Master of Science Program in Advertising

Top 9 MScs in Advertising 2017

Advertising

Master programs provides the same title for the degree - the Master. Postgraduate studies such as Masters of Science are shortened MSc. The Master of Science in Management program or the Master of Science of Management education are postgraduate programs in common management. This means that students receive an academic education with depth of reflection and abstraction. Masters usually can be classified as Master of Science (MSc) or the popular Master of Arts (MA). The Master of Science (MSc) usually is given for successfully achieving postgraduate programs with a science or technical point of convergence.

Master of Science (MSc) in Advertising

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MSc Branding and Advertising

Nottingham Business School, Nottingham Trent University
Campus Full time 1 - 2  September 2017 United Kingdom Nottingham

This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers. [+]

Master of Science Degrees in Advertising. MSc Branding and Advertising Whether you want to work for a major international brand or an innovative creative agency, this popular Masters degree will help you develop into an effective marketing communications professional. This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers. In your first semester, you will explore fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You will also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment. In your second semester, you will learn about corporate and reputation management. You will also implement and work with practical tools including marketing plans and metrics, as well as developing your understanding of consumer engagement. You will be exposed to the very latest thinking in both conventional and digital marketing disciples. Finally, in your third semester, you will choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas. Why choose this course? Throughout this course you will benefit from: exposure to leading-edge marketing thinking, tools and techniques the partnership with the CIM, which means that on successful completion of the MSc Branding and Advertising course you have the opportunity to gain an extra qualification, the Level 4 CIM Professional Certificate in Marketing. You will also have student membership from the CIM and be exempt from certain modules on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing small group teaching delivered by a team of specialists who have both academic and extensive marketing industry credentials an international environment. Typically, these routes welcome students from over 25 different countries, which means you will have a truly international learning experience a comprehensive development programme, which includes a short residential team-building course, usually held in the Peak District a personal tutor who will support you throughout the year with a structured programme of personal development. Career workshops, talks and advice from our team of trained career consultants are all available to ensure you succeed in the job market. Work Placement Opportunity You may be able to add a years' work placement, making your master's a two year course*. It'e a great way to put your learning into practice and gain valuable real-world experience to boost your career. *Please note that the two year option with a work placement is only available to September starts. How you’re taught Study and support Teaching and learning methods are centred around interactive workshops which are highly participative in nature and will employ case studies, discussions, business simulations and group activities. Interactivity is key to our teaching and we are committed to providing courses that adopt teaching methods that are appropriate to the student cohort and the specific modules. We ensure that support and guidance is in place, especially during the early stages of the course and assessment periods, to help you become comfortable with operating in a student-centred learning environment. Assessment methods A range of assessment methods are used across the course, the choice of which reflects the needs and demands of the different types of module. Some modules will assess the ability to work collaboratively in a team and others will assess individual capability. Types of assessment will range from examinations to group presentations including essays, reports, financial analyses, literature reviews and research-based projects. The interactive nature of the taught sessions offers opportunities to gain feedback on your performance before being formally assessed and increasing use is made of eLearning to further support the feedback process. Chartered Institute of Marketing When you successfully complete your MSc Branding and Advertising course, you'll have the opportunity to gain an extra qualification, the Level 4 CIM professional Certificate. You'll also be exempt from certain modules on either the CIM Level 4 Certificate in Professional Marketing or CIM Level 6 Diploma in Professional Marketing. The qualification you gain depends on your level of practical experience. Induction All our courses begin with a comprehensive development programme that will help you prepare for your studies and develop key academic and transferable skills. A key feature is a short residential team-building course, normally in the Peak District. You will also have opportunities to meet members of the teaching team and other postgraduate students, receive detailed programme information, and gain valuable support and guidance from the library, careers service, international office and Student Support Services. In-sessional English language support In-sessional English language support classes are available to all international (non-EU) students studying on degree courses at NTU. There is no extra charge for these classes. Learn a new language Alongside your study you also have the opportunity to learn a new language. The University Language Programme (ULP) is available to all students and gives you the option of learning a totally new language or improving the skills you already have. enhance your communication skills enrich your experience when travelling abroad boost your career prospects. Careers and employability Placement year opportunities If you are starting your course in September, you can choose to add a year's work placement, making your Masters a two-year course. It's a great way to put your learning into practice and gain valuable real-world experience to boost your career. We have extensive links with corporate partners who can offer placements, so we can help you find something perfect. If you undertake a placement, you must take up the Business Research Project in Semester Three. If you're unable to take a full year's placement, but have completed at least 36 weeks, you can qualify for a Placement Diploma in Industrial Experience. Career prospects This course can help you move into a career in marketing communications within a large corporate, small to medium sized business or marketing agency. You could go into account management, brand management, media planning or other marketing roles. Career development As an integral part of the course, careers advisers will run a series of workshops where students can identify methods and strategies to enable them to effectively pursue their career goals. The workshops will focus on both home and international students and concentrate on developing skills and occupational awareness. Helping you find your feet after university Following graduation, we will continue to support you by providing a number of services that will help kick-start your career. Our Employability Team are here to inspire and enhance every stage of your career planning, and as a graduate of NTU, you will be able to access their services for three years after your course has finished. Services they provide include: finding placements, internships and part-time work helping you to pursue self-employment advice on taking gap years and time out information and help on getting into volunteering providing advice on further study. Entry requirements UK You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above). All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career. One academic or vocational reference is required. Applicants with non-standard entry requirements and / or relevant experience will be considered on an individual basis Getting in touch If you need any more help or information, please email our Admissions Team or call on +44 (0)115 848 4200. International You will need an undergraduate degree equivalent to a UK undergraduate honours degree (2.2 or above). All applicants will be required to demonstrate a commitment to the subject they wish to study and should demonstrate how their chosen programme of study will benefit them in their future career. One academic or vocational reference is required. We accept qualifications from schools, colleges and universities all over the world for entry onto our postgraduate degrees. If you’re not sure how your international qualification matches our course requirements please visit our international qualifications page. Pre-masters and foundation courses If you need to do a foundation or pre-masters course to meet our course requirements please visit Nottingham Trent International College (NTIC). If you’re already studying in the UK at a school or college and would like to know if we can accept your qualification please visit our foundation and pre-masters courses page. English language entry requirements If English is not your first language you need to show us that your language skills are strong enough for intensive academic study. We usually ask for an IELTS test and we accept some alternative English language tests. For a list of our language requirements please visit our English language page. If you need to do a pre-sessional English language course to meet the English requirements please visit our pre-sessional English course page. Help and support If you have any questions about your qualifications or about making an application to the University please contact our international team for advice. [-]

