Master of Science (MSc) in Advertising

Top 10 Master of Science Degrees in Advertising 2017

Advertising

The Master of Science, or MSc, is an academic degree awarded to those who effectively complete about two years of intensive study on a given topic. Many MSc courses offer a combination of classroom and research-based curriculum.

MSc in Advertising

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MSc Branding and Advertising

Nottingham Business School, Nottingham Trent University
Campus Full time 1 - 2  September 2017 United Kingdom Nottingham

This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers. [+]

MSc Degrees in Advertising. MSc Branding and Advertising Whether you want to work for a major international brand or an innovative creative agency, this popular Masters degree will help you develop into an effective marketing communications professional. This course will give you the leading-edge theories, tools and techniques you need to operate at a strategic and tactical level within global marketing. Created in close consultation with senior marketing professionals and the Chartered Institute of Marketing, it develops the skills sought by today's marketing employers. In your first semester, you will explore fundamental issues and concepts of marketing practice, before learning about consumer buying behaviour and the factors influencing it. You will also take a holistic view of an organisation and how it attempts to develop marketing strategy in a challenging global environment. In your second semester, you will learn about corporate and reputation management. You will also implement and work with practical tools including marketing plans and metrics, as well as developing your understanding of consumer engagement. You will be exposed to the very latest thinking in both conventional and digital marketing disciples. Finally, in your third semester, you will choose a major practical project, with the opportunity to use your skills in a real-world setting, conduct independent research or gain work experience overseas. Why choose this course? Throughout this course you will benefit from: exposure to leading-edge marketing thinking, tools and techniques the partnership with the CIM, which means that on successful completion of the MSc Branding and Advertising... [-]

MSc Marketing

Alliance Manchester Business School - The University of Manchester
Campus Full time 12  September 2017 United Kingdom Manchester

Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field. [+]

Get your ideas out there and your messages heard with a specialist degree which gives you all the skills and knowledge you need for a successful career in marketing, plus a range of options to help you specialise in your chosen field. Enjoy a stimulating and flexible degree designed to help you develop a critical appreciation of key areas in marketing, while giving you the chance to hone your skills in a specific area, or you can pursue an academic career via subsequent doctoral work. Find out about the marketing management strategy and development processes to bring new products to market. As well as learning the fundamentals of marketing, you can also take one of our, specialist pathways to ensure you really stand out in the job market and can demonstrate the practical key skills that employers are looking for. The MSc Marketing course also gives you a grounding in research methods, including techniques of data collection and analysis. This helps inform your dissertation, where you carry out a piece of original research on a subject of your choice. We have introduced a specific type of MSc Marketing so you can demonstrate your specialism to prospective employers. The expert pathways run alongside the current MSc Marketing. MSc Marketing (Business to Business) MSc Marketing (Consumer Behaviour) MSc Marketing (International) MSc Marketing (Retailing) MSc Marketing (Services) The pathways are distinguished through a specialist unit, core to each, and dissertations in each pathway are within the chosen specialist subject area. By choosing the... [-]

MSc in Luxury Management & Marketing

emlyon business school
Campus Full time 16  September 2017 Germany Munich France Lyon China Shanghai Paris United Kingdom Lancaster + 7 more

Study Luxury Marketing & Management in three of the world's centers of the luxury industry, Paris, London or New York and Shanghai, while benefiting from the expertise of emlyon business school. [+]

MSc in Luxury Management & Marketing

Want to work in the Luxury Industry? This programme is for you!

 

This a 16-month programme delivered by emlyon business school in partnership with Parsons School of Design at The New School (New York City) and in association with London College of Fashion, preparing students for an international management career in the luxury industry. It offers you a true multi-campus and multi-country experience by studying in Paris, London or New York and Shanghai.

