, the psychological study of the Internet and digital technologies. Experts in the areas of Cyberpsychology, Internet and technology will deliver the course.

The course is designed for both psychology graduates and graduates of other related disciplines, for example, media or IT. It may be of interest if you are seeking to pursue a career in Cyberpsychology, either in any organisation that uses any form of cyberpsychology (i.e. has a web-presence) or in research or academia.

Students will gain invaluable first-hand practical experience through completion of eight weeks of work-based learning as a cyberpsychologist in a cyber-industry or other professional workplace. You will also benefit from careers advice and mentoring throughout the course. This degree is available as both a full-time and a part-time option.... [-]

Marketing communications are messages and related media used to communicate with a market. This programme explores and investigates the marketing communications business, how marketing communications work, how to plan a marketing communications campaign, and ethical considerations when implementing marketing communications in practice.

You will demonstrate a critical understanding and appreciation of marketing communications issues and how marketers define and solve problems, and will gain an appreciation of how the marketing communications function relates to other business functions.

Based in the School of Business, Economics and Informatics, the Department of Management is an internationally recognised centre of excellence in teaching, research and consultancy in the broad field of management. Our academic staff are active researchers as well as enthusiastic teachers, and regularly publish cutting-edge articles in the world's leading journals.... [-]

No question, the future is digital. Digitalization has long since captured all sectors and areas of life. E-business or the increasing use of information and communication technology is the most important growth driver and at the same time the biggest challenge for many companies. E-commerce is becoming an indispensable component of all value chains. This development affects work processes as well as production, marketing and sales. Media houses, publishers and agencies are particularly affected by this development. They have to disseminate their digital content (modern: content) across a multitude of channels and constantly adapt their service offerings to new requirements. To master change, media and technology companies of all kinds urgently need professionals who can design, develop, and market digital projects. These specialists are trained in the master's program Crossmedia Management of the Leipzig School of Media (formerly Crossmedia Publishing or Content and Media Engineering).... [-]

The innovative MBA CSB + Master studies are organized by Cracow School of Business CUE in cooperation with Clark University of Worcester (USA).

These studies are created primarily for the people who wish to start their careers in business (junior management).

The MS in Communications & Information Management prepares graduates to thrive in an economy defined by accelerated technology development, as well as, providing them with access to the knowledge and skills needed to face challenges of a dynamic and global business environment. Making cross-disciplinary connections among functional areas of business are core elements of the program.

STUDENTS WILL LEARN TO:

Software development and digitalisation are an integral part of modern society, shaping virtually everything from the objects around us to the ways in which we communicate.

The Master's Programme in Software Engineering and Digital Transformation focuses on developing advanced knowledge and expertise for the design and development of software and digital services and the digital transformation of business processes.

The programme addresses the application of engineering principles of software and systems development, including design methodologies, business process, and service modelling and re-engineering, operation principles, and maintenance and quality assurance approach.... [-]

In light of the digital revolution, students are expected to master skills beyond the initial marketing or communication. Students must be able to juggle the strategic approaches by controlling the communication channels and understanding technical tools related to digitization and data mining. The Master of Science in Communication, Marketing, and Management (C2M) will train competent executives who understand the challenges behind internationalization of a brand and digitalization both in the marketing approach and communication.

The C2M program will provide students with a strategic and operational expertise of traditional and digital marketing and communication tools. Students will create a synergy between the global strategy of the company and the communication plan for each stakeholder. The program enables students to rise to the challenge of the digital era taking into account data management, the speed of reaction, and the optimization of the relationship with consumers.... [-]

This program relies on three main assets:

These elements represent the ideal setting for preparing students to build an international career as managers or entrepreneurs andprofessionals in fields commonly referred to as the creative industries, including the visual arts, the performing arts, cinema, the media, publishing, entertainment, tourism, fashion, design and luxury.

In recent decades these sectors have had, and continue to have, a central role in the economic development of many countries: this role is linked to their ability to produce economic value and to improve their attractiveness, adding to social well-being and quality of life.... [-]

This program is taught in FRENCH.

Read the official French description and apply here: MS Marketing, Communication et Ingénierie des Produits Agroalimentaires