MSc in Luxury Management & Marketing

emlyon business school
Campus Full time 16  September 2017 Germany Munich

Study Luxury Marketing & Management in three of the world's centers of the luxury industry, Paris, London or New York and Shanghai, while benefiting from the expertise of emlyon business school. [+]

MSc in Luxury Management & Marketing

Want to work in the Luxury Industry? This programme is for you!

 

This a 16-month programme delivered by emlyon business school in partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-campus and multi-country experience by studying in Paris, London or New York and Shanghai.

 

You’ll acquire the basics of management, dicover how to apply specialist management knowledge to the luxury industry, focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City) and master fundamental skills that you will transpose to the luxury dimension of your choice. You will also experience the differences in international business cultures. Furthermore you will gain tangible work experience through the internship and business projects that are an inherent part of the curriculum. If you want to build a successful career in the highly competitive, highly international luxury industry, then this programme offers you all that you need.... [-]


MSc in Marketing

University of Edinburgh Business School
Campus Full time September 2017 United Kingdom Edinburgh

Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services. [+]

Master of Science Degrees in Advertising. Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services. Programme overview Our MSc in Marketing will give you a theoretical understanding of consumer behaviour, marketing research methods and marketing management, as well as the competence and creativity to apply this knowledge in real-life marketing situations. The programme will also provide you with ample opportunity to build key management skills such as communication and independent action, through group work and individual presentations. The MSc incorporates current and emerging trends in marketing theory and practice to give you the research-led knowledge and skills that are required by companies and employers. Programme structure The first term (Sep-Dec) of the programme will consist of a comprehensive welcome week followed by four core courses. In the second term (Jan-May) you will have the opportunity to choose four option courses that will enable you to tailor your studies towards your chosen career path. The final dissertation is written over the summer term (Jun-Aug) and is overseen by an academic supervisor. As a whole, our programme is structured with a career focus, allowing students to study aspects of marketing related to their interests and intended profession. Industry links Our MSc attracts a broad range of marketing practitioners and academics from around the world, allowing you to benefit from their expertise throughout your studies. Previous guest speakers have included the Vice-Chairman of Ogilvy & Mather UK, the Marketing Director of Mackie's and the Digital Strategy Manager of TescoBank. In addition to guest speakers embedded into individual courses, students can also partake in programme-wide workshops and site visits which are organised to allow further engagement with practitioners and to facilitate networking with industry experts. Career opportunities Our MSc will prepare you for a wide range of business and agency positions across marketing, branding, digital strategy and public relations. Our graduates typically take up roles as varied as marketing manager, advertising director, brand manager, communications coordinator and marketing data analyst. The MSc programme is highly regarded by leading employers who regularly seek to recruit our graduates. Previous students have secured positions with firms including Boston Consultancy Group, Google and Skyscanner. Learning outcomes Aimed at graduates from a general business or management-related discipline, the programme aims to produce critical, reflective marketers and emphasises the integration of theory and practice with the skills and knowledge required by employers. This programme aims to provide students with: A critical appreciation of marketing from both academic and practitioner perspectives An in-depth and balanced understanding of the theoretical foundations of marketing alongside current and emerging practitioner applications in the applications in marketing management, the analysis of marketing decisions, consumer behaviour and marketing research methods The competence and creativity to address marketing and issues through flexible, adaptable and innovative approaches An understanding of how to undertake qualitative and quantitative research and apply this knowledge in the context of a major study such as a dissertation An opportunity to interact and study with a range of students and to practice multiple management skills, including communication, independent action and teamwork An opportunity to develop transferable intellectual and study skills which will encourage a positive attitude to continuing personal development and lifelong learning Entry requirements Entrance to our MSc programmes is strongly competitive. You can increase your chances of a successful application by exceeding the minimum programme requirements. Academic requirements You will need a UK first-class or 2:1 honours degree from a good university in one of the subjects below, or an equivalent overseas qualification. Academic background An undergraduate degree in a business or management related subject is normally required. Candidates with degrees in social sciences, communications, public relations and media or arts related fields will also be considered. Those with a very good Honours degree in other disciplinary areas will be considered provided that they have studied a degree with some marketing related content. Applications from mature students with significant marketing management experience or acceptable professional qualifications will be considered on an individual basis. Supporting your application Relevant work experience is not required but may increase your chances of acceptance. Preference will be given to those with grades above the minimum requirements due to strong competition for places on this programme. Applications from current undergraduates Final year undergraduate students are welcome to apply, so long as your studies will be completed prior to the MSc programme commencement date. [-]