 

You’ll acquire the basics of management, dicover how to apply specialist management knowledge to the luxury industry, focus on the Fashion and Lifestyle Industry (London) or the Luxury Design Industry (New York City) and master fundamental skills that you will transpose to the luxury dimension of your choice. You will also experience the differences in international business cultures. Furthermore you will gain tangible work experience through the internship and business projects that are an inherent part of the curriculum. If you want to build a successful career in the highly competitive, highly international luxury industry, then this programme offers you all that you need.... [-]


MSc in Marketing (Creative Advertising)

Manchester Metropolitan University
Campus Full time August 2017 United Kingdom Manchester

Open to graduates holding degrees in any subject, this course assumes no prior knowledge of marketing or business and is suitable for UK, EU and international students wishing to progress their academic knowledge of advertising. It is also suitable for those who do not have a degree but who possess relevant experience. [+]

Open to graduates holding degrees in any subject, this course assumes no prior knowledge of marketing or business and is suitable for UK, EU and international students wishing to progress their academic knowledge of advertising. It is also suitable for those who do not have a degree but who possess relevant experience. Advertising and management skills are in high demand, with graduates working at all ends of the advertising spectrum from traditional print-based advertising to digital media. Commercial, theoretical and creative units are combined to provide graduates of this programme with a significant advantage in this fast-paced and dynamic industry. The programme is taught by industry professionals and highly experienced tutors, who are able to draw upon their substantial experience in marketing, digital and creative advertising management to bring lectures to life and help direct practical student projects. Approved and accredited by the Chartered Institute of Marketing this programme has excellent professional links nationally and internationally - Manchester is acknowledged as a world-leader in digital marketing activity. Completing the programme can enhance your career prospects, as graduates will have the digital, creative and cutting-edge business skills required by advertising agencies internationally. The MSc Marketing (Creative Advertising) is designed to ensure you will study the latest thinking and techniques within the discipline of creative advertising and acquire the skills and capabilities to become a “work ready graduate”. More specifically, the programme will develop your creative thinking skills in helping to create and implement effective creative advertising solutions to complex advertising challenges.... [-]

Master of Science in Marketing Management

The Hong Kong Polytechnic University Faculty of Business
Campus Full time Part time 1.5 - 6  September 2017 Hong Kong Kowloon + 1 more

Globalisation and technological change are rapidly transforming the business world. Marketing is an increasingly important discipline in today's economic climate. Trends in current marketing management [+]

Master of Science in Marketing Management

Globalisation and technological change are rapidly transforming the business world. Marketing is an increasingly important discipline in today's economic climate. Trends in current marketing management include a growing emphasis on customer satisfaction, services marketing, development of the China market and business-to-business marketing.

The MSc in Marketing Management addresses the above issues, aimed primarily at those who have professional or technical qualifications, but need to broaden their knowledge and skills in the area of marketing management. It covers a range of specialist marketing issues in areas such as online consumer market analysis, managerial issues in marketing, analytic methods for market research and global marketing strategy.... [-]


MSc in Marketing

University of Edinburgh Business School
Campus Full time September 2017 United Kingdom Edinburgh

Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services. [+]

Our MSc will give you an in-depth knowledge of marketing from both an academic and practitioner's perspective, enabling you to address marketing challenges in critical and creative ways. The programme is designed to help those from general business or management-related disciplines develop into innovative marketing professionals who can drive strategic decisions in the creation of successful products and services. Programme overview Our MSc in Marketing will give you a theoretical understanding of consumer behaviour, marketing research methods and marketing management, as well as the competence and creativity to apply this knowledge in real-life marketing situations. The programme will also provide you with ample opportunity to build key management skills such as communication and independent action, through group work and individual presentations. The MSc incorporates current and emerging trends in marketing theory and practice to give you the research-led knowledge and skills that are required by companies and employers. Programme structure The first term (Sep-Dec) of the programme will consist of a comprehensive welcome week followed by four core courses. In the second term (Jan-May) you will have the opportunity to choose four option courses that will enable you to tailor your studies towards your chosen career path. The final dissertation is written over the summer term (Jun-Aug) and is overseen by an academic supervisor. As a whole, our programme is structured with a career focus, allowing students to study aspects of marketing related to their interests and intended profession. Industry links Our MSc attracts a broad range of marketing practitioners... [-]

Master of Science in Marketing

Aalto University
Campus Full time August 2017 Finland Helsinki Espoo Pori Mikkeli + 3 more

The Master's Programme in Marketing centers around Strategic Marketing, Sustainable Marketing, Retail Marketing and Consumer Culture. [+]

