The MSc in Strategic Marketing programme is a one-year, full-time programme designed to extend the knowledge of those wishing to develop a successful career in marketing.
The programme allows students to explore the dynamic role and value of marketing in a variety of consumer, industrial and international markets.
Why study the MSc in Strategic Marketing?
The MSc in Strategic Marketing provides you with the knowledge you need to succeed as a marketing professional. You will explore the dynamic role of marketing in a wide range of consumer, industrial and international markets.
You will be given the latest information on the evolving methods and technologies that are used to promote products and services. You will gain a solid understanding of the increasingly demanding business environment and will develop an enhanced ability to adapt swiftly to challenging marketing situations.
About the MSc in Strategic Marketing programme
is triple-accredited by the Chartered Institute of Marketing, Federation of European Direct and Interactive Marketing, and the Marketing Research Society.
includes an ideal opportunity to put theory into practice: as part of the Marketing Project, you will work with a real organisation on one of their marketing challenges.
is taught in small groups which maximizes the opportunity for discussion and for interaction with faculty members.
includes a residential programme which further develops your practical skills.
A Residential Programme
A residential programme is provided as an integral element of the programme, with no additional charge. Students spend three days at Gregynog Hall, a converted stately home in Mid-Wales. During the trip, guest lecturers give insights into their business experiences and a series of case-based practical sessions give students the opportunity to practice their negotiating and conflict resolution skills.