Master of Science in Marketing

Aalto University
Campus Full time August 2017 Finland Helsinki

The Master's Programme in Marketing centers around Strategic Marketing, Sustainable Marketing, Retail Marketing and Consumer Culture. [+]

The Master's Programme in Marketing centers around Strategic Marketing, Sustainable Marketing, Retail Marketing and Consumer Culture. Marketing is a way of thinking and mode of practice quintessential to all dimensions of business. In this programme, you will attain an in-depth understanding of this philosophy and a solid foundation of the skills and know-how required of a top marketing specialist. Study experience The programme is spearheaded by four core courses: Strategic Marketing, Sustainable Marketing, Retail Marketing and Consumer Culture. To further strengthen these core areas of knowledge, you can also learn about Service Business Strategy, Brands in Strategic Marketing, Managing Innovative Selling, Digital Marketing, Consumer Behavior in Design and Fashion, Fashion Marketing, and Consumer Psychology. The Strategic Marketing course takes you to the core of the business. These courses cover a wide range of issues regarding the role of marketing in corporate strategies, management practices, competitive advantage and business performance, while also familiarising you with the role of marketing in sustainable leadership and societally responsible decision-making. The course offers you concrete knowledge, skills, and analytic aptitude for building effective business models and commercialising profitable innovations. The Sustainable Marketing course explores the roles of marketing in a sustainable society. Sustainable marketing has two imperatives: 1) to conduct itself in way that advances an organization’s economic success while creating a positive impact on society and the environment, and 2) to help bring about a society that values and practices social and environmental sustainability in all its behaviors. In this course, you will learn to identify sustainable marketing opportunities, link them to marketing strategy, and offer specific tactics and applications. You will also learn to incorporate triple bottom line (social, economic and environmental) goals into marketing strategy and practice, and to apply principles of sustainable marketing to a going concern or entrepreneurial context. The Retail Marketing course provides you with know-how and practical skills for customer and market-orientated creation of value in retail business. In particular, the course gives you a firm understanding of retail and channel management, retail concepts and business models, retail marketing, consumer driven value chain management in retailing, as well as teaching you how to develop, implement, and analyse digital marketing strategies using electronic media. The Consumer Culture course offers you an in-depth understanding of consumers and consumer society. You will obtain knowledge and skills in cultural consumer research, exploring individual, social and cultural aspects of consumer behavior and how these understandings can be harnessed to create value for customers, companies and the well-being of society as a whole. Learning outcomes In graduating from the Marketing programme, you will: know how to apply marketing theory and practices independently and critically have the required knowledge and skills to develop customer-orientated business strategies, analyse the behavior of business customers and consumers and to create long-term customer relationships in an economically and ethically sustainable fashion be prepared to use methodological tools and apply academic research literature in marketing research. Career prospects The Master's Programme in Marketing prepares you for marketing management and planning positions. These include the various leadership, expert, and management positions in different organisations, different level tasks in marketing services companies (communications, advertising, media, and marketing research agencies), education and consultancy. ADMISSION REQUIREMENTS 1. General admission requirements The application must first fulfill the general eligibility requirements before it is sent to the Master's programme for academic evaluation. Read carefully the general admission requirements, information on admission groups, selection schedule, required application documents and application instructions on our website section admissions. See also language requirements. In addition to the general eligibility requirements, each Master's programme has programme-specific evaluation criteria. 2. Programme-specific requirements ADMISSION GROUP 1 Applicants having completed a Finnish lower university degree in “Economics and Business Administration” (kauppatieteiden kandidaatin tutkinto, KTK). More information on admission groups is on the admissions page. To be considered for admission, the appli­cant must have completed at least 18 ECTS credits of studies in Marketing. Thesis works or internships cannot be included in the credits. The applicants are evaluated on the basis of the following criteria: 1) GPA of previous degree ... [-]