MSc Degrees in Advertising. The Master's Programme in Marketing centers around Strategic Marketing, Sustainable Marketing, Retail Marketing and Consumer Culture. Marketing is a way of thinking and mode of practice quintessential to all dimensions of business. In this programme, you will attain an in-depth understanding of this philosophy and a solid foundation of the skills and know-how required of a top marketing specialist. Study experience The programme is spearheaded by four core courses: Strategic Marketing, Sustainable Marketing, Retail Marketing and Consumer Culture. To further strengthen these core areas of knowledge, you can also learn about Service Business Strategy, Brands in Strategic Marketing, Managing Innovative Selling, Digital Marketing, Consumer Behavior in Design and Fashion, Fashion Marketing, and Consumer Psychology. The Strategic Marketing course takes you to the core of the business. These courses cover a wide range of issues regarding the role of marketing in corporate strategies, management practices, competitive advantage and business performance, while also familiarising you with the role of marketing in sustainable leadership and societally responsible decision-making. The course offers you concrete knowledge, skills, and analytic aptitude for building effective business models and commercialising profitable innovations. The Sustainable Marketing course explores the roles of marketing in a sustainable society. Sustainable marketing has two imperatives: 1) to conduct itself in way that advances an organization’s economic success while creating a positive impact on society and the environment, and 2) to help bring about a society that values and practices social and environmental sustainability in all its behaviors. In this... [-]

MSc in Marketing Practice

UCD Michael Smurfit Graduate Business School
Campus Full time 12  September 2017 Ireland Dublin

As future managers, you will acquire valuable skills in being a team player, motivating and leading others, communicating and negotiating effectively and develop excellent interpersonal skills. [+]

Focus on professional and personal development Highly-motivated students Excellent career prospects Expert faculty.

 

What will You learn

You will learn to combine your existing knowledge with real commercial experience in a variety of marketing situations.

 

 

How will You benefit

The contact with clients and events organised throughout the year gives you the opportunity to network with senior business people and build relationships with them. As future managers, you will acquire valuable skills in being a team player, motivating and leading others, communicating and negotiating effectively and develop excellent interpersonal skills.... [-]


MSc Marketing Communications and Advertising

Kingston University London
Campus Full time August 2017 United Kingdom Kingston

Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? Graduates are ready to leap into advertising, communications or public relations roles, and answer any question their clients throw at them. [+]

MSc Degrees in Advertising. Choose Kingston's Marketing Communications and Advertising MSc Our Marketing Communications and Advertising MSc, accredited by CIM, places each student under the spotlight. Can you put your sound theoretical understanding into practice? Will your communications plan, and the research it's built on, withstand academic scrutiny? Do you present work confidently? Would a seasoned ad agency director trust your recommendations? Graduates are ready to leap into advertising, communications or public relations roles, and answer any question their clients throw at them. The Marketing Communications and Advertising MSc is accredited by Chartered Institute of Public Relations (CIPR). Find about more about the Marketing Communications and Advertising MSc from the director of studies, Patricia Harris: Industry application and critique: on this course you will pitch to a panel of real marketing agency professionals, who will critique your technique as well as your response to the brief. You will learn to use research to become an expert in a given area, and to communicate these findings to others quickly and effectively. You will gain broad and also deep knowledge of each marketing communications channel, with a focus on advertising. Contacts in the sector: guest speakers, from marketing directors to media planners, come to Kingston to share up-to-the-minute information from their campaigns with our students. Even the course syllabus itself is designed and refined in consultation with a panel of marketing experts. With easy access to central London, there are plenty of opportunities to build up a network of contacts. Career-ready: the... [-]

MSc Advertising and Marketing

Hull University Business School
Campus Full time 12  August 2017 United Kingdom Hull

This is a MSc Advertising and Marketing programme for students wanting to develop a career within the ‘creative industries', such as advertising, direct marketing or public relations. [+]

MSc Advertising and Marketing

This is a programme for students wanting to develop a career within the ‘creative industries', such as advertising, direct marketing or public relations. It fosters the ability to choose, design, implement and evaluate creative message strategies for different target audiences and to select the appropriate media channels to communicate such messages for best impact.

With a firm grounding in general marketing principles, students will be uniquely placed to ensure that potential tensions between the creative and the practical are overcome to produce innovative solutions that meet budgets and timescales.

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