MSc in Tourism and Events Management
Oxford Brookes University
Key Information
Campus location
Headington, United Kingdom
Languages
English
Study format
On-Campus
Duration
1 - 2 Year
Pace
Full time, Part time
Tuition fees
GBP 16,200 / per year
Application deadline
Request Info
Earliest start date
Request Info
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Events have become an integral part of today’s global tourism industry. Destinations and businesses increasingly use events to raise awareness and enhance attractiveness. Our MSc Tourism and Events Management prepares you to become competent and versatile events professionals ready to excel in the dynamic tourism events sector.
Our teaching staff are recognised experts in their fields. Many of them write the books that support your learning. You will engage with industry experts through a range of events and international visiting speakers and develop your networking skills while gaining useful, global contacts for the future.
Our unique Bacchus Mentoring Programme gives you one-to-one support from a senior professional. They will help you develop your professional skills and advise you on your future career. You will also have support finding graduate jobs and placements at our Careers Centre. Leading hospitality and tourism employers visit the campus and recruit students.
The sandwich mode includes a one-year paid work placement, after completing the taught part of the course.
Gallery
Admissions
Scholarships and Funding
Curriculum
Study modules
Compulsory modules
Developing the Sustainable Event
This module is based on global industry standards for events management. Within the context of designing and planning for a real event, you will be introduced to the principles of sustainable project performance management. You will develop skills in creativity, working with the client, designing planning, implementing and evaluating projects against a triple bottom line – environmental, social and economic. You will learn how to use project and financial and performance management tools, how to identify, manage and mitigate risk, how to deal with the impact of change on the project and manage performance.
Finance and Accounting for Business
You will develop a basic understanding and critical assessment of corporate financial information. This will include both financial and management accounting information covering three areas:
- basic terminology: purposes, users, rules and regulations of business entities
- financial accounting: key financial statements, published accounts and analysis, and interpretation through ratios
- management accounting: costing, budgeting and forecasting, budget management and pricing.
Hospitality, Tourism and Events Synthesis
You will be given an overview of the context, frameworks, concepts, theories and issues in the tourism, events and hospitality industries. You will learn to analyse and evaluate complex tourism, events and hospitality situations.
Mentoring and Professional Development
You will engage in a mentoring programme to develop your professional life within the tourism and events industry. Using theories on graduate employability and mentoring, you will develop an understanding of how mentoring can facilitate professional development skills. You will be challenged to engage in reflective thinking to assess your ability to effectively manage your own development. This includes assessing your ability to operate within professional relationships and encounters within the international tourism and events industries.
Research Methods
This module will prepare you to undertake effective research drawing upon a range of secondary and primary data sources in preparation for your coursework. It also prepares you for completing high quality, systematic management research in hospitality, events and tourism. You will be introduced to a range of tools required for research including methodological issues, data collection techniques and study skills.
Tourist Consumer Behaviour and Marketing
You will explore the theoretical frameworks which underpin patterns of consumer demand. Effective and creative marketing is based on sound analysis and is relevant to all hospitality, events and tourism sectors. You will be taught models and concepts drawn from mainstream marketing, tourism marketing and the social sciences. So that you develop a comprehensive understanding of tourist consumer behaviour and the tourist decision-making process.
Optional modules
Events and the Social World
You will explore the complex relationships between events, groups and individuals drawing from the concepts and methods in various social sciences. The module focuses on three themes:
- the social and cultural contexts in which events take place
- the various stakeholders who affect and are affected by events
- the social, cultural, environmental, economic and political impacts of events for states, regions, organisations, groups and individuals.
Tourism Digital Distribution Strategies
The module enables you to critically evaluate current and emerging developments in electronic distribution systems. You will explore the impact of global distribution systems and social media from both a consumer and an organisational perspective.
Tourism Innovation and Entrepreneurship
Tourism, innovation and entrepreneurship are fundamental to the development of tourism products and services that contribute to sustainable local, regional and national development strategies. You will consider the process of innovation, including the role of key tourism stakeholders such as the government, the private sector, NGOs and local communities.
Placement
Sandwich mode/ Placement
If you decide to take the sandwich model, your year of full-time taught study will be followed by one year of full-time, supervised work experience. The time on supervised work experience is paid and spent with a suitable international hospitality and tourism employer. You carry out an assessed project for the company as part of your academic studies on the placement.
Final project - choose one of
Client Project
You have the opportunity to link theory to practice by analysing a real organisational issue. Having identified a project (with the approval of both the client company and the Module Leader) you investigate a particular issue, one that can be supported through the relevant literature and by conducting primary research with the client. This module is not an internship but can be taken in conjunction with an internship you have identified and are participating in. The ‘issue’ in question may be a current management problem for the client organisation or related to future strategic choices. The Client project provides you with significant learning and personal development experience.
Dissertation
This module provides you with the opportunity to explore and develop expertise in an area of interest. You are encouraged to choose topics that are valuable in your future careers. This is a self-managed activity, driving your own research project while being guided and advised by a supervisor, based on the proposal developed in the Research Methods module.
Program Tuition Fee
Career Opportunities
After graduating from this course you will have excellent career prospects in the international tourism industry. Our graduates go on to work for the leading hospitality and tourism companies in a wide range of roles either in the UK or internationally, with companies including:
- Accor
- Compass
- Carnival
- Four Seasons
- Hilton
- Hyatt
- IHG
- Shangri-La
- Mandarin Oriental
- Marriott
- Radisson
- Sodexho
- Sol Melia
- Starwood
- TUI.
Depending upon their prior experience, graduates have obtained supervisory/junior management positions and operational roles.
The optional one-year work placement is a great opportunity for those who would like to gain work experience in the hospitality industry after the course.
By doing a work placement you will receive:
- paid, full-time work experience
- practical experience with a top employer in the hospitality, events and tourism industry
- a dedicated service to guide your placement search
- tailored placement skills development workshops
- continual support from the school
- improved graduate employability
- the chance of a firm offer of employment.
Some students choose an academic career by studying for a PhD with us, or in other universities. Our programme provides students with excellent preparation for doctoral studies and careers in teaching in universities.