MSc Marketing

Alliance Manchester Business School - The University of Manchester
Campus Full time 12  September 2017 United Kingdom Manchester

Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field. [+]

Master of Science Degrees in Advertising. Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field. Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work. Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for. The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice. We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers. The expert pathways run alongside the current MSc Marketing. MSc Marketing (Business to Business) MSc Marketing (Consumer Behaviour) MSc Marketing (International) MSc Marketing (Retailing) MSc Marketing (Services) The pathways are distinguished through a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area. By choosing the general MSc Marketing course, you have an additional option choice and you can base your dissertation on any or a combination of the specialist subject areas. We have made the choices flexible so that you can decide whether or not to specialise when you have had some experience of the course, and have more idea about your future plans and whether your future career would be supported by a specialist MSc Marketing. Course units details The course consists of both compulsory and optional taught units. Compulsory course units include: Critical Marketing Marketing Implementation Marketing Strategy and New Product Development Marketing and Communications Professional Analytics Optional course units include: Business-to-Business Marketing Consumer Behaviour Corporate Social Responsibility Crisis Management Customer Experience Management and Relationship Marketing Digital Technologies for Marketing e-Business International Marketing Integrated Marketing Communications and Advertising Retail Marketing Services Marketing There may also be an opportunity to study for one semester in an Exchange Institution. This will need to be discussed on an individual basis with the programme director. Coursework and assessment Assessment across the course units varies, and includes a combination of examinations, course work, group project and presentations, individual essay and assignments. A 15,000-25,000 word dissertation is also normally undertaken. Entry requirements: We normally look for a UK bachelor degree with first or upper second class honours, or the overseas equivalent in any discipline. When assessing your academic record, we take into account your grade average, position in class, references and the standing of the institution where you studied your qualification. [-]

MSc in Marketing Practice

UCD Michael Smurfit Graduate Business School
Campus Full time 12  September 2017 Ireland Dublin

As future managers, you will acquire valuable skills in being a team player, motivating and leading others, communicating and negotiating effectively and develop excellent interpersonal skills. [+]

Focus on professional and personal development Highly-motivated students Excellent career prospects Expert faculty.

 

What will You learn

You will learn to combine your existing knowledge with real commercial experience in a variety of marketing situations.

 

 

How will You benefit

The contact with clients and events organised throughout the year gives you the opportunity to network with senior business people and build relationships with them. As future managers, you will acquire valuable skills in being a team player, motivating and leading others, communicating and negotiating effectively and develop excellent interpersonal skills.... [-]


MSc Marketing Communications and Advertising

Kingston University London
Campus Full time August 2017 United Kingdom Kingston

Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? Graduates are ready to leap into advertising, communications or public relations roles, and answer any question their clients throw at them. [+]

Master of Science Degrees in Advertising. Choose Kingston's Marketing Communications and Advertising MSc Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? Graduates are ready to leap into advertising, communications or public relations roles, and answer any question their clients throw at them. The Marketing Communications and Advertising MSc is accredited by Chartered Institute of Public Relations (CIPR). Find about more about the Marketing Communications and Advertising MSc from the director of studies, Patricia Harris: Industry application and critique: on this course you will pitch to a panel of real marketing agency professionals, who will critique your technique as well as your response to the brief. You will learn to use research to become an expert in a given area, and to communicate these findings to others quickly and effectively. You will gain broad and also deep knowledge of each marketing communications channel, with a focus on advertising. Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts. Career-ready: the work you complete during your masters builds into a portfolio you can be proud to show recruiters. Graduates from this course typically enter the workplace in a variety of communications, public relations and consultant roles, and have a strong foundation on which to progress their careers to the top. "The links with our Marketing Expert Panel mean there's always an opportunity to ask what's changed and what's new in the campaigns you've been working on?' and to bring that up-to-the-minute input into the course." – Patricia Harris, director of studies You do not need to have a background in business to study this course, but you will need to have a strong interest in gaining a masters in advertising and marketing communications. Assessment Coursework. Course structure Please note that this is an indicative list of modules and is not intended as a definitive list. Available modules Marketing Communications and Advertising Interactive Communications Public Relations Global Marketing Management Buyer Behaviour Market Research and Data Analysis Research Proposal and Dissertation Learn a language You will have the opportunity to study a foreign language, free of charge, during your time at the University as part of the Kingston Language Scheme. Options currently include: Arabic, French, German, Italian, Japanese, Mandarin, Portuguese, Russian and Spanish. [-]

MSc Brand Leadership

University of East Anglia Faculty of Social Sciences
Campus Full time August 2017 United Kingdom Norwich

This unique programme is the perfect springboard for a career in branding. [+]

Your life in branding starts here. Welcome to the world's first postgraduate course in brand leadership. This unique programme is the perfect springboard for a career in branding. Over 90% of our graduates have great jobs as brand leaders. 36% are working in top London brand consultancies. Another 18% are in other brand consultancies around the world. A further 27% are building careers in big branded businesses. And 9% are running their own businesses. Working With Business You'll be learning directly from the world-leading brand consultancy Wolff Olins, (the agency behind Orange, Tate, GE and Unilever). You'll also have the opportunity to interact with inspiring businesses like Google, Innocent, Brora, Virgin and Oxfam and visit some of London’s best creative agencies, such as AMV.BBDO, BBH, FITCH and VCCP. Who Should Apply? This course is perfect for anyone who has studied Business, Management or Economics at an Undergraduate level or has experience working in business. Whatever your background, you must be ambitious, creative and fascinated by brands. Chartered Institute of Marketing This degree has been approved and accredited by the Chartered Institute of Marketing (CIM) to provide direct entry onto the CIM's Professional Diploma in Marketing. Entry Requirement The experience you bring This course is designed for people with some experience of the subject, either in their first degree, or in working life. We will help you build on your existing knowledge and prepare you for a successful career in branding. For that reason, we ask you to be either: a new graduate who has studied business, management or economics, with at least 25% of your overall degree in one of these three subjects, or a graduate in any subject, with three or more years' experience in marketing or strategy work. Either way, you must have a good degree: an upper second class honours degree (2:1) or its international equivalent. If you are applying and you have not yet completed your degree, please send us an official copy of your most recent marks statement. When you send us your marks statement, please make sure that you include details of the marking system that your university uses. Getting to know you To help decide if the course is right for you, we ask you to submit a written statement with your application, setting out why you want to do this course, and why you are passionate about branding. We will ask applicants who meet our requirements to take part in a telephone interview with our professional course director, Robert Jones. He will be looking for enthusiasm about, and some knowledge of, brands. [-]

MSc Advertising and Marketing

Hull University Business School
Campus Full time 12  August 2017 United Kingdom Hull

This is a MSc Advertising and Marketing programme for students wanting to develop a career within the ‘creative industries', such as advertising, direct marketing or public relations. [+]

MSc Advertising and Marketing

This is a programme for students wanting to develop a career within the ‘creative industries', such as advertising, direct marketing or public relations. It fosters the ability to choose, design, implement and evaluate creative message strategies for different target audiences and to select the appropriate media channels to communicate such messages for best impact.

With a firm grounding in general marketing principles, students will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.

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